10 th Seminar on. Nutrition Labeling, Claims and Communication Strategies OUTLINE OF THE PRESENTATION STATUS OF NUTRITION LABELLING.

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1 10 th Seminar on Nutrition Labeling, Claims and Communication Strategies August 28 29, 2018 Renaissance Hotel, Kuala Lumpur, Malaysia NUTRITION LABELLING AND CLAIMS: REGULATORY UPDATES IN MALAYSIA Norrani Eksan Food Safety and Quality Division Ministry of Health Malaysia Organizers Co-organizer In Collaboration With ILSI SEA Region 10 th Seminar on Nutrition Labeling, Claims and Communication Strategies 28 th August 2018 Food Safety and Quality Division Ministry of Health Malaysia 2 OUTLINE OF THE PRESENTATION STATUS OF NUTRITION LABELLING. Current Status of Nutrition Labelling and Claims Malaysia- mandatory nutrition labelling for wide variety of foods Law gazzeted in 2003 and enforced in 2005 Update on Amendment of Regulation More than 50 categories of commonly consumed foods 4

declaration - Energy Value - Carbohydrate

provisions for claims; - Nutrient content

ml Servings per package: 5 Per 100 ml 100

6 g Total Sugars 11.5 g 23.0 g Protein 1.

Carbohydrate, Protein, Fat Single Portion

2 Nutrition Labelling and Claims in Malaysia SAMPLE FORMAT - - Nutrient declaration - Energy Value - Carbohydrate - Protein - Fat + Total sugars Specific provisions for claims; - Nutrient content claim - Nutrient function claim - Nutrient comparative claim Energy NUTRITION INFORMATION Serving size: 200 ml Servings per package: 5 Per 100 ml 100 kcal (420 kj) Per serving (200 ml) (or per package) 200 kcal (840 kj) Carbohydrate 23.8 g 47.6 g Total Sugars 11.5 g 23.0 g Protein 1.1 g 2.2 g Fat 0 g 0 g LABELLING OF MANDATAORY NUTRIENTS General Food Energy Carbohydrate, Protein, Fat Single Portion Column for nutrient listing Column for per package/per serving Ready to drink beverage Energy Carbohydrate, Protein, Fat Total Sugars (Ready to drink beverage) Categories of Foods That Require Mandatory Nutrition Labelling 7 8

Nutrition labelling only mandatory for certain food group. but.

strengthened with specific vitamins and minerals Special purpose foods: Infant formula Follow-up formula Canned baby food & cereal based food for infants and young children 10 LABELLING OF OPTIONAL

3 Nutrition labelling only mandatory for certain food group. but. FOODS REQUIRING NUTRITION LABELLING When a food makes a nutrition claim, it is mandatory to include a nutrition labeling and the amount of any other nutrient for which a nutrition claim is made in respect of the food. Foods that make nutrition claim Foods that are frequently consumed and in significant amounts, and are important to the community Food that have been fortified, enriched, vitaminised, supplemented or strengthened with specific vitamins and minerals Special purpose foods: Infant formula Follow-up formula Canned baby food & cereal based food for infants and young children 10 LABELLING OF OPTIONAL NUTRIENTS CLAIMS ON FOOD LABELS Permitted Claims* Prohibited Claims Vitamins and Minerals Only those listed in the NRV Others à must have prior written approval of the Director Must be present 5% of NRV per serving Other Nutrients Dietary Fibre Cholesterol Sodium Fatty Acids Where a claim is made à all 4 main types of FA shall be declared Recommended Format: Fat... g comprising of Monounsaturated Fatty Acid... g Polyunsaturated Fatty Acid... g Saturated Fatty Acid... g Trans Fatty Acid... g Nutrient content claim Nutrient comparative claim Nutrient function claim Other function claim Nutrient enrichment or fortification claim Nutritious Claim Disease risk reduction claim Prevent, alleviate, treat or cure disease, disorder or other physiological function Provide an adequate source of all essential nutrients Doubt the safety of similar food. Arouse or exploit fear in consumer Cannot be substantiated * Must meet condition required for making claims 11 12

PERMITTED NUTRITION CLAIMS Nutrient content claim [Regulation 18C] Nutrient comparative claim [Regulation 18D] Describe the

18C ~ NUTRIENT CONTENT CLAIM Low in or of Nutrients that are supposedly bad for health, when consumed in excessive amounts.

the nutrient in the growth, development & normal functions of the body Describe the level of a nutrient contained in a food

OF COMPONENT CLAIM NOT MORE THAN Energy Low 40 kcal (170 kj) per 100 g (solid) or 20 kcal (80kJ) per 100 ml (liquids) 4 kcal

15 g per 100 g (or 100 ml) Saturated fat Low 1.5 g per 100 g (solid) or 0.

COMPONENT CLAIM NOT MORE THAN Cholesterol Low 0.02 g per 100 g (solids) or 0.01 g per 100 ml (liquids) Trans Acids Fatty Low 0.

4 PERMITTED NUTRITION CLAIMS Nutrient content claim [Regulation 18C] Nutrient comparative claim [Regulation 18D] Describe the level of a nutrient contained in a food Claim that compares the nutrient levels or energy value of 2 or more product REG.18C ~ NUTRIENT CONTENT CLAIM Low in or of Nutrients that are supposedly bad for health, when consumed in excessive amounts. Nutrient function claim [Regulation 18E] Claim for enrichment, fortification [Regulation 26] Describe the physiological role of the nutrient in the growth, development & normal functions of the body Describe the level of a nutrient contained in a food Source of or High in Nutrients that are supposedly beneficial to health CONDITIONS FOR NUTRIENT CONTENT CLAIMS LOW IN OR FREE OF COMPONENT CLAIM NOT MORE THAN Energy Low 40 kcal (170 kj) per 100 g (solid) or 20 kcal (80kJ) per 100 ml (liquids) 4 kcal per 100 g (atau 100 ml) Fat Low 3 g per 100 g (solid) or 1.5 per 100 ml (liquids) 0.15 g per 100 g (or 100 ml) Saturated fat Low 1.5 g per 100 g (solid) or 0.75 g per 100 ml (liquids) and 10% of total energy of the food CONDITIONS FOR NUTRIENT CONTENT CLAIMS LOW IN OR FREE OF COMPONENT CLAIM NOT MORE THAN Cholesterol Low 0.02 g per 100 g (solids) or 0.01 g per 100 ml (liquids) Trans Acids Fatty Low g per 100 g (solids) or g per 100 ml (liquids) 1.5 g per 100 g (solids) or 0.75 g per 100 ml (liquids) and 10% of total energy of the food 0.1 g per 100 g (solids) or 0.1 g per 100 ml (liquids) 0.1 g per 100 g (solids) or 0.1 g per 100 ml (liquids)

CONDITIONS FOR NUTRIENT CONTENT CLAIMS LOW IN OR FREE OF COMPONENT CLAIM NOT MORE THAN NUTRIENT CONTENT CLAIM Sugars Low 5 g per 100 g (solid) or 2.5g per 100 ml (liquid) 0.5 g per 100 g (solid) or 0.

005 g per 100 ml (liquid) COMPONENT CLAIM Trans Fatty Acids NOT MORE THAN 0.1 g per 100 g (solids) or 0.1 g per 100 ml (liquids) COMPONENT CLAIM NOT MORE THAN Cholesterol 0.

5 CONDITIONS FOR NUTRIENT CONTENT CLAIMS LOW IN OR FREE OF COMPONENT CLAIM NOT MORE THAN NUTRIENT CONTENT CLAIM Sugars Low 5 g per 100 g (solid) or 2.5g per 100 ml (liquid) 0.5 g per 100 g (solid) or 0.5 g per 100 ml (liquid) Sodium Low 0.12 g per 100 g(solid) or 0.06 g per 100 ml (liquid) Very low 0.04 g per 100 g(solid) or 0.02 g per 100 ml (liquid) g per 100 g(solid) or g per 100 ml (liquid) COMPONENT CLAIM Trans Fatty Acids NOT MORE THAN 0.1 g per 100 g (solids) or 0.1 g per 100 ml (liquids) COMPONENT CLAIM NOT MORE THAN Cholesterol g per 100 g (solids) or g per 100 ml (liquids) CONDITIONS FOR NUTRIENT CONTENT CLAIMS SOURCE OF OR HIGH IN COMPONENT CLAIM NOT LESS THAN NUTRIENT COMPARATIVE CLAIMS Protein Source 10% of NRV per 100 g (solids) or 5% of NRV per 100 ml (liquids) or 5% of NRV per 100 kcal Vitamins and minerals High Source (at least 2 times the value for source of ) 15% of NRV per 100 g (solids) or 7.5% of NRV per 100 ml (liquids) or 5% of NRV per 100 kcal High (at least 2 times the values for source of ) Dietary Fibre Source 3 g per 100 g (solid) or 1.5 g per 100 ml (liquid) High 6 g per 100 g (solid) or 3 g per 100 ml (liquid) Reduced, less than, fewer, light A product that has a new formulation with lower or reduced nutrient level Increased, more than extra A product that has a new formulation with increased or extra nutrient level

NUTRIENT COMPARATIVE CLAIM CRITERIA The food being compared should be different versions of the same food or similar food. The foods being compared should be clearly identified.

$The difference in amounts of the energy or nutrient content should be identified as a percentage, fraction or absolute amount.$ Vitamins & Minerals) The absolute difference in energy or nutrient content must meet the criteria for making a claim for low in or source of NUTRIENT COMPARATIVE CLAIM This eggs have

Vitamins & Minerals) The absolute difference in energy or nutrient content must meet the criteria for making a claim for low in or source of NUTRIENT COMPARATIVE CLAIM This eggs have

6 NUTRIENT COMPARATIVE CLAIM CRITERIA The food being compared should be different versions of the same food or similar food. The foods being compared should be clearly identified. The full details of the comparison should be given (e.g units, quantity). The difference in amounts of the energy or nutrient content should be identified as a percentage, fraction or absolute amount. Energy or nutrient content between compared foods must differ by at least 25%. Micronutrient content between compared foods must differ by at least 10% (eg. Vitamins & Minerals) The absolute difference in energy or nutrient content must meet the criteria for making a claim for low in or source of NUTRIENT COMPARATIVE CLAIM This eggs have lower cholesterol level (112mg / 2 pcs) as compared to regular eggs 432mg / 2 pcs To claim this product is less in cholesterol, below is the criteria; Nutrient content between compared foods must differ by at least 25% NUTRIENT COMPARATIVE CLAIM NUTRIENT COMPARATIVE CLAIM To claim this product is less in sugar, below is the criteria; Nutrient content between compared foods must differ by at least 25%

PER.18E ~ NUTRIENT FUNCTION CLAIM & OTHER FUNCTION CLAIM ~ Malaysia adopts a positive list approch ~ Include classical nutrient and other food component ~ Only claims on this list are permitted [Reg.

7 PER.18E ~ NUTRIENT FUNCTION CLAIM & OTHER FUNCTION CLAIM ~ Malaysia adopts a positive list approch ~ Include classical nutrient and other food component ~ Only claims on this list are permitted [Reg.18E(14)] ~ Total of 52 function claims permitted ( 31 nutrients/food components) 23 function claims for classical nutrient such as: Protein 9 Vitamins (A, B1, B2, B12, C, D, E, Folate, Niacin) 5 Minerals (Ca, Fe, I, Mg, Zn) 29 other function claims for other food components such as: Lutein, Beta-glucan, Plant Sterol etc. Nutrient Vitamin A Vitamin B 1 /Thiamine Vitamin B 2 / Riboflavin Vitamin B 12 / Cyanocobalamine Vitamin C Vitamin D Vitamin E Zinc NUTRIENT FUNCTION CLAIM CLASSICAL NUTRIENTS Claim Vitamin A aids is maintaining the health of skin and mucous membrane Vitamin A is essential for the functioning of the eyes Vitamin B 1 /Thiamine is needed for the release of energy from carbohydrate Vitamin B 2 / Riboflavin is needed for the release of energy from protein, fats and carbohydrate Vitamin B 12 / Cyanocobalamine is needed for red blood cell production Vitamin C enhances absorption of iron from non-meat source Vitamin C contributes to the absorption of iron from food Vitamin D helps the body utilize calcium and phosphorus Vitamin D is necessary for the absorption and utilization of calcium, and phosphorus Vitamin E protects the fat in body tissues from oxidation Zinc is essential for growth protects the fat in body tissues from oxidation OTHER FUNCTION CLAIM OTHER FOOD COMPONENTS OTHER FUNCTION CLAIM OTHER FOOD COMPONENTS Nutrient Beta glucan Inulin and oligofructose (fructooligosaccharide) Claim Beta glucan from (state the source-oat/barley) helps lower or reduce cholesterol* Inulin helps increase intestinal bifidobacteria and helps maintain a good intestinal environment* Oligofructose (fructo-oligosaccharide) helps increase intestinal bifidobacteria and helps maintain a good intestinal environment* Inulin is bifidogenic* Oligofructose (fructo-oligosaccharide) is bifidogenic* Nutrient Beta glucan Bifidobacterium lactis DHA and ARA HAMRS Isomaltulose Claim Beta glucan from (barley) helps lower or reduce cholesterol* Bifidobacterium lactis helps improve a beneficial intestinal microflora* Bifidobacterium lactis may help to reduce the incidence of diarrhea* DHA and ARA may contribute to the visual development of infant* High Amylose Maize Resistant Starch (HAMRS) helps improve / promote colonic/bowel/intestinal function/ environment* Isomaltulose is slowly hydrolysed to glucose and fructose, and therefore it provides longer lasting energy compared to sucrose* Inulin is prebiotic* (2009) Isomaltulose is a slowly released source of energy compared to sucrose* Oligofructose (fructo-oligosaccharide) is prebiotic * (2009) Isomaltulose provides longer lasting energy compared to sucrose* Plant sterol / plant stanol Sialic acid Plant sterol / plant stanol helps lower or reduce cholesterol* Sialic acid is an important component of brain tissues* Lutein Isomaltulose is slowly hydrolysed to glucose and fructose, compared with sucrose* As a predominant macular pigment in the retina, Lutein is able to filter blue light and may protect the eye*

OTHER FUNCTION CLAIM OTHER FOOD COMPONENTS OTHER FUNCTION CLAIM OTHER FOOD COMPONENTS Nutrient Claim Nutrient Claim Oat soluble fibre (betaglucan) Oat soluble fibre (beta- glucan) helps to lower the

ratio* Oligosaccharide mixture containing 90%(wt/wt) GOS and 10% (wt/wt) lcfos Oligosaccharide mixture containing 90%(wt/wt) GOS and 10% (wt/wt) lcfos is prebiotic* Oligosaccharide mixture containing

intestinal environment* Oligosaccharide mixture containing 90%(wt/wt) GOS and 10% (wt/wt) lcfos helps to improve the gut/ intestinal immune system of babies / infant* Plant sterol ester Polydextrose

a good intestinal microflora* Resistant dextrin / Resistant maltodextrin is a soluble dietary fibre that helps to regulate / promote regular bowel movement especially of people with a tendency to

8 OTHER FUNCTION CLAIM OTHER FOOD COMPONENTS OTHER FUNCTION CLAIM OTHER FOOD COMPONENTS Nutrient Claim Nutrient Claim Oat soluble fibre (betaglucan) Oat soluble fibre (beta- glucan) helps to lower the rise of blood glucose provided it is not consumed together with other food* Patented cooking oil blend Patented cooking oil blend helps to increase HDL Cholesterol and improve HDL/LDL cholesterol ratio* Oligosaccharide mixture containing 90%(wt/wt) GOS and 10% (wt/wt) lcfos Oligosaccharide mixture containing 90%(wt/wt) GOS and 10% (wt/wt) lcfos is prebiotic* Oligosaccharide mixture containing 90%(wt/wt) GOS and 10% (wt/wt) lcfos is bifidogenic* Oligosaccharide mixture containing 90%(wt/wt) GOS and 10% (wt/wt) lcfos helps increase intestinal bifidobacteria and helps maintain a good intestinal environment* Oligosaccharide mixture containing 90%(wt/wt) GOS and 10% (wt/wt) lcfos helps to improve the gut/ intestinal immune system of babies / infant* Plant sterol ester Polydextrose Resistant dextrin / Resistant maltodextrin Plant sterol ester helps lower or reduce cholesterol* Polydextrose is bifidogenic* Polydextrose helps increase intestinal bifidobacteria and helps maintain a good intestinal microflora* Resistant dextrin / Resistant maltodextrin is a soluble dietary fibre that helps to regulate / promote regular bowel movement especially of people with a tendency to constipation* Oligofructose-inulin mixture Oligofructose-inulin mixture containing containing shorter chain inulin (oligofructose DP 3-9) and longer chain inulin (inulin DP 10) in a 50:50 ratio 10% each helps to increase calcium absorption and increase bone mineral density when taken with calcium rich food* Soy protein Soy protein helps to reduce cholesterol* CONDITIONS : OTHER FUNCTION CLAIM Specific conditions required for other function claim Minimum amount of the relevant food component that must be present Additional labelling requirements, if relevant Restriction to selected foods, if relevant NUTRIENT FUNCTION CLAIM 31

UPDATES ON NUTRITION LABELLING TABLE I, TWELFTH SCHEDULE Permitted added

Nucleotides Other food component Epigallocatechin gallate (EGCG) -Dietary Fibre

26 (3A) There shall be written in the label on a package of food containing

LACTATING MOTHER UPDATES ON NUTRITION LABELLING Reg.

infant formula, follow-up formula and formulated milk powder for children

9 UPDATES ON NUTRITION LABELLING TABLE I, TWELFTH SCHEDULE Permitted added nutrient (343 ) Vitamin and Mineral Vit K1, Vit K2 Amino Acids Fatty Acids Nucleotides Other food component Epigallocatechin gallate (EGCG) -Dietary Fibre 34 UPDATES ON NUTRITION LABELLING * Gazetted in 31 st March 2017 Reg. 26 (3A) There shall be written in the label on a package of food containing Epigallocatechin gallate (EGCG), the words NOT RECOMMENDED FOR PREGNANT AND LACTATING MOTHER UPDATES ON NUTRITION LABELLING Reg. 26 (11) There shall be written in the label on a package of food other than infant formula, follow-up formula and formulated milk powder for children containing vitamin K, the words CONTAINS VITAMIN K, PERSONS TAKING WARFARIN SHALL SEEK MEDICAL ADVICE BEFORE CONSUMING THIS PRODUCT

10 Claims No added sugars Criteria: no sugars of any type have been added to the food. the food contains no ingredients that contain sugars as an ingredient; the food contains no ingredients containing sugars that substitute for added sugars; and the sugars content of the food itself has not been increased above the amount contributed by the ingredients by some other means. Table V - Condition for claim related for added nutrient Permitted Nutrient Conditions Claims enriched, fortified, strengthened, enhanced or any other words of similar meaning contain, added, with, or other words of similar meaning Reg 18A vitamin and mineral Other food components Vitamin and mineral Other food components Claim No added salt Criteria: Meet minimum level for claim high in in fifth Sch Meet minimum level for other function claims in Fifth A Sch Meet minimum level for claim source of in Fifth Sch Meet minimum level for other function claims in Fifth Sch The food contains no added sodium salts The food contains no ingredients that contain added sodium salts; and The ingredients that contain sodium salt that function as substitute for added salts are not used in the food.

New content claim & conditions Table 1 Component Claim Conditions (not more than) Gluten Reduced 0.01 per 100 g (solid or liquid) 0.

been specially processed to reduce the gluten content New content claim & conditions Component Claim Conditions (Not less than) Omega 3 (alpha-linolic acid) Source High 0.3 g per 100g 0.

per 100g This claim is only permitted in milk and milk products with naturally occurring ganglioside 3. Related to Permitted Claims Reg 18F.

11 New content claim & conditions Table 1 Component Claim Conditions (not more than) Gluten Reduced 0.01 per 100 g (solid or liquid) 0.002g per 100g ( solid or liquid) The claim of reduced gluten is only permitted in food consisting of one or more ingredients from wheat, rye, barley, oats or their crossbred varieties, which have been specially processed to reduce the gluten content New content claim & conditions Component Claim Conditions (Not less than) Omega 3 (alpha-linolic acid) Source High 0.3 g per 100g 0.6g per 100g This claim is only permitted if the total of saturated fatty acids and trans fatty acids is not more than 28 percent of the total fatty acids content of the food Ganglioside Source 11 mg per 100g This claim is only permitted in milk and milk products with naturally occurring ganglioside 3. Related to Permitted Claims Reg 18F. Definition of Other Function Claim a claim that describes specific beneficial effect of other food component in food that gives : a) positive contribution to health or b) improvement of a function of the body 43 Table III Condition for Other Function Claims Component Claims Minimum amount required Calcium 3- hydroxy-3- methyl butyrate monohydrate (CaHMB) Galactooligos accaride(gos) and polydextrose (PDX) mixture (i) CaHMB helps to regain strength (ii) CaHMB supports tissue building GOS and PDX mixture is a prebiotic GOS and PDX mixture is a bifidogenic 1.5 g per serv 0.4 g per 100ml (0.2g per 100ml) GOS and 0.2g per 100ml PDX Condition This claim is only permitted in formula dietary foods Mixture containing 50 per cent (weight over weight) GOS and 50 percent (weight over weight ) PDX These claims are only permitted in infant formula and follow up formula.

Table III Condition for Other Function Claims Component Claims Minimum amount required Condition Table III Condition for Other Function Claims Component Claims Minimum amount required Condition

following statement: Do not exceed 2 servings per day Slowly digestible starch (SDS) A food containing slowly digestable starch (SDS), consumed as part of the normal first meal of the day, releases

naturally occurring in starchy foods where available carbohydrates provide at least 55 % of the total energy and where at least 55 % of the available carbohydrates is available starch GUIDE TO

12 Table III Condition for Other Function Claims Component Claims Minimum amount required Condition Table III Condition for Other Function Claims Component Claims Minimum amount required Condition D-ribose D-ribose helps to promote energy recovery during or after physical activities 3 g perserving This claim is only permitted in formula dietary food There shall be written on the label the following statement: Do not exceed 2 servings per day Slowly digestible starch (SDS) A food containing slowly digestable starch (SDS), consumed as part of the normal first meal of the day, releases carbohydrates gradually and provides energy throughout the morning At least 40% of the available starch must be present as slowly disgestible starch (SDS Claim only permitted for SDS from starch naturally occurring in starchy foods where available carbohydrates provide at least 55 % of the total energy and where at least 55 % of the available carbohydrates is available starch GUIDE TO NUTRITION LABELLING AND CLAIMS ü Updates on Nutrition Labelling & Claims Regulations Thank you for your attention üto assist industry and enforcement officers understand the regulation üwebsite 47 my/v4

CONTACT +603 8885 0797 +603 8885 0790 norrani@moh.gov.my http://fsq.moh.gov.my hppt://www.

13 CONTACT hppt:// 49

NUTRITION LABELLING AND CLAIMS: REGULATORY UPDATES IN MALAYSIA

NUTRITION LABELLING AND CLAIMS: REGULATORY UPDATES IN MALAYSIA Norrani Eksan Food Safety and Quality Division Ministry of Health Malaysia NSM Pre-Conference Symposium Hotel Istana, KL 24 26 July 2018 OUTLINE