Macula Month 1 31 May 2018

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1 Macula Month 1 31 May 2018 Your all in one Communications Toolkit Get behind our national campaign to help save sight An initiative of: Supported by:

2 This Macula Month hero graphic is available for you to use in all your communications. May is Macula Month - get behind our national campaign to help Australians at risk of or living with a macular disease look after their eye health. The national Macula Month campaign will be heavily promoted on radio, television, newspapers, online and social media platforms and will cover a whole host of topics. The campaign launch will include the release of consumer survey results into macular disease; we ll be shining the spotlight onto eye health and nutrition with the release of the Macula Menu e-cookbook; and wrapping up the month will be the release of research into age-related macular degeneration. There will also be daily digital content for you to share with your customers. Macula Month 2018 will raise awareness of all macular diseases, including age-related macular degeneration, diabetic eye disease and other less common diseases of the macula. We include all the tools you ll need to get behind Macula Month - May Actions you can take to support Macula Month Send an Promote on your website Share on social media Graphics and poster Links and background information A soft copy of the resources in this toolkit can be downloaded at content/supporter-resources-general or call Macular Disease Foundation Australia (MDFA) on to talk through your Macula Month 2018 ideas. Thank you for your support. Macula Month Communication Toolkit 2

3 1 Send an your business associates, colleagues, peers, family and friends: May is Macula Month (1 31 May 2018) Dear [Insert Name] May is Macula Month and the perfect time to learn if you re at risk of macular disease. If you re over 50 you are at higher risk of age-related macular degeneration, and everyone with diabetes is at risk of vision loss through diabetic eye disease. By adopting the healthy habits below you can help minimise your risk of vision loss from macular disease, whether you have been diagnosed with the disease or not. How many of these healthy habits can you tick off? I don t smoke I eat a healthy, well-balanced diet I eat dark green leafy vegetables and fresh fruit daily I eat fish two to three times a week I choose low glycemic index (low GI) carbohydrates instead of high GI I eat a handful of nuts a week I limit the intake of fats and oils I keep a healthy lifestyle by maintaining a healthy weight and exercising regularly I have a regular comprehensive eye test and macula check If you ticked all nine healthy habits well done! If you didn t tick all the boxes now is the time to make changes to reduce your risk or delay progression of macular disease. You can do this by: 1) Book in for a comprehensive eye test and macula check by calling your optometrist. 2) Order a FREE information kit from Macular Disease Foundation Australia free-call or visit [Insert Macula Month hero graphic] Macula Month Communication Toolkit 3

4 2 Promote on your website Post the copy below on your website during the month of May: May is Macula Month (1 31 May 2018) May is Macula Month and the perfect time to learn if you re at risk of macular disease. If you re over 50 you are at higher risk of age-related macular degeneration, and everyone with diabetes is at risk of vision loss through diabetic eye disease. By adopting the healthy habits below you will help minimise your risk of vision loss from macular disease, whether you have been diagnosed with the disease or not. How many of these healthy habits can you tick off? I don t smoke I eat a healthy, well-balanced diet I eat dark green leafy vegetables and fresh fruit daily I eat fish two to three times a week I choose low glycemic index (low GI) carbohydrates instead of high GI I eat a handful of nuts a week I limit the intake of fats and oils I keep a healthy lifestyle by maintaining a healthy weight and exercising regularly I have a regular comprehensive eye test and macula check If you ticked all nine healthy habits well done! If you didn t tick all the boxes now is the time to make changes to reduce your risk or delay progression of macular disease. You can do this by: 1) Book in for a comprehensive eye test and macula check by calling your optometrist. 2) Order a FREE information kit from Macular Disease Foundation Australia free-call or visit Macula Menu e-cookbook Available from 1 May This downloadable cookbook is filled with a range of delicious and nutritious recipes contributed from celebrities, chefs, eye health professionals, and foodies from the macular disease community. Download your FREE Macula Menu e-cookbook at during Macula Month (1 to 31 May). [Insert Macula Month hero graphic] Macula Month Communication Toolkit 4

5 3 Share on social media Share MDFA posts MDFA will be posting daily during Macula Month - don t miss out - link with us on Facebook and Twitter (see below). Posts will be wide ranging and include disease information, consumer survey results, case study stories, Macula Menu recipes, industry Q&A s and more. Facebook: Campaign Hashtags Include one or more of the following hashtags in your Macula Month posts, so your followers can find out more. You can use hashtags across Facebook and Twitter. #MaculaMonth #MacularDisease #HowsYourMacula #MacularDegeneration #DiabeticEyeDisease #Diabetes #MaculaMenu Youtube MDFA s Youtube channel has videos you can share with your community. These can be found at Macula Month Communication Toolkit 5

3 Share on social media Drafted posts for you to share You can use the drafted posts and graphics below throughout Macula Month (1 to 31 May) to show your support of the campaign.

Facebook: Are you at risk of macular disease? Macula Month (1-31 May) is the time to find out!

6 3 Share on social media Drafted posts for you to share You can use the drafted posts and graphics below throughout Macula Month (1 to 31 May) to show your support of the campaign. Graphics are sized for both Facebook and Twitter and can be downloaded at May is Macula Month Are you at risk of macular disease? Facebook: Are you at risk of macular disease? Macula Month (1-31 May) is the time to find out! Those over 50 are at higher risk of age-related macular degeneration, and everyone with diabetes is at risk of vision loss. Book in for an eye test and macula check today, you can have the early signs without knowing. #MaculaMonth #MacularDisease #MacularDegeneration #DiabeticEyeDisease #Diabetes Twitter: Are you at risk of #maculardisease? #MaculaMonth (1-31 May) is the time to find out! Those over 50 are at risk of #maculardegeneration and everyone with #diabetes is at risk of vision loss. Book an eye test and macula check today, you can have the early signs without knowing. May is Macula Month Have an eye test and macula check Facebook: Many Australians are at risk of developing macular disease but just don t know it. It s essential to have a regular comprehensive eye test including a macula check, as you can have the early stages of the disease without knowing. If you re over 50 or living with diabetes you re at risk. Macula Month (1-31 May) is the perfect time to have your eyes tested. #MaculaMonth #MacularDisease #MacularDegeneration #DiabeticEyeDisease #Diabetes Twitter: Many Australians are at risk of developing #MacularDisease but don t know it. Those over 50 are at risk of #MacularDegeneration and everyone with #Diabetes is at risk of vision loss. If you re at risk #MaculaMonth (1-31 May) is the perfect time to have your eyes tested. Macula Month Communication Toolkit 6

3 Share on social media May is Macula Month Eat for your eye health Facebook: Good nutrition and a healthy lifestyle go hand in hand with eye health.

The e-cookbook is filled with delicious and nutritious recipes from celebrities, chefs, eye health professionals, and foodies from the macular disease comm

7 3 Share on social media May is Macula Month Eat for your eye health Facebook: Good nutrition and a healthy lifestyle go hand in hand with eye health. In celebration of Macula Month we want you to eat for your eyes this May. Download your FREE Macula Menu e-cookbook and kick start your eye health journey today. The e-cookbook is filled with delicious and nutritious recipes from celebrities, chefs, eye health professionals, and foodies from the macular disease community. Download at #MaculaMonth #MaculaMenu Twitter: Good nutrition and a healthy lifestyle go hand in hand with eye health. In celebration of #MaculaMonth we want you to eat for your eyes this May. Download your FREE #MaculaMenu e-cookbook and kick start your eye health journey today. Note: a designated link to the Macula Menu will be available from 1 May contact MDFA on or mdf@mdfoundation.com.au to request this link May is Macula Month Order a FREE information kit Facebook: Knowledge is power in the defence against macular disease, so it s imperative Australians learn what they can do to minimise their risk. This can be as simple as eating an eye friendly diet and modifying or managing lifestyle choices. Everyone aged over 50, and those living with diabetes, are at risk of macular disease. Order a FREE information kit during Macula Month from Macular Disease Foundation Australia on or visit #MaculaMonth #MacularDisease #MacularDegeneration #DiabeticEyeDisease Twitter: Knowledge is definitely power in the defence against #MacularDisease, so it s imperative Australians learn what they can do to minimise their risk. Everyone aged over 50, and those living with #Diabetes, are at risk. Order a FREE information kit at Macula Month Communication Toolkit 7

4 Graphics and poster Graphics Social media, website and media graphics are available to help you promote Macula Month. These can be downloaded from www.mdfoundation.com.

8 4 Graphics and poster Graphics Social media, website and media graphics are available to help you promote Macula Month. These can be downloaded from Alternatively contact MDFA on or Poster Download this poster (A4 and A2) at or order a hard copy on the order form enclosed (refer page 10) or call MDFA Macula Month Communication Toolkit 8

9 5 Links and background information Macula Month 1 to 31 May 2018 Macula Month is an initiative of Macular Disease Foundation Australia and runs for the month of May. It is an annual campaign designed to raise awareness of macular disease, which includes age-related macular degeneration and diabetic eye disease, along with other less common diseases of the macula. Macular disease is the leading cause of vision loss and blindness in Australia. Macula Month 2018 calls on Australians to reduce their risk of developing macular disease by following three simple steps. Step 1: See your optometrist for an eye test including a macula check; Step 2: Adopt an eye healthy diet and lifestyle; Step 3: Order a free information kit. To order a kit or find out more contact Macular Disease Foundation Australia on or visit Age-related Macular Degeneration (AMD) Age-related macular degeneration is the leading cause of blindness and severe vision loss in Australians over 50, with 1.29 million people having some evidence of the disease 1. Age-related macular degeneration causes progressive loss of central vision, leaving the peripheral or side vision intact. Diabetic Eye Disease Diabetic eye disease refers to a range of conditions, the most common being diabetic retinopathy. Over one million Australian adults have been diagnosed with diabetes. Nearly as many are believed to have diabetes but are undiagnosed. The prevalence of diabetes is climbing rapidly posing major public health and economic concerns 2. Diabetes can result in a number of serious complications including diabetic eye disease. Most people with type 1 diabetes and over 60% of people with type 2 diabetes will develop diabetic eye disease within 20 years of diagnosis. The significant increase in diabetes prevalence is expected to increase the number of people with diabetic eye disease 3. Early diagnosis and intervention can dramatically reduce vision loss. Macular Disease Foundation Australia Macular Disease Foundation Australia s (MDFA) vision is to reduce the incidence and impact of macular disease in Australia through education, awareness, research, support services and representation. It is a national charity providing independent, free, expert advice on preventing and living well with macular disease. For more information call or visit References: 1. Eyes on the future - A clear outlook on age-related macular degeneration. Report by Deloitte Access Economics & Macular Degeneration Foundation, prevalence estimates are derived from a straight line extrapolation between 2015 and 2020 estimates in this report. 2. Guidelines for the Management of Diabetic Retinopathy. NHMRC Out of Sight A Report into Diabetic Eye Disease in Australia. Baker IDI and Centre for Eye Research Australia Macula Month Communication Toolkit 9

Macula Month 1 31 May 2018

Macula Month 1 31 May 2018 Your all in one Communications Toolkit Get behind our national campaign to help save sight (Orthoptics) An initiative of: Supported by: This Macula Month hero graphic is available