Parent and Family Programs and Services - Annual Report - Strategic The University of Memphis Admin (SA) - Parent Programs (Strategic) Actions 1.4a.3 - Develop and transmit communication at key junctures (e.g. 45 credit hours) 07/01/2015 - Added 3,619 for a total of 10,708 Continue creation and distribution of UMparent subscribers E-news to parents of students on a monthly basis that keeps parents informed of dates, deadlines, and events on campus in addition to programs available to students and highlights of programs, faculty, staff and students. Addition of 2,500 subscribers Continue use of University of Memphis Parents Facebook to distribute information about upcoming important dates and deadlines. 1,000 (193 new) likes and active weekly usage by July 1, 2015 Continued use of UMparents Twitter account to disimenate information to parents about upcoming dates and deadlines and campus events. 325 total (93 new) Twitter followers by July 1, 2015 Continued creation of comprehensive annual Parent Calendar to be distributed to parents of incoming students at Parent Orientation in collaboration with Recruitment & Orientation 07/01/2015 - Added 294 new likes for a total of 1,101. Have posted content every week. 07/01/2015 - Completion of calendar by May 2015 for first orientation session. 2,200 calendars printed. The parent survey was redesigned this year and a question pertaining specifically to the calendar was not asked. 11/03/2015 4:12 PM Generated by TracDat a product of Nuventive. Page 1 of 5
Completion of the calendar by required date to be printed in time for 2015 orientation sessions and positive feedback on annual parent survey Continued maintenance and updating of UMparent website with additions including new articles and books and timely resources for parents. Will work with Communications, Public Relations and Marketing. 80% of respondents to annual parent survey indicate a satisfactory opinion Continue creation of and distribution of the Prospective Parent E-news to parents of prospective students. Have at least 600 subscribers to the e-news for the year from recruitment and on the website. Work with Lambuth Campus staff to ensure the inclusion of timely information to parents of Lambuth students in the UMparent E-news and other communications and materials Inclusion of information on Lambuth in communication materials 07/01/2015 - the transition of the website to the new template. Reorganized to better serve our parents and ensure critical information was easily accessible. Added new articles for parents and family members to read to better assist their students. 95% of survey respondents rated the website Excellent or Good. 07/01/2015 - Sent out 6 editions of the Prospective Parent E-news to 4,595 subscribers. Instated a new collaboration with Recruitment to get more email addresses from application records to better reach parents and family members. 07/01/2015 - Included information about Lambuth in Parent E-news and a Lambuth phone number for parent calls. 1.4b.3 - Provide opportunities for meaningful connections between students, students and faculty, and students and staff Facilitate the growth of the Parent & Family Council and its role as an advisory board for Parent & Family Services 07/01/2015 - Added 5 new members to the council. Held 3 meetings during the year. We need to better focus the group and find better ways for them to help and contribute. 11/03/2015 4:12 PM Generated by TracDat a product of Nuventive. Page 2 of 5
Raise money for the Parent Fund to fund Parent Services' projects and other projects identified by the Parent Council Raise a $1000 by July 1, 2015 Dollars Raised Host Parent & Family Weekend for the first time in a decade to encourage parent engagement with the campus community Positive results on survey of participants and 100 paid participants Work to develop or find the best system to gather parent and family information that can be connected to students to best engage and communicate with parents and family members Utilization of new system to gather and manage information Tactic is completed or not Problematic 07/01/2015 - Raised $3,435.00 for the Parent Fund through donations and sales of Parent Association t- shirts and Finals Care Packages 07/01/2015 - Successfully hosted Parent & Family Weekend with 468 paid participants. 07/01/2015 - We are continuing to work with Recruitment and Orientation to gather email addresses for parents. It has highly increased our numbers and allowed us to be much more efficient with our time at New Student Orientation. We are continuing to look for ways to connect our parents with our students. A Banner Code has been developed to allow us to better know the student's whose parents are on our list. 1.4b.5* - *Track retention and graduation rates for target populations Track retention and graduation rates of a sample of students whose parents subscribe to the UMparent e-news through identification in Banner. Monitor grades, retention and graduation of students whose parents subscribe to the 07/01/2015 - With help from Dan Bureau, a Banner Code was set up for Parents. We have reported for Spring 2015 those who we have UUIDs for those who are on our Parent & Family News subscription list. 11/03/2015 4:12 PM Generated by TracDat a product of Nuventive. Page 3 of 5
UMparent E-news whose information we have. Hyperion Report 3.1a.2 - Monitor campus climate through regular assessment Include questions on the Parent Survey to assess parent's sense of campus climate and their student's sense of campus climate 75% of respondents indicate a positive campus climate for themselves and their student 07/01/2015-87% of survey respondents said that they would encourage their student to return to the University of Memphis in Fall 2015. No specific question about their student's sense of the campus climate. 3.3a.1 - Expand Student Affairs collaborations with Recruitment Participate in Campus Days and other recruitment activities Participation in both Campus Days held in the Fall Hours Contributed 07/01/2015 - Had table at both Campus Days in Fall 2014 Maintain current level of participation in Parent Orientation Continue welcome of parents on first day, parent dinners and continued organization of Parent Panel. Hours Contributed 07/01/2015 - Continued welcome during Kate Howard's introduction, table at Information Fair Lunch, attendance at Parent Dinners and organization of the Parent Panel. Participated in all 19 New Student Orientation sessions at the main and Lambuth campus. 5.5a.1* - *Each Student Affairs department will measure customer satisfaction and/or evaluate processes to ensure a service-orientation Use online form to track parent phone calls and emails that can be accessed by all to ensure proper recording and categorization. Use of form and analysis of contacts twice a year Document Analysis 11/03/2015 4:12 PM Generated by TracDat a product of Nuventive. Page 4 of 5
Develop, distribute, review results of annual parent survey 90% of responses marked as positive or satisfactory and increase respondents to 150. Use online form to track parent phone calls and emails that can be accessed by all to ensure proper recording and categorization. Use of form and analysis of contacts twice a year Continue use of parent email address and parent and family hotline to attend to questions and address individual concerns of parents and family members Continued use of the email address and hotline by parents and positive feedback on the parent survey 07/01/2015-95.88% of respondents on our annual survey were Very or Moderately satisfied with the overall level of satisfaction with our program. We had 123 respondents which was down from last year. 07/01/2015 - Continue to use the form. Better recording in spring, but still needs work to ensure that we are recording each contact with a parent or family member. 07/01/2015 - Continued the advertisement and answering of questions received on the email address and hotline. 80% of respondents who had utilized the hotline rated it excellent and 100% of respondents who had utilized the email address rated it excellent or good. 11/03/2015 4:12 PM Generated by TracDat a product of Nuventive. Page 5 of 5