WATCH YOUR LANGUAGE JODI A HOLLAND MPA EXECUTIVE DIRECTOR THE GATE HOUSE 817 N CHERRY STREET LANCASTER PA

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1 WATCH YOUR LANGUAGE JODI A HOLLAND MPA EXECUTIVE DIRECTOR THE GATE HOUSE 817 N CHERRY STREET LANCASTER PA JODI@GATEHOUSE.ORG

2 GOALS UNDERSTAND STIGMA UNDERSTAND LANGUAGE CULTURAL ISSUES WORD BARRIERS SOLUTIONS

3 WHAT IS STIGMA AN ATTRIBUTE THAT IS DEEPLY DISCREDITING A DISCREDITED PERSON FACING AN UNACCEPTING WORLD AN IMAGINARY STAIN THAT WE SEE ON A HUMAN BEING

4 STIGMA Stereotypes & labels Internalised & reinforced tainted identity Roles & expectations Diminished Opportunities

5 IMPACT OF STIGMA ISOLATION REJECTION HOSTILITY MARGINALIZED - LACK OF SOCIAL CAPITAL - REDUCED LIFE OPPORTUNITIES - EVEN VIOLENCE (EX. STEPHEN LAWRENCE) - FACE DISCRIMINATION AND EXCLUSION RESTRICTS A PERSON S ABILITY TO DEVELOP THEIR POTENTIAL AND IMPACT NEGATIVELY UPON: RELATIONSHIPS, HOUSING, HEALTH, EMPLOYMENT, INSURANCE, EDUCATION, TRAVEL ETC.

6 RECOVERY IN AMERICA: A BRIEF SYNOPSIS HISTORY OF ADDICTION MUTUAL AID SOCIETIES TREATMENT MOVEMENT MODERN ALCOHOLISM MOVEMENT 1990S

7 STIGMA REFLECTS CULTURAL SHIFTS IN NORMS SMOKING OPIUM THE LAKELAND POETS

8 LANGUAGE AND MEANING

9 WORDS ARE IMPORTANT. IF YOU WANT TO CARE FOR SOMETHING YOU CALL IT A FLOWER, IF YOU WANT TO KILL SOMETHING YOU CALL IT A WEED. -DON COYHIS

10 LAYERS OF COMMUNICATION LINGUISTIC VERBAL, DIRECT PRAGMATICS INDIRECT, USUALLY RELATED TO CULTURE OR SOCIETAL NORMS INDIVIDUALIZED SPECIFIC TO PERSON EXTRA-LINGUISTIC NON-VERBAL OR BODY LANGUAGE VISUAL EYE CONTACT OR LACK OF

11 LAYERS OF COMMUNICATION - SUBCONSCIOUS. LAYER HIDDEN FROM THE AWARENESS OF THE RECIPIENT CHANGES OR PERSUADES FEEDBACK EX. BEING ATTRACTIVE OFTEN INFLUENCES MORE FAVORABLE RESPONSES

12 LAYERS OF COMMUNICATION- EMOTIONAL. HOW THE COMMUNICATION MAKE THE PERSON FEEL BOUNCES OFF ONE S BELIEF AND PERSONAL EXPERIENCES EX. APPROACH OF ANGER VS. CONCERN

13 LAYERS OF COMMUNICATION- RATIONAL. WHAT THE COMMUNICATION MADE THE PERSON THINK MANY BELIEVE THIS IS MOST IMPORTANT ELEMENT ACTUALLY IS A SMALL PERCENTAGE OF WHAT CONTRIBUTES TO A RESULT OR REACTION

14 POWER OF WORDS AND CONTEXT WORDS HAVE IMMENSE POWER TO WOUND OR HEAL.THE RIGHT WORDS CATALYZE PERSONAL TRANSFORMATION AND OFFER INVITATIONS TO CITIZENSHIP AND COMMUNITY SERVICE. THE WRONG WORDS STIGMATIZE AND DIS-EMPOWER - WILLIAM WHITE STICKS AND STONES MAY BREAK MY BONES, BUT NAMES CAN NEVER HURT ME.

15 CHANGING LANGUAGE IS A WAY TO PERSONALLY AND CULTURALLY CLOSE ONE CHAPTER IN HISTORY AND OPEN ANOTHER.

16 THE DRUG DIVIDE US (PEOPLE) WINE BEER TEA WHISKY CIGARS COFFEE CIGARETTES GAMBLING THEM (ADDICTS) SPEED COKE CRACK SMACK DOPE E HASH METH

17 HARDLY A FAMILY IS UNAFFECTED BY THE EVIL OF DRUGS.DRUG-RELATED CRIME BLIGHTS OUR COMMUNITIES. IT DESTROYS FAMILIES AND YOUNG LIVES AND FUELS A WIDE RANGE OF CRIMINAL ACTIVITY, INCLUDING BURGLARY AND ROBBERY.WE WON T TOLERATE THE MENACE OF DRUGS IN OUR COMMUNITIES IT CAUSES MISERY AND COSTS LIVES. THIS NEW MONEY WILL ENABLE AGENCIES TO STEP UP THEIR FIGHT AGAINST DRUGS AND THE CRIME IT BREEDS. IT WILL GET DRUG DEALERS OFF OUR KIDS BACKS AND INTO PRISON AND HELP SAFEGUARD OUR COMMUNITIES. - HM TREASURE PRESS RELEASE APRIL 9 TH 2001

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19 WORDS

20 SOLUTIONS

21 WHAT IS A MESSAGE AN EXCHANGE OF INFORMATION USING WORDS THE MOST IMPORTANT INFORMATION YOU WANT YOUR LISTENER TO HEAR IT IS CRUCIAL THAT YOU KNOW WHAT YOU WANT TO SAY AND LEAVE IN PEOPLES MINDS

22 HOW DO WE CHANGE HAVE EFFECTIVE, CREDIBLE LANGUAGE THAT YOU CAN USE TO TALK ABOUT YOUR LIFE AND EXPERIENCES KNOW HOW TO USE THE MESSAGE IN DIFFERENT SITUATIONS MAKE IT POSSIBLE FOR MORE PEOPLE TO GET WELL

23 MESSAGING THERE ARE MANY WAYS TO DEVELOP A MESSAGE MESSAGES AREN T DESIGNED AS ONE-SIZE-FITS-ALL OUR MESSAGE HAS BEEN ADAPTED FOR MANY DIFFERENT GROUPS: PEOPLE USING MEDICATION IN THEIR RECOVERY FAMILY MEMBERS WHO HAVE LOST LOVED ONES TO ADDICTION AND OTHERS FIND YOUR OWN VOICE BY USING THESE MESSAGES AS A GUIDE.

24 Speak with one voice Make it personal; it adds credibility and breaks down misperceptions Talk about your recovery, not your addiction your recovery story

25 ANONYMITY These messages don t violate the traditions of your 12-step fellowship Help us educate others in 12-step groups about their right to speak out!

26 REFERENCES BUCHANAN J (2004) TACKLING PROBLEM DRUG USE: A NEW CONCEPTUAL FRAMEWORK, PP , IN SOCIAL WORK IN MENTAL IN HEALTH, VOL. 2 NO 2/3, GOFFMAN E (2009) STIGMA: NOTES ON THE MANAGEMENT OF SPOILED IDENTITY SHEEDY C. K., AND WHITTER M., GUIDING PRINCIPLES AND ELEMENTS OF RECOVERY-ORIENTED SYSTEMS OF CARE: WHAT DO WE KNOW FROM THE RESEARCH? HHS PUBLICATION NO. (SMA) ROCKVILLE, MD: CENTER FOR SUBSTANCE ABUSE TREATMENT, SUBSTANCE ABUSE AND MENTAL HEALTH SERVICES ADMINISTRATION, WHITE, W. (2006). LET S GO MAKE SOME HISTORY: CHRONICLES OF THE NEW ADDICTION RECOVERY ADVOCACY MOVEMENT. WASHINGTON, D.C.: JOHNSON INSTITUTE AND FACES AND VOICES OF RECOVERY, PP WHITE, W. (N.D.). PEER--BASED ADDICTION RECOVERY SUPPORT HISTORY, THEORY, PRACTICE, AND SCIENTIFIC EVALUATION.. RETRIEVED JUNE 30, 2014, FROM BASEDRECOVERYSUPPORTSERVICES.PDF