What is Good Night? Good Night. 2 year shelf life. Good Night is a 250ml can relaxation drink. Made with lightly carbonated alpine spring water.
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1 What is?
2 What is? Good Night is a 250ml can relaxation drink. 100% herbal, it relies on valerian, lavender and rose hip extracts. Made with lightly carbonated alpine spring water. 2 year shelf life. Made in Austria. Relieves stress and naturally aids a faser and deeper sleep. To be consumed minutes before bedtime. Sleep impoves after 2-6 weeks. No side effects. No sugar added. Fructose sweetened. No artificial colours or flavours. No preservatives. Not to be consumed before driving. Not suitable during pregnancy. Not suitable for children 3 years and under. 2
3 How did start? Where is available? Yesterday It all started in Thailand. Lucian and Alexandra were finishing a fantastic holiday and, fearful of flying, dreading the trip back home. They began to search high and low for a natural beverage that would relieve the feelings of stress and improve their quality of sleep for the long flight ahead. Unfortunately the pursuit for this drink ended fruitlessly, they were forced to suffer the long flight home. This unpleasant experience galvanized them to turn their idea into a reality. An alchemical beverage was born as a result of countless hours of research and mixology. GoodNight drink has the power to melt stress away and allows the user a deep and meaningful sleep, naturally. Today An epidemic is sweeping across the globe; 45% of the world s population is suffering from sleep deprivation. People are suffering from all sorts of sleep related issues such as insomnia. The numbers don t lie. The modern adult is living in a period of constant stress, whether it be from personal, social, financial, professional or their political environment. This stress gravely impacts our lives; a myriad of health problems has been attributed to stress such as reduced concentration, decreased work and academicproductivity, heart disease, stroke, diabetes, poor alertness, and hypertension just to name a few. It s time to relax! Tomorrow Forget the pills and prescription drugs and go the 100% natural alternative with drink. GoodNight is Free of Sale, GMP, HACCP, and ISF certified, currently sold in 10 countries and growing one night at a time. GoodNight has the potential to be sold daily in over commercial flights, 15 million hotels and 1 million cruise ship minibars, duty-free shops and millions of stores, universities, spas and pharmacies across the globe. The sky is literally the limit for drink. Go Natural, Go GoodNight In 2014, Good Night drink was sold in: Australia Maldives New Zealand Poland Russia Kuwait Guyana Libya Ukraine Slovakia South Africa Czech Republic 3
4 What is in? Active herbs Valerian Root Root of a perennial plant Used to ease insomnia, anxiety, and nervous restlessness 0.08% Rose Hip Round portion of the rose flower Natural source of vitamin c and well known for anti-inflammatory and anti-oxidant effects. Lavender Fragrant herb Used to support balanced mood, soothe stress and support sleep. 0.03% 0.01% Additional ingredients Water Fructose Carbon dioxide Citric acid Sodium citrate Rose hip extract Cactus fig aroma Nutritional values 250ml can Energy 295kj / 70kg Protein 0g Fat 0g Carbohydrate 18g Sodium 19g 4
5 How does Work? What are benefits? Valerian Root increases the amount of GABA (inhibitory transmitter) in the brain regulates neural excitability relaxation effect that naturally aids a faster and deeper sleep Reduces stress Improves memory Reduces mood disorders Keeps heart healthy Controls body weight issues Reduces chances of diabetes Repairs the body Valarian is a popular natural alternative to prescription medications for sleep problems because it is considered to be both safe and gentle Your body manages and requires sleep in much the same way that it regulates the need for eating, drinking, and breathing. University of Maryland Medical Centre Division of Sleep Medicine at Harvard Medical School 5
6 Who are users? Travelers Long flight Fatigue Fly fear Jet lags Limited legroom Squeezed seats Children s noise Students Exam anxiety Deadline pressure Overloaded schedule Growing up Mobile Apps Stressed, Pressured, Worried, Tired, Depressed, Sleepless. Professionals Heavy work load Long hours Dangerous conditions Job insecurity Job dissatisfaction Sleep deprived Social problems Personal problems Health problems Financial problems 6
7 What is Good Night s future? 2005 Alertness and relaxation drinks evolve in Japan In In By 2008 annual sales aprox 63 Million Litres 2010 annual sales exceeded 127 Million Litres 2014 predicted to exceed 300 Million Litres ALERTNESS AND RELAXATION DRINKS People have been guzzling energy drinks for the last 10 years - maybe it s time to relax. Sales of relaxation drinks are growing. There is clear potential for further growth in the coming years Million Litres Canada, US, Germany, Uk and Japan
8 Why is different? 100% Herbal product with no natural human hormones added. Valerian is Generally recognised as safe with US FDA approval. Valerian is an Effective mild sedative approved by Germany s Commision. E. Sold on airline flights, retail stores, grocery shops, hotel mini bars, duty free shops and pharmacies. Natural human hormones are added. (melatonin, 5-HTP, GABA, L-Tryptophan) FDA issued a Jan 13 warning letter stating melatonin is not an approved food additive. At the wrong dosage, melatonin may actually destroy your sleep cycle. Too much melatonin at one time may also cause headaches, nausea, dizziness, or irritability Sold in pharmacies only with prior physician prescription. 8
9 How is promoted? Key visual Carbonated Relaxation Drink made from 100% natural herbal extract. GoodNightDrink GoodNightDrink 9
10 How is promoted? Exhibitions 10
11 How is promoted? 11
12 How is promoted? 12
13 How is promoted? Articles 13
14 How is promoted? Outdoor 14
15 How is promoted? POSM 15
16 International Distribution Office International Distribution: Good Night Distribution s.r.o. Prokopova 2856/ Prague, Czech Republic Europe M: E: W: GoodNightDrink GoodNightDrink GoodNightArabia GoodNightArabia 16
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