bike ms: 2011 sponsor ship proposal bikemsnevada.org Vegas Challenge
MULTIPLE SCLEROSIS STOPS PEOPLE FROM MOVING. WE EXIST TO MAKE SURE IT DOESN T. We mobilize people and resources to drive research for a cure and to address the challenges of everyone affected by MS. The Society s vision: A world free of MS. MS: THE FACTS Every hour in the United States, someone is newly diagnosed with MS. MS affects more than 400,000 people in the U.S. and 2.1 million worldwide. MS is the No.1 disabling disease among young adults in the U.S. We are people who want to do something about ms now About MS /// Multiple sclerosis interrupts the flow of information from the brain to the body and stops people from moving. Every hour in the U.S., someone is newly diagnosed with MS, an unpredictable, often disabling disease of the central nervous system. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with more than twice as many women as men being diagnosed with the disease. MS affects more than 400,000 people in the U.S., and 2.1 million worldwide. About the National MS Society /// The National MS Society helps people affected by MS by funding cutting-edge research, driving change through advocacy, facilitating professional education, and providing programs and services designed to help people with MS and their families move their lives forward. In 2009 alone, through our national office and 50-state network of chapters, we devoted over $132 million to programs that enhanced more than one million lives. To move us closer to a world free of MS, the Society also invested nearly $36 million to support 375 research projects around the world. the Southern Calif The Southern California & Nevada Chapter reaches out to nearly 19,000 people living with MS and their loved ones including more than 4,000 Nevadans. Approximately 80% of Chapter s income is devoted to research for better treatments and a cure as well as programs and services to help our local MS communities, while 20% is invested in support services such as fundraising and Society management. 2 Bike MS 2011: Nevada Sponsorship Proposal
2011 Proposal BIKE MS: THE FACTS $80 Million was raised by Bike MS in 2009 $800 Million has been rasied since it s inception in 1980 demographics 66% Male ABOUT BIKE MS /// Established in 1980, the National MS Society s Bike MS Ride is the country s largest organized charity bicycling event series. Between March and November, nearly 100 cycling events are offered by National MS Society chapters. The Bike MS Rides come in a variety of formats, including one-day rides, two-day rides and cross-state happenings. The National MS Society s Bike MS Rides are an opportunity for a scenic ride, a good time, and a healthy challenge. It is also a means to help the local community, and more than 400,000 Americans with MS and their loved ones who live with this unpredictable disease. Nearly 100,000 people ride each year, from corporate leaders to friends and neighbors. These cyclists secure pledges from more than two million contributors. Last year, cyclists raised nearly $80 million to support MS research and programs delivered by the Society s 50-state network of chapters. Since the series began as one ride in Minnesota in 1980, cyclists have raised nearly $786 million to support MS. 34% FEMALE 73% college graduate or higher 38% have a total household income of $100k + BIKE MS: Vegas challenge /// The Bike MS: Vegas Challenge takes place Saturday and Sunday, November 12 & 13, 2011. This year s event will have multiple route options to satisfy all levels of cyclists. Participants may opt for one or two days of riding, from 30 to 160 miles. The fully supported ride takes cyclists on an unforgettable journey. The route starts and finishes in Las Vegas. Cyclists will enjoy fantastic, challenging rides through Red Rock Canyon and Lake Mead. They ll also enjoy the beautiful panoramic views of the Las Vegas strip. Bike MS 2011: Nevada Sponsorship Proposal 3
WHY BECOME A sponsor /// WHY GET INVOLVED WITH A CAUSE? 84% of adults believe that cause marketing creates a positive company image. 78% would be more likely to buy a product associated with a cause they care about. 66% of adults would switch brands and 62% would switch retailers to support a cause they care about. Partnering with the National Multiple Sclerosis Society, Southern California & Nevada Chapter is not only a good community investment it is also a good business investment! Align yourself with a well-respected 501(c)(3) organization with a broad base of devoted consumers. 92% of our constituents say they choose to support a company because of their involvement in our cause. Create awareness of your corporate identity and portray a positive image to your current stakeholders and a new audience of potential employees and customers. Provide a great opportunity for employee involvement, whether it is teambuilding in a group, a volunteer experience, or training for an event. as a Partner of bike ms, you are in good company. r ecen t co r p o r at e pa r t n er s And bike Shops include: Harrah s Macaroni Grill Nevada Barricade & Sign Co. Inc Cliff Bar Biogen idec Teva Neuroscience FFW NSTec 54% would pay more for a product that supports a cause that they care about. Cone Roper Benchmark Study on Cause Related Marketing Sport Le 95 Cheetahs Grease Monkey Wipes Vitamin Water EMD Serono Pfizer Bearcom Lotus Broadcasting COX Charities Bike Shop Bike World McGhie s Casa Blanca Casino 4 Bike MS 2011: Nevada Sponsorship Proposal
Great exposure /// As a corporate partner, we will match you up with the program that provides the best demographic base for meeting your goals and objectives. Depending on the size and type of partnership, you may be promoted in the following ways: Logo or Name prominently displayed in all printed materials related to the sponsored event or program. Materials may include brochures, posters, invitations, postcards, banners, T-shirts, jerseys, participant manuals, table tents, and more. Potential for online exposure, utilizing Web site, e-communication, or social networking opportunities. We send out monthly e-newsletters as well as targeted messages to various audiences. Typically, our emails have a 32% open rate, making them a very effective form of promotions. We also have the capability to send out single-message e-blasts to a database of 60,000 unique emails. Potential for media exposure, either by partnering with one of our media sponsors, or by adding tags to your current ad buys. Bike MS: Vegas Challenge starts at the Cleveland Clinic Lou Ruvo Center for Brain Health - home of a new program for the treatment of multiple sclerosis. Bike MS 2011: Nevada Sponsorship Proposal 5
Other Sponsor OPPORTUNITIES Throughout the year, the National MS Society hosts a number of fundraising events and client programs. A sampling is listed below. If you are interested in learning more about partnership opportunities for any of our events, please call 702.736.3715, or visit our website at www.nationalmssociety.org/cal. Southern Walk MS is the Southern California Chapter s largest event both in participation and dollars raised. In 2010, we had 16,000 participants and raised more than $1.9 million for education, advocacy, research and local programs that enhance the quality of life for people with MS and their families. www.walkmssocal.org Southern Challenge Walk MS 2010 is a three-day walk benefiting the National MS Society. Nearly 300 participants walk 3 days and 50 miles from Carlsbad to San Diego to make an important difference for people living with MS. United for one cause, they take over 100,000 steps in one of themost rewarding journeys of their lives, filled with friendship, unforgettable moments and, most of all, hope. www.mymschallenge.org 6 Bike MS 2011: Nevada Sponsorship Proposal
SPONSORSHIP LEVELS Gold $10,000 Silver $5,000 Bronze $2,500 Brass $1,000 PROMOTION & VISIBILITY Dedicated sponsor emails (c. 2,000) 4 Recognition in print media Recognition in Chapter publications (c. 30,000) 4 4 TWICE TWICE ONCE Recognition in Bike MS email blasts and e-newsletters (c. 350) 4 4 Recognition in Chapter email blasts (c. 60,000) Recognition on all event collateral (deadline 8/1/11) 4 4 4 4 4 4 4 Logo on 350 t-shirts 4 4 4 4 Logo on 100 jerseys 4 4 Logo/link on Bike MS website Top billing Logo with link Logo with link Logo only Name only Advertise as a sponsor of Bike MS 4 4 4 4 Bike MS logo use for promotional opportunity 4 4 4 4 EVENT DAY RECOGNITION Company logo at start and finish location 4 4 Passes to VIP tent 4 2 1 Tent provided at finish festival with opportunity for product sampling 20 x 20 10 x 10 10 x 10 Tent provided at rest stop 10 x 10 Banner display at finish festival 4 4 Banner display on route 4 4 4 Bike MS 2011: Nevada Sponsorship Proposal 7
People around the world want companies to go beyond making a profit, paying taxes, employing people and obeying all laws; they want companies to contribute to broader societal goals... The Millennium Poll Corporate Responsibility conducted by Environics International Ltd. Contact: National MS Society Southern California & Nevada Chapter Yvonne Overton 702.736.3715 or Yvonne.Overton@nmss.org Linda Lott 775.827.4257 or Linda.Lott@nmss.org