211 Implementation Plan for Alberta Bow Valley Final Dated: May 4, Organization: 211 Alberta Steering Committee

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1 211 Implementation Plan for Alberta Bow Final Dated: Organization: 211 Alberta Steering Committee Contact Information: Anne Kaufmann, 211 Alberta Implementation Manager 211 Alberta c/o Distress Centre Calgary Suite Ave SW Calgary, AB T2P 1J Anne.kaufmann@carmanahip.com or anne.kaufmann@ab.211.ca Michelle Wickerson, 211 Service Provider Representative Senior Manager, Organizational Performance Distress Centre Calgary Suite Ave SW Calgary, AB T2P 1J ext michellew@distresscentre.com

2 1.0 Background In 2001, the Canadian Radio-Television and Telecommunications Commission (CRTC), in response to an application lead by United Way of Canada-Centraide Canada and Inform Canada, assigned the three digit dialing code 211 for public access to community information and referral services throughout Canada (CRTC ). Currently, 211 service in Alberta is active in both Calgary and Edmonton, along with some of their surrounding communities, the Regional Municipality of Wood Buffalo and the Central Alberta Region. The 211 Alberta Steering Committee has the mission to develop an integrated 211 system for all of Alberta, and has taken responsibility for the development of the implementation plan and process. The Steering Committee consists of representation from the United Ways in Calgary, Edmonton and Red Deer, The Support Network, Distress Centre Calgary, City of Calgary and Alberta Health Services. In keeping with CRTC decision , the implementations of 211 in both Calgary and Edmonton treated municipalities as the appropriate level of government to endorse providers, and received resolutions from those respective municipal councils as the means of demonstrating support to telephone service providers. In 2012, the Alberta provincial government provided the endorsement of implementation of 211 for all of Alberta, making the provincial government the appropriate level of government. In January 2015, the municipalities of, Canmore, Bighorn No 8, I.D. No 09 and I.D. have signed an agreement with 211 Alberta and the 211 service provider Distress Centre Calgary, to pursue implementation of 211 service for their region, identified as the Bow Region. 2.0 Service Description 211 is the telephone number that provides information and referral to community, government and social services. A publicly searchable database of resources is also available, and 211 service is also accessible via in Calgary. There are two core business processes that underlie the provision and delivery of information and referral systems: contact centre operations and data base management. Currently, two organizations provide the contact centres: The Support Network in Edmonton and Distress Centre Calgary. The database is hosted by Alberta Health Services and maintained by various data partners including The Support Network and the City of Calgary. Each contact centre is currently operating independently of each other, delivering service to their local municipalities. The future plan for implementation of 211 Alberta requires these centres to integrate their call centre systems and operations, thus providing backup coverage for each other and ensuring availability of the service 24 hours a day. 3.0 Proposed 211 Service Area The Bow is a sub-region within Alberta 211 Region 5. It includes the MD of Bighorn, Canmore,, Louise and extends west to the BC border. The towns/municipalities that are in scope for this implementation are listed in section 5.0. and have been aligned with the ILEC Exchange Areas. A detailed Map of the service area is included as Attachment 1; a Matrix identifying the impacted municipalities and their Exchange Areas is included as Attachment 2.

3 4.0 Call Routing Information As indicated previously, there are two existing 211 contact centres who will integrate their technology and expand their operations to deliver 211 service to the entire province. At present their systems and technology are fully compatible and call forwarding is possible in an emergency. The centres have defined that all calls originating from a 403 area code would terminate at the Calgary Distress Centre, and all calls originating from a 780 area code would terminate at The Support Network in Edmonton. As the Bow Region is entirely included in the 403 area code, all calls should terminate to Distress Centre Calgary as indicated below. Service Provider Terminating Numbers Coverage Area for Alberta Distress Centre Calgary #300, th Ave S.W. Calgary, AB T2P 1J2 (403) (403) (855) Area code The Support Network Street Edmonton, AB T5J 1G4 Canada (780) phone (780) (888) Area code 5.0 Call Volume Estimates The table below provides an estimate of the anticipated annual call volumes expected in the region. The number of constituents (i.e. population) of the region has been based on the 2013 Census data and an anticipated 2% growth rate per year. The population for communities not showing a population are included in the overall population for the MD. Call volume is projected at a 5% adoption rate. New 211 Service Area Bow : South Central (Expansion) Name Population 2013 Population Forecast 2015 Annual Projected Call Volume County/MD I.D. No. 09 1,175 1, I.D. No. 09 Louise I.D. No. 09 Canmore 12,317 12, n/a 8,244 8, n/a ID ID Bighorn No. 8 1,341 1, Bighorn No. 8 Benchlands Bighorn No. 8 Dead Man's Flats Bighorn No. 8 Exshaw Bighorn No. 8 Harvie Heights Bighorn No. 8 Lac Des Arcs Bighorn No. 8 Total 23,326 24,268 1,214

4 6.0 Service Provider s Information and Operational Support Systems The two 211 Call Centres in Alberta both use icarol for call tracking and resource management. The InformAlberta database is used as the central repository for all social, health and government services province wide. Both Call Centres utilize the same ShoreTel telecommunication / call management system. These systems are ready and available to use as they have been in use since 2006 when the Centres first started delivering 211 services. 7.0 Public Awareness Campaign The local 211 partner in the Bow Region are in the process of developing their marketing and awareness campaign for the region. It is expected to include print media, local radio and newspapers as well as community partner engagement sessions. 8.0 Government Relations The local 211 partner in the Bow Region has received support and funding from their local municipal governments who are fully aware and supportive of the initiative. Local municipal councillors and provincial MLAs will be invited to the Launch Day Event. 9.0 Telecommunications Service Providers All TSPs operating in the 211 service area are required to implement the network changes necessary to route 211 calls to the appropriate terminating point. Our Notification Letter was sent to twenty-one TSP s in order to have them identify whether they provide service in the area or not. The following TSP s are currently operating in the Bow Region and participating in this implementation project: TELUS Communications Company, TELUS Mobility Bell Canada, Bell Mobility Rogers Communication Inc. Shaw Telecom G.P Primus Telecommunications Canada Inc. Iristel Inc. Eastlink The following TSP s have been in contact and indicated that they do not need to be further involved in the implementation as they do not have clients in the service area. ISP Telecom Inc. Allstream The 211 Service Provider has been working with the TSP s to: align the regional boundaries with the ILEC Exchange boundaries. permit callers in each of their networks to dial 211. These calls will route to the appropriate service provider using standard local and long distance routing and rating methodologies. work with the appropriate cellular provider in each of the areas to ensure that calls are routed correctly. work with the 211 Service Provider to ensure that the Launch/Rollout schedule is adhered to.

5 10.0 Test Plan Soft launch testing is scheduled to occur over a three week period starting June 3 rd. During this time, the local 211 partner in the Bow community will place calls to 211 from all of the various locations throughout the region, using phones with various TSP plans. This will confirm that the dialling capability is in place for these TSP s. As well during this time, the local 211 partner will have an opportunity to make a test scenario call to the 211 centre, hearing how the 211 specialist handles the caller and what community referrals are made. This test plan has been utilized on previous occasions of 211 implementations in the province and continues to be updated to ensure both the systems and networks are working, as well as ensuring that the call centre specialists are ready and able to take the call Implementation Timeline The proposed timeline includes the following key dates. We recognize that the CRTC ruling provides a total of six months for the TSP s to complete the changes, however it has been agreed that an expedited schedule is possible due to the small scope of the project. Activity Complete by Date 211 Implementation Notice Letter February 3, 2015 Initial Meeting/Conference Call March 3, 2015 (4 wks from Feb 3) Develop/Finalize Implementation Plan May 3, 2015 TELCO network changes complete June 3, 2015 Soft Launch Testing June 3, 2015 Public Launch June 26, 2015 or September 15, 2015 Marketing & Awareness Ongoing starting June 26

6 Attachment 1 Map vverr rr RRii D Deeee 9933 Takakkaw Takakkaw Falls Falls Yoho Cremona Cremona Cremona Cremona Water Water Water Water Burnt Burnt Burnt Timber Timber Timber --- Burnt LAKE LOUISE Yoho Stephen Yoho Yoho Park Park Park Stephen Stephen Yoho Stephen Kicking Horse Pass 11AA Dogp Dogp Dogp Dogp Winchell Winchell Winchell Creek Creek Creek Louise Louise Louise Louise Mockingbird Mockingbird Mockingbird Hill Hill Hill --- Mockingbird Field Field Field Field D Dog ogpo poundd C Cre reek ek Don Don Don Getty Getty Getty Wildland Wildland Wildland W W W Don 11 eerr RRiiv BBooww Keystone Keystone Keystone --- Keystone Riv Riv River er er WA WA WA (db4) (db4) (db4) Eisenhower Eisenhower Eisenhower Castle Castle Castle Eisenhower AA Booww RRiivve rr Canmore Canmore Canmore Canmore Cochrane Cochrane Cochrane Cochrane Morley Morley Morley Morley Seebe Seebe 1X 1XSeebe Seebe Exshaw Exshaw Exshaw Exshaw Barrier Barrier Barrier --- EXSHAW 11 1 Jumping Jumping Jumping Pound Pound Pound Jumping CANMORE iveer w RRiv BBow err RRiivv aayy SSpprr Parson Parson Parson Parson 88 Bow Wildland W Bow Bow Wildland Wildland W W Bow Wildland W Harrogate Harrogate Harrogate Harrogate Bragg Bragg Bragg Creek Creek Creek Mount Mount Mount Assiniboine Assiniboine Assiniboine Boundary Boundary Boundary --- A A A Mount Mount Mount Kidd Kidd Kidd --- Galena Galena Galena Galena KASKIS Spray Spray Spray Spillimacheen Spillimacheen Spillimacheen Spillimacheen 1A 1A (mars) (mars) (mars) Anthracite Anthracite Anthracite Anthracite rr vee Rii w Boo Leanchoil Leanchoil Leanchoil Leanchoil BANFF Minnewanka, Minnewanka, 11AA (db2) (db2) (db2) --- Fish Fish Fish Creek Creek Creek 993 Brisco Brisco Brisco Brisco Sheep -Sheep -Sheep Wildland Wildland Wildland W W W boo boo Glacier Glacier Edgewater Edgewater Edgewater Pass Country Country Country --- Ar Ar Ar 995 Peter Peter Peter Lougheed Lougheed Lougheed Upper Radium Radium Radium Hot Hot Hot Springs Springs Springs Radium --- ek reek Cre ieff C thie rseeth H Hoors Sheep Sheep Sheep Riv Riv River er er SShheee pp 546 p RRiiveerr Mountain Mountain Mountain ---- Mountain Wilmer Wilmer Wilmer Wilmer

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8 Attachment 2 Municipality & Exchange Area Matrix By Location: By Rate Centre: