My Android Dreams of Electric Cats

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1 My Android Dreams of Electric Cats emotive analytics, affective processing, and the future #stc17 1

2 Analytics Bounce Clickthrough Time on page Pages per visit Referring links #stc17 2

3 Meet #stc17 3

4 No decision #stc17 4

5 Logic #stc17 5

6 Emotion > Logic Brain activity more engaged by emotions Storytelling engages emotions Personal feelings, experiences > brand attributes, features, facts Reported intent to buy: 3:1 for TV and 2:1 for print User experience focuses on delight (an emotion) Gamification (intrinsic, extrinsic motivation, an emotion) Truthiness and the proliferation of #stc17 6

7 Emotive Analytics The ability to measure a user s emotions through video, voice, wearables, or text. Affective Processing Software that can identify a user s emotions and provide an emotionally #stc17 7

8 Level: Easy (can #stc17 8

9 TurboTax #stc17 9

10 What happened? Emotional Design: Compassionate content created a customer for life through one #stc17 10

11 Level: Harder Affectiva BehaviorMatrix Beyond Verbal CallMiner CrowdEmotion Emotive Analytics Emotuit Hanson Robotics at and imotions IntraFace (Carnegie Mellon University) Kairos Lightwave nviso Real Eyes RoboKind Advanced Social Robotics, Robots4Autism and Sticky (eye tracking and emotion #stc17 11

12 Voice to Text Cottage cheese with chives is delicious. Analog to digital Break into bits of sound Figure out what they mean Beads on #stc17 12

13 Beyond Verbal Israeli company Yuval Mor, CEO Analyze emotions from Download an app called Moodies. It will analyze speech Main focus is healthcare. They want to use the voice as a biomarker in detecting #stc17 13

14 How does face detection work? #stc17 14

15 The anti-face: #stc17 15

16 Affectiva and Affdex Created from MIT Media Lab project Rana el Kaliouby, CEO Quantify emotion Download SDKs and APIs AffdexMe is #stc17 16

17 How does face #stc17 17

18 A #stc17 18

19 Milo the Robot Built by RoboKind Fred and Richard Margolin Programmed by Autism Treatment Center of Dallas and Callier Center for Communication Disorders at University of Texas Dallas Teaches social behaviors such as the understanding and meaning of emotions and expressions, and how to demonstrate appropriate social behavior and responses. Improved therapy outcomes for children on the autistic spectrum. Milo s face can smile, frown, blink and look angry, happy, sad, #stc17 19

20 Hanson Robotics Dr. David Hanson We bring robotics to life Teach, entertain, serve Sophia has been featured at SXSW and many news channels Einstein science instructor Bina48, a living memorial Interview with Philip K Dick Interview with Joey Chaos (jump to 3:45. See the laptop below his shoulders, and watch as he tracks the researcher from left #stc17 20

21 How does this affect me? Content creation Usability and UX Help documentation Brand building and loyalty Customer journey and CX Customer service #stc17 21

22 So what #stc17 22

23 ease fill out the survey! llie Proff on LinkedIn ww.technicallyeclectic.com allieproff personal interests techniceclectic #AI, #emotiveanalytics, #video #writing #UX #contentmarketing #blogging and 23

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