Don t Say Do Say. Approved Language 11/15/2014

Transcription

1 Approved Language 11/15/2014

2 NUTRILITE NUTRILITE is the world leader in vitamin sales. NUTRILITE is the world s No. 1 selling vitamins and dietary supplements brand.* (be sure to check for updates to claims) NUTRILITE is the only global vitamin and mineral brand to grow, harvest, and process plants on their own certified organic farms. * *Source: Euromonitor International Limited, (When verbally communicating the above claims reference must be made to the Euromonitor as the source for this information.) These Claims change often so to be sure the current correct claim is being used check Nutrilite maintains tight quality control standards in all areas from source to supplement to ensure that products contain the highest-quality ingredients. Nutrilite has been committed to healthier lives since NUTRILITE vitamins, minerals and supplements can help you fill in the nutritional gaps in your diet. 2

3 NUTRILITE products are organic. Plants grown on organic farms produce an abundant amount of higher-quality phytonutrients. Nutrilite organic farming ensures our product contains the highest-quality phytonutrients. On Nutrilite farms crops are grown in accordance with nature. NUTRILITE omega s are number 1 and from sustainable sources. NUTRILITE, the world s #1 omega supplement brand*, uses optimum Omega oils from a range of fish from sustainable sources.** *Source: Euromonitor International Limited, Nutrilite does not use synthetics in their products. Dietary Supplements cannot make claims or use language associated with drug functions like: reduce, increase, relieve, treat, cure, enhance, protect. Positions product as a drug: Concentrated Fruits and Vegetables Lycopene protects prostate and cardiovascular health. **Source Independent Certificate of Sustainability provided by Tecnologica de Alimentos S.A. and the Norwegian Seafood Council. Nutrilite does use synthetics in some products to ensure potency and product freshness. Use Structure Function claims like: maintain, support, and promote as they are associated with claims for use with Dietary Supplements. Positions as a dietary supplement: Concentrated Fruits and Vegetables - Lycopene supports prostate and cardiovascular health. Natural B Complex Helps support homocysteine levels that are already within normal range. Natural B Complex Helps reduce homocysteine levels to within normal range 3

4 NUTRILITE OSTEO KEEPER Isn t this just the most fantastic product? Rhodiola Have a Rhodi blast. Take 1 or 2 Rhodiola with a can of XS and have a blast. XS Energy Drinks This energy drink is good for diabetics as it has no sugar. I give this to my 7 year old but do water it down. Obesity: Obese is being 30+ pounds overweight, and obesity is a disease. NUTRILITE OSTEO KEEPER supplement must be talked about in conjunction with Cal Mag D Advanced as they work and are sold together. Isn t Nutrilite Osteo Keeper supplement and Cal Mag D just a fantastic combo? Use products only as directed. These products are not intended to be used together. Effects of combined use have not been evaluated and as such cannot be recommended. Do not discuss XS or NUTRILITE products in association with a disease state. This would be prescribing for existing medical conditions. Individuals who have a diseased state need to consult with their medical provider on use. XS Energy Drinks are not recommended for use with children under 12 years of age. Use Overweight My brother is overweight. I had him start the BodyKey by NUTRILITE Weight Management Program and he has lost weight. My brother is Obese. I had him start the BodyKey by Nutrilite Weight Management Program and he has lost weight. Perfect Pack Today nobody eats right and you can t get what you need from food. Support your diet even if your eating habits don t. 4

5 JAMA or Journal of American Medical Association states that everyone should take supplements. JAMA or Journal of American Medical Association cannot be used to promote the sale of NUTRILITE products. Example; A major medical journal or a leading medical journal states that everyone should take supplements. NUTRILITE products are NSF Certified for Sport The NSF Certified for Sport reference can only be used with: NUTRILITE DOUBLE X Vitamin/Mineral/Phytonutrient, NUTRILITE Daily, NUTRILITE OCEAN ESSENTIALS Balanced Health, NUTRILITE Concentrated Fruits and Vegetables supplements and NUTRILITE Valerian and Hops. These products carry the NSF International s Certification for Sport a sign that the formula has been reviewed by NSF and that there are no ingredients on the list of substances banned by WADA. MEMORY BUILDER Provides long and short term memory benefits. Provides longer-term and shorter-term memory benefits. As stated does not constitute a health/disease claim. This is a health/disease claim. NUTRILITE Testimonials I give my kids NUTRILITE vitamins and the teachers have commented that they never get sick. I have a secret weapon. Can only make claims that are made by the Corporation. Only Corporation claims are substantiated by research and testing. I give my kids NUTRILITE vitamins. That s my secret weapon to support their immune system. 5

6 ARTISTRY ARTISTRY is the world s leading brand in skincare and cosmetic products. ARTISTRY is among the world s top five, largest selling, premium skincare brands.* ARTISTRY is among the world s top ten, largest selling, premium cosmetic brands.* *Source: Euromonitor International Limited, When verbally communicating the above claims reference must be made to the Euromonitor as the source for this information.) ARTISTRY is one of the world s leading brands of skincare and cosmetic products. ARTISTRY skincare products exceed quality standards and contain only the best ingredients. ARTISTRY products are sold in nearly 50 countries worldwide. 6

7 ARTISTRY / Amway does not do Animal Testing Amway does not support the use of animal testing. However, in some cases testing on animals may be required under government regulations. Some ingredients within products come from outside sources which may use animal testing. Over 200 patents in the skin care field. ARTISTRY Crème LuXury Skin will be 15 years younger. You will look 15 years younger. ARTISTRY intensive skincare renewing peel You don t need to go and get a chemical peel you can get it right at home. Over 250 patents and patents pending in the skin care field. Helping skin act up to 15 years younger. Of the women who tried Crème LuXury: 93% experienced smoother skin 84% experienced a more radiant complexion 81% saw fewer fine lines 79% saw fewer wrinkles At-home alternative to a chemical peel.* Experience the benefits of a professional peel at home.* * The above claims would need to include the following information Results not equal to surgical/cosmetic procedures. 8 pumps, 8 minutes to uncovering luminously, fresh new skin without the irritation associated with a traditional chemical peel. ARTISTRY Testimonials Can only make claims that are made by the Corporation. Only Corporate claims are substantiated by research and testing. 7

8 Intellectual Property (IP) Images* of Family and Corporate Executives *Images include any photos, audios, videos, print material and any other media in which a family member and/or corporate executives may appear. Only authorized images may be used. Requests for permission for use of images outside of currently authorized materials are to be sent to BSM. Permission for recording of family and/or corporate speakers at events must be made in advance of recording. No images may appear in AP/IBO materials that are not submitted and authorized (with a CR#). Use of Spokesperson and Model Images (applies to any brand (including Catalogs, Ribbon, etc.) spokesperson and/or model image) Music Partner Store Logos Partner Store logos may not be used in Approved Provider/IBO produced BSM. Trademarks No images may appear in AP/IBO materials that are sold for profit nor can the materials be downloadable. Spokesperson(s) will have an expiration date. They may not allow for third party use of their image, videos or Recordings. Note: Confirm with BSM whether specific Spokespersons or Model Images can be used. Must be able to produce licensing for use. (Permission for use should include rights to reproduce and sell the music for profit.) IBOAI has a licensing agreement for use of Arista Music (use of music is restricted to use at AP/IBO events only and cannot be reproduced or sold). Partner Stores can be featured but with Partner Store name typed using regular font only. Name (font) cannot in the stylized format of the Partner Store s name or logo. No Partner Store logos can be used. Any printed representation of brands and/or product names must be properly trademarked. 8

9 Facebook, Twitter, YouTube Logos YouTube Videos Social Media sites do allow the use of certain trademarks and logos to indicate that your business has a presence on their service and to provide a link to your site. All of the major Social Media Providers have policies posted on their sites governing the use of their marks and process for obtaining permission to use the marks, if prior permission is required. Use only videos on the Amway U.S. YouTube Channel for posting to web sites. Unless there is permission provided by the owner of the YouTube video the video cannot be used. Remember the party posting the video may not be the owner of the video nor have received rights to the IP that may be within the video. Books Quotes and use of book covers Be aware of copyright and publicity rights issues whenever works are being created or when using other parties works. The Questions to Ask: Is quoting from books without a license copyright infringement? Might be if the quote or description of the books content is quantitatively or qualitatively significant and is reproduced and sold. Use of Book Covers without permission would be copyright infringement. 1. Who owns the copyright to the work 2. Who owns the rights to what is within the work 3. Obtain licenses for your specific uses 9

10 General Gurantee: When referring to AMWAY Products: Products: 100% Money Back Guarantee 180-Day 100% Money Back Guarantee 100% Customer Satisfaction Guarantee 180-day, Customer Satisfaction Guarantee * (Footnote) *Exclusions apply. For complete details, visit amway.com and search: Satisfaction Guarantee. Notes: Specific limited guarantees apply to designated products. ATMOSHPERE, icook, and espring products must be returned within 120 days. Partner Store items must be returned to the Partner Store from which they were purchased. This satisfaction guarantee does not apply to IBO purchases for stock or inventory. New IBO Guarantees: 100% money-back guarantee on your business registration fee in the first 90 days after registration. 100% money back guarantee on training materials and services purchased and returned through an Approved Provider/IBO in the first 90 days after you register. Consumer Reports rated our product number 1. Consumer Reports cannot be used as an endorsement of AMWAY products. 10

11 Scientists, Engineers and Technicians Patents and Patents Pending Don t use a number greater than what can be supported More than 700 scientists, engineers and technicians globally. More than 1,000 granted patents worldwide. More than 900 patents pending worldwide. R&D and QA Labs 65 R&D and QA labs worldwide. Don t indicate more labs than what there are. Examples: Environmentally-friendly Eco-friendly Green Environmentally preferred Environmentally sensitive Eco-sensitive PLANET POSITIVE POSITIVELY CLEAN SINCE