Written by Dr. Sam Alkhoury

Written by Dr. Sam Alkhoury

TABLE OF CONTENTS TABLE OF CONTENTS Introductory Letter From Dr. Alkhoury... 2 Number 1: Are They A Specialist?... 3 Number 2: Is The First Visit Complimentary?... 4 Number 3: Do They Have Virtually No Wait Times?... 5 Number 4: Do They Treat Adults?... 6 Number 5: Do They Offer Guarantees? What Are They?... 7 Number 6: Do They Offer The Latest In Technology And Treatment Options?... 8 Number 7: Do They Make Treatment A Pleasant Experience?... 9 Number 8: Do They Have A Great Reputation?... 10 Number 9: Do They Include Free Retainers With Their Treatments?... 11 Number 10: Do They Make You Feel Comfortable?... 12 Bonus: Do They Offer Payment Flexibility?... 13 Closing Letter From Dr. Alkhoury... 14 1

INTRODUCTORY LETTER FROM DR. ALKHOURY INTRODUCTORY LETTER FROM DR. ALKHOURY Dear Friend, Orthodontic treatment can change lives. Whether you are straightening teeth, improving your overall dental health, or exploring orthodontic treatment for sleep apnea, you are in the right place. You ll probably find that many practices offer the same treatment options and often branded with the same name. Every practice is different and not all treatment should be regarded as the same. We consider ourselves family at Simply Orthodontics, and each patient who trusts us with their smile is a welcomed addition to our family. We re committed to providing you the highest quality orthodontic care that will transform smiles and ultimately transform lives. That s our drive, our passion, and our greatest reward. To support our mission and help you find the right orthodontist (even if it is not us), I have put together this report, The Top 10 Things You Must Know Before Choosing Your Orthodontist. Sincerely, Sam Simply Orthodontics P.S. When you are ready to schedule your complimentary Simply Orthodontics Smile Analysis, which includes exam, consultation, and CT 3-D Imaging/X-Rays (a $250 value), call 508.757.3173 or click here to schedule your Simply Orthodontics Smile Analysis Today. 2

NUMBER 1: ARE THEY A SPECIALIST? NUMBER 1: ARE THEY A SPECIALIST? Orthodontists are specially trained dentists who take on extra years of training in order to straighten teeth. All orthodontists are dentists, but only 6% of dentists are orthodontists. Look for the seal of the American Association of Orthodontists (AAO). Only orthodontic specialists can belong to the AAO. You can also ask the orthodontist to show you a before and after of a similar case that they have previously helped. I believe that an orthodontist shouldn t be simply certified, he or she should be a master in their field. With the 15,000+ lives and smiles we have transformed within the New England area, Simply Orthodontics can show you a similar case to your specific mouth. 3

NUMBER 2: IS THE FIRS T V I S I T C O M P L I M E N T A RY? NUMBER 2: IS THE FIRST VISIT COMPLIMENTARY? You may have already discovered that some orthodontists will offer a complimentary consultation. This typically will include a brief exam, where the orthodontist will examine the position of your teeth, and make a recommendation for a course of treatment. Oftentimes, they will stress a second visit to do diagnostic measurements and digital x-rays to prepare for your treatment. Despite offering a complimentary consultation, you will find that diagnostics and x-rays are not included, leaving you with an expensive bill before you have even decided if you will be getting your treatment with that practice. The team at Simply Orthodontics believes that a proper diagnosis cannot be conducted without thorough diagnostics and x-rays. In order to provide you with expert advice, the Simply Orthodontics Smile Analysis includes diagnostics and 3D imaging/x-rays. The best part is that this $250 value is FREE! To take advantage of this offer call 508.757.3173. I understand that you may have questions and concerns. That s why our Simply Orthodontics team feels it s important to work with their patients when discussing treatment options. We find working together collectively, results in the best treatment solution for our patients. 4

N U M B E R 3 : D O T H E Y H A VE VIRTUALLY NO WAIT TIMES? NUMBER 3: DO THEY HAVE VIRTUALLY NO WAIT TIMES? When you are receiving orthodontic treatment, you may have to visit your orthodontist as often as once a month for an adjustment. While this may already be difficult to work into you or your child s schedule, it becomes even more stressful when you have to wait 15 30 minutes longer to be seen for your scheduled appointment, then as a result, it runs later than you had allotted time for. At Simply Orthodontics, we understand that your time is important. We make sure our schedule is carefully planned so that you can be seen on time and proceed with the rest of your day. Patient experience is important, myself and my Simply Orthodontics team, hold ourselves to high standards and treat our patients with the utmost level of care from the waiting room to the treatment area. 5

NUMBER 4: DO THEY TREAT ADULTS? NUMBER 4: DO THEY TREAT ADULTS? When choosing an orthodontist that is right for you or your family, it is important to know if they treat adults. You may find that once one member of the family has finished their treatment, other members will begin considering treatment for themselves. It tends to be easier and more cost-effective if your orthodontist treats patients of all ages! In fact, 30% of the orthodontic patients we see at Simply Orthodontics are adults! You can start your smile journey with one of Simply Orthodontics many treatment options. Whether you prefer faster treatment, more comfortable treatment, or treatment that is completely invisible, we have a treatment solution that will fit your lifestyle. Wondering what kind of first impression your smile makes? We all know that a beautiful confident smile brings an opportunity and success. So, whether you re looking for a beautiful new smile to interview for that big job, heading back into the dating world, or simply to get the smile you ve always dreamed of Simply Orthodontics can help you! 6

NUMBER 5: DO THEY OFFER GUARANTEES? WHAT ARE THEY? NUMBER 5: DO THEY OFFER GUARANTEES? WHAT ARE THEY? Your orthodontist should stand behind their treatment. You may find that the orthodontist you are considering only warranties manufactured materials, such as replacing a bracket that pops off or a broken wire. When it comes to the experience and final results, what you get is what you get. How can you be confident and comfortable with your orthodontist if they won t back their treatment experience and final results? At Simply Orthodontics you can be assured that we will give you an honest and unbiased professional opinion. That is our non-negotiable standard of ethics at Simply Orthodontics. To compliment this standard of ethics, we offer a we offer a 100% lifetime guarantee, because we want you to always love your smile. Simply Orthodontics will do the right thing for every one of our patients each and every time, period. We partner with you to honestly determine the best treatment, just as we would for our own families and children. 7

NUMBER 6: DO THEY OFFER THE LATEST IN TECHNOLOGY AND TREATMENT OPTIONS? NUMBER 6: DO THEY OFFER THE LATEST IN TECHNOLOGY AND TREATMENT OPTIONS? Orthodontics today differs a great deal from years past. Computer-designed braces and wires dramatically increase the precision of adjustments and shorten treatment time. Tiefree braces systems have also made treatment far more efficient and comfortable. Clear braces diminish the appearance of your treatment, while Invisalign offers patients an entirely brace-free option. In fact, Simply Orthodontics is one of the very few Orthodontic practices that uses the most advanced bracket system, Damon Braces, and is also a provider for Invisalign. But, let s not forget the YOU factor. Our office will recommend only the best treatment options specific to your individual case, using state-of-the-art technology in our Simply Orthodontics offices. Ultimately, you get the highest standard of treatment available when you choose our Simply Orthodontics team. From Sleep Apnea appliances to accelerated treatment options, our Simply Orthodontics team is confident that you will greatly benefit from the upto-date technology and advanced treatment options we offer. 8

NUMBER 7: DO THEY MAKE TREAT M E N T A PLEASANT EXPERIENCE? NUMBER 7: DO THEY MAKE TREATMENT A PLEASANT EXPERIENCE? Some orthodontists offices aren t exactly the most welcoming. If they overbook to cover cancellations, you may experience an uncomfortably crowded waiting room on top of your 15-20 minute wait. Additionally, you hope that the front desk staff is in a good mood that day so you aren t the target of their scorned stress due to poor scheduling. Our team at Simply Orthodontics is friendly and fun-loving, and will do their absolute best to make the journey to your new smile a pleasant one. Plus, Simply Orthodontics has virtually no wait times, multiple convenient office locations, and treatments that can speed up your smile transformation up to 50% faster than traditional treatments! At Simply Orthodontics, you are considered a member of our family the moment you walk through the door. You are special and we want you to feel special every time you see us! 9

NUMBER 8: DO THEY HAVE A GREAT REPUTATION? NUMBER 8: DO THEY HAVE A GREAT REPUTATION? A great orthodontist will have accreditations to reflect the extent of their education and experience. With technology today, you should also look at their reputation. What do their current and past patients have to say about the experience they received? At Simply Orthodontics, we don t ask you to take our good reputation at our word. We want you to research us for yourself. We have achieved a 5-star rating on Google with more than 50 reviews, and have similar 5-star ratings on Angie s List, Facebook, HealthGrades, and more. Take a look at a few of our favorites below! A good reputation is the mark of an orthodontic practice that knows how to provide a pleasant and memorable experience. I certainly recommend you do your research, but ultimately, you have to trust and feel comfortable with the orthodontist and the type of treatment you decide on. 10

NUMBER 9: DO THEY INCLUDE FREE RETAINERS WITH THEIR TREATMENTS? NUMBER 9: DO THEY INCLUDE FREE RETAINERS WITH THEIR TREATMENTS? Each orthodontic office has its own schedule of fees, and orthodontists charge differently for various treatments. Your orthodontist of choice should offer you a contract that clearly spells out the expenses for you or your child s treatment before it begins. Within the orthodontic industry, it is common to find out about additional retainer fees after you start treatment. Since you are reading this report, you can ask your orthodontist about what retainers cost and also if there are any other hidden fees. Simply Orthodontics includes your customized retainer in your treatment plan! Retainer costs should be a part of your treatment cost, not surprise after the braces come off. 11

NUMBER 10: DO THEY MAKE YOU FEEL COMFORTABLE? NUMBER 10: DO THEY MAKE YOU FEEL COMFORTABLE? Regardless if you are reading this report for your own treatment or for your child s treatment, when you meet with your orthodontist, you should feel comfortable to voice your concerns or ask any questions. At Simply Orthodontics, we strive to make you as comfortable as possible before, during, and after treatment. This is particularly important if you are reading this report for the treatment of your child as we go out of our way to ensure your child feels special every time they visit. You and your child deserve the best of orthodontic care and Simply Orthodontics gives you that in an honest, warm, and caring environment. You also want to feel confident and comfortable that you or your child is in capable hands. While Dr. Alkhoury has numerous accreditations, and the Simply Orthodontics team attends a medical training course annually and is adult/child CPR-certified. Additionally, we have meticulous sterilization practices that meet and exceed OSHA guidelines. We are always on top of keeping ourselves, our offices, and our instruments in the best condition. With Simply Orthodontics, you are considered part of our family and we will always treat you the way we would treat our own families! 12

BONUS: DO THEY OFFER PAYMENT FLEXIBILITY? BONUS: DO THEY OFFER PAYMENT FLEXIBILITY? I know this report says The Top 10 Things, but flexible payment options is so important that we have included it here as a bonus! Even if you have insurance coverage, it may not cover the full cost of your treatment. Many orthodontic offices will require full payment or payment for the difference upfront. If you are able to arrange a payment plan, it typically includes finance charges and fees, and sometimes, even interest. This can make an already life-changing experience even more challenging. At Simply Orthodontics, the team understands the challenges of working hard and keeping up with the cost of living in an economy that hasn t raised wages in years. That s why we work with you to find a suitable payment solution. There are no finance charges, hidden fees, or interest payments. The team at Simply Orthodontics wants to take the worry out of your orthodontic treatment decision by making it as easy to pay for as a cable bill. We will help you understand different payment options, from maximizing your insurance benefits and flex spending accounts to interest-free payment options. During the initial exam and complimentary consultation we will answer all of your questions, including those about our typical cost of braces and the variety of payment options available. The YOU factor: Simply Orthodontics will partner with you to work out a flexible payment plan. We can offer you 0% financing after we have helped you maximize your insurance and flex-spending accounts. 13

CLOSING LETTER FROM DR. ALKHOURY CLOSING LETTER FROM DR. ALKHOURY Dear Friend, I hope you found this report helpful as you learn more about orthodontics in general and how Simply Orthodontics can help you, your child or loved one. To accomplish our goal of helping others, we would be honored and grateful to meet you and learn more about how we can potentially help transform you or your child s smile. For your Simply Orthodontics Smile Analysis and CT 3-D Imaging/X-Rays (a $250 value), there is absolutely no obligation. Simply visit www.simplyortho.com or click here to schedule your Simply Orthodontics Smile Analysis today! We want to answer your questions, address your concerns, and have you experience Simply Orthodontics in person. In fact, you or your child may not even need treatment, we would simply like to provide you with the peace of mind. We will share with you our expert recommendations based on our years of experience, cutting-edge technology, and thorough analysis. We are always here to answer your questions. Sincerely, Sam and Team P.S. When you are ready to schedule your Simply Orthodontics Smile Analysis and CT 3-D Imaging/X-Rays (a $250 value), simply call 508.757.3173. We want to get you started on your journey to a dazzling smile! 14