1 GRAB-AND-GO EMPLOYEE EDUCATION CAMPAIGN HOW-TO GUIDE National Prescription Drug Take-Back Day Expand your employees health care literacy by educating them about safe and simple ways to dispose of unused or expired prescription drugs. Let s get started Download the campaign kit at bit.ly/2fwmf5b
2 Let s get started! Each April and October, the Drug Enforcement Administration (DEA) sponsors a nationwide effort to safely dispose of any unwanted or expired prescription drugs. With this campaign, you can educate your employees about prescription drug abuse and simple preventive tactics. Activation snapshot Best time to deploy Available languages What you ll need Activate now March, September English, Spanish Email distribution tool (Outlook or equivalent) Download the campaign kit at bit.ly/2fwmf5b
3 Key messages Here s what you ll want employees to take away from this campaign: Prevent drug abuse According to the Centers for Disease Control and Prevention, more than 70,000 emergency room (ER) visits result from unintentional medication overdoses among children under 18.1 Protect your family Over-the-counter medications are involved in about one-third of ER visits for children under age 12.1 Help stop unused medication from ending up in the wrong hands One out of every 151 2-yearolds is treated in an ER for unintentional medication overdose.1 1 Schillie, Sarah F. et al. Medication Overdoses Leading to Emergency Department Visits Among Children. American Journal of Preventive Medicine, Volume 37, Issue 3, 181-187 Two campaigns in one With two Drug Take-Back Days each year, you can choose to deploy this campaign either once or twice a year. Simply add it to your employee communications calendar. Ready to put this campaign into action? Let s go.
4 Campaign action plan As your trusted health care partner and innovator, Regence offers a turnkey campaign for helping employees make smarter decisions when choosing care. Over the next four weeks, you ll use the following touchpoints: Week 1 Touchpoint 1: Email to managers and supervisors Touchpoint 2: Quick reference card for managers/ supervisors Week 2 Touchpoint 3: Employee email Touchpoint 4: PowerPoint slide for company meeting Week 3 Touchpoint 5: Text message Week 4 Touchpoint 6: Employee newsletter article Please note that the campaign action plan is the same whether you re choosing to implement the campaign in advance of the April or October Drug Take-Back Days, or both. To make things easier for you, touchpoints are bundled into two folders, one for April and one for October.
ABOUT REGENCE GRAB-AND-GO EMPLOYEE EDUCATION CAMPAIGNS Grab-and-Go Employee Education Campaigns are provided by your Regence representative to help you improve employee wellness and productivity. Campaign topics are designed to create a seamless enrollment experience; shift utilization by encouraging a preventive approach to employee health; make it easier to manage out-of-pocket health care costs; expand health literacy; or integrate wellness into lifestyle choices and habits. Customized campaign options include co-branding; fulfillment and print services; customized content, specific to the employer s plan design; additional touchpoints; and/or language translation services. To learn more about these and other campaigns, contact your producer or representative. Regence BlueCross BlueShield of Oregon is an Independent Licensee of the Blue Cross and Blue Shield Association 100 SW Market Street Portland, OR 97201 REG-214276-18-OR 2018 Regence BlueCross BlueShield of Oregon Regence complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, or sex. ATENCIÓN: si habla español, tiene a su disposición servicios gratuitos de asistencia lingüística. Llame al 1-888-344-6347 (TTY: 711). 注意 : 如果您使用繁體中文, 您可以免費獲得語言援助服務 請致電 1-888-344-6347 (TTY: 711).