MyPlate, MyWins for Kids

Transcription

1 MyPlate, MyWins for Kids Brooke Hardison, MPH Director of Nutrition Marketing and Communications USDA Center for Nutrition Policy and Promotion Audiovisual Sponsor

2 Under Secretary Food, Nutrition, and Consumer Services Center for Nutrition Policy and Promotion (CNPP) Food and Nutrition Service (FNS) Office of Nutrition Guidance and Analysis Office of Nutrition Marketing and Communications CNPP Mission To improve the health of Americans by developing and promoting dietary guidance that links scientific research to the nutrition needs of consumers

3 CNPP IS BEST KNOWN FOR THE DIETARY GUIDELINES FOR AMERICANS Partnership between USDA and HHS Released every 5 years Focused on preventing diet-related chronic disease to contribute to reducing healthcare costs in the U.S.

4 CNPP IS BEST KNOWN FOR MYPLATE Part of a 100 year history of food guidance symbols Updated after the 2010 Dietary Guidelines Recognized by up to 2 in 3 Americans as a symbol of healthy eating Available in 20 languages

5 PEOPLE CARE ABOUT EATING HEALTHY 91% of consumers think about the healthfulness of foods and beverages they consume 2015 FOOD & HEALTH SURVEY IFIC FOUNDATION

6 SMALL, EASY CHANGES 80% of dietitians say that small changes resonate with consumers and help them achieve their dietary goals 2015 WHAT S TRENDING IN NUTRITION SURVEY POLLOCK COMMUNICATIONS & TODAY'S DIETITIAN

7 CONNECTING WITH OTHERS IS KEY #1 Consumers cite support from family and friends as the #1 tool they ve used for healthy eating 2015 FOOD & HEALTH SURVEY IFIC FOUNDATION

8 THEY RE IN IT FOR THE LONG-TERM Consumers are now more interested in lasting changes and lifelong healthy eating than crash dieting WEIGHT MANAGEMENT AND HEALTHY LIVING 2015 THE HARTMAN GROUP

9 Introducing

10 Objective: Help consumers eat healthy eating patterns Audience: All Americans, but especially families with young children at home Goals: Knowledge: Increase awareness and how to use MyPlate Attitudes: Provide solutions to barriers Behavior: Make better food and beverage decisions

11 WHAT ARE MyWins? Healthy Eating Style MyWins Helping consumers develop their own healthy eating style with the support of MyPlate

12 WHAT ARE MyWins? Healthy Eating Style MyWins Healthy eating solutions for everyday life Make small changes - they all add up! MyPlate can help consumers find solutions that work for them Celebrate successes

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14 INSPIRING HEALTHY CHOICES Real Families, Real Solutions American families sharing what works for them SHELLEY widowed mom THE MCEVOY FAMILY multigenerational family from a small town ROCIO & WAYNE military family BRIAN & KEAH parents of an energetic 6year-old THE AINSLIE FAMILY farm family THE DORMON FAMILY parents with a second on the way

15 PROVIDING REAL LIFE SOLUTIONS Situation-based tip sheets Meal-based videos and tip sheets Real-life solutions

16 PROVIDING REAL LIFE SOLUTIONS Situation-based tip sheets Meal-based videos and tip sheets Real-life solutions

17 MyPlate, MyWins For Kids

18 MyPlate, MyWins For Kids

19 MyPlate, MyState CAMPAIGN

20 MyPlate, MyState CAMPAIGN Find Your State:

21 MyPlate, MyState CAMPAIGN

22 MyPlate, MyWins PRINTABLE MATERIALS Available in English and Spanish

23 MyPlate, MyWins PRINTABLE MATERIALS

24 Personalized tools SUPERTRACKER.USDA.GOV Interactive food & activity tracking tool launched December 2011 Updated with the Dietary Guidelines for Americans Provides personalized recommendations for what & how much to eat Available on desktop, tablet, and mobile

25 Monthly NUMBERS 9,536,597 page views 843,032user sessions 133,110new registered users

26 FEATURES Users can: Determine what and how much to eat Track foods, physical activities, and weight Personalize with goal setting, virtual coaching, and journaling

27 FOOD TRACKER Track daily meals See how food choices stack up against plan targets for: Food groups Key subgroups Calories Added sugars Sat fat Sodium

28 RECIPE ANALYSIS Plus, you can build track and analyze recipes using the My Recipe feature. Recipe analysis includes: 5 food groups plus oils 14 food subgroups Calories 35 nutrients (e.g. sodium, added sugars, saturated fat, etc.)

29 REPORTS SuperTracker offers detailed reports that analyze food group and nutrient content of foods eaten or planned meals.

30 FITBIT INTEGRATION Connect your Fitbit account with your SuperTracker account

31 FITBIT INTEGRATION Steps and activities will be synced to your account

32 SuperTracker Groups & Challenges

33 GROUPS Create and manage a group of SuperTracker users Public or Private options available depending on the group s needs

34 GROUPS Include details about the Group that make it easier for others to find the group Affiliation: School, community organizations, military, government, other Location: States and territories Other Tags: Hobbies, interests, sports Over 240 tags to choose from

35 GROUPS Group leaders can: Invite others to join via , with a group-specific access code, or through Facebook View/manage group members Send messages to group members Run roll-up reports of group member dietary and physical activity data (private groups) Transfer group ownership to another person Create a challenge!

36 CHALLENGES Create a challenge to encourage healthy eating and physical activity through friendly competition

37 CHALLENGES Choose: Group Challenge (challenge members of your group), or Versus Challenge (challenge another group)

38 CHALLENGES 5 week challenge New food group introduced each week 2 day challenge All 5 food groups + physical activity 5 weeks + 3 days MyPlate Challenge Last 3 days participants use Food Tracker and earn points for staying under limit in added sugars, saturated fat, and sodium Any time frame Group leader chooses challenge components (5 five groups plus physical activity)

39 Participating in a Challenge To earn points, participants use a challenge Quick Tracker to select foods they eat and physical activities they do.

40 CHALLENGES As group members participate, encouragement messages pop-up onscreen: Tips Progress & Congratulatory messages Participants have an opportunity to earn bonus points with quick quiz questions that pop up at random

41 CHALLENGES Compare progress on the leader board: Top 3 group members Standings for all group members Summary of entries and points earned Leaderboard for Group Challenge

42 The Challenge is Just the Beginning! Friendly competition and social support empower group members to continue working together to reach their goals At the end of the challenge, participants will receive a follow up message: Stating their final rank Celebrating their success Offering ideas for moving forward

43 Presidential Champions & Presidential Active Lifestyle Award (PALA+)

44 PRESIDENTIAL CHAMPIONS Program of the President s Council on Fitness, Sports & Nutrition (PCFSN) Designed to motivate you to make regular physical activity a permanent part of your lifestyle Program is for ages 6 and older A long-term motivational program SuperTracker users are automatically enrolled in Must have a SuperTracker account

45 PRESIDENTIAL CHAMPIONS Use Physical Activity Tracker to log your activities, and earn points Points are based on the duration and intensity of the activity performed Earning points is cumulative and there s no time limit Once you reach Platinum, you can repeat the program and keep growing your overall point total

46 PALA+ The Presidential Active Lifestyle Award (PALA+), is a program of the PCFSN PALA+ is an 8-week program that promotes physical activity and good nutrition Log your physical activity and food using Physical Activity Tracker and Food Tracker each week of the program. Program is for ages 6 and older Must have a SuperTracker account

47 PALA+ Healthy Eating Goals FRUITS VEGETABLES GRAINS PROTEIN DAIRY WATER FOODS Dietary Limits ADDED SATURATED SODIUM SUGAR FAT

48 PALA+ Physical Activity Goal Active Days: Both youth and adults need to complete 10+ minutes of activity 5 days/week Active Minutes: Adults Need to complete at least 150 minutes of activity a week Youth (ages 6-17) Need to complete at least 300 minutes of activity a week

49 PALA+ NOTIFICATIONS

50 PALA+ DASHBOARD Weeks 1-5: Log your food and physical activity to begin a routine and reach as many goals as you can. Week 6-8: Reach your weekly physical activity goal and at least 6 of the 9 weekly healthy eating goals, including at least 1 of the dietary limit goals (sodium, added sugars, and saturated fat), to complete the program

51 PALA+ REPORT

52 RESOURCES FOR PROFESSIONALS Graphics and MyPlate Style Guide at: Buttons for each food group, limits, physical activity, and MyWins Dietary Guidelines Communicator s Guide Teachers Page Preschoolers (2-5) Kids (6-11) High School SuperTracker Lesson Plans Consumer messages and social media content

53 RESOURCES FOR OLDER AMERICANS Find resources and information specific to older Americans at: Find information on: Nutrient needs Special nutrition concerns Physical activity Fact sheets and more coming soon!