A Message from our Chairman and Founder

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A Message from our Chairman and Founder In the early months of 2015, I received life altering news that I needed a liver transplant. While I was quickly added to the transplant waitlist, I soon realized that I was facing an uphill battle, especially because of my rare blood type. For months my close friends and family were tested to see if someone was compatible for a live liver donation. But time was not on my side, and the situation became dire. Doctors told me I had weeks to live, if that. I m a private person with two young daughters, and like every father, I live for them. At their urging, I took my plea for an organ donor public. We were overwhelmed with the response. Within a week or so, a suitable match was found and we were both in surgery under the care of the brilliant doctors and nurses at the University Health Network in Toronto. To this day, I do not know the identity of my donor, which speaks volumes about his or her selflessness. All he or she asked, is that I do everything in my power for the Sens to bring home the Stanley Cup. And I m working on that. After my transplant, my life took on new meaning. Not only was my life saved, but several other people waiting for transplants also received organs from individuals who had called in to help me. I have a responsibility to give back. I have and will continue to help those in the same and similar situation. I will work to honour the lives of organ donors, alive and deceased, their families, and organ recipients. This is personal for me. our support and friendship in launching the Organ Project is personal for me. The work of the doctors, nurses, researchers, and caregivers is personal for me. This Gala is personal for me. So, thank you for your support. Thank you for standing up and doing your part to help end the waitlist that truly matters. This is solvable. We can drastically reduce the number of people - babies, kids, dads and mums - who die every year waiting for an organ. Thank you from the bottom of my heart. Carpe Diem. Eugene

The Organ Project Life is full of waiting. For a latte, for a taxi, for a flight, to get into a club. We complain, and we look for shortcuts, but eventually the wait is over and we move on to the next thing. But for thousands of people waiting for a life-saving organ transplant, that wait never ends, and it costs them their life. At the Organ Project, we are going to change that. We are working to end the waitlist that really matters. We ll do that by generating awareness about organ donation and encouraging conversations among family members. We want to bring the conversation around organ donation out of the shadows so that when it s time for a family to make the decision, it can be made with confidence, respecting the wishes of their loved one. B THE NUMBERS More than 4, 600 Canadians are on the wait list for a life-saving organ transplant. In some cases however, patients who could benefit from transplant don t even make the waitlist. For example, of the more than 35,000 patients receiving dialysis for renal disease, only around 10 per cent make it to the kidney transplant waitlist. Canadians are five to six times more likely to need an organ transplant than to become a deceased organ donor. 5 people die a week waiting for a life-saving organ transplant in Canada. Canada s deceased donor rate is less than half of that of the best performing countries and has remained basically flat for the last decade. Over 60% of potential organ donations are blocked by family members.

Overview With Gratitude On Friday, March 31, 2017, an exciting evening with Carrie Underwood will be held at the Fairmont Royal ork in Toronto. The evening will host some of Canada s top business influencers, politicians, and philanthropists alike. The entertainment will be first class, but the true stars of the evening will be our donors, recipients, and donor families. The team at the Organ Project is very grateful to the following individuals and organizations for their advice, partnership, friendship and guidance: Trillium Gift of Life, University Health Network, Toronto General Hospital, Canadian Blood Services, the David Foster Foundation, OrganIZE, the Ottawa Senators, Gary Bettman and the National Hockey League, and the Canadian National Transplant Research Program. Chairman s Reception The Chairman s Reception is an invitation-only cocktail reception hosted by the Chairman of the Organ Project, Eugene Melnyk. This reception celebrates the leadership shown by our Gala sponsors and provides an exclusive opportunity to meet and mingle with our distinguished special entertainment, political and corporate guests. It also affords a unique opportunity to meet the Organ Project s senior management and staff.

Ways ou Can Help We would like the opportunity to discuss with you all the different ways you can help! Corporate Sponsorship Table Purchase In-kind Sponsorship Live Auction Donations Be an Ambassador Encourage Employee Engagement

Sponsor Tiers AT THE EVENT Premium Tables of 10... Additional seating for 2 at the head table... Opportunity for a celebrity guest to join your table... VIP experience at a home Ottawa Senators game in the owner s box... Unique experience for guests to attend meet and greet with the entertainment... Opportunity to provide remarks at the Gala... Custom video clip to air during the gala about your organization and why you support the Organ Project... Complimentary room at the Royal ork hotel for overnight stay (night of the Gala)... Invitation for all guests to the Chairman s reception... Right to use trademarks in association with the Gala and promote your support for one year... Valet parking passes... Thank you message to air during a home Ottawa Senators game on the scoreboard... Evening program advertisement... Inclusion in media releases... Short video about your organization s participation on Foundation website and social media... Featured in a post-event video... On-site education program about organ donation at your work site... Social media mentions prior to Gala... Thank you ad in major newspaper or publication... Recognition on the Organ Project website... Premium recognition on video screens at the event... Table signage... Recognition in the Annual Report... Platinum (1) $150,000 3 10 tickets 2 guests 3 15 passes Double page spread Minimum 10 Diamond (1) $100,000 2 10 tickets 2 guests 2 10 passes Double page spread Minimum 8 Gold (10) $75,000 2 6 tickets 2 guests 1 10 passes Full page Minimum 6 Silver (10) $50,000 1 4 tickets 2 guests 5 passes Half page Minimum 4 Bronze (10) $25,000 1 5 passes Quarter page Minimum 2

Platinum Sponsor $150,000 and up An exclusive opportunity to be an Organ Project Inaugural Gala Title Sponsor AT THE EVENT 3 Premium Tables of 10 Additional seating for 2 at the head table Opportunity for a celebrity guest to join one of your tables VIP experience at a home Ottawa Senators game in the owner s box for up to 10 people Unique experience for 2 guests to attend meet and greet with the entertainment Custom video clip to air during the gala about your organization and why you support the Organ Project 3 Complimentary rooms at the Royal ork hotel for overnight stay (night of the Gala) Invitation for all guests to the Chairman s reception Right to use trademarks in association with the Gala and promote your support for one year Thank you message to air during a home Ottawa Senators game on the scoreboard Opportunity to provide remarks at the gala 15 valet parking passes Full double-page evening program advertisement Inclusion in media releases Short video about your organization s participation on the Foundation website and social media Featured in a post-event video On-site education program about organ donation at your work site Minimum 10 social media mentions prior to Gala Thank you ad in major newspaper or publication Recognition on the Organ Project website to go live March 31st, 2017 Premium recognition on video screens at the event Table signage Recognition in the Annual Report

Diamond Sponsor $100,000 An exclusive opportunity to be the Entertainment Sponsor AT THE EVENT 2 Premium Tables of 10 Additional seating for 2 at the head table Opportunity for a celebrity guest to join one of your tables VIP experience at a home Ottawa Senators game in the owner s box for up to 10 people Unique experience for 2 guests to attend meet and greet with the entertainment 10 valet parking passes Custom video clip to air during the gala about your organization and why you support the Organ Project 2 complimentary rooms at the Royal ork hotel for overnight stay (night of the Gala) Invitation for all guests to the Chairman s reception Right to use trademarks in association with the Gala and promote your support for six months Thank you message to air during a home Ottawa Senators game on the scoreboard Full double-page evening program advertisement Inclusion in media releases Short video about your organization s participation on the Foundation website and social media Featured in a post-event video On-site education program about organ donation at your work site Minimum 8 social media mentions prior to Gala Thank you ad in major newspaper or publication Recognition on the Organ Project website to go live March 31st, 2017 Premium recognition on video screens at the event Table signage Recognition in the Annual Report

Gold Sponsor $75,000 Exclusive opportunities to be the Chairman s Reception Sponsor or the Dinner Sponsor each with unique benefits AT THE EVENT 2 Premium Tables of 10 Additional seating for 2 at the head table Opportunity for a celebrity guest to join your table VIP experience at a home Ottawa Senators game in the owner s box for up to 6 people Unique experience for 2 guests to attend meet and greet with the entertainment 10 valet parking passes Custom video clip to air during the gala about your organization and why you support the Organ Project 1 complimentary room at the Royal ork hotel for overnight stay (night of the Gala) Invitation for all guests to the Chairman s reception Right to use trademarks in association with the Gala and promote your support for 6 months Thank you message to air during a home Ottawa Senators game on the scoreboard Full page evening program advertisement Inclusion in media releases Short video about your organization s participation on the Foundation website and social media Featured in a post-event video On-site education program about organ donation at your work site Minimum 6 social media mentions prior to Gala Thank you ad in major newspaper or publication Recognition on the Organ Project website to go live March 31st, 2017 Premium recognition on video screens at the event Table signage Recognition in the Annual Report

Silver Sponsor $50,000 Exclusive opportunities to be the Welcome Reception Sponsor, Head Table Sponsor, or Live Auction Sponsor each with unique benefits AT THE EVENT 1 Premium Table of 10 VIP experience at a home Ottawa Senators game in the owner s box for up to 4 people Unique experience for 2 guests to attend meet and greet with the entertainment 5 valet parking passes Custom video clip to air during the gala about your organization and why you support the Organ Project Invitation for all guests to the Chairman s reception Right to use trademarks in association with the Gala and promote your support for 6 months Thank you message to air during a home Ottawa Senators game on the scoreboard Quarter page evening program advertisement Inclusion in media releases Short video about your organization s participation on the Foundation website and social media Featured in a post-event video On-site education program about organ donation at your work site Minimum 4 social media mentions prior to Gala Thank you ad in major newspaper or publication Recognition on the Organ Project website to go live March 31st, 2017 Premium recognition on video screens at the event Table signage Recognition in the Annual Report

Bronze Sponsor $25,000 Exclusive opportunities to be the Guest Registration Sponsor, Wine Sponsor, Podium Sponsor, or Grand Prize Sponsor each with unique benefits AT THE EVENT 1 premium table for 10 guests Invitation for all guests to attend the Chairman s Reception Right to use trademarks in association with the Gala and promote your support for 6 months 5 valet parking passes Participation at the media event launching the Organ Project, including logo on video displays and on print collateral Quarter page evening program advertisement Inclusion in media releases Featured in a post-event video On-site education program about organ donation at your work site Minimum 2 social media mentions prior to Gala Thank you ad in major newspaper or publication Recognition on the Organ Project website to go live March 31st, 2017 Premium recognition on video screens at the event Table signage Recognition in the Annual Report

Valet Parking Sponsor $20,000 AT THE EVENT 4 tickets All guest attend Chairman Reception 2 valet parking passes Quarter-page advertisment in evening program Inclusion in media releases Minimum 2 social media mentions prior to the Gala Opportunity to be featured in post-event thank you video Thank you ad in a major newspaper or publication Premium recognition throughout dedicated Organ Project web pages Premium recognition on video screens at the event Table signage Recognition in Annual Report Media Sponsor Media partners will be recognized at the event and in a thank you ad in a major newspaper or publication. Details regarding access for photography, video and interviews to be discussed. The following communication materials will feature your name or corporate logo as a Media Sponsor: Evening program The Organ Project website to go live March 31st, 2017 Video screens at the event

Table at $15,000 One table for 10 guests at the event Name recognition in the evening program Donate a Table at $15,000 Cannot attend, but would like to donate a table to one of the following groups: Members of the organ transplant community Armed Forces family Volunteers Individual Tickets $1,500

the organ project inaugural GALA featuring CARRIE UNDERWOOD GALA DETAILS FRIDA, MARCH 31, 2017 VIP Reception 5:30 p.m. Welcome Reception 6:00 p.m. Dinner 7:00 p.m. Signature Concert 9:30 p.m. Fairmont Royal ork. 100 Front St. W., Toronto ON M5J 1E4 TICKETS O Table for 10 Guests: $15,000 no. of tables........................... Includes name recognition in the evening program O Individual Ticket: $1,500 no. of tickets........................... SPONSORSHIP For sponsorship opportunities, please contact: Mariana Di Rezze 416-453-9152 / mariana.direzze@revgenpfr.com RSVP Christine Simundson 416-562-4140 / rsvp@revgenpfr.com TABLE REGISTRATION COMPAN NAME CONTACT NAME ADDRESS CIT PROV: PC: PHONE (w) PHONE (h) PHONE (c) EMAIL PAMENT INFORMATION TOTAL PAMENT $ O VISA O MC O AMEX NAME: CARD NO. EXP: DATE: SIGNATURE: O CHEQUE / MONE ORDER MAKE CHEQUE PAABLE TO: T.O.P. Foundation MAIL TO: the organ project c/o RevGen PFR. 100 King St. W., Suite 5700. Toronto, ON M5X 1C7 DONATE I cannot attend, but would like to help. Please accept my donation. AMOUNT: $

FOR FURTHER INFORMATION PLEASE CONTACT: Mariana Di Rezze mariana.direzze@revgenpfr.com 416 453 9152