Phonak Virto TM. B Campaign Toolkit

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1 Phonak Virto TM B Campaign Toolkit

2 Customized marketing for our most customized hearing aid yet. Phonak is dedicated to helping you heighten awareness and reach a broader audience than ever before. Together, we can inspire customers to take action and learn more about the most customized, calibrated Phonak hearing aid on the market: Phonak Virto TM B. Plan Plan your marketing events and activities with your Phonak representative, using the calendar on the reverse side. Events you can host right in your office include: Open House Demonstration Event Seminar Breakfast or Luncheon To get started Advertise Advertise your event by using the marketing creative assets provided by Phonak. These materials are customizable to help suit your location s brand and identity. Newspaper Direct mail Press release s Posters Newsletter Social media...and more! Download and View Download and view digital marketing assets to help you promote your services and events instantly. Visit the Phonak Pro website ( to find out more. You may even find some tips and resources to help you employ best practices. Product imagery Social posts Educational webinars Content Access these marketing templates by visiting the Phonak Marketing Center Visit click on the Virto B Biometric Folder on the home page Select the advertising you wish to use and customize the form fields to suit your business Submit your order and a Phonak Customer Marketing Specialist will confirm your marketing activities with you within 3-5 business days. Questions? co-opmarketing@phonak.com or call #6 to be connected to a Phonak Customer Marketing Specialist.

3 Building a successful marketing campaign To help optimize the success of your Virto B campaign and achieve the best response rates from new and eisting clients, we have provided a month-bymonth calendar on when to utilize each of the marketing pieces. These 4-month calendars include recommendations for each month in order to create an effective campaign using all available assets. They are separated into two versions: one for larger clinics who can afford a bigger spend & one for smaller clinics with a smaller budget. Letter e-letters Newspaper Press Release Update Your Digital Website Share with your Customers September October November December Start Today: Communicate with your eisting customers. Update your digital presence. Plan Demo Event for September. Generate new leads with direct mail. Follow-up with your eisting customers. Plan Demo Event for early December. Eisting Patients Awareness Eisting Patients Upgrade Re-engage Tested not Fit Eisting Patients Awareness Eisting Patients Upgrade Re-engage Tested not Fit Send to your local publications Product Advertorial Social Platforms Facebook Campaign Product Content Send the appropriate letter to your current customer base. Post on your social pages and add to your website. Schedule a newspaper ad to your community. Schedule an event for mid to late October. Send an letter. Schedule a newspaper ad to your community in late November for optimal viewing during Holiday Season.

4 Building a successful marketing campaign Phonak Virto B Co-op Marketing Activities Calendar Fall 2017 Schedule advertising for each month by filling in the calendar with multiple supporting media types. [A] Database Mail Letter [B] Direct Mail Letter [C] Social Media [D] Newspaper Ad [E] [F] Digital September November October December

5 ADVERTORIAL Phonak Virto B FOR YOUR EARS ONLY irst came the fingerprint, then the retina scan. Now, it s all about the ear! These distinct parts of our bodies are unique to every individual. And because they are unique, they can be used for biometrics. But what eactly is biometrics? Biometrics is the measurement of people's physical and behavioral characteristics that are mainly used for identification and access control. It s something we re all becoming accustomed to as innovation and personalization moves forward. For eample, many smartphones have an integrated finger scan; biometric passports are standard today- even photographs can be sorted according to facial recognition. And now, this technology has made its way to hearing. Each and every one of our ears is unique, and therefore, by using biometric technology, we are able to utilize biometric data to customize hearing aids to a specific individual. Why is this important? Because our ears have an influence on how sound is captured, directed towards the ear drum and converted into information that the brain can understand. Taking every individual ear anatomy into account, Phonak, the world s leading provider of hearing solutions has developed Virto B, the world s first hearing aids with Biometric Calibration. Developed in Switzerland, the proprietary hearing aid modeling software from Phonak measures and analyzes the unique characteristics of an individual s ear anatomy and identifies over 1600 biometric data points. It then calculates the unique calibration settings of each Virto B hearing This is truly a new era for hearing aid technology and takes customization to the net level. Now, hearing aid wearers can enjoy an outstanding listening eperience, unique to their individual ear with a hearing aid truly customized for their ears only! It s safe to say even James Bond will probably want one of these added to his list of high tech devices! Phonak Virto B hearing aids with Biometric Calibration To find out more about Phonak Virto B hearing aids call or visit us at. Street, City Phone fitter@fitter.com 2017 Phonak, LLC. All rights reserved. MS-XXXXXX. 138NEW 2017 Phonak, LLC. All rights reserved. MS-XXXXXX. 138NEWh Dear PROSPECT NAME, I hope this letter finds you well. If you ve been considering whether hearing aids might be of benefit to you, the following information may help with your important decision. Each and every one of our ears is unique and our ear anatomy influences how we hear. By using biometric technology, we are able to utilize biometric data to customize hearing aids specifically to you. Introducing Biometric Calibration the net level of customization and hearing performance with Phonak Virto B. Not only are the new Virto B hearing aids from Phonak customized on the outside to fit perfectly and comfortably in your ear, they are now also biometrically calibrated according to your individual ear anatomy. The result, Phonak Virto B provides access to better hearing performance. Plus, Virto B hearing aids are fully automatic. Thanks to the unique operating system called AutoSense OS your hearing aids adjust automatically giving you unmatched hearing performance as your surroundings change it s seamless and completely effortless! I d love to set up an appointment with you to show you these new hearing aids and demonstrate how easily they work. Call today at XXX-XXX-XXXX and we will happily schedule you in. We look forward to seeing you soon! Sincerely, Signature Precisely calibrated to your individual ear anatomy for better hearing performance Enjoy a truly customized listening eperience with Phonak Virto B FREE Hearing Screening FREE 30-Day Trial LIVE Demonstration of Belong Technology Dear PROSPECT NAME, I hope this letter finds you well. I d love to invite you to come by the clinic because I have very eciting news to share with you regarding new hearing aid developments. Each and every one of our ears is unique and our ear anatomy influences how we hear. By using biometric technology, we are able to utilize biometric data to customize hearing aids specifically to you. Introducing Biometric Calibration the net level of customization and hearing performance with Phonak Virto B. Not only are the new Virto B hearing aids from Phonak customized on the outside to fit perfectly and comfortably in your ear, they are now also biometrically calibrated according to your individual ear anatomy. The result, Phonak Virto B provides access to better hearing performance. Plus, Virto B hearing aids are fully automatic. Thanks to the unique operating system called AutoSense OS your hearing aids adjust automatically giving you unmatched hearing performance as your surroundings change it s seamless and completely effortless! I d love to set up an appointment with you to show you these new hearing aids and demonstrate how easily they work. Call today at XXX-XXX-XXXX and we will happily schedule you in. We look forward to seeing you soon! Sincerely, Signature [PRACTICE PHOTO OR MAP] 2017 Phonak, LLC. All rights reserved. MS-XXXXXX. 138NEWq Dear PROSPECT NAME, I hope this letter finds you well. If you ve been thinking it might be time to change your hearing aids, the following information may help with your important decision. Each and every one of our ears is unique and our ear anatomy influences how we hear. By using biometric technology, we are able to utilize biometric data to customize hearing aids specifically to you. Introducing Biometric Calibration the net level of customization and hearing performance with Phonak Virto B. Not only are the new Virto B hearing aids from Phonak customized on the outside to fit perfectly and comfortably in your ear, they are now also biometrically calibrated according to your individual ear anatomy. The result, Phonak Virto B provides access to better hearing performance. Plus, Virto B hearing aids are fully automatic. Thanks to the unique operating system called AutoSense OS your hearing aids adjust automatically giving you unmatched hearing performance as your surroundings change it s seamless and completely effortless! I d love to set up an appointment with you to show you these new hearing aids and demonstrate how easily they work. Call today at XXX-XXX-XXXX and we will happily schedule you in. We look forward to seeing you soon! Sincerely, Signature NEWSLETTER CONTENT PHONAK VIRTO B Each and every one of our ears is unique and our ear anatomy influences how we hear. By using biometric technology, we are able to utilize biometric data to customize hearing aids specifically to you. Better hearing performance thanks to Biometric Calibration - welcome to the net level of customization! Not only are the new Virto B hearing aids from Phonak customized on the outside to fit perfectly and comfortably in your ear, they are now also biometrically calibrated according to your individual ear anatomy. The result, Phonak Virto B provides access to better hearing And Virto B hearing aids are fully automatic Thanks to the unique operating system called AutoSense OS your hearing aids adjust automatically giving you unmatched hearing performance2 as your surroundings change it s seamless and completely effortless! For more information about Phonak Virto B, please call or visit us at. Listening Environments. Hearing Review, 22(12):28. Summary of Marketing Materials - Print Introducing the world s first hearing aids with Biometric Calibration: Phonak Virto TM B Precisely calibrated to your individual ear anatomy for better hearing performance Introducing the world s first hearing aids with Biometric Calibration: Phonak Virto TM B Enjoy a truly customized listening eperience with Phonak Virto B Call today to schedule your appointment! Introducing the world s first hearing aids with Biometric Calibration: Phonak Virto TM B Precisely calibrated to your individual ear anatomy for Join us for our better hearing performance Custom Calibration Hearing Event! Sept. XX XX, 2017 Book your appointment today at: XXX-XXX-XXXX providerurl.com Call today to schedule your appointment! Join us for our Custom Calibration Hearing Event! Book your appointment today at: XXX-XXX-XXXX providerurl.com 138POS Printed in USA Sonova AG. All rights reserved. Join us for our Custom Calibration Hearing Event! FREE Hearing Screening FREE 30-Day Trial LIVE Demonstration of Belong Technology Enjoy a truly customized listening eperience with Phonak Virto B Introducing the world s first hearing aids with Biometric Calibration: Phonak Virto B Book your appointment today at: XXX-XXX-XXXX providerurl.com So you can enjoy a truly customized listening eperience. To find out more about Phonak Virto B hearing aids call XXX-XXX-XXX or visit us at XXXXXX. Your Photo or Clinic Map Mr. Steven Johnston Mr. Steven Johnston Mr. Steven Johnston F aid. The result, Phonak Virto B provides access to better hearing performance Pilbourne Crest. Vancouver BC V3L 1G4 ACCESS GRANTED: Introducing the world s first hearing aids with Biometric Calibration: Phonak Virto B You re invited to our Custom Calibration Event! During your appointment, you ll receive: Complimentary hearing screening Live demo of automated Belong technology 30-day in-home trial evaluation 1470 Pilbourne Crest. Vancouver BC V3L 1G4 ACCESS GRANTED: Introducing the world s first hearing aids with Biometric Calibration: Phonak Virto B You re invited to our Custom Calibration Event! During your appointment, you ll receive: Complimentary hearing screening Live demo of automated Belong technology 30-day in-home trial evaluation 1470 Pilbourne Crest. Vancouver BC V3L 1G4 ACCESS GRANTED: Introducing the world s first hearing aids with Biometric Calibration: Phonak Virto B You re invited to our Custom Calibration Event! During your appointment, you ll receive: Complimentary hearing screening Live demo of automated Belong technology 30-day in-home trial evaluation performance 1. 1 Field Study News under development. Full details available in August 2017 at [] [] [] [Website] 2017 Phonak, LLC. All rights reserved. MS-XXXXXX. 138DM [] [] [] [Website] 2017 Phonak, LLC. All rights reserved. MS-XXXXXX. 138DB [] [] [] [Website] 2017 Phonak, LLC. All rights reserved. MS-XXXXXX. 138DBu 1 Field Study News under development. Full details available in August at 2 Rakita, L., & Jones, C. (2015). Performance and Preference of an Automatic Hearing Aid System in Real- World 138ADV

6 Summary of Marketing Materials - Online