CATHERINE L. JO. Ph.D. Expected 2016 Gillings School of Global Public Health at the University of. Department of Health Behavior

Transcription

1 CATHERINE L. JO EDUCATION Ph.D. Expected 2016 Gillings School of Global Public Health at the University of North Carolina (UNC) at Chapel Hill, Chapel Hill, NC Department of Health Behavior M.S.P.H. May 2013 Gillings School of Global Public Health at the University of North Carolina (UNC) at Chapel Hill, Chapel Hill, NC Department of Health Behavior A.B. May 2003 Duke University, Durham, North Carolina Major in Public Policy; Minor in Economics; Certificate in Markets and Management PROFESSIONAL EXPERIENCE University of North Carolina at Chapel Hill Chapel Hill, NC Teaching Assistant, HBEH860: Research Proposal Development January 16 to May 16 Created course website on Sakai and, with teaching team, developed course syllabus and coordinated participation of guest speakers. Developed and presented a lecture on Grantsmanship, which provided strategies on preparing successful grant proposals. University of North Carolina at Chapel Hill Chapel Hill, NC Graduate Research Assistant September 11 to July 15 Led study to investigate the types of price promotions for tobacco and cessation products mentioned on Twitter. Led study to determine how Internet cigarette vendor (ICV) sales practices have changed since the implementation of key provisions of the U.S. Family Smoking Prevention and Tobacco Control Act. Analyzed data from the ICV study, a longitudinal study of websites selling cigarettes. Led study to analyze Internet search queries to assess consumer interest in non-cigarette tobacco products following the implementation of the 2009 U.S. federal tobacco tax increase. Developed presentations on the framing of public health issues, global tobacco control, and ICV compliance with bans on credit card payments and commercial shipping for online cigarette sales. U.S. Food and Drug Administration/Center for Tobacco Products (CTP) Silver Spring, MD Trainee, Office of Science June 14 to July 15 Trainee, Office of the Center Director (formerly Office of Policy) July 12 to December 13

2 Conducted literature reviews on various tobacco topics. Summarized questions from public health stakeholders on key policy areas for senior leadership in the Office of the Center Director. Contributed content to data collection instruments. Page 2 of 8 Developed inventory of webinars, online curricula, and in-person trainings and contributed to library of tobacco control resources to expand knowledge within CTP. L&M Policy Research Washington, DC Researcher November 10 to August 11 Documented best practices in coordination of care for dual-eligible beneficiaries and Medicare beneficiaries with complex health needs by conducting in-depth interviews with health care providers and community leaders. In collaboration with researchers from Brown and Harvard Universities and the University of Massachusetts Boston, gathered stakeholder input on potential quality measures to be included in a nursing home pay-for-performance program in Washington State. Developed interview protocol and led analysis and write-up of qualitative findings. American Cancer Society (ACS) Washington, DC Manager, Global Tobacco Control July 07 to November 10 Manager, Emerging Science and Trends December 05 to July 07 Led the Society s tobacco control activities in Latin America, including commissioning the first formal study on the economic and policy implications of tobacco in Mexico. Oversaw the programmatic and strategic evaluation of the Global Smokefree Partnership, a multi-partner initiative formed to promote effective smokefree air policies worldwide. Developed curricula for and facilitated trainings on smokefree worksites for tobacco control advocates in Latin America and the Caribbean. Authored a guide to assist companies in implementing and enforcing a smokefree worksite policy. The guide has been translated into Chinese, French, Portuguese, and Spanish and used throughout Asia, Latin America, and North Africa. Launched a campaign to promote the implementation of smokefree policies in Chinese and Indian worksites. Designed, tested, and oversaw the administration of a survey assessing tobacco control policy and wellness programs at 61 worksites in China. Secured the commitment of 73 companies in China and over 40 companies in India to go smoke free. Celebrated their commitment by organizing three press events, one of which took place at the 2008 Beijing Olympic Games and generated 65 pieces of media coverage in the month following the event. Planned the ceremonies for the 2006 and 2009 Luther L. Terry Awards, the Society s signature award for tobacco control excellence. Organized the presence of senior level officials, including former U.S. Surgeon General C. Everett Koop. Developed communications materials related to the events. Managed the Society s global tobacco control grants program, which included 211 grantees in 78 countries. Launched the Special Opportunity and Regional grants programs to address the need for rapid response funding and funding to support regional coordination.

3 Page 3 of 8 Conducted literature reviews on various national and global tobacco control topics, including tobacco use among U.S. youth and young adults and smokefree policies in Latin America. BearingPoint, Inc. McLean, VA Senior Management Analyst August 04 to October 05 Management Analyst June 03 to August 04 Conducted over 200 in-depth interviews with consumers and health care providers to test and provide recommendations on Medicare-related messages and communications. Final materials were distributed to millions of Medicare beneficiaries. Developed Medicare marketing guidelines and model marketing documents for use by nearly 100 prescription drug plans in preparation for the Medicare Prescription Drug Benefit. Supervised the review of marketing materials related to the Medicare Prescription Drug Benefit. Trained and managed a team of seven reviewers. Managed all aspects of the engagement setup and implementation process, including overseeing budgets and managing vendors. GRANTS ACTIVE Title: The Effect of E-Cigarette Print Advertisements on Smoking Cessation Funding agency: Center for Regulatory Research on Tobacco Control (CRRTC) PI: Catherine L. Jo Amount: $11, Dates: 9/1/2014 8/30/2016 Role: Primary Investigator Develop the e-cigarette ads used in dissertation research and support primary data collection. Title: The Effect of E-Cigarette Print Advertisements on Smoking Cessation Funding agency: National Institute on Drug Abuse 1F31DA A1 PI: Catherine L. Jo Amount: $35, for year 1; $33,993 for year 2 Dates: 8/1/2015 7/31/2017 Role: Primary Investigator Receive training to conduct dissertation research.

4 Page 4 of 8 PUBLICATIONS Seidenberg, A. & Jo, C. L. (2016) Cigarette couponing goes mobile. Tob Cont. pii: tobaccocontrol doi: /tobaccocontrol Epub ahead of print. Seidenberg, A., Jo, C. L., & Ribisl, K. M. (2015) Differences in the design and sale of e- cigarettes by cigarette manufacturers and non-cigarette manufacturers in the USA. Tob Cont. pii: tobaccocontrol doi: /tobaccocontrol Epub ahead of print. Jo, C. L., Kornfield, R., Kim, Y., Emery, S., & Ribisl, K. M. (2015) Price-related promotions for tobacco products on Twitter. Tob Control. pii: tobaccocontrol doi: /tobaccocontrol Epub ahead of print. Jo, C. L., Williams, R. S., & Ribisl, K. M. (2015). Tobacco products sold by Internet vendors following restrictions on flavors and light descriptors. Nicotine Tob Res, 17(3), Jo, C. L., Ribisl, K. M., Althouse, B. M., Ayers, J. W., Emery, S., & Huang, J. (2015). U.S. consumer interest in non-cigarette tobacco products spikes around the 2009 federal tobacco tax increase. Tob Control, 24(4), Ribisl, K. M., & Jo, C. (2012). Tobacco control is losing ground in the Web 2.0 era: Invited commentary. [Comment]. Tob Control, 21(2), Griffith, G., Cardone, A., Jo, C., Valdemoro, A., & Sebrie, E. (2010). Implementation of smoke free workplaces: Challenges in Latin America. Salud Publica Mex, 52 Suppl 2, S Griffith, G., Welch, C., Cardone, A., Valdemoro, A., & Jo, C. (2008). The global momentum for smokefree public places: Best practice in current and forthcoming smokefree policies. Salud Publica Mex, 50 Suppl 3, S Glynn, T., Lovatt, W., Jo, C., & Welch, C. (2006). Tobacco use and cancer: A stealthy pandemic. Asian Hospital & Healthcare Management. PAPERS UNDER REVIEW Jo, C. L., Dresler, C. M., Ambs, A. & Backinger, C. L. (Under review). A systematic review of child-resistant but adult-friendly packaging Rose, S. W., Jo, C. L., Binns, S., Buenger, M., Emery, S. L., & Ribisl, K. M. (Under review). It s like smoking a piece of gum : Perceptions of menthol cigarettes by Twitter users Seidenberg, A., Jo, C. L., Ribisl, K. M., Lee, J. G., Buchting, F. O., Kim, Y., & Emery, S. L. (Under review). Social media, television, radio, and Internet usage by sexual orientation and smoking status: A nationally representative study, USA, 2013 TECHNICAL REPORTS

5 Page 5 of 8 (Co-author). (2008). Smokefree-in-a-Box: A Guide for Companies Going Smokefree: Global Smokefree Partnership. (Co-author). (2006). ACS/UICC Tobacco Control Strategy Planning Guide: Enacting Strong Smokefree Laws: The Advocate s Guide to Legislative Strategies. Atlanta, GA: American Cancer Society, International Union Against Cancer. (Co-author). (2006). ACS/UICC Tobacco Control Strategy Planning Guide: Enforcing Strong Smokefree Laws: The Advocate s Guide to Enforcement Strategies. Atlanta, GA: American Cancer Society, International Union Against Cancer. CONFERENCE PRESENTATIONS Jo, C. L., Southwell, B. G., Golden, S. D., Noar, S. M., & Ribisl, K. M. (2016). The effect of e- cigarette ad messages and cues on smoking-related outcomes. Poster presented at the Center for Regulatory Research on Tobacco Communication (CRRTC) Annual Retreat, Chapel Hill, NC. April 27, Rose, S. W., Jo, C. L., Binns, S., Buenger, M., Ribisl, K. M., & Emery, S. (2015). It's like smoking a piece of gum: Perceptions of menthol cigarettes among Twitter users. Poster presented at the 143 rd Annual Meeting of the American Public Health Association. Chicago, IL. October 31-November 4, Seidenberg, A. B., Jo, C. L., Ribisl, K. M., Lee, J. G. L., Buchting, F. O., Kim, Y., & Emery, S. (2015). Social media, television, radio, and Internet usage by sexual orientation and smoking status. Paper presented at the 143 rd Annual Meeting of the American Public Health Association. Chicago, IL. October 31-November 4, Jo, C. L. & Ribisl, K. M. (2015). The effect of e-cigarette print advertisements on smoking cessation. Poster presented at the Center for Regulatory Research on Tobacco Communication (CRRTC) Annual Retreat, Chapel Hill, NC. April 30, Jo, C. L., Kornfield, R., Kim, Y., Emery, S., & Ribisl, K. M. (2015). Price-related promotions for tobacco products over Twitter. Paper presented at the Society for Research on Nicotine and Tobacco 21 st Annual Meeting, Philadelphia, PA. February 25-28, Seidenberg, A., Jo, C. L., & Ribisl, K. M. (2015). Differences in the design and sale of e- cigarettes by cigarette manufacturers and non-cigarette manufacturers. Poster presented at the Society for Research on Nicotine and Tobacco 21 st Annual Meeting, Philadelphia, PA. February 25-28, Jo, C. L., Williams, R. S., & Ribisl, K. M. (2013). Changes in product availability from Internet cigarette vendors following federal bans on flavored and "light cigarettes. Poster presented at the symposium on Using New Technologies to Enhance Healthy Behaviors, Chapel Hill, NC. October 4, Jo, C. L., Ribisl, K. M., Althouse, B. M., Ayers, J. W., & Emery, S. (2012). Search queries for smoking alternatives post-2009 federal tax increase. Poster presented at the National Conference on Tobacco or Health. Kansas City, MO. August 15-17, 2012.

6 Page 6 of 8 Callaway, C., Champagne, B., Jo, C., & Sebrie, E. (2009). Preemption of smokefree policies. Poster presented at the 14 th World Conference on Tobacco or Health. Mumbai, India. March 8-12, Fyock, J. H., Williams, S. S., Smith Ritter, C., Dougherty, K. J., & Jo, C. (2004). Helping Medicare beneficiaries choose appropriate supplemental health care coverage: A conjoint analysis approach to discovering which health plan attributes are important to beneficiaries. Poster presented at the 132 nd Annual Meeting of the American Public Health Association. Washington, DC. November 6-10, LECTURES Jo, C. L. Writing a Winning Grant Proposal: A Funder s Perspective. Workshop on Promoting Effective Tobacco Control Policies in Latin America and the Caribbean, 2 nd Society for Research on Nicotine and Tobacco (SRNT) InterAmerican Heart Foundation (IAHF) Latin American Conference on Tobacco Control. Mexico City, Mexico. October 13, Jo, C. L. The Importance of International Alliances for Tobacco Control. Awards ceremony for Guatemala Libre de Tabaco 2009 (Guatemala Tobacco-free 2009), the first tobacco control journalism contest held in Guatemala. Guatemala City, Guatemala. September 24, Jo, C. L. Opening Address and Chair of Workgroup on Providing Cessation Services at Workplaces. Workshop on Worksite Wellness: Focus on Smokefree Workplaces. New Delhi, India. February 10, Jo, C. L. International Tobacco Control: A Funder s Perspective. Conference on Global Transdisciplinary Research Collaboration on the Health of the Caribbean Diaspora, Harvard Medical School. Boston, Massachusetts. June 23-24, Jo, C. L. International Tobacco Control Funding Database: Current Status and Future Directions. International Tobacco Control Funders Forum. Edinburgh, Scotland. March 17, Jo, C. L. Campaign Development Tool Kit. International Campaign Development Workshop, 1 st SRNT Latin American and 2 nd Iberoamerican Conference on Tobacco Control. Rio de Janeiro, Brazil. September 3-4, Glynn, T. L. & Jo, C. L. Ad Bans Overview of the Global Evidence of Application and Efficacy. National Conference on Tobacco Control. Mumbai, India. January 27, MEMBERSHIP IN PROFESSIONAL ORGANIZATIONS 2013-present American Public Health Association 2013-present Society for Research on Nicotine and Tobacco PROFESSIONAL ACTIVITIES

7 Page 7 of present Peer reviewer, Tobacco Control 2016-present Peer reviewer, Nicotine & Tobacco Research Certified Navigator, Health Insurance Marketplace INSTITUTIONAL SERVICE 2016, Spring Invited Panelist ( The Doctoral Dissertation Process ), HBEH 813: Professional Development II, 14 doctoral students 2016, Spring Invited Panelist ( NRSA Student Panel ), HBEH860: Research Proposal Development, 14 doctoral students 2016, Spring Guest Lecturer ( Grantsmanship ), HBEH860: Research Proposal Development, 14 doctoral students 2015, Fall Invited Panelist ( Student Panel on Graduate Funding ), HBEH812: Professional Development, 10 doctoral students 2015, Spring Invited Panelist ( NRSA Student Panel ), HBEH860: Research Proposal Development, 4 doctoral students 2014, Fall Guest Lecturer ( Global Tobacco Control ), PUBH510: Interdisciplinary Perspectives in Global Health 2013, Fall Member, Search Committee for Project Director position, Center for Regulatory Research on Tobacco Communication 2013, Fall Invited Panelist, Doctoral Student Panel for Prospective Students SKILLS Software: MS Office Suite, Atlas.ti, SAS, SPSS, Stata Languages: Proficient in Spanish (reading/writing/oral) SELECTED HONORS 2014-present Pre-doctoral Fellowship, Center for Regulatory Research on Tobacco Communication, University of North Carolina

8 Page 8 of Travel Competition Award, Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina Godfrey M. Hochbaum Scholarship, Gillings School of Global Public Health, University of North Carolina 2003 Entrepreneurship Award, Duke University Dean s List, Duke University 2001 Mimi Voorhees Memorial Endowment Award, Duke University National Society of Collegiate Scholars Phi Eta Sigma Honor Society