POST SHOW REPORT. The Leading Dental Conference & Exhibition for Middle-East, Africa and South Asia markets.

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1 The Leading Dental Conference & Exhibition for Middle-East, Africa and South Asia markets. 22 Editions of Success to Reach Excellence. Organised by Strategic Partner POST SHOW REPORT 2018 Supported by

2 AEEDC Dubai 2018 exhibition at a glance 2,484 exhibitors from 50 countries 34 % Dental Products 16 % 19 % Oral Hygiene 17 % 8 % Pharmaceuticals 6 % 77,500 Sqm. exhibition area. Dental Equipment Dental Laboratory Equipment Disposables The consensus amongst exhibitors 76 % of Exhibitors are very satisfied with AEEDC 2018 results 85 % of Exhibitors already confirmed their participation for AEEDC 2019 Strengthens brand awareness in the region for 77% Enables the launch of new products and services for 70% Permits access to new markets for 74% For 71 % of Exhibitors, AEEDC participation delivers a better ROI than other events and it

3 Top 16 exhibiting countries representing all market segments China 141 South Korea 116 Germany 107 Italy 87 Switzerland 29 UAE 79 USA 56 UK 25 France 21 Brazil 18 Turkey 16 Russia 15 KSA 15 India 9 Pakistan 9 Japan 7 50,273 Trade Visitors and Delegates from 133 Countries Hospital & Laboratory 49 % 16 % 49 % MOH and Government entities 18 % 5 % Others 3 % Dental Clinic Dealers Importers Distributors University/Research Top 10 buyer countries for AEEDC Dubai % UAE 16 % KSA 5 % Iran 4 % Iraq 4 % Pakistan 3 % Kuwait 3 % India 2 % Oman 2 % Lebanon 1 % Bahrain 83 % of attendees considered AEEDC a Key Event for their business: 73 % of buyers recognize AEEDC as the Place to Meet the global dental industry 77% are meeting their current suppliers at AEEDC annually 79% are discovering new products, services and technologies during the event 65 % of attendees have sole or joint Purchase Power. More than 2 visitors out of 3 are attending AEEDC regularly and 62% of visitors who attended 2017, stated that AEEDC 2018 has improved.

4 Don t just take our word for it AEEDC when it started was embryonic years ago. It has now expanded considerably and is very impressive. I see it has now reached a universal stage. Stephen Cohen M.A., D.D.S., FICD, FACD American Board of Endodontics The new market era is Middle East, Africa and India and AEEDC is one of the important shows for us to meet clients from this region. We see a great benefit from the exhibition and we will be there again next year. Henric Vestermark Sales Director New Markets 3 Shape AEEDC was our first ever expo when we founded the company 6 years back. AEEDC has been the best show for us always. Lars Kahre Founder, Chief Visionary Officer Futudent This year the event is amazing with lots of attendees, lots of activities and more companies participating. Mohamed El Nokrashy Head of Medical Detailing Gulf Glaxo SmithKline-GSK We have been here for many years and have doubled our presence in AEEDC as it has become a vital show for the region. We are happy to see all our customers at AEEDC. Cheryl Hayes Marketing Manager Carestream Dental Its our first time in AEEDC and its our world premier in AEEDC. We have received a overwhelming response from people all over the world at AEEDC. We are thrilled and it s a great expo for us. Oliver Schweizer CEO Deukega AEEDC has become better every year. We have been participating for years, AEEDC 2018 is another successful event for us and we will be there in all the future years to come. Mostafa Aseem Export Sales Planmeca We have been participating for more than 7 years in AEEDC. We have met potential partners and quality visitors at the event. AEEDC is very important for us for Brand Value and Identity. James Go Regional Manager Vatech This has been an amazing event and one of the most important events for dentistry which we cannot afford to miss. Ana Stevanovic Head of Professional Education Curaden AG We never missed any AEEDC. As always its getting bigger and getting more important. AEEDC is a landmark for Dentistry in the Middle East. Dr. Bassel Khulief Area Manager MENA Region Dentsply Sirona We participate every year in AEEDC and each year the show attracts more and more quality visitors. Eleni Koroveshovska Marketing Manager 3M Gulf Media partners

5 Under the theme Education & Innovation Transfer ; AEEDC Dubai the largest educational extravaganza ever!! AEEDC Dubai main conference 22 nd edition 170 Lectures 143 Speakers 5,208 Delegates 78 % of AEEDC delegates are satisfied with the new content they acquired during the conferences. 79 % of AEEDC delegates rated the scientific program as excellent or very good. 82% were satisfied with the quality of the Presentations 81% were satisfied with the choice of the Speakers

6 7 professional meetings covering main dental specialties and learning methods: Dubai World Dental Meeting (DWDM) 18 th edition 99 Participants Specialized lectures and Hands-on Courses AEEDC Dubai World Orthodontic Conference - 3 rd edition 11 Speakers 200 Delegates specialized in Orthodontics AEEDC Dubai World Oral and Maxillofacial Surgery Conference - 3 rd edition 12 Speakers 92 Delegates specialized in Orthodontics and Oral & Maxillofacial Surgery In conjunction with the International Association of Oral and Maxillofacial Surgeons (IAOMS) Symposium Poster Display & Competitions 130 Poster Presentations

7 AEEDC Student Competition - 9 th edition 11 Universities AEEDC Dubai Advanced Specialty Courses 3 advance specialty courses 36 participants 15 th Global Scientific Dental Alliance (GSDA ) Meeting Dental associations from 92 Countries 130 representatives

8 Marketing & promotion WEBSITE received 141,998 unique visitors in 1 year and had 648,000 page views s are reaching each segment of the industry over a 3 month period prior to the event thanks to our contacts in database. SOCIAL MEDIA AEEDC Facebook page has 8,209 likes. Instagram account has 4,622 followers and Twitter has 4,628 followers. MOBILE APP AEEDC Dubai App was used by 4357 attendees. TELE MARKETING A dedicated team is personally in touch with decision makers from hospitals, dental clinics, dealers and distributors to secure their visit to AEEDC and guide them in their search. 92 Dental associations and dental societies participated in AEEDC Dubai 2018 Among them are: American Dental Association Saudi Dental Society Kuwait Dental Association Iraqi Dental Association Arab Dental Federation Egyptian Dental Syndicate Iranian Dental Association Oman Dental Society Sri Lanka Dental Association Pakistan Dental Association International Association of Dental Research Saudi Arabia Saudi Orthodontic Society Saudi Society for Oral and Maxillofacial Surgery FDI World Dental Federation North African Dental Federation Korea Trade Investment Promotion Agency Emirates Pediatric Dentistry Club Emirates Dental Society. NEXT MEETING AEEDC Dubai FEBRUARY Dubai International Convention & Exhibition Centre Organised by INDEX Conferences & Exhibitions Organisation Est. INDEX Holding Headquarters Road # D-62, Opposite Nad Al Hamar P.O. Box: 13636, Dubai, UAE Tel: , Fax: info@aeedc.com Website: index.ae