Survey of U.S. Adult Cigarette Smokers
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1 Survey of U.S. Adult Cigarette Smokers Topline Report 13 October 2016 ADULT CIGARETTE SMOKERS (U.S. NATIONWIDE): n=1,000 online surveys S1. First, which of the following ranges includes your age? 0% Under 21 [TERMINATE] 39% % % 50 or older S2. Please indicate your gender 53% Male 47% Female S3. In which state do you currently live? 20% Northeast 39% South 22% Midwest 19% West S4. Which of the following best describes your use of cigarettes? 75% Regular smoker 25% Occasional smoker 0% Former smoker [TERMINATE] 0% Never smoked cigarettes [TERMINATE] Q1. Have you ever tried an e-vapor product, such as an e-cigarette or vape? 77% Yes 23% No Q2. [ASK IF Q1=YES] Which of the following best describes your current use of e-vapor products, such as e-cigarettes or vapes? 24% Regular user 50% Occasional user 14% Former user 12% Only tried it the one time 1
2 Q3. [ASK IF Q1=YES] Which of the following best describes your level of satisfaction with the e- vapor product you used? 32% Very satisfied 49% Somewhat satisfied 15% Not very satisfied 4% Not at all satisfied Q4. Do you feel it is important that potentially less harmful alternative products are made available to current smokers to help them quit smoking cigarettes? 90% Yes 10% No Q5. How important is it that alternative tobacco products are both potentially less harmful and equally satisfying as conventional cigarettes? 65% Very important 32% Somewhat important 2% Not very important 1% Not at all important Q6. Please indicate whether you agree or disagree with the following statement: It is important for adult smokers to be informed about the benefits of tobacco products that are potentially less harmful alternatives to conventional cigarettes. 69% Strongly agree 29% Somewhat agree 2% Somewhat disagree 0% Strongly disagree Q7. Do you believe alternative tobacco products that eliminate the burning of tobacco have the potential to significantly reduce the risk of smoking-related diseases for adult smokers? 40% Yes definitely 46% Yes 12% No 2% No definitely not 2
3 Q8. Do you believe the FDA has an obligation to allow these potentially less harmful tobacco products to be brought to market accompanied by information that lets current adult smokers know why they should consider these products? 52% Yes definitely 43% Yes 5% No 1% No definitely not Q9. Please indicate whether you agree or disagree with the following statement: Tobacco companies have a legitimate role to play in developing alternative tobacco products and conducting the necessary scientific research to prove to a government agency whether such products are less harmful than cigarettes. 48% Strongly agree 43% Somewhat agree 8% Somewhat disagree 1% Strongly disagree Q10. Please indicate whether you agree or disagree with the following statement: I would be more likely to switch to alternative potentially less harmful tobacco products if the Government provided clarity on the relative health benefits compared to health effects of conventional cigarettes. 50% Strongly agree 39% Somewhat agree 9% Somewhat disagree 2% Strongly disagree The final set of questions are for statistical purposes D1. Which of the following most closely aligns with your political affiliation? 27% Republican 39% Democrat 24% Independent 1% Other 9% No preference 3
4 D2. Are you yourself of Hispanic or Latino descent for instance Mexican American, or Cuban or Puerto Rican or not? 11% Yes 88% No D3. [ASK IF D2=2-3] Which of the following best describes your racial or ethnic background? 75% White 15% Black 6% Asian 2% Native America / American Indian 1% Middle-Eastern 2% Other D4. What is the last grade of school you completed? 0% Grade school or less [Grade 1-8] 3% Some high school [Grade 9-11] 25% Graduated high school [Grade 12] 6% Vocational school/technical school 23% Some college-2 years or less 8% Some college-more than 2 years 26% Graduated college 9% Post-graduate degree [e.g. MA, MBA, LLD, PhD] 0% Prefer not to answer D5. Which of the following income groups includes your TOTAL FAMILY INCOME last year before taxes? 13% Up to $20,000 12% $20,000-$29,999 11% $30,000-$39,999 10% $40,000-$49,999 21% $50,000-$74,999 17% $75,000-$99,999 9% $100,000-$149,999 3% $150,000-$199,999 2% $200,000 or more 2% Prefer not to answer 4
5 D6. Which of the following best describes your current employment status? 51% Employed, working 40 or more hours per week 17% Employed, working 1-39 hours per week 7% Not employed, looking for work 7% Not employed, not looking for work 10% Retired 7% Disabled, not able to work 5
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