ADVANCES IN THE SCIENCE OF THE STEVIA LEAF: A PATH TO THE BEST TASTE AND SENSORY EXPERIENCE

Transcription

1 ADVANCES IN THE SCIENCE OF THE STEVIA LEAF: A PATH TO THE BEST TASTE AND SENSORY EXPERIENCE 1

2 LETS PUT THINGS INTO PERSPECTIVE CONSUMERS ARE LOOKING FOR NATUTRAL ALTERNATIVES TO REPLACE SUGAR What? Seeking sugar alternatives to offer sweetness without the backlash Sugar is the current number-one food villain, and consumers also dislike artificial sweeteners. Consumers are highly aware of their sugar and artificial sweetener consumption, but it can be hard to cut down on sweet food and drinks. Why? Sugar consumption is a major concern among consumers Using natural sugars that score low or middling on the glycemic index or other natural sweeteners offers benefits for consumers who find difficult to limit sugar consumption or avoid it altogether. Using plant based options to sweeten products has the potential to provide a healthier image. So what? Sugar swaps have potential to improve issues relating to excessive sugar consumption Developing sweet products using natural sugar alternatives will be highly appealing in the face of the sugar backlash. 2 PureCircle

3 A JOURNEY TO A GREAT TASTE

4 STEVIA: NATURE S ZERO CALORIE SWEETENER It is a member of the sunflower family. Non-GMO. Discovered more than 200 years ago in Paraguay. It uses at least 92% less water than other natural sweeteners. Originally used to sweeten beverages, like tea. 4 About 3 stevia leaves to replace 25% of the sugar in one can of soda. 30% - 80% less carbon than other natural sweeteners. It uses 1/5 the land of cane sugar.

5 # of launches 14,000+ GLOBAL LAUNCHES WITH STEVIA GLOBAL FOOD & BEVERAGE PRODUCT LAUNCHES WITH STEVIA Global Food & Beverage Product Launches With Stevia , ,115 1,330 1,320 1,486 1,633 1,471 1, Food 2017 STEVIA LAUNCHES GREW +12% VS 2016, WHERE BEVERAGES GREW +12% AND FOOD GREW +11% 2601 Beverage Year CAGR Beverage 32% Food 18% Total 23% 5 PureCircle 2018 Source: Mintel GNDP

6 # of launches ALL REGIONS GREW IN 2017, WITH LATAM POSTING THE HIGHEST GROWTH Global New-Product Launches with Stevia, yr CAGR +23% YOY 17 vs % LTAM +45% +21% NTAM +28% +2% EMEA +14% +13% APA C +21% +11% ,009 1, PureCircle 2018 Source: Mintel GNDP

7 Percent of Total Launches 49% 52% 39% 13% 54% 47% 40% 12% LAUNCHES WITH STEVIA 1 OUT OF 3 OF NEW PRODUCTS SWEETENED WITH A HIGH INTENSITY SWEETENER USE STEVIA IN LTAM (2017) LATAM % of introduction of new products with high sweetness profile Acesulfame Potassium Sucralose Aspartame Stevia 53% 49% 50% 48% 35% 20% 30% 45% 51% 25% 25% 41% 55% 22% 29% +18% Stevia vs % Aspartame vs PureCircle 2018 Source: Mintel GNPD

8 NEW HORIZONS I N SENSORY PROFILE 8

9 BITTER Early stevia products had taste challenges INTENSE LINGER REB A DELAYED ONSET 9 PureCircle Limited 2017

10 Stevia leaf has more to offer than Reb A Steviol Glycosides in the leaf (Reb M & Reb D) EACH WITH UNIQUE ATTRIBUTES TASTE SYNERGIES 10 PURECIRCLE 2018

11 PURECIRCLE 2018 SCALING REB M

12 Meet Our StarLeaf TM Stevia Variety Great Taste Scale Cost 12 PURECIRCLE 2018

13 Our Focus: Scale Up Reb M From Natural Source Stevia in Two Ways From Stevia, From a Natural Source: * Stevia Leaf Extraction * Stevia Leaf Extraction plus enzyme modification/bioconversion All products Non GMO Certified by third party Labeling Reb M from extraction Estevia, Stevia or Glucósidos de Esteviol Reb M from enzyme modification Glucósidos de Esteviol PURECIRCLE 2018

14 We believe the future is here with Starleaf Reb M Taste Cost Scale 14 PURECIRCLE 2018

15 15 THANK YOU!