Online Child Sexual Abuse CAMPAIGN TOOLKIT
Thinking of sexually abusing children like me online? INTRODUCTION Welcome to the toolkit for the Online Child Sexual Abuse campaign, which will be rolled out as part of an integrated campaign commencing on 27th March 2018. We would like your support to help spread the campaign messages. This toolkit contains information which will assist, including: Information about the campaign Key messages Planned communications methods Campaign assets you can use Useful contacts.
THE CAMPAIGN THE TARGET The campaign will launch in March 2018 and will provide opportunities for partnership working and media/social media opportunities. AUDIENCE The campaign targets perpetrators and potential perpetrators of online child sexual abuse who are: Male THE AIM 18+ Living in Scotland. The campaign also targets all those who: This campaign aims to reduce online sexual abuse offending by challenging perpetrator behaviour and increasing engagement with third sector support. Undertake the grooming of children and young people online Possess and distribute indecent images of children Coerce or exploit children to share images Live stream online child sexual abuse.
KEY MESSAGES Messages for Perpetrators: There are severe consequences for anyone sexually abusing children online Perpetrator s actions have a long lasting impact, not only on victims, but also on their families and themselves. Bystander message: If you have information about someone who is sexually abusing children online then report it. Call to action: contact 101 or CEOP to report and listed partners for support Call to action: contact stopitnow.org.uk/scotland Messages for children and young people: We encourage children to keep a healthy scepticism when talking to strangers online All children and young people should have the confidence to enjoy the benefits of social media and know who to talk to if they feel threatened or are being asked things that are inappropriate. Call to action: contact 101 or CEOP to report and listed partners for support
PLANNED COMMUNICATIONS Facebook Banner Paid for channels: Online display advertising 27/03 22/04 Social media 02/04 23/04 (Facebook, Instagram, Twitter and Snapchat) Twitter Banner Media /PR Affinity Marketing Police Scotland Website
Animated Gif ASSETS FOR GIF YOUR USE SOCIAL MEDIA Messaging around will be posted across our corporate social media channels. We encourage you to watch our channels closely and share our content with your own social media audiences. We ll be using the hashtag and a mixture of digital content, case studies and videos from key partners. Screen 1 Gif GIF Facebook www.facebook.com/policescotland Twitter - @policescotland Screen 5 Gif
You can also share the messages on your channels: Facebook Today sees the launch of our online child sexual abuse campaign Online sexual abuse of children is happening in Scotland and it s happening now. The internet does not provide anonymity - there is no hiding place. We are urging people to seek support to prevent their offending behaviour before it s too late.. www.stopitnow.org.uk/scotland We are committed to tackling online child sexual abuse and taking action to identify and apprehend those who pose a threat to our children. We work with partner organisations to ensure there are pathways to prevention programmes and would urge people to seek support to prevent their offending behaviour. Otherwise, one click and you could lose everything. For support, please visit: stopitnow.org.uk/scotland _ Online child sexual abuse continues to be a growing and deeply concerning threat in Scotland. Children ranging from infants through to teenagers are being abused with images being shared and accessed across the world. All children and young people should have the confidence to enjoy social media safely and understand who they can turn to and speak to if they feel threatened or are subjected to inappropriate communications. Children and young people should seek advice from parents/ carers, and further support is available through CEOP and other support organisations below: Barnardo s Scotland Children First
Twitter Today we re launching our campaign Online sexual abuse of children is happening in Scotland. We re urging people to seek support to prevent their offending behaviour before it s too late.. www.stopitnow.org.uk/scotland We re committed to tackling online child sexual abuse & work with partners to ensure there s pathways to prevention programmes & urge people to seek support to prevent their offending behaviour.. Online child sexual abuse continues to be a growing & deeply concerning threat in Scotland. All children/young people should have the confidence to enjoy social media & understand who they can speak to if they feel threatened or are subjected to inappropriate communications. (1/2) Children & young people should seek advice from parents/ carers, & further support is available through CEOP & other support organisations tagged below @childrens1st @BarnardosScot (2/2) www.stopitnow.org.uk/scotland
The following assets are available for your use across any of your communications channels: Thinking of sexually abusing children like me online? Thinking of sexually abusing children like me online? - A4 and A3 poster artwork - Digital Banners Facebook Banner Thinking of sexually abusing children like me online? Thinking of sexually abusing children like me online? Twitter Banner
Thinking of sexually abusing children like me online? USEFUL CONTACTS Police Scotland - Corporate Communications If you have any further queries or would like to get these materials in a specific format or size then feel free to contact us: Email: marketingandcampaigns@scotland.pnn.police.uk Phone: 01786 896010