complete maternity wellness Introducing our new prenatal and postpartum drink mix supplements!

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1 complete maternity wellness Introducing our new prenatal and postpartum drink mix supplements!

Premama Expands with Two New Pill-Free Supplement Solutions for Expecting and New Moms Providence, Rhode Island Premama, the first nationwide line of natural powdered drink mixes specifically

beyond prenatal wellness. The new products, Fertility and Lactation, will launch in June 2015 at drinkpremama.com and retailers nationwide.

Through our extensive research, we found there was a lot of confusion surrounding safe solutions for pregnancy-related concerns outside of prenatal vitamins, such as fertility and lactation.

2 Premama Expands with Two New Pill-Free Supplement Solutions for Expecting and New Moms Providence, Rhode Island Premama, the first nationwide line of natural powdered drink mixes specifically formulated to support the nutritional needs of expecting and new moms, today announced the introduction of two new pill-free solutions formulated to address preconception through postpartum concerns beyond prenatal wellness. The new products, Fertility and Lactation, will launch in June 2015 at drinkpremama.com and retailers nationwide. For many, the maternity journey includes the introduction to vitamins, fertility supplements, heartburn, constipation, nausea and lactation, says Dan Aziz, founder of Luna Pharmaceuticals, Inc. Through our extensive research, we found there was a lot of confusion surrounding safe solutions for pregnancy-related concerns outside of prenatal vitamins, such as fertility and lactation. With our drinkable supplements, we are able to address these concerns safely, naturally and conveniently. Expanding the Premama brand to address various areas of maternity wellness, the new products include: Fertility: An unflavored drink mix supplement designed to mix with non-carbonated liquids to deliver an exclusive formulation that includes Myo-Inositol, which helps naturally support healthy egg production and ovulation. Lactation: A berry-flavored drink mix supplement designed to mix with non-carbonated liquids and formulated with Fenugreek, Fennel Seed and Blessed Thistle to help naturally support healthy milk production, along with Folic Acid, Vitamin D3, Calcium and other essential nutrients for both mother and baby. Fertility and Lactation join Premama s core product line, which first launched in 2012 with its palatable, complete and physician-approved alternative to traditional prenatal pills: Essentials: An unflavored prenatal multivitamin drink mix designed to blend with non-carbonated, flavored liquids and soft foods to deliver a proprietary formulation of Folic Acid, clinically-studied non-constipating Iron and other essential nutrients. Essentials + DHA: A citrus-flavored prenatal multivitamin drink mix designed to blend with non-carbonated liquids to deliver an exclusive formulation of nutrients, along with DHA to support healthy fetal development and Vitamin B6 to soothe morning sickness. Coinciding the product line expansion, the product line is now color-coded for easy identification, with front and side panels that clearly communicate each product s benefits and key ingredients. All Premama products are doctor approved, vegetarian and gluten-free, and are made in the USA. Visit drinkpremama.com for retailers and more information.

wasn't a horse pill and didn't worsen morning sickness. Inspired, he set out to solve the issues commonly associated with prenatal vitamin pills.

3 Our Story Premama was born from the idea that daily essential prenatal vitamins could, and should, be easier to take and easier on the stomach. While studying at Brown University, Dan Aziz and a colleague encountered a pregnant woman at their local Whole Foods, which sparked a conversation about her struggle to find a prenatal vitamin that wasn't a horse pill and didn't worsen morning sickness. Inspired, he set out to solve the issues commonly associated with prenatal vitamin pills. As Dan openly admits, he isn t nor would he ever be a pre-mama, so he and his team enlisted the help of hundreds more pregnant women, respected OBGYNs and natural food experts to create a better solution for maternity wellness. Since 2011, Premama has endeavored to make all moms happier with its best-in-class line of natural powdered supplements formulated to support preconception through postnatal nutritional needs, concerns and conditions. Premama s pill-free, drink mix solutions contain high-quality, clinically-studied and physician-approved ingredients, and are designed to blend seamlessly with liquids and soft foods. Premama is available online at drinkpremama.com and retailers across the US, including CVS, Buy Buy Baby, Target.com and Amazon. Visit drinkpremama.com for more information. Dan Aziz, President and Founder A pioneer in maternity wellness, Dan Aziz founded Premama in 2011 after winning the 2011 Rhode Island Business Plan Competition, which he entered while studying commerce, organizations and entrepreneurship at Brown University. As Premama s leading man, Dan has his hands in all aspects of the business, with a particular focus on investor relations, fundraising, product development and sales. In addition, he works closely with the company s CMO on day-to-day operations, budgeting and execution of all marketing programs. An advocate of healthy living, Dan is an avid rower, triathlete and Iron Man competitor. True to his Canadian roots, he is also a devoted hockey fan and skier. Dan resides in Providence, RI. Jamie Schapiro, Chief Marketing Officer A founding father of the brand, Jamie Schapiro joined the Premama/Luna Pharmaceuticals family in He is involved in all aspects of Premama s marketing strategy and implementation, and manages national marketing across all product lines. An expert in the food and beverage industry, he has more than two decades of experience driving the development, launch and growth of highly differentiated consumer goods and services such as Jamba Juice, GO Veggie!, Clif Bar, Stirrings and MyPoints. Jamie resides in Portsmouth, RI with his wife and three sons.

Products Premama Fertility Premama Essentials Premama Essentials + DHA Premama Lactation Reproductive Support Supplement Prenatal Vitamin Drink Mix Prenatal Vitamin Drink Mix Lactation Support Drink

Gluten-free, non-gmo and vegan. Zero taste. A complete prenatal multivitamin. Provides the same essential nutrients found in prenatal pills.

4 Products Premama Fertility Premama Essentials Premama Essentials + DHA Premama Lactation Reproductive Support Supplement Prenatal Vitamin Drink Mix Prenatal Vitamin Drink Mix Lactation Support Drink Mix Provides natural reproductive support. Formulated with Myo-Inositol, which is clinically shown to help improve ovulatory function and egg quality. Includes Folic Acid to support prenatal health. Gluten-free, non-gmo and vegan. Zero taste. A complete prenatal multivitamin. Provides the same essential nutrients found in prenatal pills. Formulated with Vitamin B to boost energy and help soothe morning sickness. Includes Ferrochel Gentle Iron to help minimize iron-induced constipation. Gluten-free, non-gmo and vegan. Unflavored. A complete prenatal vitamin with the added benefits of vegetarian DHA. Formulated with over 165mg of fatty acids, including Life sdha and ALA to support baby s brain and eye development. Includes Choline to further help reduce the risk of neural tube defects. Gluten-free, non-gmo and vegetarian. Natural citrus flavor. Provides natural lactation support. Formulated with Fennel Seed, Fenugreek and Blessed Thistle to help boost milk production. Includes Folic Acid, Vitamin D3 and Calcium for added breast milk nutrition. Gluten-free, non-gmo and vegetarian. Natural berry flavor. Mix Premama Fertility with at least 12oz of water until blended well, or with non-carbonated, flavored liquids such as juices or smoothies. Mix Premama Essentials with at least 12oz of non-carbonated, flavored liquids such as juices, smoothies or milk, or with soft foods such as flavored yogurt or oatmeal. Mix Premama Essentials + DHA with at least 12oz of water until blended well, or with non-carbonated, flavored liquids such as juices or smoothies. Mix Premama Lactation with at least 12oz of water until blended well, or with non-carbonated, flavored liquids such as juices or smoothies.

Buzz I couldn t stomach those large prenatal pills they made me sick and I just couldn t keep them down. Premama solved all the problems I faced. - Justine, Mom of Two I love the taste of Premama.

5 Buzz I couldn t stomach those large prenatal pills they made me sick and I just couldn t keep them down. Premama solved all the problems I faced. - Justine, Mom of Two I love the taste of Premama. It was easy on my stomach, something I always had a problem with. I tried it in one of my daily smoothies and it just added a touch of sweetness. - Holly Marie, Mom of Two Premama was a lifesaver for me when prenatals made me sick - Emma Bing, Lifestyle Editor at WhattoExpect.com and Mom I am crazy impressed with Premama my morning sickness has been so much less since using it instead of pills. It s at the top of my list for our September issue Editor s Picks. - Cari, Editor of Wichita Family Magazine and Mom Especially in the first trimester when it s hard to keep anything down, Premama is perfect because you can throw it into a smoothie, know you re getting all your nutrients and it s easy to fit into your lifestyle. - Jenny Engel, Celebrity Chef and Co-Owner of Spork Foods Premama has changed my life. I used to be tired and unbalanced, and since starting Premama two months ago, I feel great. Nothing has had such a big impact on my daily energy level as your formula. My husband thanks you, too! - Sarah, Mom of One

Recipes Soothing Berry Smoothie Yields 1 large smoothie Ingredients: 1 banana, peeled cup

ground cinnamon 1 cup unsweetened almond milk 1 tablespoon fresh ginger, roughly chopped 1

strawberries, dates, cinnamon, almond milk, ginger, a packet of Premama Essentials, and ice

Spork Foods Tropical Bump Smoothie Yields 1 large smoothie Ingredients: 1 banana, peeled ¾

milk 1 tablespoon fresh lime juice 1 packet of Premama Essentials + DHA 4-5 ice cubes

coconut milk, lime juice, a packet of Premama Essentials + DHA, and ice Premama Visit

6 Recipes Soothing Berry Smoothie Yields 1 large smoothie Ingredients: 1 banana, peeled cup fresh or frozen blueberries 4-6 fresh or frozen strawberries 2 dates, pitted ¼ teaspoon ground cinnamon 1 cup unsweetened almond milk 1 tablespoon fresh ginger, roughly chopped 1 packet Premama Essentials 4-5 ice cubes Directions: To blender, add banana, blueberries, strawberries, dates, cinnamon, almond milk, ginger, a packet of Premama Essentials, and ice if using fresh fruit. If using frozen fruit, omit ice. Blend until smooth and uniform. Spork Foods Tropical Bump Smoothie Yields 1 large smoothie Ingredients: 1 banana, peeled ¾ cup fresh or frozen diced mango ½ cup fresh or frozen diced pineapple 1 cup light coconut milk 1 tablespoon fresh lime juice 1 packet of Premama Essentials + DHA 4-5 ice cubes Toasted coconut flakes (optional) Directions: To blender, add banana, mango, pineapple, coconut milk, lime juice, a packet of Premama Essentials + DHA, and ice if using fresh fruit. If using frozen fruit, omit ice. Blend until smooth and uniform. Premama Visit drinkpremama.com for more recipe ideas

FAQs Q: Is Premama FDA-Approved? A: Dietary supplements such as Premam products are regulated under the FDA through DSHEA (Dietary Supplement Health & Education Act of 1994).

7 FAQs Q: Is Premama FDA-Approved? A: Dietary supplements such as Premam products are regulated under the FDA through DSHEA (Dietary Supplement Health & Education Act of 1994). Q: Should I be aware of any potential allergens in Premama? A: Premama Essentials is free of allergens. Premama Essentials + DHA contains milk and soy. All Premama products are gluten-free and 100% vegetarian. No artificial flavors or additives are used. Q: How does Premama compare with prescription (Rx) prenatal vitamins? A: Premama products contain clinically-studied, patented ingredients normally found in prescription prenatal vitamins. Premama also includes non-constipating Ferrochel Iron and vegetarian life sdha to provide an OTC prenatal multivitamin supplement mix formulated with prescription-grade ingredients. Q: Does Premama cure morning sickness? A: Premama is a dietary supplement and is not intended to diagnose, treat, cure or prevent any disease. Q: Does Premama test for heavy metals such as mercury and lead? A: Yes. Premama Essentials and Premama Essentials + DHA mixes contain high-quality vitamins, minerals and oils that are stringently tested for heavy metals such as mercury and lead, to ensure compliance with FDA regulations. Q: Can I take Premama products with other medications? A: Typically yes. However, you should discuss the use of all medications, vitamins and supplements with your healthcare provider. Please direct all press inquiries to: Jamie Schapiro media@drinkpremama.com (401) drinkpremama.com

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