The 2010 Dietary Guidelines for Americans and Empowering Consumers Toward Healthy Eating and Lifestyles

Transcription

1 White House Community Leaders Briefing on Cardiovascular Health Promoting Healthy Eating and Reducing Childhood Obesity through Nutrition Policy The 2010 Dietary Guidelines for Americans and Empowering Consumers Toward Healthy Eating and Lifestyles Robert C. Post, Ph.D., Deputy Director USDA s Center for Nutrition Policy and Promotion February 24, 2012

2 Food, Nutrition, and Consumer Services Center for Nutrition Policy and Promotion Food and Nutrition Service Works to improve the health of all Americans by developing and promoting dietary guidance linking the best science to nutrition needs of consumers Manages 15 nutrition assistance programs touching lives of 1 in 4 Americans, including SNAP, WIC, and National School Lunch/Breakfast Program

3 Promoting Health and Nutrition USDA s Center for Nutrition Policy and Promotion Nutrition Policy Dietary Guidelines for Americans Healthy Eating Index USDA s Nutrition Evidence Library USDA Food Plans (e.g., Thrifty) Cost of Raising a Child Report Nutrition Education Programs Nutrition Promotion/Partnerships 2010 Dietary Guidelines Communications and MyPlate Nutrition Communicators Network

4 What are the Dietary Guidelines for Americans? Defines a healthy diet and eating patterns, and promotes healthy choices Since 1980, Federal nutrition policy established jointly by USDA & HHS Updated every 5 years Provide science-based advice for ages 2 and over, including those at increased risk of chronic disease to promote health Foundation for Federal nutrition programs, nutrition education programs, nutrition promotion, and a basis for research gaps and priorities Ensure that messages and materials are consistent through-out the Federal government and that government speaks with one nutrition voice Policy used by educators, health professionals, policy makers for consumers

5 Development of 2010 Dietary Guidelines for Americans (DGA) Policy and Translation School Meals Nutrition Facts FOP Labeling DGA Committee Report Submitted to Secretaries of USDA & HHS June 15, 2010 USDA & HHS Released 2010 DGA Policy Document January 31, 2011 Menu Labeling DGA Implemented and Communicated through Federal Programs and the Private Sector/Foundation for Policy Initiatives Ads to Kids

6 2010: Hallmark Advances in Access to and 20 Evaluation of Nutrition Evidence USDA s Nutrition Evidence Library NutritionEvidenceLibrary.gov 2010 DGAC Report DietaryGuidelines.gov Food pattern modeling DietaryGuidelines.gov Other systematic reviews/reports: PA Guidelines Dietary Reference Intakes (DRIs) Federal Reports Others Public Comments DietaryGuidelines.gov Dietary intake analyses (e.g., consumption trends/calorie intake by groups) DietaryGuidelines.gov

7 Indexing/Search Topics Available at:

8 Balance Calories, Stay within Needs, and Focus on Consuming Nutrient-Dense Foods and Beverages Increase intake of Vegetables and fruits Whole grains Fat-free and low-fat dairy products Seafood Flexibility in eating patterns, choose foods for nutrients, but stay within calorie needs Reduce intake of foods and beverages high in calories from solid fats and added sugars, and sodium Replace with nutrient-dense foods and beverages

9 Foods and Nutrients to Reduce and Increase Some Specific Recommendations Reduce daily sodium intake to less than 2,300 milligrams (mg) and further reduce intake to 1,500 mg among persons who are 51 and older and those of any age who are African American or have hypertension, diabetes, or chronic kidney disease. Consume less than 10 percent of calories from saturated fatty acids by replacing them with monounsaturated and polyunsaturated fatty acids. Consume less than 300 mg per day of dietary cholesterol. Keep trans fatty acid consumption as low as possible, especially by limiting food that contain synthetic sources of trans fats, such as partially hydrogenated oils, and by limiting other solid fats. 10

10 Helping Americans Make Healthy Choices Current food and physical activity environment is influential for better and for worse Socio-ecological framework: All elements of society, have a role Individuals and families Communities Business and industry All levels of government Work together to improve the Nation s nutrition and physical activity

11 The Food Environment - Changes Needed Facilitate individual behavior change through environmental strategies People lack the information or motivation needed to achieve and maintain healthy nutrition behaviors Improving nutrition literacy and cooking skills can help People need to value the outcomes associated with change and need to believe changes can fit their lifestyle

12 Factors Considered for Nutrition Promotion and Communicating Messages Consumer behavior: receptiveness and stages of change/values/priorities/cultural habits Designing actionable, simple, direct, consistent, understandable messages to positively affect behavior how-to s Providing messages in places that reach consumers at the moment they need them, and are sticky and sustained Using Information Technology Media Modes Creatively to Magnify Consistent Messages Access to Media/Modes

13 Designing a New Approach to Help Change Consumer Behavior Why a New Food Icon? In 2010, the White House Childhood Obesity Task Force report called for a new generation and simple food icon Consumers want simple nutrition messages and need actionable messages It s time to grab the public s attention with a new visual cue

14 June 2, 2011 Launch of MyPlate and 2010 Dietary Guidelines Communications Campaign New MyPlate Icon Becomes USDA s Primary Food Group Symbol

15 2010 DGA Sustained Consumer 2010 DGA Th Campaign Sustained/Multi-modal Consumer Communications Communications Campaign Campaign A multi-modal approach is needed to sustain momentum and ultimately change behavior. Coordinated Consumer Messaging, MyPlate icon, and How-tos to Fit Every Lifestyle Multi-modal Approach Interactive Tools and Resources to Apply the DGA ChooseMyPlate.gov Social Media Strategy and Buzz Activities Partnerships

16 Coordinated Consumer Messaging

17 USDA 2010 Dietary Guidelines Communications Message Calendar

18 How-tos to Fit Every Lifestyle Demonstrate How Consumers Can Apply the Guidelines to Their Lives Consumer Brochure Posters Videos Menus Recipes 10 Tips Nutrition Education Series Online Information and Interactive Tools Buzz activities for each message

19 Unveiling MiPlato at White House Launched by: Secretary of Agriculture Tom Vilsack Secretary of the Interior Ken Salazar Surgeon General Regina Benjamin White House Chef Sam Kass Celebrity Hispanic chefs, Chef Pepín and Chef Marcela Valladolid

20 Re-Designed ChooseMyPlate.gov

21 My foods. My fitness. My health.

22

23 Food Groups & Calories Report A Closer Look How-tos

24

25

26

27

28 Partnerships The Nutrition Communicators Network provides and amplifies how-tos for consumers A partner category for every organization: Community Partners 5,800+ National Strategic Partners 85 Underscores the importance of reaching consumers BOTH on a community level and a national level Become a partner at ChooseMyPlate.gov

29 Some of Our National Strategic Partners

30 Examples of Partner Activities

31 MyPlate is #2 Top Food News Story in 2011: Survey of 1,000 Americans

32 Reaching People at Decision Points

33 Setting the Stage for Lifelong Healthy The formula: Eating Behaviors Evidence-based recommendations + Empowering individuals and families with improved nutrition literacy and the how-tos to act on it + MyPlate symbolizes healthy meal times and building healthy plates at meals + A coordinated approach to shift to healthier choices that engages all influencers

34 Contacts ChooseMyPlate.gov DietaryGuidelines.gov NutritionEvidenceLibrary.gov