Innovations to Save Lives in the Next Pandemic. Stanford Social Innovation and Entrepreneurship Program June 7, 2007

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Martha McBride
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1 Innovations to Save Lives in the Next Pandemic Stanford Social Innovation and Entrepreneurship Program June 7, 2007

2 Three Innovations 1. Plan for Community Resiliency 2. Pandemic Hotline 3. Pandemic Homepage

3 Community Resiliency

4 The Reality A pandemic is inevitable In 2007, we are no safer than in 1918 Vast majority of Americans will be under prepared We cannot rely on a vaccine

5 How Will the Pandemic Affect You? Vulnerable populations may suffer Similar to Hurricane Katrina Pandemic may target youngest and healthiest Similar to 1918 pandemic What form will the next pandemic take? Cannot depend on medical system

6 Problem Tension in a pandemic between keeping people connected and physically separated Self-imposed isolation Hysteria and chaos Community resiliency is a challenge Need for community infrastructure

7 Existing Groundwork in California Health Framework for California Schools California Codes Schools

8 Opportunities for Innovation Build a community infrastructure Community networks Community coordinators Reaches out to vulnerable populations Diffusion of responsibility Mobilize individuals Foster community resilience Organize communities through public schools

9 Innovation Overview Two main components Curriculum for public schools Pandemic preparedness Community programming Community Resiliency Plan Fosters and mobilizes support networks

15 Resources Coordinators Food Coordinator In touch with organizations that can provide food to the community Pivot point for food Supply Coordinator In touch with organizations that can provide supplies Toiletries, diapers, cleaning supplies, etc. Pivot point for supplies

16 Services Coordinators Medical Outreach Coordinator Liaisons between community and medical services Keep track of information for hospitals, clinics, etc. Keep track of medical supplies Community Services Coordinator Pivot point for services Special Needs Coordinator Vulnerable individuals

17 Community Immunity Leadership Guide Sent to those who volunteered for leadership roles Basic information Community leaders Responsibilities/tasks If you are unable to fulfill tasks Contact information Volunteer chart

18 Moving Forward Need support from: Departments of Education Departments of Public Health Schools PTA and other organizations Curriculum Letter Pamphlet Community leadership guide

19 Hotline

20 SARS: Ontario 2004

21 SARS Ontario vs. Flu U.S.A Million People.0003% Sick 400,000 Calls 300 Million people 25-35% Sick Calls?

22 Opportunities for Innovation No comprehensive, national pandemic flu hotline Call centers will probably not work as is No plans integrate volunteers on any large scale Many hotlines for many purposes Limited volunteer resources Inconsistent data collection

23 Our Innovation: An Overview Volunteer-based Distributed calling Consistent, up to date information Data collection

24 Our Target Callers Households with flu Households without reliable internet

25 Information Medical help Sense of comfort Hotline Services

26 Overarching Goals Reduce strain on hospital/emergency lines Provide vulnerable with support and information Help people care for family at home

28 Volunteer Walkthrough Register Train Inform Connect

30 Caller Walkthrough Queue Data collection

31 Moving Forward Continue what we ve been doing Bring technology and public health together!

32 Hotline Demonstration at 8:30!

33 Homepage

34 Opportunities for Improvement 1. Lack of uniform, centralized, local information 2. Lack of ease of use 3. Lack of technology to strengthen community resiliency

35 Three Solutions for Improvement 1. One location for easily updatable localized information 2. Summarized, accessible, and accurate basic information 3. One easy way to connect to other people in one's community

37 Overall Design: Key Findings Less is Best Inspired by websites such as flufacts.com Cover pre and during time spans Written for a 6th grade reading level Wide range of bandwidths

38 Testing Card Sorting Human Interface Design Experts Public Information Officers Vulnerable Populations

39 Moving Forward Support from an Internet provider with massive server capacity Collaboration from health departments

40 Connecting Our Innovations

41 How They Work Together Cross-referential publicity Consistency in information Redundancy in information

42 Thank you! Reports can be found at sie-panflu.stanford.edu

Community Resiliency through Schools Social Innovation and Entrepreneurship: Saving Lives in the Next Pandemic. Stanford University June 7, 2007

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