95% of care homes show clear care improvements1. Elevating Awareness & Creating Discussions Key 2016 Advocacy and Industry Efforts

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1 95% of care homes show clear care improvements1 Elevating Awareness & Creating Discussions Key 2016 Advocacy and Industry Efforts

2 Innovations & Solutions aligned with Industry priorities

3 Elevating awareness & lifting taboos Partnering with other Industry Leaders Some examples to share 1. Global Forum on Incontinence 2. Research Institute for Aging 3. The Canadian Nurse Continence Advisors 4. The Canadian Continence Foundation 5. The Ontario Long Term Care Association, and others across Canada 6. Associations & Organizations with like goals locally & globally

4 Impacts of Incontinence A Canadian Perspective Long-term Care Urinary incontinence is currently the most common cause of admission to longterm health care in Canada and the United States. 30 According to the Public Health Agency of Canada the incidence of incontinence rises dramatically - nine to ten times - for seniors resident in long term care facilities compared to seniors residing at-home in the community. 30 Falls People with UI symptoms often rush to the bathroom thus, especially amongst seniors, increasing their risk of falls that can lead to fractures and even admission to long-term care facilities.36 A Canadian Perspective, (2000),The Canadian Continence Foundation, Cameron Institute 30 Public Health Agency of Canada, Division of Aging and Seniors exchange/incontinence/exch6_e.htm 36 Brown JS, Vittinghoff E,Wyman JF, et al. (2000) Urinary incontinence: Does it increase risk for falls and fractures? J Am Geriatr Soc 48:

5 Removing stigmas & raising awareness

6 Please see the GFI website at:

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8 Canadian Industry Leaders Speak at the GFI Dr. Adrian Wagg, University of Alberta Canada Dr. Wagg is Professor of Healthy Ageing and Division Director for Geriatric Medicine in the Faculty of Medicine and Dentistry at the University of Alberta in Edmonton, Canada. Before this he was an Associate Director of the Clinical Effectiveness and Evaluation Unit of the Royal College of Physicians in the UK, where he led the continence in older people programme and the national audits of continence care. He is General Secretary of the International Continence Society and President of the Canadian Continence Foundation Dr. Samir Sinha Mount Sinai and University Health Network Hospitals Canada Dr. Sinha is Director of Geriatrics at Mount Sinai and the University Health Network Hospitals in Toronto and Assistant Professor of Medicine at the University of Toronto and the Johns Hopkins University School of Medicine. Dr. Sinha is an expert in health policy and the delivery of services related to the care of the elderly. In 2012 he was appointed by the Government of Ontario to serve as the expert lead of Ontario's Seniors Strategy and he is now working on the development of a National Seniors Strategy. Dr. Sinha has further consulted and advised hospitals and health authorities in several other countries on the implementation and administration of models of geriatric care that reduce disease burden, improve access and capacity and ultimately promote health. Dr. Jennifer Skelly, CNCA, McMaster Assistant Dean Dr. Veronique Boscart, CIHR Research Chair, Seniors Care, Conestoga College Frankie Bates, NCA, HHN, New Brunswick Jacky Cahill, The Canadian Continence Foundation

9 Other studies at the 6 th GFI SCA has initiated several scientific studies to improve the standards of continence care including: The Optimal Continence Service Specification on how to improve the service delivery of continence care and a health economic evaluation of the improved service delivery by 2015 and 2030 presented by M All Person Centered Care for people living in residential care settings presented by H Wijk Cure Rates for the 4 patient profiles, 1. Urine, 2. Fecal, 3. Neurologic diseases and the 4. Elderly. presented by J Spinks Containment product guidance in clinical and care guidelines, a mapping study in CA, SE, UK, GE, NL, PL, ES. presented by A Wagg and C Aukim Hastie The burden of incontinence compared to other chronic diseases, a Swedish case study. The study shows the relation between formal and informal care for people with incontinence presented by Ian Milsom Besides these SCA initiated studies a number of studies will be presented, which were initiated by other institutions: Living longer living well, report submitted to the Minister of Health and Long-Term Care and Minister Responsible for Seniors on Recommendations to inform a senior strategy for Ontario. Dr. Samir K.Sinha, MD,DPhil,FRCPC, Provincial lead, Ontario s Seniors Strategy, December 2012 Adequate social protection for long-term care needs in an ageing society, report jointly prepared by the social protection committee and the European commission. Niclas Jacobsson. Report of the Expert panel on Effective Ways of Investing in Health. Definition of a frame of reference in relation to primary care with a special emphasis on financing systems and referral systems. Professor Jan de Maeseneer

10 Access to Papers and Findings

11 Canadian Nurse Continence Advisors Long term partnership Sponsorship of Male and Female Incontinence BOOKLETS o CNCA uses these as a patient guide and as an educational tool Sampling Program that supports individualized products at the end user level Product Selection needs and educational needs The Canadian Continence Foundation Long term partnership Sponsorship of Fecal Incontinence Study in collaboration with Cameron Institute Denial, Shame and Acceptance: Generating Base-line Knowledge and Understanding of Fecal Incontinence Amongst Long-term Care Residents and Care Providershttp:// Phase II of Fecal Incontinence Research underway now

12 Canadian Continence Foundation & Cameron Institute Research & Abstract

13 With over 50 years of experience TENA is the world s leading continence care brand with continence management solutions including a full range of absorbent products, skin care, services and solutions. TENA Solutions are tailored to the needs of individuals, their families and healthcare professionals to help improve dignity and the quality of people s lives.