How the SDGs support Academia being relevant Ethics in Higher Education Globeethics Int Conf - June Chateau de Boissey

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1 How the SDGs support Academia being relevant Ethics in Higher Education Globeethics Int Conf - June Chateau de Boissey UN Photo/Eskinder Debebe Roland Schatz Founder UNGSII Foundation

2 Unlearning Intolerance, New York 3/2018 Media Impact Agenda Setting Framing SDGs provide big data room for improvement for TV News 2.0% 8.0% 1.5% awareness threshold 6.0% 1.0% 4.0% 0.5% 2.0% 0.0% % awareness threshold % 2.0% 1.5% awareness threshold 1.5% awareness threshold 1.0% 1.0% 0.5% 0.5% 0.0% % Basis: 659,059 reports on protagonists in BBC 2 Newsnight, BBC1 Ten o' Clock News. ARD Tagesthemen, ZDF heute journal, NBC Nightly News, CBS Evening News 2

3 Unlearning Intolerance, New York 3/2018 Media Impact Agenda Setting Framing Companies begin to focus on Education Most visible on education Inditex Randstad Telenor BNP Paribas Valeo Shire Swedbank KDDI Statoil WPP Deutsche Bank Danone Telefonica Kering E.ON Number of statements in 2016 annual report Basis: 42,235 statements on the SDGs in 2016 annual reports for 400 companies 3

4 Coverage of universities in international TV news, May 2013-April 2014 Evaluation of universities with other types of protagonists Academia has no Visibility when media cover the UN Universities 0,6% UN 0.9% Universities UN other 49.0% Politics 38.2% Political protagonists Business protagonists Business 11.2% 0% 20% 40% 60% 80% 100% negative no clear tone positive Universities play a marginal role in international TV news, but they are covered much more favorable than other protagonists, like, e.g., politicians. Universities profit especially from awards and prizes. Basis: 528,415 reports about protagonists (at least 5 seconds) on 20 international TV news programs 4

5 UNGSII Which academia are already perceived as lighthouses Photo by: Mussaad Al-Razouki

6 Universitäts-Ranking: Uni Heidelberg Präsenz in internationalen und deutschen Medien, 1-12/2015 Uni Heidelberg 2015 nur selten auf der Medien-Agenda Harvard Witwatersrand Yale Columbia Stanford INSEAD Oxford Princeton London Sch Economics New York ETH ZÜrich Garissa (Kenya) MIT Virginia Cape Town Heidelberg Medienset AS award (Global TV and print) Harvard Berlin, Humboldt Duisburg-Essen MIT Frankfurt School Princeton Köln Berlin, Freie Uni München ESMT Charité Center of Automotive Yale Stanford London Sch Economics Heidelberg Medienset D Meinungsführer Anzahl der Berichte Im internationalen Vergleich kann sich die Uni Heidelberg kaum messen. Und auch in deutschen Meinungsführer-Medien sind viele andere deutsche Universitäten deutlich stärker sichtbar. Basis: Berichte über Universitäten und Hochschulen in internationalen Medien, Berichte in deutschen Meinungsführer-Medien 6

7 What do you know of Pisa? 7

8 And what is really there 8

9 Where would you say is this building located? 9

10 New York Time Square Nov 2013 Perception matters 10

11 EBU BIG DATA CONFERENCE 2017, GENEVA Media Impact Agenda Setting Framing FAZ Economist Ranking: Media give experts higher priority 100% Share of Voice of scientists on all business issues 80% 60% 40% 20% 0% 1,9% 3,2% 4,0% 3,9% 4,6% scientists journalists other (politicians, lobbyists, etc.) Basis: / / / / reports on protagonists on business topics in 19 German opinion leading media 11

12 Unlearning Intolerance, New York 3/2018 Media Impact Agenda Setting Framing TV news creates impact as long as it lets the people know Asia Tsunami 2004 Earthquake in Pakistan 2005 Donation: 178 million (USD) Donation: 8 million (USD) xxxxxxxxx Coverage of Asian tsunami vs. Pakistan earthquake - German T.V. news Basis: German TV Media: ARD Tagesschau and Tagesthemen, ZDF heute and heute journal RTL Aktuell, SAT1 NEWS, Pro7 Newstime 12

13 Media Platform Co-Chair Strategic Partner Forum 2008 Advert Cost Savings for Forum and Annual Meeting January 2008 The Currency of Awareness Savings 2008: EURO Savings 2008: EURO #

14 Global Youth Poll UNGSII Action 4 UNGSII has partnered with the BIG6 global youth organizations to conduct an annual ongoing poll on how the younger generations perceive their lives with regards to the SDG and to provide mentorship on initiatives to improve. UN Photo/Jean-Marc Ferré

15 Global Youth Poll UNGSII Action 4 DELIVERABLES A publicly available questionnaire, 15 minutes long, with a sample size of 1,000 split into 4 representative age groups: 10-14, 15-19, and The sample and each sub-sample of 250 young people will be selected according to academic standards ensuring a solid mix of urban-rural, diverse educational, gen-der, religious, and wealth backgrounds. The samples will be partially refreshed each quarter, ensuring the continued representativeness of the sample and allowing for overtime comparisons of the same respondents.

16 Age/Gender Demographic Rest of World Kuwait % 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Rest of World Female; 57% 43% Kuwait Female; 83% 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

17 Overall, 2017 was for me: Don't Know; 1% Refused; 1% Not a good year; 5% Refused; 1% Don't Know; 1% Not a good year; 16% OK year; 42% Good year; 41% OK year; 44% Good year; 50% Kuwait 180 Responses Rest of World 1781 Responses

18 Do you think the upcoming year will bring a better life for you and your family? 1% Better life for me and my family No, life will not be better for me and my family Life will be the same for me and my family Don t Know Refused 18% 7% 3% 13% 3% 10% 68% 2% 75% Kuwait 180 Responses Rest of World 1790 Responses

19 Do you enjoy going to school? I don t go to school/ university; 13% Don't Know; 3% Refused; 5% Yes; 45% I don t go to school/ university ; 3% No; 13% Don't Know; 3% Refused; 3% No; 34% Yes; 79% Kuwait 177 Responses Rest of World 1771 Responses

20 SDG & Academia Best support for Education UNGSII The future of any country is based on the skills of its leaders implementing the SDGs Academia has the once in a life time opportunity to present to more than the usual stakeholder in order to see research implemented. This can work with broader understanding of the old wisdom to publish or to perish Source: en/home/presscenter/pressreleases/2017/10/26/ un-day-2017.html