Social and Cultural Components of Beauty in Both Sexes and its Functions from the Perspective of Male Students
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1 Journal of Social Sciences, Vol. 13, No.2, Serial Number Social and Cultural Components of Beauty in Both Sexes and its Functions from the Perspective of Male Students Rouhollah Khajeh Dolatabad 1 MA in Sociology, Department of Social Sciences, Shahid Bahonar University of Kerman, Kerman, Iran Saideh Garousi Professor in Sociology, Department of Social Sciences, Shahid Bahonar University of Kerman, Kerman, Iran Received: 13 March 2015 Accepted: 17 December 2015 Extended Abstract 1. Introduction Judgments regarding one s beauty typically takes place based on their faces. Symmetry, youth, succulence and familiarity are the important aspects concerning biological standards of beauty. The results of studies show that a beautiful face is coded in our brain in a way that children, even during the first week after their birth, would gaze upon a beautiful face for a longer period of time. Beauty criteria regarding women s faces are not of much difference in various cultures. Beauty standards are mostly under the influence of economic-social features in a society. The attractiveness of a man or a woman from the view of opposite sex is thought to bear implications of being healthier. The views of social constructivism assert that beauty standards are subject to social ideals which are represented through mass media as well as the fashion industry. Beautification of body and face is an approach for raising social acceptance for oneself. One of the undeniable consequences of dissatisfaction towards one s body is the desire to alter the form of different body parts as well as changes in one s weight and height. Such discontent toward one s body may result in one s inclination to inappropriate and unhealthy methods of weight change such as consumption of steroids along with weight loss and gain pills. 2. Theoretical Framework Bourdieu regards body capital as a type of cultural capital or a form of cultural resource invested within the body. A beautiful face or body may act as a place for exhibiting one s cultural capital. According to Bourdieu s views, physical capital refers to human body being under the influence of society by means of exercising, attendance, etc. Giddens considers body as a part of the action system. Awareness towards body conditions in order to fulfill every moment of life, perfectly, is of essential importance and in fact, logical sequence of monitoring sensory input from the environment as well as supervision towards states and situations of body s main organs and the body itself, is considered as a complex notion. The concepts of control and power which are seen repeatedly in Foucault s theories are used to analyze people s efforts towards body beautification. Socialization of body is what Foucault had 1 Corresponding author, rooh.khajeh@gmail.com
2 Journal of Social Sciences, Vol. 13, No.2, Serial Number proposed as social control over body. Foucault analyzes human body in connection with the mechanisms of power. Erving Goffman s concept of scene management shows how people desire to manipulate real conditions as they please and deem appropriate to exhibit towards others. Even though Bourdieu, Giddens and Goffman, each has looked at the body problem and the increasing tendency for changing it from a different angle, the important point is that all of them somehow demonstrate how individuals living in a society, would be influenced by social pressures on changing one s body, regardless of their tendencies towards finding individuality as well as maintaining and presenting one s personal identity. 3. Methodology The present study employs grounded theory which is among qualitative research methods. Participants in the study include male students of Shahid Bahonar University. Selection of the students has been done with regards to the importance and sensitivity of identity formation and youth. Purposive sampling has been done in order to select the participants. The main technique used to collect data was in-depth reviews. Three in-depth interview techniques proposed by Pathon were employed for data collection. The main structure of data analysis in Grounded Theory is based on three coding methods including open coding, axial coding, and selective coding, which is also applied to this study. In order to reach reliability in this research, three techniques were used; First, validation through member check in which participants were asked to evaluate the overall findings and express comments regarding their accuracy. In the second technique, i.e. analytical comparison, we have referred to raw data in order to compare and analyze the theory structure with raw data. The third and final technique was auditing, during which writers had contributed in various phases of coding, conceptualizing and extracting the issues. 4. Results and Discussion Following the extraction of initial, secondary and intermediate concepts, five main issues were identified which includes: 1. Fitness and balance regarding the multiplicities of beauty for men; 2. Sexual orientation and perception of beauty; 3. Simultaneous adherence towards conventional and unconventional sources of defining the norms concerning beauty and attractiveness; 4. Beauty based on lower cost, lesser continuity; 5. Achieving and reinstating power and dignity. From all the extracted concepts and issues, only one foundational or core notion has been obtained as: the continuity of traditional foundations in modern beautifying behavior. 5. Results and Suggestions The present study shows that the dominant criteria in a patriarchal society would shape men s attitude toward women s attractiveness as well as their own; it is also demonstrated how such criteria can direct men to apply prevalent criteria of beauty and attractiveness, actualizing their tendencies toward maintaining power and dignity as a result. According to the participants views, a handsome and attractive man possesses softness and strength at the same time. The most important factor which has caused male students pay special attention to their bodies as well as comparing them to the ideal body type, is using visual media in which the ideal male body type are presented through athletes, actors and models. The participants in this study, regardless of being young along with their presence in a modern scientific-cultural setting such as university, have remained faithful to traditional and
3 Journal of Social Sciences, Vol. 13, No.2, Serial Number conventional beliefs regarding women s beauty to a considerable extent. Although paying attention to one s body, especially among men, is a problem escalated from today s society, yet we may see the fact that men would attempt to reinstate their traditional position (superiority of power and dignity) in the society through such means. Key words: Beauty, Attractiveness, Men, Power, Dignity References (in Persian) 1. Abbaszadeh, M., Aghdasi Alamdari, F., Saadati, M., & Mobarak Bakhshayesh, M. (2012). A social study of people's tendency towards beauty by means of cosmetic surgery and its related factors (A case study of women aged in Tabriz). Applied Sociology, 23(3), Bahar, M., & Vakili Ghazi, M. R. (2011). A discourse analysis of facial cosmetic surgeries. Women in Development & Politics, 9(1), Enayat, H., & Mokhtari, M. (2009). The theory of socialization during the childhood and women's physical imagination: A study of women experienced nose cosmetic surgery. Quarterly Journal of Women's Sociological and Psychological Studies, 7(1), Keyvan Ara, M., Rabani, R., & Zhainpour, M. (2010). Social classification, body improvement and cosmetic surgery as a symbol of social basis. Women's Strategic Studies, 47, Mirsardo, T., Kaldi, A., & Atai, B. (2010). The relationship between socio-cultural factors and women's preference for cosmetic surgery among women in Karaj. Woman and Family Studies, 3(10), Mokhtari, M., & Enayat, H. (2009). The role of sexism attitudes in the emergence of women's bodily imagination (A case study of women experienced cosmetic surgery in Shiraz). Women in Development & Politics, 9(3), Mousavizadeh, S. M., Niazi Shahraki, F., Kalantarhormozi, A., Fadai Naini, A., & Nasri Lar, M. (2009). Evaluating the preferences and motives of women for cosmetic surgery. Pajoohande, 14(6), Noghani, M., Mazlum Khorasani, M., & Varshoy, S. (2010). Social factors affecting women's cosmetic surgery. Quarterly Journal of Women's Sociological and Psychological Studies, 8(4), Veblen, T. (2004). The theory of the leisure class (F. Ershad, Trans.). Tehran: Ney Publications. References (in English) 1. Behling, D. U., & Williams, E. A. (1991). Influence of dress on perception of intelligence and expectations of scholastic achievement. Clothing and Textiles Research Journal, 9(4), Benson, P. L., Karabenick, S. A., & Lerner, R. M. (1976). Pretty pleases: The effects of physical attractiveness race, and sex on receiving help. Journal of Experimental Social Psychology, 12, Blond, A. (2008). Impacts of exposure to images of ideal bodies on male body dissatisfaction: A review. Body Image, 5(3), Cunningham, M. R., Roberts, A. R., Barbee, A. P., Druen, P. B., & Wu, C. H. (1995). " Their ideas of beauty are, on the whole, the same as ours": Consistency and variability in the
4 Journal of Social Sciences, Vol. 13, No.2, Serial Number cross-cultural perception of female physical attractiveness. Journal of Personality and Social Psychology, 68(2), Eagly, A. H., Ashmore, K. D., Makhijani, M. G., & Longo, L. C. (1991). What is beautiful is good but... : A meta-analytic review of research on the physical attractiveness stereotype. Psychological Bulletin, 110, Englis, B. G., Solomon, M. R., & Ashmore, R. D. (1994). Beauty before the eyes of the beholder: The cultural encoding of beauty types in magazine advertising and music television. Journal of Advertising, 64, Furnham, A., Moutafi, J., & Baguma, P. (2002). A cross-cultural study on the role of weight and waist-to-hip ratio on judgments of women s attractiveness. Personality and Individual Differences, 32, Garousi, S., & Zahedinejad, M. (2014). Body satisfaction and body management behaviors, in Iranian female. International Journal of Caring Sciences, 7(1), Garousi, S., Garrusi, B., Divsalar, F., & Divsalar, K. (2012). Body satisfaction and management in Iranian students. Materia Socio-Medica, 24, Garrusi, B., Baneshi, M. R., & Amiri, F. (2012). Do different groups have different risk factors for dieting and exercise as body management strategies? Russian Open Medical Journal, 1, Garrusi, B., Garousi, S., & Baneshi, M. R. (2013). Body image and body change: Predictive factors in an Iranian population. International Journal of Preventive Medicine, 4, Johnson, K. K. P., Schofield, N. A., & Yurchisin, J. (2002). Appearance and dress as a source of information: A qualitative approach to data collection. Clothing and Textiles Research Journal, 20(3), Kalick, S. M., Zebrowitz, L. A., Langlois, J. H., & Johnson, R. M. (1998). Does human facial attractiveness honestly advertise health: Longitudinal data on an evolutionary question? Psychological Science, 9, Langlois, J., Roggman, L., & Musselman, L. (1994). What is average and what is not average about attractive faces? American Psychological Society, 5, Li, N. P., Bailey, M., Kenrick, D. T., & Linsenmeier J. A.W. (2002). The necessities and luxuries of mate preferences: Testing the tradeoffs. Journal of Personality and Social Psychology, 82(6), McCabe, M. P., Ricciardelli, L. A., & James T. A. (2007). Longitudinal study of body change strategies of fitness center attendees. Eating Behavior, 8(31), McCreary, D. R., & Sasse, D. K. (2002). Gender differences in high school students' dieting behavior and their correlates. International Journal of Men's Health, 1(2), Patton, M. (2001). Qualitative research and evaluation methods. London, England: Sage. 19. Pritchard, M. (2008). Disordered eating in undergraduates: Does gender role orientation influence men and women the same way? Sex Roles, 59(3-4), Rastmanesh, R., Gluck M. E., & Shadman, Z. H. (2009). Comparison of body dissatisfaction and cosmetic rhinoplasty with levels of veil practicing in Islamic women. International Journal of Eating Disorder, 42(4), Rhodes, G. (2006). The evolutionary psychology of facial beauty. Annual Review of Psychology, 57,
5 Journal of Social Sciences, Vol. 13, No.2, Serial Number Schneider, V., Cockcrofit, K., & Hook, D. (2008). The fallible phallus: A discourse analysis of male sexuality in a South African men`s interest magazine. South African Journal of Psychology, 38, Singh, D. (2006). Universal allure of the hourglass figure: An evolutionary theory of female physical attractiveness. Clinics in Plastic Surgery, 33, Stice, E., & Bearman, K. (2001). Body-image and eating disturbances prospectively predict increases in depressive symptoms in adolescent girls: A growth curve analysis. Developmental Psychology, 37(9), Swami, V., & Furnham, A. (2007). The psychology of physical attraction. London, England: Routledge. 26. Tylka, T. L. (2011). Positive psychology perspectives on body image. In T. F. Cash & L. Smolak (Eds.), Body image: A handbook of science, practice, and prevention (pp ). New York, NY: Guilford. 27. Xu, X., Mellor, D., Kiehne, M., Ricciardelli, L. A., McCabe, M. P., & Xu, Y. (2010). Body dissatisfaction, engagement in body change behaviors and sociocultural influences on body image among Chinese adolescents. Body Image, 7(2),
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