America s #1 Brand of Poultry Trace Mineral. Micronutrients

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1 America s #1 Brand of Poultry Trace Mineral Micronutrients Science & Innovation Since 1992 Trace Minerals Micronutrients

2 The IntelliBond story It began as a research project in the early 1990s, as scientists began a search The goals: create an all-new form of trace mineral one that would combine and deliver multiple best in class benefits optimized bioavailability no harmful interactions in-feed better value Skeptical? We were. And so were the world s poultry nutritionists. Until Laboratory work validated the concept. Multiple animal studies demonstrated the efficacy: increased bioavailability, improved gain and feed conversion and better health. Scientists reported their findings in dozens of published papers. And in 1996, the U.S. FDA granted approval for use in all animal species. (European and other global approvals would follow.) The science had proved out. At the same time, chemists and engineers backed by resources of a Fortune 500-sized parent company built methods for highestquality, cost-effective manufacturing. The standard: produce a product that would meet or exceed the most stringent quality requirements anywhere in the world. The result? IntelliBond the world s fi rst patented hydroxy trace mineral. And with it, the goal of a new, practical and more effective tool for use by nutritionists in commercial animal protein production had arrived. Today, nearly a quarter century after the search began, the nutrition profession has made IntelliBond from Micronutrients the #1 brand of trace mineral in the U.S. poultry industry.

3 Early 1990s THE GOALS optimized bioavailability no harmful interactions in-feed better value 1995 THE INNOVATION World s 1st hydroxy trace mineral. Smart bonds in a novel crystal matrix deliver mineral payload when/where it s needed most Today THE #1 BRAND The U.S. poultry industry s most chosen brand of trace mineral Did you know? IntelliBond s patented OptiSize Large Particle Technology ensures a dust-free, easy-to-handle and -blend product.

4 OptiSize Large Particle Technology About IntelliBond trace minerals The first hydroxy trace minerals #1 in poultry PRODUCT FEATURES Covalent smart bonds in a novel slowrelease crystal matrix OptiSize Large Particle Technology large, highly uniform, 200 micron particles Dust-free, easy to handle and blend, reduced carryover Higher potency greater trace metal concentration makes IntelliBond a more efficient product to use and feed. Less inventory to store fewer bags to handle Copper IntelliBond C (58% copper) Zinc IntelliBond Z (55% zinc) Manganese IntelliBond M (44% manganese)

5 BENEFITS IN THE FEED BENEFITS IN POULTRY Non-reactive highly stable Doesn t destroy (oxidize) other essential nutrients, such as vitamins and probiotics Won t bind to and make other feed constituents unavailable (e.g. phytase) Non-hygroscopic no clumping for easy, freefl owing use Better mixability large, spherical, high-density particles for precise, uniform mixing in the ration Targeted, slow release low reactivity and slow solubility even at low ph levels means sustained release and contact throughout the entire digestive tract Provides benefits to microbial population and immune system Greater bioavailability compared to sulfates, IntelliBond delivers higher levels of copper, zinc and manganese absorption Less environmental impact greater absorption means less valuable mineral excreted

6 Micronutrients The company behind the #1 brand As poultry nutritionists know, not all trace minerals are alike. The same holds true for the companies that supply them. It takes a true specialist to create and bring to the industry the world s first line of hydroxy trace minerals more than 20 years ago. It s taken that same type of commitment and expertise in manufacturing and technical support to make IntelliBond the #1 brand in the U.S. poultry industry and to extend that leadership around the globe. Maybe that s why each day, week, month, year and decade, nutritionists worldwide trust billions of their birds to one company for trace mineral nutrition and animal performance. That company is Micronutrients. We re pleased to have you learn more about our company. Because the more you know about us and our people, the more likely you ll place your trust in the IntelliBond brand of trace minerals. Trusted worldwide Billions of birds fed trace minerals the hydroxy way. Over the past two decades, hydroxy trace minerals from Micronutrients have been the nutritionist s choice more than a billion birds fed each year and growing. To all the nutrition professionals who have made IntelliBond #1 in poultry, we say thank you!

7 Did you know? Micronutrients manufacturing plants proudly hold certifications from the world s most stringent regulatory and quality assurance bodies, including: FAMI-QS, ISO 9001:2008, HACCP, AFIA and Organic Materials Review Institute. (See back page to learn more.) About Micronutrients Developer and manufacturer of IntelliBond products Supplier of trace minerals for animal nutrition since 1995 Products sold and supported in more than 50 countries worldwide Global headquarters and manufacturing based in Indianapolis, Indiana Micronutrients is part of The Heritage Group Technology and manufacturing company, founded in 1930 Family-owned, with Fortune 500level revenues 6,000 employees globally 30+ Ph.D. scientists 90+ chemists Operations in U.S., Europe, Asia

8 Micronutrients: trace mineral specialists What makes Micronutrients the trace mineral specialists? All of our work relates specifically to trace minerals. It s that singular focus that enables our unique, technologically advanced hydroxy trace minerals to help develop superior diets. What started out as simply an idea of how to make trace minerals more effective and economical for animals has continued to grow with that same pioneering spirit. Superior diets start with the trace mineral specialists. More than 100 research trials demonstrate IntelliBond trace mineral effi cacy and performance. See for yourself. Go to IntelliBond products meet or exceed global trade compliance standards around the world Numerous manufacturing, quality and safety certifications mean sellers and users everywhere can be confident when they turn to IntelliBond trace minerals. Current standards certifications include: Eurofi ns Code of Practice Certification FAMI-QS: Third-party certification for European Commission Feed Hygiene Regulation (183/2005/EC) ISO 9001: 2008 SRI Certifi ed for adherence to global standards HACCP Certifi ed for food safety control AFIA International Safe Feed:Safe Food 100% conformance with manufacturing standards of excellence Organic Materials Review Institute IntelliBond C and IntelliBond Z are OMRI listed, meeting U.S. National Organic Program and Canada Organic Regime standards (IntelliBond M pending) Micronutrients 81TBpVs IntelliBond is a registered trademark of Micronutrients Micronutrients, Inc. All rights reserved. (317)