Annex 4: Summary of all commitments for 2015

Transcription

1 Annex 4: Summary of Commitments 2015 Annex 4: Summary of all commitments for 2015 Table of Contents (1) New Commitments launched in (2) On-going (active) Commitments... 8 (3) Completed Commitments...47

2 (1) New Commitments launched in 2015 Action No Promoting Physical Activity and Health in Ageing (PAHA) Main type of activity: Physical Activity Promotion Commitment Owner: EuropeActive The action is centred on the delivery of controlled, structured exercise programmes for more than 1, year olds who are presently inactive. The action states that the results will be analysed to determine evidence-based practice for a larger scale trial. The PAHA action combines the lessons learned in the Commit to Get Fit campaign ran in the UK in the 1990s, with some recent academic and policy developments in this field. In particular, this PAHA action takes into account some of the practical recommendations and policy principles on the contribution of physical activity to active ageing, set out by the European Commission Expert Group on Sport, Health and Participation, in the context of the European Year of Active Ageing and Intergenerational Solidarity in Action No Lifestyle interventions in patients with established cardiovascular diseases Main type of activity: Education, including Lifestyle modification Commitment Owner: EUROPREV This action aims to evaluate the implementation of healthy habits such as physical activity, healthy diet and non-smoking habits in cardiovascular patients visited in primary care. The action includes: A cross-sectional survey will be carried out in 5 European countries of the EUROPREV network. Interviews with Patients with established cardiovascular disease (myocardial infarction and stroke) diagnosed in the last two years and visited in primary care by general practitioners/nurses. Collection and review of relevant clinical and pharmacological information held in medical records. Recruitment of centres from primary care settings by a national principal investigator of each country. Action No Diabetes Prevention Forum Feel 4 Diabetes" Main type of activity: Education, including Lifestyle modification Commitment Owner: International Diabetes Federation European Region The Diabetes Prevention Forum is working to raise awareness of the need for early identification of those at risk of developing type 2 diabetes. The programme is May,

3 targeted at health care professionals and people at risk of developing type 2 diabetes. In order to increase public and stakeholder mutual understanding and support, along with the necessary backing from policymakers and politicians, Work Package 9 (WP) of this HCO-5 project will disseminate its results/outcome and transfer know how to the relevant stakeholders at local, national and international level regarding potential scaling-up of a cost-effective programme to prevent type 2 diabetes. The project s targets dissemination to the scientific community, to health promotion professionals and to policy makers. To give this task the necessary attention, the HCO-5 project has dedicated a specific Work Package (WP) to dissemination. This WP will also contribute to the Global Alliance for Chronic Diseases partnership, the WHO Global Action Plan on NCDs ( ) and the United Nations Millennium Development Goals. Action No Farming and Countryside Education (FACE) Main type of activity: Education, including Lifestyle modification Commitment Owner: Copa-Cogeca FACE is a charity that facilitates education and knowledge transfer of information regarding food and farming to teachers and school children. FACE facilitates educational visits to farms; trains teachers to build their confidence so they are able to introduce farming and food topics into their classroom teaching; trains farmers to host school visits; develops classroom activities; and works with businesses to gain their support for this work. The action has contributed to the development of the new Why Farming Matters primary school resource with the NFU. while the Countryside Classroom initiative is supporting teachers in using the outdoor classroom as a resource across the curriculum for all ages. The Commitment also includes the management of Bright Cop, which is the industry careers initiative managed by FACE to raise awareness of the many and varied careers in the agri-food industries and to encourage schoolchildren to investigate how they might work in the often high-tech and challenging roles that are on offer. Action No Now We Move MOVE Week Main type of activity: Physical Activity Promotion Commitment Owner: ISCA + FoodDrinkEurope [Joint Action] This commitment covers a European-wide campaign promoting active life-style and physical activity. The campaign is a bottom-up organised mobilisation and advocacy campaign. The flagship event MOVE Week features more than 4000 events with 800,000 participants in 30 or more countries. MOVE Week is an integral part of the NowWeMOVE campaign. MOVE Week is an open platform for anyone with an interest in getting people active to showcase their activity or event to their community. May,

4 MOVE Week and the NowWeMOVE campaign are being coordinated centrally by the International Sport and Culture Association (ISCA), supporting partners (including Coca-Cola Company) and coordinators providing the platform, tools and instructions to inspire MOVE Agents to organise events. A MOVE Agent can be a grassroots sport organisation, club, school, university, voluntary group, company, municipality/city or individual. It is a voluntary position, but ISCA and the National Coordinators in each country can give them advice on how to seek funding and support for their events. Action No European Guidelines for Management of Obesity in Adults and Children Main type of activity: Education, including Lifestyle modification Commitment Owner: EASO + EFAD [Joint Action] For this commitment, A Nutrition Working Group (NWG) will assess availability, quality and use of national dietary guidelines then develop and disseminate evidencebased best-practice European dietary & lifestyle guidelines for management of obesity in both adults and children. To do this, the joint EASO/EFAD NWG will undertake a landscaping exercise with national members to review and assess existing national dietary recommendations and to understand existing resources in terms of scope, cultural differences, use of standardised tools etc. Following this, the action includes: A roundtable discussion to discuss existing recommendations and the need for standardised European recommendations based on best practice examples from across Europe, which are appropriate for use in all European countries. Draft recommendations drawn up and reviewed by the Executive Committees of EASO and EFAD and other stakeholders. The recommendations will be developed in two distinct categories: food based recommendations for the general population and nutritional recommendations for health professionals. During the process, existing EU resources, knowledge gaps and unmet needs will be identified via a survey of EFAD members and through scientific discussion sessions with obesity experts. Dietary guidelines for health professionals on the management of obesity in both adults and children will be developed by the NWG with input from expert stakeholders within EASO and EFAD, including the EASO Obesity Management Task Force and EASO COMs. A review process will be undertaken followed by publications. A dissemination strategy will be developed and implemented to coincide with publications. Standardised evidence based European dietary recommendations/guideline for obese adults and obese children will be developed by NWG and reviewed and agreed by members of EFAD and EASO before being disseminated in Teaching materials and tools to support the development and implementation of national guidelines based on these joint European best practice recommendations /guidelines will be developed by dietitians experienced in this field in The recommendations will be published in a European scientific journal and disseminated using EASO and EFAD channels which will include sharing with National Members for local translation and dissemination and promotion at EASO and EFAD annual congresses. May,

5 Action No Definition of Model School Food Policy and follow-up national action Main type of activity: Composition of foods (Reformulation) Commitment Owner: FoodServiceEurope FoodServiceEurope commits to create a Model School Food Policy as guidance for schools, their cooks, caterers and/or parents in the EU, setting a framework for implementation at national level through actions by national associations. The aim of this commitment is to influence decision makers, contract catering operators and other relevant stakeholders that play a key role in defining the children s diet to enable a real improvement of the diets of children in schools across Europe. The objectives for 2015 include: Create FoodServiceEurope Nutrition Working Group and define an action plan for the drafting of the Model School Food Policy. Prepare an action plan for engagement with partner organisations for the design and promotion of the Model School Food Policy. Action No Breakfast cereal industry commitment in the area of product formulation and innovation Main type of activity: Composition of foods (Reformulation) Commitment Owner: FoodDrinkEurope With this Commitment, CEEREAL will encourage its member companies to further develop products with an improved nutritional composition and implement the CEEREAL portion size rationale. The overall objective is to encourage member companies to continue developing products with an improved nutrition composition by increasing beneficial nutrients, such as fibre, whole grains, vitamins and minerals, reducing sugar and salt where technologically feasible and in line with consumer acceptance, and implement the breakfast cereal portion size rationale. CEEREAL will monitor the results based on a survey in which members will indicate the progress made in relation to this commitment. Regarding portion sizes, CEEREAL will promote a consistent approach to the provision of portion information through implementation of the CEEREAL portion rationale, and monitor progress through a survey to members. Action No FoodDrinkEurope Framework for commitments promoting healthy lifestyles Main type of activity: Education, including Lifestyle modification Commitment Owner: FoodDrinkEurope The initiative encourages the submission of a wide range of existing and new commitments at different levels within the European food and drink manufacturing May,

6 industry (National Federations, European Sectors and Companies, including SMEs), promoting healthy lifestyles. FoodDrinkEurope acts as an enabler, for the submission of individual commitments/actions under this Framework, and consequently under the EU Platform. The Framework concept brings the opportunity to scale up efforts already underway by delivering on the following objectives to: Further promote and leverage the national, European and global (voluntary) industry initiatives in the area of diet, nutrition and health that are already in place (e.g. commitments, pledges etc.); act as a catalyst, triggering further action, by encouraging members and associations, especially SMEs to sign up to this initiative on a voluntary basis, helping to achieve the Platform s objectives; Identify and share good practices across the EU. The initiative and the commitments is expected in combination with FoodDrinkEurope commitments in other areas of action (composition of foods, responsible marketing communication and consumer information) to help tackle nutrition challenges and contribute to a reduction in obesity levels across Europe. Action No FoodDrinkEurope Framework for commitments responsible marketing and advertising Main type of activity: Marketing & Advertising Commitment Owner: FoodDrinkEurope The Framework initiative encourages the submission of a wide range of existing and new commitments to develop marketing communications which are responsible in terms of communications which are responsible in terms of content and of products advert. The initiative encourages the submission of a wide range of existing and new commitments at different levels within the industry (National Federations, European Sectors and Companies, including SMEs), to develop marketing communications which are responsible in terms of content and of products advertised. FoodDrinkEurope would act as an enabler, for the submission of individual commitments/actions under this Framework, and consequently under the EU Platform. The Framework concept brings the opportunity to scale up efforts already underway by delivering on the following concrete objectives: To further promote and leverage the national, European and global (voluntary) industry initiatives in the area of diet, nutrition and health that are already in place (e.g. commitments, pledges etc.); to act as a catalyst, triggering further action, by encouraging members and associations, especially SMEs to sign up to this initiative on a voluntary basis, helping to achieve the Platform s objectives; To identify and share good practices across the EU. May,

7 Action No FoodDrinkEurope Framework for commitments consumer information Main type of activity: Consumer Information, including labelling Commitment Owner: FoodDrinkEurope The initiative encourages the submission of a wide range of existing and new commitments at different levels within the industry (National Federations, European Sectors and Companies, including SMEs), on providing consumers with factual, science-based, objective and consistent nutrition information. FoodDrinkEurope would act as an enabler, for the submission of individual commitments/actions under this Framework, and consequently under the EU Platform. The Framework concept brings the opportunity to scale up efforts already underway by delivering on the following concrete objectives: To further promote and leverage the national, European and global (voluntary) industry initiatives in the area of diet, nutrition and health that are already in place (e.g. commitments, pledges etc.); To act as a catalyst, triggering further action, by encouraging members and associations, especially SMEs to sign up to this initiative on a voluntary basis, helping to achieve the Platform s objectives; To identify and share good practices across the EU. Action No FoodDrinkEurope Framework for commitments - product formulation and innovation (including portions) Main type of activity: Composition of foods (Reformulation) Commitment Owner: FoodDrinkEurope The initiative encourages the submission of a wide range of existing and new commitments at different levels within the industry (National Federations, European Sectors and Companies, including SMEs), on further developing products with an improved nutritional composition and implementing portion size control. FoodDrinkEurope would act as an enabler, for the submission of individual commitments/actions under this Framework, and consequently under the EU Platform. The Framework concept brings the opportunity to scale up efforts already underway by delivering on the following concrete objectives: To further promote and leverage the national, European and global (voluntary) industry initiatives in the area of diet, nutrition and health that are already in place (e.g. commitments, pledges etc.); to act as a catalyst, triggering further action, by encouraging members and associations, especially SMEs to sign up to this initiative on a voluntary basis, May,

8 helping to achieve the Platform s objectives; To identify and share good practices across the EU. May,

9 (2) On-going (active) Commitments Action No Nutritional Policy Charter Main type of activity: Composition of foods (reformulation) Commitment Owner: Commitment Owner: FoodDrinkEurope (FEVIA) The Nutritional Policy Charter, launched in 2005, is open to all food and drink companies active in Belgium, both members and non-members of FEVIA. The Charter includes six commitments for industry which have been developed to enable FEVIA to measure progress. These include commitments to: have the appropriate knowledge concerning the nutritional and health aspects of their products and of the consumer; provide appropriate information to the consumer regarding the nutritional aspects (content) of their products; include in the field of research and development of new products, to strive towards complementarities between the nutritional aspects and the aspects related to taste, pleasure and user-friendliness; comply with the self-regulating code compiled by FEVIA and the Union of Belgian Advertisers (UBA); collaborate, directly or indirectly, with educational programmes to promote healthy lifestyles, particularly at public level; remain open to discussions regarding the nutritional policy with all the parties concerned. The objective of this commitment Nutritional Policy Charter is twofold: Firstly, the commitment aims to have as many companies as possible as signatories and to stimulate the companies to take actions on the points mentioned in the Charter. In this respect, it aims to reach all FEVIA members (480 companies in 2009) but non-members are invited to sign the Charter as well. Secondly, the commitment aims to monitor the actions realised by the signatory companies by means of a survey realised every 2 years, FEVIA gathers data on the implementation of the commitments by the companies. FEVIA produce a survey which is completed by companies signed up to the Nutritional Policy Charter. All this information is put together in a Report on the Nutritional Policy. The report includes examples of actions by companies and sector organisations to illustrate initiatives in the food industry and is available to all members of FEVIA on their website from February Action No The self-regulatory code for advertising Main type of activity: Marketing and advertising Commitment Owner: FoodDrinkEurope (FEVIA) The FEVIA self-regulatory code for advertising is based on the international code proposed in 2005 by CIAA (the European Food and Drink Federation) and ICC (the International Chamber of Commerce). The Code applies to all advertisings for food and drink in Belgium. The objective is to introduce a number of ethical principles into marketing practice, which entered into force in 2005 and are included in the annual monitoring of the correct application of the Code by the Jury for Ethical Practice in May,

10 Advertising (JEP).The general objective of FEVIA in relation to the Code is a permanent decrease of the number of non-conformities. A decrease in the number of non-conformities is proof that self-regulation through a voluntary Code is working, and that there is hence no need for legislation. In September 2012, FEVIA launched, in addition to the self-regulatory code, the Belgian Pledge (part of the EU Pledge). The annual objective in 2015 is to increase the number of major Belgium companies who sign the pledge concerning limitation of advertising. Action No NUBEL (NUtrition BELgium) Main type of activity: Consumer information, including labelling Commitment Owner: FoodDrinkEurope (FEVIA) NUBEL (NUtrition BELgium) is the compiler and supervisor of a scientific database of nutritional composition of food products. NUBEL was created in 1990 and is a cooperation of the federal government (the Federal Public Service Health, Safety of the Food Chain and Environment), the Belgian Federation of Food Industry FEVIA and the Belgian Federation of Distribution FEDIS. The Scientific Council of NUBEL is composed of 30 scientists representing all Belgian universities and scientific institutions. The NUBEL Food Composition Table has the aim to provide updated, standardised, nutritional data concerning the composition of food products on the Belgian market to different groups of users, such as consumers, schools, health professionals, industry, etc. The objectives for 2015 include updating and extending the database through contact with members to increase the number of products in the database, exchanging data with other food database providers. The commitment also aims to widen access through free access to the database via the NUBEL Website as well as the dissemination of the food planner specifically designed to be used in hospitals. Action No FEVIA Fund (partnership with the King Baudouin Foundation) Main type of activity: Education, including Lifestyle modification Commitment Owner: FoodDrinkEurope (FEVIA) FEVIA created this fund to encourage and financially support existing and durable educational projects promoting nutrition, physical activity and a healthy way of living aimed at children between 6 and 18 years old, in their community at local level (for example, school, sport and youth associations). The Fund provides financial support for all kind of initiatives (for example, education, information, product offer) with proven results in the field of nutrition and physical activities. The fund was created in partnership with the King Baudouin Foundation, which assumes the role of objective and neutral manager for the project. The fund holds an annual call for projects and an independent jury selects the award winning projects, receiving financial support to further implement the proposed project or to disseminate an existing project to other institutions/schools. Action No Media literacy & Responsible Advertising to children May,

11 Main type of activity: Marketing and advertising Commitment Owner: World Federation of Advertisers (Ferrero Group) The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children. This is a response from industry leaders to calls made by the EU institutions for the food industry to use commercial communications to support parents in making the right diet and lifestyle choices for their children. As part of the EU Pledge, Media Smart has been developed. Media literacy programmes such as Media Smart help educators and parents impart these skills more quickly and more effectively. Developed in association with teachers and parents, Media Smart is designed for primary school children, aged 6-11 years old and aims to improve children's understanding of advertising The main objective of Media Smart is to help children develop the ability to understand and interpret advertising effectively from an early age. It develops and provides, free of charge, educational materials for primary schools. The materials use real examples of advertising to teach core media literacy skills. They aim to teach children to think critically about advertising. Media Smart objectives include: Provide high quality media literacy teaching materials, focused on advertising, free of charge to European primary schools Teach media literacy and critical thinking skills effectively Reach a significant proportion of primary schools in European Member States Raise awareness of the programme amongst children. Action No Promotion of physical activity Main type of activity: Physical Activity Promotion Commitment Owner: FoodDrinkEurope (Ferrero Group) Kinder+Sport (K+S) is a proactive global project and constitutes a pillar of the corporate social responsibility strategy of the Ferrero Group. Ferrero promotes physical activity and sport by sponsoring ski, cycling, volleyball, beach volley, basket, sailing, athletics and football teams as well as by promoting children sport activities in different European countries such as Italy, Spain, Portugal, France, Croatia, Czech Republic, Slovakia, Greece, Poland. These activities take place either by involving athletes' teams or by supporting day by day sport activities of children and young people, where appropriate in agreement with the competent school authorities and national governments. The goal of the commitments undertaken in this area is to promote physical activity, so as to rebalance the equation energy-in energy-out and help stimulate a more active lifestyle, especially among children. The main objective of 2015 was to finalize and implement the participation of K+S at EXPO Milano 2015 Feeding the Planet, through an area of 3,500 square meters that housed a ludic/moving park for children, led by instructors of CONI (National Italian Olympic Committee). Action No DANONE NATIONS CUP Main type of activity: Physical activity promotion May,

12 Commitment Owner: FoodDrinkEurope (Danone) The Danone Nations Cup is a football world cup for children 10 to 12. This competition gives each year more than 2.5 million children from 32 countries the opportunity to take part in an international football tournament recognised by FIFA. The World Final is held every year at legendary stadiums (e.g. Le Parc des Princes in Paris, Wembley in London, Orlando Stadium in Johannesburg, and Santiago Bernabeu in Madrid). The event has grown substantially over the last 15 years. The main aim of the project is to fight against sedentary lifestyle by promoting sports and physical activity as part of a healthy lifestyle along with good nutrition. In 2015, the objectives included: Organising 32 national tournaments to result in an international final. To enable children participating in the international final tournament to share an experience all together at all times: same place for the meals, same hotels for the 560 children. To provide children the opportunity to learn more about the country of the world final (Morocco) thanks to dedicated activities, and about other countries participating To give the children involved in the events more opportunities to share special moments together and to communicate externally on football credibility and the experience shared by the children thanks to PR, medias partnership and digital assets promotion. Action No Consumer research on nutrition information and labelling Main type of activity: Consumer information, including labelling Commitment Owner: European Food Information Council (EUFIC) EUFIC has made a commitment in 2006 to enhance the public s understanding of credible, science-based information on the nutritional quality and safety of foods and to raise consumers awareness of the active role they play in safe food handling and choosing a well-balanced and healthy diet. EUFIC is committed to expand its research programme on nutrition information and labelling, building a knowledge base of existing research and findings and conducting further research on the basis of an assessment of the knowledge gaps in existing research. In 2015, the objectives included monitoring stakeholder access to EUFIC s research on pan-european consumer response toward nutrition and portion information on food and drink packaging, and, to produce new scientific publications. Action No Increasing the outreach of EUFICs information on healthy lifestyles Main type of activity: Education, including lifestyle modification Commitment Owner: European Food Information Council (EUFIC) EUFIC has made commitments in 2006 to enhance the public s understanding of credible, science-based information on the nutritional quality and safety of foods and to raise consumers awareness of the active role they play in safe food handling and May,

13 choosing a well-balanced and healthy diet. EUFIC is committed provide science-based information on healthy diets and lifestyles to larger audiences in many languages, in cooperation with partners in Europe and promotion via its website In 2015, the objective of the commitment was to focus on EUIFCs commitment to the Childhood Obesity Plan which included monitoring and producing new consumer orientated content for adults and children. To do this included producing a consumer orientated video on energy balance for parents and children; monitoring downloads of the 10 Healthy Lifestyle Tips for kids and monitoring the use of the EUIFCs website for children, CoolFoodPlanet.org and the Facebook page. Action No Using EUFIC communication vehicles to raise awareness of the EU Platform Main type of activity: Education, including lifestyle modification Commitment Owner: European Food Information Council (EUFIC) EUFIC has made a commitment in 2006 by using EUFIC's communication tools to help raise awareness of and spread information about the work of the EU Platform for Action on Diet, Physical Activity and Health. To achieve this objective, a number of activities have been implemented, including developing an external media strategy; creating core messages for the EU Platform; and creating a range of communication tools & materials that would increase external understanding of what the Platform is achieving. The objectives of this commitment for 2015 include measuring the outreach of information about the EU Platform for Action on Diet Physical Activity & Health posted on EUFIC s website. Action No Freshfel Europe "Fresh Fruit and Vegetables Consumption Monitor" Main type of activity: Advocacy and information exchange Commitment Owner: European Fresh Produce Association (Freshfel Europe) Freshfel publishes an annual 'Consumption Monitor' report with information on annual fruit and vegetable consumption across Europe. The document includes a section on the EU's total gross supply of fresh fruit and vegetables, and specific sections by country. The report is based on the analysis of Eurostat and Faostat data on production and trade, to identify trends on supply and per capita consumption at EU level as well as per Member State level. The objective of the report published in 2015 was to show with the latest available data whether fruit and vegetable consumption continues to fall or not. The information from the report can be used to decide on promotion campaigns, to give information to the sector and policy makers, and to raise general awareness. The report is available to Freshfel members free of charge and is presented to the Commission and other stakeholders in the Advisory Group on Fruit and Vegetables and at other occasions. A press release and social media announcements are used to further disseminate the May,

14 key findings of the report. Action No "Fresh Times" Newsletter with Information on Fruit & Vegetables Promotion Main type of activity: Advocacy and information exchange Commitment Owner: European Fresh Produce Association (Freshfel Europe) As an established platform for the exchange and dissemination of information on promotional activities, Freshfel Europe is committed to fill this gap by creating a newsletter (named "Fresh Times" and published bi-monthly) to raise awareness and exchange information on best practices to stimulate promotion and communication activities to increase the consumption of fresh fruits and vegetables. The objective is likewise to raise the effectiveness of campaigns, inform industry and policy makers on best practices, and inspire new actions, which in turn benefits the consumer. The newsletter is produced by Freshfel's Secretariat on a bi-monthly basis. The newsletter is then distributed via on pdf format to approximately 1,000 contacts. A survey/questionnaire is sent to all contacts on a yearly basis to gather feedback on the impact of the newsletter, and whether it has served is informative and inspirational objective. In 2015, the objectives included distributing six editions of Fresh Times, with about six to seven articles per edition. Action No To Promote Obesity as a Health, Research and Societal Priority in Europe Main type of activity: Advocacy and information exchange Commitment Owner: European Association for the Study of Obesity (EASO) EASO is committed to facilitate and engage in actions that prevent and combat the epidemic of overweight and obesity in Europe, directly benefiting the health of European citizens. EASO promotes obesity as a health, research, and societal priority. It facilitates and engages in actions that reduce the burden of overweight and obesity on European citizens. The objectives of EASO include: In 2015, the annual objectives included: Develop and deliver education on the prevention and management of obesity in Europe, covering adult and childhood/adolescent obesity and delivered via EASO's Task Forces and Scientific Advisory Board. Organise the annual European Congress on Obesity, incorporating topic specific EASO Task Force educational workshops, on Childhood Obesity (COTF); Management (OMTF); Prevention and Public Health (PPHTF). Workshops will incorporate input from leading European researchers and will address key issues in each area of obesity science. Develop and support a network of New Investigators (New Investigators United), facilitating networking and delivering education. Undertake joint actions with the WHO Regional Office for Europe, with which EASO is in formal relations. Actions will include joint workshops, statements and input into scientific projects and networks. Develop a network of EASO accredited 'Collaborating Centres of Obesity May,

15 Management' (COMs). EASO will support and deliver clinical obesity education via the COMs network. Engage relevant consortia and participate in scientific projects as a disseminating partner. Facilitate dissemination via EASO networks and the ECO. Disseminate scientific and association information via the EASO website, member e-newsletters, journal articles and social media. Develop and disseminate guidelines, papers and position statements. Support relevant European projects/initiatives related to obesity. Support and develop the EASO network of National Obesity societies. Share relevant data, papers, guidelines etc., and facilitate national translation and dissemination. Action No Product Composition Main type of activity: Composition of foods (reformulation) Commitment Owner: Serving Europe (Changed their name during 2015 from EMRA (European Modern Restaurants Association)) The members of Serving Europe have committed to bring salt, fat or sugar levels in line with the recommendations of the appropriate regulatory bodies. In 2015, Serving Europe members will, on an ongoing basis, research how they can reduce salt, fat or sugar levels where appropriate. Action No Nutrition Labelling Initiative: Indication of Guideline Daily Amounts (GDAs) Main type of activity: Consumer information, including labelling Commitment Owner: Serving Europe (Changed their name during 2015 from EMRA (European Modern Restaurants Association)) Serving Europe members pledge to inform their customers about how product options and product composition compare to Guideline Daily Amounts, or other nutrition driven references, through the use of various communications and consumer information materials. The objective of Serving Europe members is to continue to communicate to consumers on GDAs and other nutrition driven references for consumers' understanding and appropriate usage of this tool (maintenance of websites, continued printing on packaging, continued editing of brochures as wells as other dissemination tools, and updating as required depending on scientific and regulatory developments). Action No Choice Main type of activity: Composition of foods (reformulation) Commitment Owner: Serving Europe (Changed their name during 2015 from EMRA (European Modern Restaurants Association)) May,

16 Within this commitment Serving Europe members pledge to continuously make options available for those seeking balanced diets and to ensure that these options are properly highlighted in members restaurants. Increasing the choice between products with different nutritional profiles, combined with nutritional information, consumers are empowered to make an informed decision about their meal composition. Action No Media Smart media literacy programme for primary school children Main type of activity: Marketing and advertising Commitment Owner: World Federation of Advertisers (WFA) Media Smart develops and provides, free of charge, educational materials to primary schools that teach children to think critically about advertising in the context of their daily lives. Media Smart objectives include providing high quality media literacy teaching materials, focused on advertising, free of charge to European primary schools; teaching media literacy and critical thinking skills effectively; reaching a significant proportion of schools in European Member States and raising awareness of the programme amongst children. In 2015, the commitment had separate objectives for the UK, France, Sweden, Netherlands, Portugal, Hungary and Germany. Action No Advertising and Commercial Communications, including school vending Main type of activity: Marketing and advertising Commitment Owner: FoodDrinkEurope (UNESDA) This commitment relates to soft drinks advertising in printed media, websites and broadcast programmes aimed at children, including in school vending. The main objectives are: ADVERTISING: Not place any advertising in printed media, websites or during broadcast programmes (TV and radio) specifically aimed at children below 12 years' old. SCHOOLS a) Primary Schools: Not engage in any direct commercial activity, unless otherwise requested by the school authorities. b) Secondary Schools Ensure, with the agreement and active participation of educators and parents that a full range of beverages (including water, juices and other beverages in both regular and low-calorie versions) are made available in appropriate container sizes to allow for portion control; and Respect the commercial-free character of schools by providing, where directly responsible for final distribution of products, unbranded vending machines preferably including educational images and messages promoting balanced diets and healthy and active lifestyles. In 2015, objectives included ensuring compliance was maintained and increased (100% compliance with print media and online media commitments and 99% compliance with TV commitment).and to ensure complaisance was maintained in schools to ensure that UNESDA were not directly offering our products for sale in primary schools across the EU and that in secondary schools, we offered a balanced May,

17 range of products for sale, in unbranded vending machines and that we consulted parents and caregivers on the choice available. Action No Consumer information Main type of activity: Consumer information, including labelling Commitment Owner: FoodDrinkEurope (UNESDA) This commitment relates to the provision of information to the consumer on labelling for non-alcoholic beverages. The commitment is ongoing, with a consistent annual objective to educate consumers about healthy and balanced diets and empower them to make the most appropriate purchase choice for their nutrition needs with the ultimate goal of improving diets and reducing calorie intake of overweight consumers. Signatories to the UNESDA commitments must be able to prove that they are compliant with providing, in a consumer-noticeable way nutrition information, as defined in current EU legislation, even where this is not legally required; providing onpack calorie information per 100 ml and/or based on individual serving size on all products; starting market tests with on-pack Guideline Daily Amounts and prominently advertise on-pack the low- or no-calorie content of beverages. Guideline Daily Amount labelling has now been replaced by Reference Intake Labelling (RI) in line with EU legislation. Action No Products, Choice & Portion Size Main type of activity: Composition of foods (reformulation) Commitment Owner: FoodDrinkEurope (UNESDA) UNESDA aims to expand the product and package offer in the marketplace in order to offer consumers opportunities to reduce calorie intake. This is to be achieved by: increasing the number of new beverages with low- or no-calorie content and light versions of existing soft drinks, where technologically possible, safe and acceptable to consumers; as well as by increasing the choice and availability of individual packaging sizes and pursue, where appropriate, cup downsizing to help reduce individual overconsumption. This commitment is ongoing, and the objectives remain consistent every year. Action No Product development, consumer information, marketing/advertising and the promotion of healthy lifestyles Main type of activity: Marketing and advertising Commitment Owner: FoodDrinkEurope (PepsiCo Europe & UK) PepsiCo has recognised the global nature of diet and health related problems and the need to produce a coordinated, holistic response covering all areas of relevance: calories in, calories out, consumer information and advertising and marketing (especially to children). To that end, they have adopted a strategy which focuses on the element where they can have the greatest impact, notably the nutritional composition of their food and drink products. Over recent years, PepsiCo has May,

18 developed "better for you" snacks and drinks which are now available on the market - and with much more to come in the future. In terms of consumer information and labelling, they provide GDA labelling on-pack throughout the EU. PepsiCo recognises the concerns about heavy advertising and marketing to children and to this end they have adopted industry- or sector- wide voluntary agreements. They aim to (1) accelerate roll-out of healthier snacks, beverages and breakfast cereals; (2) continue to build on and strengthen responsible advertising & marketing guidelines and (3) promote healthy lifestyles among employees. Action No Dissemination of Fruit and Vegetable promotion initiatives Main type of activity: Advocacy and Information Exchange Commitment Owner: Fruit Vegetable and Horticultural European Regions Assembly / Assemblée des Régions Européennes Fruitières, Légumières et Horticoles (A.R.E.F.L.H.) AREFLH s commitment in this area relates to collecting information on promotion programmes carried out by the regional authorities of Europe, by regional agencies and by professional organisations. In 2015, activity focused on updating the new guide on the School Fruit Scheme, with presentations of the programme carried out by the member states and their specified agencies; Lobbying European Authorities to develop promotion for fruit and vegetables, an event in Brussels promoting quality agricultural products and participation in a European programme that promotes IGP and AOP fruit and vegetables titled Taste the difference, a showcase of Europe s regional products. Action No. 807 Product formulation and portion sizes Main type of activity: Composition of foods (reformulation) Commitment Owner: FoodDrinkEurope (Ferrero Group) Ferrero is committed to pursue a strategy mainly aimed towards portion size control, minimization of salt content and no-use of TFAs. Given the increasing level of obesity in the population, Ferrero is reacting by a series of actions which include reformulation of products.ferrero is committed to no-use of trans-fatty acids (TFAs), to reduce the quantities of sugar and salt, to the extent that this is feasible from the point of view of technology, taste and costs. Furthermore, it aims to tailor portion sizes, namely those for Kinder chocolate, to children. In 2015, Ferrero completed the Nutritional ID card for ten of its products and a study on Metabolic effects of cocoa and hazelnut based products. Ferrero Group also completed, and continued with a number of clinical research studies in China and India which will be completed by the end of Finally the group participated in several conferences throughout Action No. 810 Improving medical and health professional skills to May,

19 counteract obesity Main type of activity: Education, including lifestyle modification Commitment Owner: World Obesity Federation (WOF) WOF (formerly IASO-IOTF) is developing an online training course for clinicians to improve their knowledge and skills in weight management, diet and activity and the prevention of related chronic diseases. The overall objective is to improve the treatment of the obese patient and overweight patient. The key objectives of the SCOPE programme are (1) to recognise the skills and expertise of professional health workers who are responsible for the management of obese and overweight patients, and to create a Register of SCOPE Fellows; (2) to enhance the quality of obesity education by offering "continuing professional development" events and an on-line course to complement existing national activities and to provide obesity education to clinicians everywhere and (3) to encourage and endorse evidence-based treatment guidelines for obese patients. In 2015, the objectives included attracting 1000 site visitors and certifying 30 health care professionals; to translate existing materials into French, to develop six e-learning modules; to accredit obesity events in new countries, to host a SCOPE school in London and Greece and to recognise new SCOPE National and International Fellows from around the world. Action No. 833 Responsible marketing and advertising Main type of activity: Marketing and advertising Commitment Owner: FoodDrinkEurope (Unilever) Unilever is committed not to advertise to children below 6 and for children from 6 to 12 years only products which comply with benchmarks based on international applicable dietary guidelines. In July 2003 we adopted the Global Principles for Responsible Food and Beverage Marketing. Since then, the Principles have been reviewed regularly. In March 2006, we introduced a voluntary restriction not to directly target marketing to children below six years of age. In April 2007, the Principles were further extended to focus on marketing communication to children between the ages of 6 and 12 only for those products that meet the benchmarks based on internationally applicable dietary guidelines. In December 2010, the Principles were updated to remove exemptions on the use of cartoon characters and celebrities as applied to packaging, labelling and point-of-sale materials. In October 2014, the Principles were further updated to include clarifications of Unilever s principles, including a clear time-bound calorie target of 110 kilocalories or fewer per portion for children s ice creams. In 2015, objectives included continuing the roll out and implementation of Unilever s Global Marketing and Advertising Principles; continue the roll out of national and regional pledges with other industry partners; continue the training provided to agencies, brands and marketers and to cascade the EU Pledge common nutrition criteria and reformulate products in Europe to meet the EU pledge Criteria. Action No. 834 Product reformulation and innovations Main type of activity: Composition of foods (reformulation) Commitment Owner: FoodDrinkEurope (Unilever) May,

20 In the context of the Unilever Sustainable Living Plan (USLP), the company aims to set targets for the improvement of their food portfolio 30,000 products (22,000 formulations) worldwide for levels of trans-fats, saturated fats, salt and sugar. A monitoring system is in place led by the Unilever nutrition function. This monitoring system is reviewed by R&D senior management. Through regular reviews the USLP targets are fully integrated into the business processes. Building on past reformulation achievements, the USLP provides global targets that will drive continued improvements of the nutritional aspects of their foods portfolio. Action No. 837 Healthy Choice the Easy Choice Main type of activity: Education, including lifestyle modification Commitment Owner: FoodDrinkEurope (Unilever) Unilever has endorsed the Choices Programme, which is a global food information initiative, open to any food industry and governed by the Choices International Foundation and its national foundations. The objective of Choices Programme is to help consumers quickly identify a healthier product at the moment of purchase. The Choices Programme was introduced in the Netherlands in 2006 as a way to help consumers to easily select healthy food and beverage options in the blink of an eye, by means of a front-of-pack logo. In order to carry the Choices logo, products have to comply with the product criteria, developed and periodically evaluated by the Choices Scientific Committee. Since its inception, the Programme has been rolled out in multiple countries and established European national foundations in Czech Republic, Poland and the Netherlands. The Choices Programme has two complementary objectives: it sets a scientifically sound framework that helps consumers recognise the healthier option at the moment of purchase; it sets a scientifically sound framework that stimulates food companies to innovate and reformulate their products. This labelling is complementary to the GDA nutrition labelling scheme which provides for factual information. Action No EEN (European Epode Network) / EPODE (Ensemble Prévenons l'obesité Des Enfants) Main type of activity: Education, including lifestyle modification Commitment Owner: FoodDrinkEurope (Ferrero Group) The programme aims at helping to prevent childhood obesity and at promoting healthy lifestyles by conveying a broader vision of the benefits of a balanced diet and of regular physical activity. EPODE (from the French Ensemble, Prévenons l Obésité des Enfants / Together Let s Prevent Childhood Obesity), is a community intervention action plan that sets out a prevention model based on community involvement. It relies on the sustainable mobilisation of local key players (teachers, healthcare professionals, sports teachers, early years professionals, shopkeepers, restaurateurs) taking part in a health drive aiming at giving families the desire and means to adapt May,