The Future of the Oral Hygiene Market in India to 2017

673 1. The Future of the Oral Hygiene Market in India to 2017 Market Size, Distribution and Brand Share, Key Events and Competitive Landscape Reference Code: HB0353ER www.canadean-winesandspirits.com

Table of Contents 1. Introduction... 15 1.1 What is this Report About?... 15 1.2 Definitions... 15 1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 2017... 15 1.2.2 Category Definitions... 15 1.2.3 Distribution Channel Definitions... 17 1.2.4 Volume Units and Aggregations... 18 1.2.5 CAGR Definition and Calculation... 18 1.2.6 Graphical representation of Brands... 18 1.2.7 Exchange Rates... 19 1.2.8 Methodology Summary... 19 2. India Oral Hygiene Market Analysis, 2007 17... 20 2.1 Oral Hygiene Value Analysis, 2007 17... 20 2.1.1 Overall Oral Hygiene Market Value, 2007 17... 20 2.1.2 Oral Hygiene Market Value by Category, 2007 17... 22 2.1.3 Market Growth Dynamics by Value Oral Hygiene, 2007 17... 25 2.2 Oral Hygiene Volume Analysis, 2007 17... 26 2.2.1 Overall Oral Hygiene Market Volume, 2007 17... 26 2.2.2 Per-Capita Consumption - Oral Hygiene, 2007 17... 27 2.2.3 Oral Hygiene Market Volume by Category, 2007 17... 28 2.2.4 Market Growth Dynamics by Volume Oral Hygiene, 2007 17... 30 3. India Breath Fresheners (non-confectionery) Market Analysis, 2007 1731 3.1 Breath Fresheners (non-confectionery) Value Analysis, 2007 17... 31 3.1.1 Breath Fresheners (non-confectionery) Market by Value, 2007 17... 31 3.1.2 Average Consumer Price/Unit Breath Fresheners (non-confectionery), 2007 17... 33 3.2 Breath Fresheners (non-confectionery) Volume Analysis, 2007 17... 34 3.2.1 Breath Fresheners (non-confectionery) Market by Volume, 2007 17... 34 3.3 Market Growth Dynamics Breath Fresheners (non-confectionery), 2007 17... 35 3.3.1 Breath Fresheners (non-confectionery) Market Growth Dynamics by Value, 2007 17... 35 3.3.2 Breath Fresheners (non-confectionery) Market Growth Dynamics by Volume, 2007 17. 36 3.4 Breath Fresheners (non-confectionery) Brand Analysis, 2009 12... 37 3.5 Breath Fresheners (non-confectionery) Distribution Channel Analysis, 2009 12... 39 4. India Dental Floss Market Analysis, 2007 17... 42 4.1 Dental Floss Value Analysis, 2007 17... 42 4.1.1 Dental Floss Market by Value, 2007 17... 42 2

4.1.2 Average Consumer Price/Unit Dental Floss, 2007 17... 44 4.1.3 Dental Floss Market Value by Segments, 2007 17... 45 4.2 Dental Floss Volume Analysis, 2007 17... 48 4.2.1 Dental Floss Market by Volume, 2007 17... 48 4.2.2 Dental Floss Market Volume by Segments, 2007 17... 49 4.3 Market Growth Dynamics Dental Floss, 2007 17... 51 4.3.1 Dental Floss Market Growth Dynamics by Value, 2007 17... 51 4.3.2 Dental Floss Market Growth Dynamics by Volume, 2007 17... 52 4.4 Flossing Tape Analysis, 2007 17... 53 4.4.1 Flossing Tape Market by Value, 2007 17... 53 4.4.2 Flossing Tape Market by Volume, 2007 17... 54 4.5 Unwaxed Dental Floss Analysis, 2007 17... 55 4.5.1 Unwaxed Dental Floss Market by Value, 2007 17... 55 4.5.2 Unwaxed Dental Floss Market by Volume, 2007 17... 56 4.6 Waxed Dental Floss Analysis, 2007 17... 57 4.6.1 Waxed Dental Floss Market by Value, 2007 17... 57 4.6.2 Waxed Dental Floss Market by Volume, 2007 17... 58 4.7 Dental Floss Brand Analysis, 2009 12... 59 4.8 Dental Floss Distribution Channel Analysis, 2009 12... 61 5. India Denture Care Market Analysis, 2007 17... 64 5.1 Denture Care Value Analysis, 2007 17... 64 5.1.1 Denture Care Market by Value, 2007 17... 64 5.1.2 Average Consumer Price/Unit Denture Care, 2007 17... 66 5.1.3 Denture Care Market Value by Segments, 2007 17... 67 5.2 Denture Care Volume Analysis, 2007 17... 70 5.2.1 Denture Care Market by Volume, 2007 17... 70 5.2.2 Denture Care Market Volume by Segments, 2007 17... 71 5.3 Market Growth Dynamics Denture Care, 2007 17... 73 5.3.1 Denture Care Market Growth Dynamics by Value, 2007 17... 73 5.3.2 Denture Care Market Growth Dynamics by Volume, 2007 17... 74 5.4 Denture Cleansers Analysis, 2007 17... 75 5.4.1 Denture Cleansers Market by Value, 2007 17... 75 5.4.2 Denture Cleansers Market by Volume, 2007 17... 76 5.5 Denture Fixatives Analysis, 2007 17... 77 5.5.1 Denture Fixatives Market by Value, 2007 17... 77 5.5.2 Denture Fixatives Market by Volume, 2007 17... 78 5.6 Other Denture Care Products Analysis, 2007 17... 79 5.6.1 Other Denture Care Products Market by Value, 2007 17... 79 5.6.2 Other Denture Care Products Market by Volume, 2007 17... 80 3

5.7 Denture Care Brand Analysis, 2009 12... 81 5.8 Denture Care Distribution Channel Analysis, 2009 12... 83 6. India Mouthwash Market Analysis, 2007 17... 86 6.1 Mouthwash Value Analysis, 2007 17... 86 6.1.1 Mouthwash Market by Value, 2007 17... 86 6.1.2 Average Consumer Price/Unit Mouthwash, 2007 17... 88 6.1.3 Mouthwash Market Value by Segments, 2007 17... 89 6.2 Mouthwash Volume Analysis, 2007 17... 92 6.2.1 Mouthwash Market by Volume, 2007 17... 92 6.2.2 Mouthwash Market Volume by Segments, 2007 17... 93 6.3 Market Growth Dynamics Mouthwash, 2007 17... 95 6.3.1 Mouthwash Market Growth Dynamics by Value, 2007 17... 95 6.3.2 Mouthwash Market Growth Dynamics by Volume, 2007 17... 96 6.4 Medicinal Mouthwash Analysis, 2007 17... 97 6.4.1 Medicinal Mouthwash Market by Value, 2007 17... 97 6.4.2 Medicinal Mouthwash Market by Volume, 2007 17... 98 6.5 Standard Mouthwash Analysis, 2007 17... 99 6.5.1 Standard Mouthwash Market by Value, 2007 17... 99 6.5.2 Standard Mouthwash Market by Volume, 2007 17... 100 6.6 Mouthwash Brand Analysis, 2009 12... 101 6.7 Mouthwash Distribution Channel Analysis, 2009 12... 104 7. India Toothbrushes & Replacement Heads Market Analysis, 2007 17107 7.1 Toothbrushes & Replacement Heads Value Analysis, 2007 17... 107 7.1.1 Toothbrushes & Replacement Heads Market by Value, 2007 17... 107 7.1.2 Average Consumer Price/Unit Toothbrushes & Replacement Heads, 2007 17... 109 7.1.3 Toothbrushes & Replacement Heads Market Value by Segments, 2007 17... 110 7.2 Toothbrushes & Replacement Heads Volume Analysis, 2007 17... 113 7.2.1 Toothbrushes & Replacement Heads Market by Volume, 2007 17... 113 7.2.2 Toothbrushes & Replacement Heads Market Volume by Segments, 2007 17... 114 7.3 Market Growth Dynamics Toothbrushes & Replacement Heads, 2007 17... 116 7.3.1 Toothbrushes & Replacement Heads Market Growth Dynamics by Value, 2007 17... 116 7.3.2 Toothbrushes & Replacement Heads Market Growth Dynamics by Volume, 2007 17. 117 7.4 Manual Toothbrushes Analysis, 2007 17... 118 7.4.1 Manual Toothbrushes Market by Value, 2007 17... 118 7.4.2 Manual Toothbrushes Market by Volume, 2007 17... 119 7.5 Replacement Heads Analysis, 2007 17... 120 7.5.1 Replacement Heads Market by Value, 2007 17... 120 7.5.2 Replacement Heads Market by Volume, 2007 17... 121 4

7.6 Toothbrushes & Replacement Heads Brand Analysis, 2009 12... 122 7.7 Toothbrushes & Replacement Heads Distribution Channel Analysis, 2009 12 124 8. India Toothpaste Market Analysis, 2007 17... 127 8.1 Toothpaste Value Analysis, 2007 17... 127 8.1.1 Toothpaste Market by Value, 2007 17... 127 8.1.2 Average Consumer Price/Unit Toothpaste, 2007 17... 129 8.1.3 Toothpaste Market Value by Segments, 2007 17... 130 8.2 Toothpaste Volume Analysis, 2007 17... 133 8.2.1 Toothpaste Market by Volume, 2007 17... 133 8.2.2 Toothpaste Market Volume by Segments, 2007 17... 134 8.3 Market Growth Dynamics Toothpaste, 2007 17... 136 8.3.1 Toothpaste Market Growth Dynamics by Value, 2007 17... 136 8.3.2 Toothpaste Market Growth Dynamics by Volume, 2007 17... 137 8.4 Bicarbonate of Soda Toothpaste Analysis, 2007 17... 138 8.4.1 Bicarbonate of Soda Toothpaste Market by Value, 2007 17... 138 8.4.2 Bicarbonate of Soda Toothpaste Market by Volume, 2007 17... 139 8.5 Cosmetic Toothpaste Analysis, 2007 17... 140 8.5.1 Cosmetic Toothpaste Market by Value, 2007 17... 140 8.5.2 Cosmetic Toothpaste Market by Volume, 2007 17... 141 8.6 Specialist Toothpaste Analysis, 2007 17... 142 8.6.1 Specialist Toothpaste Market by Value, 2007 17... 142 8.6.2 Specialist Toothpaste Market by Volume, 2007 17... 143 8.7 Standard Toothpaste Analysis, 2007 17... 144 8.7.1 Standard Toothpaste Market by Value, 2007 17... 144 8.7.2 Standard Toothpaste Market by Volume, 2007 17... 145 8.8 Toothpaste Brand Analysis, 2009 12... 146 8.9 Toothpaste Distribution Channel Analysis, 2009 12... 149 9. Profiles of Companies Active in the Global Oral Hygiene Market... 152 9.1 The Procter & Gamble Company... 152 9.1.1 The Procter & Gamble Company Business Analysis... 152 9.1.2 The Procter & Gamble Company Major Products and Services... 153 9.1.3 The Procter & Gamble Company Key Competitors... 154 9.1.4 The Procter & Gamble Company SWOT Analysis... 154 9.1.5 The Procter & Gamble Company History... 160 9.1.6 The Procter & Gamble Company Key Employees... 163 9.1.7 The Procter & Gamble Company Locations and Subsidiaries... 166 9.2 Unilever PLC... 171 9.2.1 Unilever PLC Business Analysis... 171 9.2.2 Unilever PLC Major Products and Services... 172 5

9.2.3 Unilever PLC Key Competitors... 173 9.2.4 Unilever PLC SWOT Analysis... 173 9.2.5 Unilever PLC History... 179 9.2.6 Unilever PLC Key Employees... 182 9.2.7 Unilever PLC Locations and Subsidiaries... 183 9.3 Henkel AG & Co. KGaA... 188 9.3.1 Henkel AG & Co. KGaA Business Analysis... 188 9.3.2 Henkel AG & Co. KGaA Major Products and Services... 189 9.3.3 Henkel AG & Co. KGaA Key Competitors... 192 9.3.4 Henkel AG & Co. KGaA SWOT Analysis... 192 9.3.5 Henkel AG & Co. KGaA History... 197 9.3.6 Henkel AG & Co. KGaA Key Employees... 200 9.3.7 Henkel AG & Co. KGaA Locations and Subsidiaries... 202 9.4 Colgate-Palmolive Company... 213 9.4.1 Colgate-Palmolive Company Business Analysis... 213 9.4.2 Colgate-Palmolive Company Major Products and Services... 214 9.4.3 Colgate-Palmolive Company Key Competitors... 215 9.4.4 Colgate-Palmolive Company SWOT Analysis... 215 9.4.5 Colgate-Palmolive Company History... 221 9.4.6 Colgate-Palmolive Company Key Employees... 223 9.4.7 Colgate-Palmolive Company Locations and Subsidiaries... 225 9.5 LG Corp.... 231 9.5.1 LG Corp. Business Analysis... 231 9.5.2 LG Corp. Major Products and Services... 232 9.5.3 LG Corp. Key Competitors... 233 9.5.4 LG Corp. SWOT Analysis... 234 9.5.5 LG Corp. History... 238 9.5.6 LG Corp. Key Employees... 240 9.5.7 LG Corp. Locations and Subsidiaries... 240 9.6 Beiersdorf AG... 247 9.6.1 Beiersdorf AG Business Analysis... 247 9.6.2 Beiersdorf AG Major Products and Services... 248 9.6.3 Beiersdorf AG Key Competitors... 248 9.6.4 Beiersdorf AG SWOT Analysis... 248 9.6.5 Beiersdorf AG History... 252 9.6.6 Beiersdorf AG Key Employees... 254 9.6.7 Beiersdorf AG Locations and Subsidiaries... 254 9.7 Arata Corporation... 259 9.7.1 Arata Corporation Business Analysis... 259 9.7.2 Arata Corporation Major Products and Services... 260 6

9.7.3 Arata Corporation Key Competitors... 261 9.7.4 Arata Corporation SWOT Analysis... 261 9.7.5 Arata Corporation SWOT Analysis - Overview... 261 9.7.6 Arata Corporation History... 265 9.7.7 Arata Corporation Key Employees... 267 9.7.8 Arata Corporation Locations and Subsidiaries... 268 9.8 Tate & Lyle PLC... 271 9.8.1 Tate & Lyle PLC Business Analysis... 271 9.8.2 Tate & Lyle PLC Major Products and Services... 272 9.8.3 Tate & Lyle PLC Key Competitors... 273 9.8.4 Tate & Lyle PLC SWOT Analysis... 274 9.8.5 Tate & Lyle PLC History... 278 9.8.6 Tate & Lyle PLC Key Employees... 281 9.8.7 Tate & Lyle PLC Locations and Subsidiaries... 283 9.9 Hindustan Unilever Limited... 285 9.9.1 Hindustan Unilever Limited Business Analysis... 285 9.9.2 Hindustan Unilever Limited Major Products and Services... 286 9.9.3 Hindustan Unilever Limited Key Competitors... 287 9.9.4 Hindustan Unilever Limited SWOT Analysis... 287 9.9.5 Hindustan Unilever Limited History... 291 9.9.6 Hindustan Unilever Limited Key Employees... 293 9.9.7 Hindustan Unilever Limited Locations and Subsidiaries... 294 9.10 Givaudan S.A.... 297 9.10.1 Givaudan S.A. Business Analysis... 297 9.10.2 Givaudan S.A. Major Products and Services... 297 9.10.3 Givaudan S.A. Key Competitors... 298 9.10.4 Givaudan S.A. SWOT Analysis... 298 9.10.5 Givaudan S.A. History... 302 9.10.6 Givaudan S.A. Key Employees... 303 9.10.7 Givaudan S.A. Locations and Subsidiaries... 304 10. News and Key Events in the Global Oral Hygiene Market... 308 10.1 Category News... 308 10.1.1 Philips Sonicare introduces FlexCare Platinum power toothbrush... 308 10.1.2 Joseph Nemeth offers new cosmetic periodontal procedure... 308 10.1.3 Advanced Dental Care offer professional teeth whitening service... 309 10.1.4 Allan Park Dental Practice announces membership dental plan... 309 10.1.5 Dr. Michael Sohl introduces Botox, dermal fillers... 310 10.1.6 Mastix Medica launches new medical food RenaGum... 310 10.1.7 DMAI asks govt for regulation on use of fluorides in tooth paste & tooth powder... 311 7

10.1.8 P&G to release Oral-B toothpaste in India... 311 10.1.9 Colgate releases new toothpaste range for tooth sensitivity... 312 10.1.10 Four Tigers presents new BerryCare toothpaste gum... 312 11. Deal Activities in the Global Oral Hygiene Market... 313 11.1 Category Deals... 313 11.1.1 Johnson & Johnson prices US$400 million senior unsecured notes due 2016... 313 11.1.2 Unilever to sell Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature 315 11.1.3 Oragenics raises US$9.48 million in public offering of shares... 316 11.1.4 Henkel plans for acquisition... 318 11.1.5 Promoters group to sell stake in Gillette India... 319 11.1.6 CCS Healthcare to acquire Propyless from Merck Sharp... 321 11.1.7 Recordati to acquire Opalia Pharma from Abraaj Capital... 322 11.1.8 Procter & Gamble Company prices public offering of notes for US$1.03 billion... 324 11.1.9 Dabur India to form joint venture with Healthcare at Home... 326 11.1.10 CX Securities to invest in Natco Pharma... 327 12. Appendix... 329 12.1 About Canadean... 329 12.2 Disclaimer... 329 8

List of Figures Figure 1: India Oral Hygiene Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 21 Figure 2: India Oral Hygiene Market Value (LCU m) by Category, 2007 17... 24 Figure 3: India Oral Hygiene Market Dynamics, by Category, by Market Value, 2007 17... 25 Figure 4: India Oral Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2007 17... 26 Figure 5: India Per-Capita Oral Hygiene Consumption (Unit/head & Y-o-Y growth), 2007 17... 27 Figure 6: India Oral Hygiene Market Volume (Units m) by Category, 2007 17... 29 Figure 7: India Oral Hygiene Market Dynamics, by Category, by Market Volume 2007 17... 30 Figure 8: India Breath Fresheners (non-confectionery) Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 32 Figure 9: India Breath Fresheners (non-confectionery) Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 33 Figure 10: India Breath Fresheners (non-confectionery) Market Volume (Units m) and Growth (Y-o-Y), 2007 17... 34 Figure 11: India Breath Fresheners (non-confectionery) Market Growth Dynamics by Value, 2007 17... 35 Figure 12: India Breath Fresheners (non-confectionery) Market Growth Dynamics by Volume, 2007 17... 36 Figure 13: India Breath Fresheners (non-confectionery) Market Value by Brands (LCU m), 2009 12... 38 Figure 14: India Breath Fresheners (non-confectionery) Market Value by Distribution Channel (LCU m), 2009 12... 41 Figure 15: India Dental Floss Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 43 Figure 16: India Dental Floss Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 44 Figure 17: India Dental Floss Market Value (LCU m) by Segments, 2007 17... 47 Figure 18: India Dental Floss Market Volume (Units m) and Growth (Y-o-Y), 2007 17... 48 Figure 19: India Dental Floss Market Volume (Units m) by Segments, 2007 17... 50 Figure 20: India Dental Floss Market Growth Dynamics by Value, 2007 17... 51 Figure 21: India Dental Floss Market Growth Dynamics by Volume, 2007 17... 52 Figure 22: India Flossing Tape Market by Value (LCU m), 2007 17... 53 Figure 23: India Flossing Tape Market by Volume (Units m), 2007 17... 54 Figure 24: India Unwaxed Dental Floss Market by Value (LCU m), 2007 17... 55 Figure 25: India Unwaxed Dental Floss Market by Volume (Units m), 2007 17... 56 Figure 26: India Waxed Dental Floss Market by Value (LCU m), 2007 17... 57 Figure 27: India Waxed Dental Floss Market by Volume (Units m), 2007 17... 58 Figure 28: India Dental Floss Market Value by Brands (LCU m), 2009 12... 60 Figure 29: India Dental Floss Market Value by Distribution Channel (LCU m), 2009 12... 63 Figure 30: India Denture Care Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 65 Figure 31: India Denture Care Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 66 Figure 32: India Denture Care Market Value (LCU m) by Segments, 2007 17... 69 Figure 33: India Denture Care Market Volume (Units m) and Growth (Y-o-Y), 2007 17... 70 Figure 34: India Denture Care Market Volume (Units m) by Segments, 2007 17... 72 Figure 35: India Denture Care Market Growth Dynamics by Value, 2007 17... 73 Figure 36: India Denture Care Market Growth Dynamics by Volume, 2007 17... 74 Figure 37: India Denture Cleansers Market by Value (LCU m), 2007 17... 75 Figure 38: India Denture Cleansers Market by Volume (Units m), 2007 17... 76 Figure 39: India Denture Fixatives Market by Value (LCU m), 2007 17... 77 Figure 40: India Denture Fixatives Market by Volume (Units m), 2007 17... 78 Figure 41: India Other Denture Care Products Market by Value (LCU m), 2007 17... 79 Figure 42: India Other Denture Care Products Market by Volume (Units m), 2007 17... 80 Figure 43: India Denture Care Market Value by Brands (LCU m), 2009 12... 82 Figure 44: India Denture Care Market Value by Distribution Channel (LCU m), 2009 12... 85 Figure 45: India Mouthwash Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 87 Figure 46: India Mouthwash Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 88 Figure 47: India Mouthwash Market Value (LCU m) by Segments, 2007 17... 91 Figure 48: India Mouthwash Market Volume (Units m) and Growth (Y-o-Y), 2007 17... 92 Figure 49: India Mouthwash Market Volume (Units m) by Segments, 2007 17... 94 Figure 50: India Mouthwash Market Growth Dynamics by Value, 2007 17... 95 Figure 51: India Mouthwash Market Growth Dynamics by Volume, 2007 17... 96 Figure 52: India Medicinal Mouthwash Market by Value (LCU m), 2007 17... 97 Figure 53: India Medicinal Mouthwash Market by Volume (Units m), 2007 17... 98 Figure 54: India Standard Mouthwash Market by Value (LCU m), 2007 17... 99 Figure 55: India Standard Mouthwash Market by Volume (Units m), 2007 17... 100 Figure 56: India Mouthwash Market Value by Brands (LCU m), 2009 12... 103 Figure 57: India Mouthwash Market Value by Distribution Channel (LCU m), 2009 12... 106 9

Figure 58: India Toothbrushes & Replacement Heads Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 108 Figure 59: India Toothbrushes & Replacement Heads Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 109 Figure 60: India Toothbrushes & Replacement Heads Market Value (LCU m) by Segments, 2007 17... 112 Figure 61: India Toothbrushes & Replacement Heads Market Volume (Units m) and Growth (Y-o-Y), 2007 17... 113 Figure 62: India Toothbrushes & Replacement Heads Market Volume (Units m) by Segments, 2007 17... 115 Figure 63: India Toothbrushes & Replacement Heads Market Growth Dynamics by Value, 2007 17... 116 Figure 64: India Toothbrushes & Replacement Heads Market Growth Dynamics by Volume, 2007 17... 117 Figure 65: India Manual Toothbrushes Market by Value (LCU m), 2007 17... 118 Figure 66: India Manual Toothbrushes Market by Volume (Units m), 2007 17... 119 Figure 67: India Replacement Heads Market by Value (LCU m), 2007 17... 120 Figure 68: India Replacement Heads Market by Volume (Units m), 2007 17... 121 Figure 69: India Toothbrushes & Replacement Heads Market Value by Brands (LCU m), 2009 12... 123 Figure 70: India Toothbrushes & Replacement Heads Market Value by Distribution Channel (LCU m), 2009 12... 126 Figure 71: India Toothpaste Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 128 Figure 72: India Toothpaste Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 129 Figure 73: India Toothpaste Market Value (LCU m) by Segments, 2007 17... 132 Figure 74: India Toothpaste Market Volume (Units m) and Growth (Y-o-Y), 2007 17... 133 Figure 75: India Toothpaste Market Volume (Units m) by Segments, 2007 17... 135 Figure 76: India Toothpaste Market Growth Dynamics by Value, 2007 17... 136 Figure 77: India Toothpaste Market Growth Dynamics by Volume, 2007 17... 137 Figure 78: India Bicarbonate of Soda Toothpaste Market by Value (LCU m), 2007 17... 138 Figure 79: India Bicarbonate of Soda Toothpaste Market by Volume (Units m), 2007 17... 139 Figure 80: India Cosmetic Toothpaste Market by Value (LCU m), 2007 17... 140 Figure 81: India Cosmetic Toothpaste Market by Volume (Units m), 2007 17... 141 Figure 82: India Specialist Toothpaste Market by Value (LCU m), 2007 17... 142 Figure 83: India Specialist Toothpaste Market by Volume (Units m), 2007 17... 143 Figure 84: India Standard Toothpaste Market by Value (LCU m), 2007 17... 144 Figure 85: India Standard Toothpaste Market by Volume (Units m), 2007 17... 145 Figure 86: India Toothpaste Market Value by Brands (LCU m), 2009 12... 148 Figure 87: India Toothpaste Market Value by Distribution Channel (LCU m), 2009 12... 151 10

List of Tables Table 1: Category Definitions - Oral Hygiene Market... 15 Table 2: Distribution Channel Definitions - Oral Hygiene Market... 17 Table 3: Volume Units for Oral Hygiene Market... 18 Table 4: India Exchange Rate LCU USD (Annual Average), 2007 2012... 19 Table 5: India Oral Hygiene Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 20 Table 6: India Oral Hygiene Market Value (USD m) and Growth (Y-o-Y), 2007 17... 20 Table 7: India Oral Hygiene Market Value (LCU m) by Category, 2007 12... 22 Table 8: India Oral Hygiene Market Value (LCU m) by Category, 2012 17... 22 Table 9: India Oral Hygiene Market Value (USD m) by Category, 2007 12... 23 Table 10: India Oral Hygiene Market Value (USD m) by Category, 2012 17... 23 Table 11: India Oral Hygiene Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Category, by Value (LCU m)... 25 Table 12: India Oral Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2007 17... 26 Table 13: India Per-capita Oral Hygiene Consumption (Unit/head & Y-o-Y growth), 2007 17... 27 Table 14: India Oral Hygiene Market Volume (Units m) by Category, 2007 12... 28 Table 15: India Oral Hygiene Market Volume (Units m) by Category, 2012 17... 28 Table 16: India Oral Hygiene Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Category, by volume (Units m)... 30 Table 17: India Breath Fresheners (non-confectionery) Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 31 Table 18: India Breath Fresheners (non-confectionery) Market Value (USD m) and Growth (Y-o-Y), 2007 17... 31 Table 19: India Breath Fresheners (non-confectionery) Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 33 Table 20: India Breath Fresheners (non-confectionery) Market Volume (Units m) and Growth (Y-o-Y), 2007 17... 34 Table 21: India Breath Fresheners (non-confectionery) Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments... 35 Table 22: India Breath Fresheners (non-confectionery) Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments... 36 Table 23: India Breath Fresheners (non-confectionery) Market Value by Brands (LCU m), 2009 12... 37 Table 24: India Breath Fresheners (non-confectionery) Market Value by Brands (USD m), 2009 12... 37 Table 25: India Breath Fresheners (non-confectionery) Market Value by Distribution Channel (LCU m), 2009 12... 39 Table 26: India Breath Fresheners (non-confectionery) Market Value by Distribution Channel (USD m), 2009 12... 40 Table 27: India Dental Floss Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 42 Table 28: India Dental Floss Market Value (USD m) and Growth (Y-o-Y), 2007 17... 42 Table 29: India Dental Floss Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 44 Table 30: India Dental Floss Market Value (LCU m) by Segments, 2007 12... 45 Table 31: India Dental Floss Market Value (LCU m) by Segments, 2012 17... 45 Table 32: India Dental Floss Market Value (USD m) by Segments, 2007 12... 46 Table 33: India Dental Floss Market Value (USD m) by Segments, 2012 17... 46 Table 34: India Dental Floss Market Volume (Units m) and Growth (Y-o-Y), 2007 17... 48 Table 35: India Dental Floss Market Volume (Units m) by Segments, 2007 12... 49 Table 36: India Dental Floss Market Volume (Units m) by Segments, 2012 17... 49 Table 37: India Dental Floss Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments... 51 Table 38: India Dental Floss Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments... 52 Table 39: India Flossing Tape Market by Value (LCU m), 2007 17... 53 Table 40: India Flossing Tape Market by Value (USD m), 2007 17... 53 Table 41: India Flossing Tape Market by Volume (Units m), 2007 17... 54 Table 42: India Unwaxed Dental Floss Market by Value (LCU m), 2007 17... 55 Table 43: India Unwaxed Dental Floss Market by Value (USD m), 2007 17... 55 Table 44: India Unwaxed Dental Floss Market by Volume (Units m), 2007 17... 56 Table 45: India Waxed Dental Floss Market by Value (LCU m), 2007 17... 57 Table 46: India Waxed Dental Floss Market by Value (USD m), 2007 17... 57 Table 47: India Waxed Dental Floss Market by Volume (Units m), 2007 17... 58 Table 48: India Dental Floss Market Value by Brands (LCU m), 2009 12... 59 Table 49: India Dental Floss Market Value by Brands (USD m), 2009 12... 59 Table 50: India Dental Floss Market Value by Distribution Channel (LCU m), 2009 12... 61 Table 51: India Dental Floss Market Value by Distribution Channel (USD m), 2009 12... 62 11

Table 52: India Denture Care Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 64 Table 53: India Denture Care Market Value (USD m) and Growth (Y-o-Y), 2007 17... 64 Table 54: India Denture Care Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 66 Table 55: India Denture Care Market Value (LCU m) by Segments, 2007 12... 67 Table 56: India Denture Care Market Value (LCU m) by Segments, 2012 17... 67 Table 57: India Denture Care Market Value (USD m) by Segments, 2007 12... 68 Table 58: India Denture Care Market Value (USD m) by Segments, 2012 17... 68 Table 59: India Denture Care Market Volume (Units m) and Growth (Y-o-Y), 2007 17... 70 Table 60: India Denture Care Market Volume (Units m) by Segments, 2007 12... 71 Table 61: India Denture Care Market Volume (Units m) by Segments, 2012 17... 71 Table 62: India Denture Care Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments... 73 Table 63: India Denture Care Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments... 74 Table 64: India Denture Cleansers Market by Value (LCU m), 2007 17... 75 Table 65: India Denture Cleansers Market by Value (USD m), 2007 17... 75 Table 66: India Denture Cleansers Market by Volume (Units m), 2007 17... 76 Table 67: India Denture Fixatives Market by Value (LCU m), 2007 17... 77 Table 68: India Denture Fixatives Market by Value (USD m), 2007 17... 77 Table 69: India Denture Fixatives Market by Volume (Units m), 2007 17... 78 Table 70: India Other Denture Care Products Market by Value (LCU m), 2007 17... 79 Table 71: India Other Denture Care Products Market by Value (USD m), 2007 17... 79 Table 72: India Other Denture Care Products Market by Volume (Units m), 2007 17... 80 Table 73: India Denture Care Market Value by Brands (LCU m), 2009 12... 81 Table 74: India Denture Care Market Value by Brands (USD m), 2009 12... 81 Table 75: India Denture Care Market Value by Distribution Channel (LCU m), 2009 12... 83 Table 76: India Denture Care Market Value by Distribution Channel (USD m), 2009 12... 84 Table 77: India Mouthwash Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 86 Table 78: India Mouthwash Market Value (USD m) and Growth (Y-o-Y), 2007 17... 86 Table 79: India Mouthwash Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 88 Table 80: India Mouthwash Market Value (LCU m) by Segments, 2007 12... 89 Table 81: India Mouthwash Market Value (LCU m) by Segments, 2012 17... 89 Table 82: India Mouthwash Market Value (USD m) by Segments, 2007 12... 90 Table 83: India Mouthwash Market Value (USD m) by Segments, 2012 17... 90 Table 84: India Mouthwash Market Volume (Units m) and Growth (Y-o-Y), 2007 17... 92 Table 85: India Mouthwash Market Volume (Units m) by Segments, 2007 12... 93 Table 86: India Mouthwash Market Volume (Units m) by Segments, 2012 17... 93 Table 87: India Mouthwash Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments... 95 Table 88: India Mouthwash Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments... 96 Table 89: India Medicinal Mouthwash Market by Value (LCU m), 2007 17... 97 Table 90: India Medicinal Mouthwash Market by Value (USD m), 2007 17... 97 Table 91: India Medicinal Mouthwash Market by Volume (Units m), 2007 17... 98 Table 92: India Standard Mouthwash Market by Value (LCU m), 2007 17... 99 Table 93: India Standard Mouthwash Market by Value (USD m), 2007 17... 99 Table 94: India Standard Mouthwash Market by Volume (Units m), 2007 17... 100 Table 95: India Mouthwash Market Value by Brands (LCU m), 2009 12... 101 Table 96: India Mouthwash Market Value by Brands (USD m), 2009 12... 102 Table 97: India Mouthwash Market Value by Distribution Channel (LCU m), 2009 12... 104 Table 98: India Mouthwash Market Value by Distribution Channel (USD m), 2009 12... 105 Table 99: India Toothbrushes & Replacement Heads Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 107 Table 100: India Toothbrushes & Replacement Heads Market Value (USD m) and Growth (Y-o-Y), 2007 17... 107 Table 101: India Toothbrushes & Replacement Heads Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 109 Table 102: India Toothbrushes & Replacement Heads Market Value (LCU m) by Segments, 2007 12... 110 Table 103: India Toothbrushes & Replacement Heads Market Value (LCU m) by Segments, 2012 17... 110 Table 104: India Toothbrushes & Replacement Heads Market Value (USD m) by Segments, 2007 12... 111 Table 105: India Toothbrushes & Replacement Heads Market Value (USD m) by Segments, 2012 17... 111 Table 106: India Toothbrushes & Replacement Heads Market Volume (Units m) and Growth (Y-o-Y), 2007 17... 113 Table 107: India Toothbrushes & Replacement Heads Market Volume (Units m) by Segments, 2007 12... 114 Table 108: India Toothbrushes & Replacement Heads Market Volume (Units m) by Segments, 2012 17... 114 12

Table 109: India Toothbrushes & Replacement Heads Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments... 116 Table 110: India Toothbrushes & Replacement Heads Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments... 117 Table 111: India Manual Toothbrushes Market by Value (LCU m), 2007 17... 118 Table 112: India Manual Toothbrushes Market by Value (USD m), 2007 17... 118 Table 113: India Manual Toothbrushes Market by Volume (Units m), 2007 17... 119 Table 114: India Replacement Heads Market by Value (LCU m), 2007 17... 120 Table 115: India Replacement Heads Market by Value (USD m), 2007 17... 120 Table 116: India Replacement Heads Market by Volume (Units m), 2007 17... 121 Table 117: India Toothbrushes & Replacement Heads Market Value by Brands (LCU m), 2009 12... 122 Table 118: India Toothbrushes & Replacement Heads Market Value by Brands (USD m), 2009 12... 122 Table 119: India Toothbrushes & Replacement Heads Market Value by Distribution Channel (LCU m), 2009 12... 124 Table 120: India Toothbrushes & Replacement Heads Market Value by Distribution Channel (USD m), 2009 12... 125 Table 121: India Toothpaste Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 127 Table 122: India Toothpaste Market Value (USD m) and Growth (Y-o-Y), 2007 17... 127 Table 123: India Toothpaste Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 129 Table 124: India Toothpaste Market Value (LCU m) by Segments, 2007 12... 130 Table 125: India Toothpaste Market Value (LCU m) by Segments, 2012 17... 130 Table 126: India Toothpaste Market Value (USD m) by Segments, 2007 12... 131 Table 127: India Toothpaste Market Value (USD m) by Segments, 2012 17... 131 Table 128: India Toothpaste Market Volume (Units m) and Growth (Y-o-Y), 2007 17... 133 Table 129: India Toothpaste Market Volume (Units m) by Segments, 2007 12... 134 Table 130: India Toothpaste Market Volume (Units m) by Segments, 2012 17... 134 Table 131: India Toothpaste Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments... 136 Table 132: India Toothpaste Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments... 137 Table 133: India Bicarbonate of Soda Toothpaste Market by Value (LCU m), 2007 17... 138 Table 134: India Bicarbonate of Soda Toothpaste Market by Value (USD m), 2007 17... 138 Table 135: India Bicarbonate of Soda Toothpaste Market by Volume (Units m), 2007 17... 139 Table 136: India Cosmetic Toothpaste Market by Value (LCU m), 2007 17... 140 Table 137: India Cosmetic Toothpaste Market by Value (USD m), 2007 17... 140 Table 138: India Cosmetic Toothpaste Market by Volume (Units m), 2007 17... 141 Table 139: India Specialist Toothpaste Market by Value (LCU m), 2007 17... 142 Table 140: India Specialist Toothpaste Market by Value (USD m), 2007 17... 142 Table 141: India Specialist Toothpaste Market by Volume (Units m), 2007 17... 143 Table 142: India Standard Toothpaste Market by Value (LCU m), 2007 17... 144 Table 143: India Standard Toothpaste Market by Value (USD m), 2007 17... 144 Table 144: India Standard Toothpaste Market by Volume (Units m), 2007 17... 145 Table 145: India Toothpaste Market Value by Brands (LCU m), 2009 12... 146 Table 146: India Toothpaste Market Value by Brands (USD m), 2009 12... 147 Table 147: India Toothpaste Market Value by Distribution Channel (LCU m), 2009 12... 149 Table 148: India Toothpaste Market Value by Distribution Channel (USD m), 2009 12... 150 Table 149: The Procter & Gamble Company Fast Facts... 152 Table 150: The Procter & Gamble Company Major Products and Services... 153 Table 151: The Procter & Gamble Company History... 160 Table 152: The Procter & Gamble Company Key Employees... 163 Table 153: The Procter & Gamble Company Subsidiaries... 166 Table 154: Unilever PLC Fast Facts... 171 Table 155: Unilever PLC Major Products and Services... 172 Table 156: Unilever PLC History... 179 Table 157: Unilever PLC Key Employees... 182 Table 158: Unilever PLC Subsidiaries... 184 Table 159: Henkel AG & Co. KGaA Fast Facts... 188 Table 160: Henkel AG & Co. KGaA Major Products and Services... 189 Table 161: Henkel AG & Co. KGaA History... 197 Table 162: Henkel AG & Co. KGaA Key Employees... 200 Table 163: Henkel AG & Co. KGaA Subsidiaries... 202 Table 164: Colgate-Palmolive Company Fast Facts... 213 Table 165: Colgate-Palmolive Company Major Products and Services... 214 13

Table 166: Colgate-Palmolive Company History... 221 Table 167: Colgate-Palmolive Company Key Employees... 223 Table 168: Colgate-Palmolive Company Other Locations... 226 Table 169: Colgate-Palmolive Company Subsidiaries... 226 Table 170: LG Corp. Fast Facts... 231 Table 171: LG Corp. Major Products and Services... 232 Table 172: LG Corp. History... 238 Table 173: LG Corp. Key Employees... 240 Table 174: LG Corp. Subsidiaries... 241 Table 175: Beiersdorf AG Fast Facts... 247 Table 176: Beiersdorf AG Major Products and Services... 248 Table 177: Beiersdorf AG History... 252 Table 178: Beiersdorf AG Key Employees... 254 Table 179: Beiersdorf AG Other Locations... 254 Table 180: Beiersdorf AG Subsidiaries... 255 Table 181: Arata Corporation Fast Facts... 259 Table 182: Arata Corporation Major Products and Services... 260 Table 183: Arata Corporation History... 265 Table 184: Arata Corporation Key Employees... 267 Table 185: Arata Corporation Subsidiaries... 268 Table 186: Tate & Lyle PLC Fast Facts... 271 Table 187: Tate & Lyle PLC Major Products and Services... 272 Table 188: Tate & Lyle PLC History... 278 Table 189: Tate & Lyle PLC Key Employees... 281 Table 190: Tate & Lyle PLC Subsidiaries... 283 Table 191: Hindustan Unilever Limited Fast Facts... 285 Table 192: Hindustan Unilever Limited Major Products and Services... 286 Table 193: Hindustan Unilever Limited History... 291 Table 194: Hindustan Unilever Limited Key Employees... 293 Table 195: Hindustan Unilever Limited Subsidiaries... 294 Table 196: Givaudan S.A. Fast Facts... 297 Table 197: Givaudan S.A. Major Products and Services... 297 Table 198: Givaudan S.A. History... 302 Table 199: Givaudan S.A. Key Employees... 303 Table 200: Givaudan S.A. Subsidiaries... 304 14

1. Introduction 1.1 What is this Report About? This report is the result of Canadean s extensive market research covering the Oral Hygiene Market in the UK. It provides detailed segmentation of historic and future Oral Hygiene Market, covering key categories and segments. As such the report is an essential tool for companies active across the Oral Hygiene industry and for new players considering entry into the UK s Oral Hygiene market. 1.2 Definitions All the data is collected in volume terms. Oral Hygiene Market refers to domestic Market only and includes imports. Please note that rounding errors may occur. 1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 2017 1.2.2 Category Definitions Table 1: Category Definitions - Oral Hygiene Market Category Segment Definition Breath Fresheners (nonconfectionery) Breath Fresheners (non confectionery) - all spray breath fresheners and fresh breath strips. Excludes tongue cleaners and other such devices. Dental Floss Flossing Tape It is a tape that is inserted between the teeth to remove food/plaque. Includes both flavoured and unflavoured varities. Example: Oral B Satintape, Crest Glide Tape etc. Unwaxed Dental Floss Waxed Dental Floss A thin unwaxed nylon string that is inserted between the teeth to remove food/plaque. A thin waxed nylon string that is inserted between the teeth to remove food/plaque. Example: Oral B Satinfloss etc. Denture Care Denture Cleansers Denture cleansers for brushing or soaking, including liquids, tablets or specialist toothpastes. Example: Tablets from Steradent, Efferdent and Polident. Denture Fixatives Other Denture Care Products Denture fixatives, including adhesive gels, creams and powders. Example: Super Poli-Grip Denture Adhesive Cream, Fixodent Adhesive Cream and Liodent Denture Fixative. Includes temporary aids to hold loose dentures, denture repair kits, specialist denture brushes, etc. Example: Denturite Custom-Fit Denture Reliner, Seabond Denture Fixative Seals, Tuff Dent Denture Brush etc. Mouthwash Medicinal Mouthwash Those mouthwashes which act on medical complaints such as halitosis, gingivitis or gum disease. Example: Dentech Dental Rinse, Preveneed etc. Standard Mouthwash Those mouthwashes with mouth freshening, cosmetic (whitening) and/or dental action properties. Includes alcohol-free mouthwash. Example: Listerine, Colgate Plax, Cepacol and Rembrandt, Aquafresh and Junior Reach "Yum" Mouthwash etc. 15

Table 1: Category Definitions - Oral Hygiene Market Category Segment Definition Toothbrushes & Replacement Heads Toothpaste Manual Toothbrushes Replacement Heads Bicarbonate of Soda Toothpaste Cosmetic Toothpaste Specialist Toothpaste Standard Toothpaste The toothbrush is an oral hygiene instrument used to clean the teeth and gums that consists of a head of tightly clustered bristles mounted on a handle, which facilitates the cleansing of hard-to-reach areas of the mouth. Non-electric toothbrushes, including both branded lines and private label products This category excludes replacement heads for electric toothbrushes. Colgate and Oral B are two examples of global brands in the toothbrush market. Replacement heads meant for electric toothbrushes Any toothpaste containing bicarbonate of soda. Example: Arm & Hammer Toothpaste with a cosmetic effect, including toothpaste with whitening properties, such as Colgate Total Plus Whitening Toothpaste. Includes toothpaste for sensitive teeth, for smokers, and children's toothpaste. Examples include Sensodyne, available in all regions covered. This category excludes denture care toothpaste, which is included in the Denture Care category. Standard toothpaste, targeted at adults, without whitening effects or bicarbonate of soda. This category includes products marketed as 2 in 1 toothpaste and mouthwash products, such as Theramed. Other brand examples include Colgate, Crest and Aquafresh, available in all regions covered. 16

1.2.3 Distribution Channel Definitions Table 2: Distribution Channel Definitions - Oral Hygiene Market Distribution Channel Cash & carries & warehouse clubs (Cash & Carry) Discount, variety store & general merchandise retailers (Dollar Stores) Convenience stores & gas stations (Convenience stores) Department stores (Department stores) Hypermarkets & supermarkets (Hyper/ Super Markets) Vending machines (Vending machines) Drug stores & Pharmacies (Pharmacies) Food & drinks specialists (Food & drinks specialists) eretailers (eretailers) Health & Beauty Stores Other general retailers (Others) Definition Cash & carries sell from a wholesale warehouse to customers (small retailers, professional users) who pay on the spot and transport goods away themselves. Warehouse clubs are no-frills stores that sell discounted goods to members who pay an annual fee. Delivered wholesale sales are not included. In our data only sales from these stores direct to the public (for example through work place deals allowing otherwise regular consumers to shop there) are covered. Example: Makro, Metro, Costco, Sams Club Dollar Stores, Variety Stores & General Merchandise Retailers - A variety store or pricepoint retailer (including Dollar stores) is a retail store that sells inexpensive items, often with a single price for all items in the store, or a general low price policy. Typical merchandise includes cleaning supplies, toys, household goods and gardening equipment, basic foods and beverages. A general store, general merchandise store, or small town store carries a (broad) general line of merchandise, often in a medium (and sometimes small) store format, serving the needs of either the surrounding town or rural area. They differ from convenience stores or corner shops in that it will be the main shop for the community rather than a convenient supplement and typically carries a broader product line. Example: 9 to 9 Dollar Shop. Convenience Stores - Includes all sales through stores of an area generally less than 300 sq m, that specialize in a limited range of food & grocery products designed primarily for consumers with top-up shopping needs. Also includes sales in retail outlets attached to gas stations, where fuel is the main revenue driver, kiosks, and newsstands. This also includes small independent retailers, particularly those present in countries such as China and India. Department Stores - Includes all sales through multi-category retailers, focusing primarily on non-grocery categories with distinct departments specializing in defined product areas. Examples include Bloomingdale's, Macy's, John Lewis and El Corte Ingles. Hypermarkets& Supermarkets (incl. discounters) - Hypermarkets/mass merchandisers include all sales through retailers with floor area over 2,500 sq m that carry full lines of both grocery and general merchandise (e.g. Walmart). Supermarkets include all sales through retailers with a floor area of 300 sq m -2,500 sq m that offer a wide, departmentalized range of groceries, and may carry some general merchandise lines (e.g. Sainsbury's, Kroger). It also includes hard grocery discounters such as Walmart. Vending machines - Includes paid-for sales from all vending machines not located within a store (e.g. public places, workplaces, pubs & Bars). Drug stores & Pharmacies - Stores licensed to dispense prescription (Rx) and over-thecounter (OTC) healthcare products and where these sales account for the majority of revenues. Also known as Drug store and Health store. This channel does not include supermarkets with pharmacy counters. Example: Hetro and Apollo pharmacies in India. Food & drinks specialists - Includes bakers, butchers, delicatessens, drinks specialists, fishmongers, greengrocers, Food & drinks only stores, and single category stores (e.g. stores selling only cheese, or only olives, or only honey, or only Confectionery products) Example : Amul Dairy shops In India. eretailers - Includes all sales that take place over the internet, irrespective of whether the vendor is a pure-play internet company or the online offering of a physical retailer. Example: Amazon, SPAR and FutureBazaar.com in India. Retailers that generate the majority of their revenue through a specific product type. In the personal care market, this includes specialist stores other than drugstores. Example: Boots in UK, Himalaya In India. Others - Includes other generalist retail channels not included in the categories above (e.g. market traders, charity stores, student union stores, direct sales, and Duty Free shops). 17

1.2.4 Volume Units and Aggregations Table 3: Volume Units for Oral Hygiene Market Category Segment Units Oral Hygiene Breath Fresheners (non-confectionery) Units m Dental Floss Denture Care Mouthwash Toothbrushes & Replacement Heads Toothpaste Units m Units m Units m Units m Units m 1.2.5 CAGR Definition and Calculation Compound Annual Growth Rate (CAGR) is the year-over-year growth rate of a value over a specified period of time. For this report, CAGR for historic time period is Calculated from 2007-2012, as CAGR = (( 2012 Value / 2007 Value ) ^ ( 1 / (2012-2007)) ) - 1 CAGR for forecast time period is Calculated from 2012-2017, as CAGR = (( 2017 Value / 2012 Value ) ^ ( 1 / (2017-2012)) ) - 1 For Brand Analysis and Distribution Channel Analysis, CAGR is Calculated from 2009-2012, as CAGR = (( 2012 Value / 2009 Value ) ^ ( 1 / (2012-2009)) ) - 1 1.2.6 Graphical representation of Brands Top 10 brands are considered for each category in the market subject to availability of such data. Brand analysis charts are displayed only for categories where data is available for more than two brands. 18

1.2.7 Exchange Rates All research is conducted in local currency in nominal prices. US dollar conversions for all historic data and for the latest year of actual data (2012 in this report) are made using an annual average exchange rate. For details please refer to table below. As we do not forecast exchange rates, the forecast data (from 2013 to 2017) is converted using a fixed 2012 exchange rate. As a result, annual growth rates for historic data will differ between local currencies and US dollar conversions, whereas they will be the same for forecasts. Table 4: India Exchange Rate LCU (Local Currency Unit) USD (Annual Average), 2007 2012 Currency 2007 2008 2009 2010 2011 2012 LCU USD xxxx xxxx xxxx xxxx xxxx xxxx 1.2.8 Methodology Summary In order to create the data for all the reports in this series and ensure its robustness, a comprehensive and empirically robust research methodology has been adopted. This combines both a large-scale program of industry research with the results of extensive primary industry interviewing and calling. Furthermore, all definitions are standardized across products and countries to ensure comparability. The two main research methods, secondary research and primary research (the program of interviewing industry contacts), are brought together and because both sets of research processes have been designed in conjunction with each other they can be combined and consolidated into the final, integrated data sets. The secondary research process involves covering publicly available sources, trade associations, specialist databases, company annual reports, and industry publications. While primary research involves a major program of interviewing leading industry executives for each category covered in each country all with local country experts; typically brand, product and marketing managers for major brands within each country. These processes help analysts in capturing both qualitative and quantitative information about the market. The final stage of the process is the triangulation of inputs obtained from all the research methods with the analyst s own understanding of the market in order to finalize the data. Once the data is finalized, it goes through various top level quality checks prior to publishing. 19

2. India Oral Hygiene Market Analysis, 2007 17 2.1 Oral Hygiene Value Analysis, 2007 17 2.1.1 Overall Oral Hygiene Market Value, 2007 17 Table 5: India Oral Hygiene Market Value (LCU m) and Growth (Y-o-Y), 2007 17 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Market Value Y-o-Y growth Table 6: India Oral Hygiene Market Value (USD m) and Growth (Y-o-Y), 2007 17 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Market Value Y-o-Y growth 20