Free From Ready Meals
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1 Free From Ready Meals Food for Thought Lucy Nixon free-from.com
2 Ready Meals Introduction Perceptions and reality Occasions - and reality Problems Wishes: what we d like
3 Insert pic sad worried dog Introduction
4 Insert pic group dogs listening Perceptions
5 What people say
6 On the other hand Only one label to read We are all Time-poor Choice-weary
7 Is it true? Expense Cooking from scratch has setup costs Cheapest can be accidentally free from Our experience: Student on a budget vs. when parent pays Parent shopping alone shiny!
8 Cooking from scratch has setup costs Implements (pans, knives) Store cupboard items
9 Accidentally egg-free and 2.35 per kg
10 Deliberately egg-free per kg
11 Is it true? Health & Trust Stabilisers/preservatives Extra fat/sugar for taste Balanced? Portion/serving sizes Salt Use of plastics Not recyclable (yet?) Loss of nutrients Ingredient substitution risk Ingredients not as expected
12 Both from 2018
13 Is it true? Cheating Cheating or practical? On average everyone in UK will eat 19kg ready meals in 2018* Frozen free from ready meals = 9 million in 2015^ Time and energy saving = practical * ^
14 Is it true? Loss of skill Age / illness / demotivation Skills not taught* Lack of confidence But 18,200,000 results cookery courses uk * Appendix 11.2 Teacher Survey Research.pdf 2014 changes led to no significant change in provision. Around two-thirds of teachers reported that the introduction of Cooking and Nutrition in the National Curriculum led to no change or a decrease in lesson length, funding and teaching resource provision
15
16 Is it true? Doesn t taste good View of the diners Cooking processes and freezing > flavour degradation (add fat/sugar) Increasing variety? Not in free from, not in plant-based though improving!
17 So is it true?
18 Life is complex People s lives are: Complicated Faster Less structured Higher demands Social changes Smaller households Economically active women Reduction in meal-sharing
19 Insert pic group dogs listening Occasions
20 Occasions Out of the house School dinners Expeditions/festivals Student Work lunches / sandwich runs Travel Picnics / packed lunches Trains and planes Conferences Celebrations Surprise! Unexpected free from visitor One out of five Timings Home late Shift working In/out at different times
21 Mix and match reality 100% scratch Semi-convenience Components Batch cooking Box prep Peel & heat
22 Problems
23 Problems Expensive for a family Hard to find the right combination of needs Recipes change And don t always stay free from Not always possible to heat Not always free from the right things or they are free from everything Free from options usually not in the deal
24 Wishes
25 Starter Expert Future
26 What do we want? Starter set Gluten free by default Tasty AND healthy Taste tested against normal equivalents More single-free (esp. egg-free) options Similar pricing to normal Warnings if recipe changes
27 Not gluten free but look!
28 What do we want? Expert set Nutrient rich Gluten free and more But not always free from everything High protein Low FODMAP options / allium allergy options Wider choice More adventurous menu items Vegetarian/vegan options* * 41% of UK population is flexitarian/semi-vegetarian but still only 3% of ready meals entirely plant-based ( Better_The future of eating is flexitarian.pdf note this study was not looking at free from meals)
29 What do we want? Future set 100% recyclable Animal welfare aware Free-range Organic Provenance given Self-heating / portable Personalised / targeted nutrients People eating free from may be more conscious of what they are eating - not less
30 Questions?
31 Thank you! You can find me at free-from.com You can find Raising Your Coeliac Child on Amazon Presentation template by SlidesCarnival
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