Hearing is living. Better hearing is yours to take. People First

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1 People First People First is our promise to empower people to communicate freely, interact naturally and participate actively Hearing is living UK / Printed on 100% recycled paper Better hearing is yours to take

2 Myth My hearing loss does not impact my quality of life Myth It is uncommon to have a hearing loss Fact Having hearing aids has been shown to improve communication, intimacy and warmth in family relationships which greatly impact your quality of life 2 Fact No, it is estimated that 1 in 10 people have a hearing loss where they can benefit from a hearing aid 1 Hearing is your gateway to the world Have a more rewarding life start your transformation today Hearing has a profound influence on how much we enjoy life. From being able to freely join any conversation no matter how noisy the environment to simple pleasures like the sound of birdsong. Or more serious issues like being able to do your job to your full potential. Myth Hearing aids are for retired people 1 American-Hearing.org, 2 Marketrak: The Impact of Treated Hearing Loss on Quality of Life, 3 Anovum. Fact Research shows that 83% of working hearing aid users claim their aids vital for them to be able to continue working 3 Meeting a natural challenge Hearing loss is most often a perfectly natural process. Our hearing gradually begins to deteriorate from our late teens onwards, and the majority of us will need some form of hearing support later in life. Thanks to recent advances in hearing technology, the move to wearing hearing aids for the first time is far easier than you might imagine. At Oticon we dare saying that our latest hearing aids can be surprisingly life changing to you and your significant others through their discreet and comfortable wearing and ability to help you hear important sounds in a natural way.

3 You hear with your brain BrainHearing Oticon BrainHearing technology makes the difference Our BrainHearing technology focuses on supporting the way the brain actually makes sense of the sounds it receives from the ears. We do this by developing features that provide the brain with the input it needs to perform the four key processes needed to make sense of sound. The four processes enable you to: Orient yourself in your surroundings. Separate speech from background noise. Choose where to focus your hearing. Recognise a sound to make sense of it. Your hearing is as unique as your fingerprint No one hears the same way you do. This is because we hear not with our ears but with our brains. The ear is the receiver that picks up sounds and sends them to the brain. The brain then turns those sounds into meaning, based on your life experiences with sounds. Due to this, Oticon hearing aids are designed so they can be personalised to match your individual hearing perception to give you a more natural and satisfying hearing experience. Hearing loss can be tiring The less sound information your brain receives, the harder it has to work to make sense of it. This is what makes a hearing loss tiring. Rather than only amplifying certain sounds, Oticon hearing aids are designed to preserve as much natural sound detail as possible. This makes it easier for your brain to create meaning out of sounds and ensures that you better understand what is said even in noisy situations.

4 Your hearing enhanced discreetly Worlds smallest wireless hearing aid Our IIC model is the first in the world to feature wireless technology. Wireless technology enables your aids to work together, just as your ears do naturally. Wireless technology also enables you to connect to all sorts of modern audio devices, from smartphones and TV, to radio, tablet computers, MP3 players and more. Talk to your Hearing Care Professional if you want to know more about this or visit Oticon.com. IIC stands for invisible in the canal. Positioned deep within the ear, these hearing aids are virtually invisible. Incredible performance in small shells In spite of their tiny size, our IIC hearing aids feature all the electronics and amplification technology needed for a better hearing experience, packed inside a tiny shell. Virtually invisible hearing aids When you want to be certain that no one will notice you are wearing hearing aids, Oticon s IIC model offers complete discretion. This is a fully tailor-made solution, made specifically to fit the individual ear canal but not all ear canals are wide enough to support this. Your should check with your Hearing Care Professional if this model can be fitted to your ear canal.

5 Build to perform discreet and easy to use Choosing your favourite look Whether you prefer to match your skin tone or hair colour or make a dynamic style statement with a trendy colour there are many different colours to choose from to match your personal style. 90 Chroma Beige 94 Terracotta 93 Chestnut Brown 44 Silver 91 Silver Grey 92 Steel Grey 63 Diamond Black 95 Vivid Lilac Hearing aids that you actually want to wear The elegant yet highly functional design of Oticon designrite hearing aids have already received several international design awards. The hearing aids look great and are very easy to handle without push buttons. Put them on in the morning and forget you are wearing them. Complete discretion, maximum performance The subtle shell fits perfectly on top of your ear and the transparent wire is designed to virtually fade into your skin for complete discretion. Like the IIC the designrite offer the advantages of wireless technology. 66 Mother Of Pearl 73 Cabernet Red 99 Pale Lime 68 Midnight Blue 69 Sunset Orange

6 Discreet control Made for the life you live We had a birthday party and I was thinking, well, I m probably not going to pick up half the conver sation. I followed the conversation, I hadn t missed out on anything I kind of forgot I had hearing aids, which was really nice. Peter Valler Surrey, UK Controlling your aids without fumbling with buttons behind the ear To give you complete control of your hearing aids, we developed the Oticon remote control. Roughly the size of a modern car key, it s easy to carry with you. The remote control enables you to adjust the volume of your hearing aids or switch between different listening programmes. 93% first-time user satisfaction To get a sense of what our hearing aids can do for you, why not share the experiences of people who are already benefiting from them? Simply visit to find out how improved hearing can enhance your enjoyment of life.