Assessing the Validity and Reliability of a Measurement Model in Structural Equation Modeling (SEM)

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British Journal of Mathematics & Computer Science 15(3): 1-8, 2016, Article no.bjmcs.25183 ISSN: 2231-0851 SCIENCEDOMAIN international www.sciencedomain.org Assessing the Validity and Reliability of a Measurement Model in Structural Equation Modeling (SEM) Sabri Ahmad 1, Nazleen Nur Ain Zulkurnain 1* and Fatin Izzati Khairushalimi 1 1 University Malaysia Terengganu, 21030 Kuala Terengganu, Terengganu, Malaysia. Authors contributions This work was carried out in collaboration between all authors. Author SA designed the study, wrote the protocol and supervised the work. Authors NNAZ and FIK carried out all laboratories work and performed the statistical analysis. Author NNAZ managed the analyses of the study. Author SA wrote the first draft of the manuscript. Author FIK managed the literature searches and edited the manuscript. All authors read and approved the final manuscript. Article Information DOI: 10.9734/BJMCS/2016/25183 Editor(s): (1) Raducanu Razvan, Department of Applied Mathematics, Al. I. Cuza University, Romania. Reviewers: (1) Gehan Dhameeth, Wells College, USA. (2) Shudong Wang, NWEA, USA. Complete Peer review History: http://sciencedomain.org/review-history/13806 Received: 22 nd February 2016 Accepted: 8 th March 2016 Short Research Article Published: 22 nd March 2016 Abstract Aims: To assess the validity and reliability of a measurement model in structural equation modeling (SEM). Study Design: Short research article. Place and Duration of Study: UiTM Kota Bharu Campus and International Islamic University Malaysia Kuantan Campus, between September and October 2014. Methodology: A survey methodology using simple random sampling was carried out, covering the 220 students. A structured questionnaire was then distributed to 220 students. Then, the confirmatory factor analysis in structural equation modeling was employed to assess the validity and reliability of a measurement model. Results: The results implied that the validity and reliability of the measurement model achieved the required level. Conclusion: Based on this study, it revealed that all the fitness indexes achieved the level of acceptance. The validity and reliability of the measurement model was achieved. The measurement model is valid and reliable. It can be assembled into the structural model for further analysis. *Corresponding author: E-mail: nazleennurain@gmail.com;

Keywords: Structural Equation Modeling (SEM); Confirmatory Factor Analysis (CFA); validity; reliability; measurement model. 1 Introduction Structural Equation Modeling (SEM) is a comprehensive statistical approach to testing hypothesis about relations among observed and latent variables [1]. Structural Equation Modeling (SEM) is a confirmatory method giving a comprehensive means for assessing and modifying the measurement models as well as a structural model. The method has the ability to assess the unidimensionality, validity and reliability of a measurement model [2]. This paper applies entrepreneurial intention as a research subject to be test for assessing the validity and reliability of a measurement model. In particular, this paper has four variables namely Attitude Toward Behavior (ATB), Subjective Norm (SN), Perceived Behavioral Control (PBC) and Entrepreneurial Intention (EI). 2 Methodology The target population was the university students from UiTM Kota Bharu Campus and International Islamic University Malaysia Kuantan Campus. A total of 220 students were involved in this study. When there is five or less latent construct and each latent construct has more than three measuring items, the minimum sample required is 100 samples [3]. This study used primary sources of data since the data or information for this study originally collected through questionnaire. The data was analyzed by Structural Equation Modeling (SEM) using AMOS 21.0 software. SEM is a multivariate technique, which estimates a series of inter-related dependence relationships simultaneously. The hypothesized model can be tested statistically in a simultaneous analysis of the entire system of variables to determine the extent to which it is consistent with the data. There is several Fitness Indexes in SEM that reflect how fit is the model to the data. It is recommended that the use of at least one fitness index from each category of model fit [4]. The information concerning the model fit category, their level of acceptance and literature are presented in Table 1. Table 1. Fitness indexes Name of Name of Index name Level of Literature category index acceptance Absolute Fit Chisq Discrepancy chi square P > 0.05 [5] RMSEA Root Mean Square of Error < 0.08 [6] Approximation GFI Goodness of Fit Index > 0.90 [7] Incremental Fit AGFI Adjusted Goodness of Fit > 0.90 [8] CFI Comparative Fit Index > 0.90 [9] TLI Tucker-Lewis Index > 0.90 [10] NFI Normed Fit Index > 0.90 [11] Parsimonious Fit Chisq/df Chi Square/Degree of freedom < 5.0 [12] Validity is the ability of instrument to measure what it supposed to be measured for a construct [2]. The validity of measurement model is assessed based on the requirements stated in Table 2. There are three types of validity required for each measurement model: 2

Table 2. Validity Validity Convergent validity Construct validity Discriminant validity Requirements The convergent validity is achieved when all items in a measurement model are statistically significant. This validity could also be verified through Average Variance Extracted (AVE). The value of AVE should be greater or equal to 0.5 in order to achieve this validity. The construct validity is achieved when the Fitness Indexes achieve the level of acceptance. (Refer to Table 1). The discriminant validity is achieved when the measurement model is free from redundant items. Another requirement for discriminant validity is the correlation between each pair of latent exogenous construct should be less than 0.85. Other than that, the square root of AVE for the construct should be higher than the correlation between the respective constructs [2]. Reliability is the extent of how reliable is the said measurement model in measuring the intended latent constructs [2]. The reliability of measurement model are assessed based on the criteria stated in Table 3. There are three criteria for the assessment of reliability for a measurement model: Table 3. Reliability Reliability Internal reliability Construct reliability Average variance Extracted Criteria Internal reliability is achieved when the Cronbach s Alpha value is 0.6 or higher The measure of reliability and internal consistency of the measured variables representing a latent construct. In order to achieve the construct reliability, a value of CR 0.6 is required. Average Variance Extracted (AVE) is the average percentage of variation explained by the items in a construct. An AVE 0.5 is required. The formula to calculate the value of Construct Reliability (CR) and Average Variance Extracted (AVE) are shown in the Table 4 below. Table 4. Formula Formula Notes CR (Ʃκ)² / [(Ʃκ)² + (Ʃ1 - κ²)] K = factor loading of every item n = number of itmes in a model AVE Ʃ κ² / n 3 Results and Discussion 3.1 Descriptive analysis Table 5 shows that the frequency for gender. Out of 220 respondent, there are 49 male and 171 female. Table 5. Gender Gender Frequency Percentage (%) Male 49 22.3 Female 171 77.7 Total 220 100 3

Table 6. Program Program Frequency Percentage (%) Statistic 108 49.1 Bio Medic 112 50.9 Total 220 100 Table 6 shows that the program enrolled by the respondents. There are 108 respondents from the statistic field and 112 respondents from the bio medic field. So the totals are 220 respondents. 3.2 Confirmatory Factor Analysis (CFA): Measurement model Confirmatory Factor Analysis (CFA) is a special form of factor analysis. It is employed to test whether the measure of a construct are consistent with the researcher s understanding of the nature of that construct. Fig. 1 shows that the measurement model combining all construct. Fig. 1. Measurement model Source; ATB: Attitude Toward Behavior, SN: Subjective Norm, PBC: Perceived Behavioral Control, EI: Entrepreneurial Intention Fig. 1 shows that the result of measurement model after running the confirmatory factor analysis. The items that have factor loading below 0.60 should be deleted. This measurement model need to be re-specify because the value of Fitness Indexes does not achieved the required level. 4

Fig. 2. Last measurement model Source; ATB: Attitude Toward Behavior, SN: Subjective Norm, PBC: Perceived Behavioral Control, EI: Entrepreneurial Intention Fig. 2 shows that the last measurement model after deleted the item with low factor loading below 0.6. Item B5, C4,C5,D4 are deleted due to low factor loading. Item F7 is deleted because the item is redundant. Item D3 and D5 and item F3 and F4 are redundant so there are set to be free parameter estimate. There is several Fitness Indexes that reflect how fit is the model to the data at hand. All value of fitness indexes for the model have achieved the level of acceptance. The summary of fitness indexes for the model are assessed in Table 7. Table 7. Summary for fitness indexes Name of category Name of index Index value Comments Absolute fit RMSEA 0.051 Achieved the required level GFI 0.904 Achieved the required level Incremental fit CFI 0.974 Achieved the required level TLI 0.970 Achieved the required level Parsimonious fit Chisq/df 1.565 Achieved the required level Table 8 shows that the summary of confirmatory factor analysis (CFA) for all constructs in the last measurement model. From Table 8, the value of factor loading for all item are greater than 0.6. Other than that, the value of Cronbach Alpha for all constructs are greater than 0.60. 5

Table 8. Summary for all constructs Construct Item Factor loading Cronbach alpha CR AVE Attitude Toward Behavior (ATB) B1 0.85 0.888 0.887 0.665 B2 0.89 B3 0.89 B4 0.65 Subjective Norm (SN) C1 0.76 0.771 0.778 0.538 C2 0.70 C3 0.74 Perceived Behavioral Control (PBC) Entrepreneurial Intention (EI) 3.3 Validity and reliability D1 0.87 0.870 0.862 0.617 D2 0.92 D3 0.71 D5 0.60 F1 0.84 0.948 0.949 0.800 F2 0.87 F3 0.88 F4 0.88 F5 0.89 F6 0.87 F8 0.70 F9 0.74 The results for validity assessment of measurement model are presented in the Table 9 below. Table 9. Validity result Validity Convergent validity Construct validity Discriminant validity Results All items in a measurement model are statistically significant. Other than that, the value of AVE for all construct is greater than 0.50. The Convergent Validity was achieved the required level. From the last measurement model, all fitness indexes meet the required level. The construct validity was achieved the required level. From the last measurement model, the redundant items are constrained as free parameter, also the correlation between all constructs are lower than 0.85. Source; AVE: Average Variance Extracted Table 10 shows that the diagonal values in bold are the square root of AVE for the construct while other values are the correlation between the respective constructs. The discriminant validity is achieved when the diagonal value in bold is higher than the values in its row and column. From Table 10, all the diagonal value in bold is higher than the values in its row and column, therefore the discriminant validity was achieved. Table 10. Discriminant validity Construct ATB SN PBC EI ATB 0.82 SN 0.63 0.73 PBC 0.32 0.44 0.79 EI 0.82 0.55 0.47 0.89 Source; ATB: Attitude Toward Behavior, SN: Subjective Norm, PBC: Perceived Behavioral Control, EI: Entrepreneurial Intention 6

The results for reliability assessment of measurement model are presented in the Table 11 below. Table 11. Reliability result Reliability Criteria Internal reliability The value of Cronbach Alpha is greater than 0.60. The internal reliability was achieved the required level. (Refer Table 8) Construct reliability The value of CR for all constructs are greater than 0.60. The composite reliability was achieved the required level. (Refer Table 8) Average variance The value of AVE for all constructs are greater than 0.50. The required extracted level was achieved. (Refer Table 8) Source; AVE: Average Variance Extracted, CR: Composite Reliability 4 Conclusion The main purpose of this study is to assess the validity and reliability of a measurement model using structural equation modeling. We can conclude that the measurement model has achieved their validity and reliability. The Convergent Validity was achieved through the value of AVE which is higher than 0.50 [13]. Since that the value of Fitness Indexes for measurement model achieved the level of acceptance, therefore the Construct Validity achieved the required level. The correlation between all constructs should be lower than 0.85. Here, the discriminant validity was satisfied the required level since that the correlation between all constructs in the measurement model are less than 0.85. Other than that, the discriminant validity also achieved when the diagonal values in bold which are the square root of AVE for the construct are higher than the values of correlation between the respective constructs. The value of Cronbach Alpha for all construct in the measurement model are greater than 0.6 [14]. Therefore, the Internal Reliability was achieved the required level. The Composite Reliability was achieved through the value of CR greater than 0.6 [13]. Lastly, the Average Variance Extracted should be greater than 0.5 in order to meet the required level. The value of AVE for this measurement model are higher than 0.5. The last measurement model is valid and reliable. This measurement model can be assembled into structural model for further analysis. Competing Interests Authors have declared that no competing interests exist. References [1] Abdullah Azhar, Annum Javaid, Mohsin Rehman and Asma Hyder. Entrepreneurial intentions among business students in Pakistan. Journal of Business Systems, Governance and Ethics. 2010;5(2):13-21. [2] Zainudin A. SEM made simple: A gentle approach to learning structutal equation modeling. MPWS Rich Publication Sdn. Bhd; 2015. [3] Hair JF, Black WC, Rabin BJ, Anderson RE. Multivariate data analysis. 7 th ed. Englewood Cliffs, NJ: Prentice Hall; 2010. [4] Holmes-Smith P, Coote L, Cunningham E. Structural equation modeling: From the fundamental to advanced topics. Melbourne: Streams; 2006. 7

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