Behavioral Science in Public Health Asst. Prof. Dr. Chanvipa Diloksambandh
Behavioral Science in Public Health The behavioral concept and basic theory. The elements of health behavior. Factors and effects to health behavior. The health behavior survey, analysis, measurement and evaluation. The health behavioral modification by learning process, and behavior science knowledge management in Public Health.
Behavioral Science in Public Health Low Health The Occurrence Low Education Cycle Low Economic
Behavioral Science in Public Health Public + Health The Public Happiness Any things that give facilitate and benefits to the community Public Health
Public Health science and Art of preventive disease to make long life, health conditions and personal efficacy by community supporting. standard living that enough to maintain good health.
Public Health Environmental Sanitation Disease Prevention Health Education Medical and Nursing Service Mechanism of Social Development
4 Task of Health Service Diagnosis/Treatment Rehabilitation Prevention Health Promotion
Health Promotion Mother and child Health/Family Planning School Health Nutrition Dental Health Mental Health Promotion Health Education
Health Education Definitions By : Dr. Somjit Supannatas
Health Education Definitions By : Dr. Prapapen Suwan
Health Education Definitions By : Dr. Wason Silapasuwan
Health Education Definitions By : Dr. Tanawat Eumsomboon
Health Education The health behavior changing process (knowledge, attitude and practice) to the correct direction that caused by the various experiences.
Health Education Knowledge/Attitude/Practice Wrong Not much Bad right much good
The behavior changing is complete when we could change all 3 sides Knowledge Attitude Practice
The Triad of Health Education
Body HEALTH Mental Social 1. Health Concept
Knowledge Attitude HEALTH BEHAVIOR Practice 2. Health Behavior Concept
Personnel Family HEALTH EDUCATION Community 3. Health Education Target Concept
HEALTH WHO.. Perfect of body mental and life condition. Not even no illness or disability
HEALTH Perfect and strong body with properly brain development No illness or disability of body and brain caused by congenital or after Good mental with happiness without any anxiety Good adjustment for any environment Good life implement and able to do social missions
Health Education Health Problem I. Direct Solutions by Education II. Respond to Curiosity III. Reduce the number of patients in the hospital
IV. Reduce the number of patients caused by behavior V. Long term problem solving for community VI. Preventive is better than Cure
Goal of Health Education Quality of Life Goal of Health for All Reduce Health problem Health Goal of Public Good Health Behavior Changing Goal of Health Education
Goal of Health Education Knowledge Attitude Practice
Behavioral Science
Behavioral Analysis
Scope of Behavioral Science
Sociology Anthropology Psychology Electic Science Human Science
Behavior
The categories of Behavior ครอก...ฟ... z z z
The categories of Behavior 1. By Observation 1.1 External Behavior 1.2 Internal Behavior concrete Abstract
The categories of Behavior 2. By Maturity development and Social value 2.1 Normal Behavior 2.2 Abnormal Behavior
Criterion Normal maturity development Social culture Legally and Social rule Law Religion
Criterion Tradition, Ism, Believe, Culture Environment Attitude Learning
Personnel Factors Supporting Factors Health Service Using Demand Factors
Health Behavior Do Don t do Health
The Principle of Behavior Every behaviors have caused or thrust The same behavior has not the same caused The same caused does not lead to the same behavior One behavior may has many causes
Configuration Human Behavior Social Group Identification Figure Status Technology
Knowledge Understanding Attitude Practice HEALTH
The Categories of Health Behavior 1. Preventive Behavior GOAL Preventive Behavior 2. Sick role Behavior 3. Illness Behavior
Sick Role Behavior Private Clinic Government Health Service Supers tition General Person Ect.
Vision : Believe Behavior
Patient Health Service Intervening Factors Symptoms Culture Economies Patient Consumer ability Regulation System Knowledge & Skill Satisfaction Health Service Staff Social group
Consumer Satisfaction Convenience Diverse Anytime Prices Health Service Staff Behavior Quality of Service
Consumer Satisfaction Diagnosis Timing Staff Knowledge Information Health Service Program
Consumer Satisfaction Quality of Medicine Satisfaction Continuation of Service Using
Influence Factors to Health Service Using Demographics Social Structural Factors Social Psychology Factors Family Resource Factors Community Resource Factors Organization Factors Health System Factors
Health Behavior Cognitive Domain Knowledge Comprehension Application Analysis Synthesis Evaluation
Health Behavior Affective Domain Interesting Feeling Attitude Believe Value
Health Behavior Affective Domain Receiving or Attending Responding Valuing Organization Characterization by a Value or Value Complex
Health Behavior Psychomotor Domain Knowledge Attitude Practice
Health Behavior Concepts Behavior?? 3 Groups
Health Behavior Concepts I. Intra Individual Causal Assumption Intra Individual Factors Behavior
Health Behavior Concepts I. Intra Individual Factors Knowledge Attitude Believe values Motivation Intention to Act
Health Behavior Concepts II. Extra Individual Causal Assumption
Health Behavior Concepts II.Extra Individual Factors Education Politics Economy Religion Environment Demographic Structure