West Lincolnshire Clinical Commissioning Group Lincoln Health Community event: Working together for a healthier Lincoln

Transcription

1 West Lincolnshire Clinical Commissioning Group Lincoln Health Community event: Working together for a healthier Lincoln 1

2 Purpose This report provides a summary of Lincolnshire West CCG s (CCG) Lincoln Health Community event, held on Thursday 27 November 2014 at The Showroom in Lincoln. The aim of the event was to bring together health communities in Lincoln including Patient Participation Groups (PPGs) and voluntary and community groups, offering a chance to network and engage. The event was also open to the general public. Objectives The event aimed to achieve the following objectives: Demonstrate a portfolio of the work undertaken by different group. Increase the number of patients and public engaged with the CCG through various media. Promote intra-patient group networking. Educate patients about the different ways they can get involved with commissioning to influence the provision of healthcare. Key messages for target audiences Members of PPGS Celebrate the portfolio of work undertaken by groups to improve healthcare quality and participate in service design. Meet and network with other PPG members and learn from each other. Have your say on health issues that matter to you. Voluntary and community groups Celebrate the portfolio of work undertaken by groups to improve healthcare quality and participate in service design. Meet and network with PPGs and members of the public and learn from each other. 2

3 The general public There are a range of community health groups who are actively working together for a healthier Lincoln and healthier lifestyle. There are a range of engagement channels available to improve healthcare quality and participate in service design and get involved with commissioning to influence the provision of healthcare. Format of the event The event ran as a drop-in event from 1pm to 4pm, allowing all delegates a chance to network with a range of PPGs, Lincoln s community groups and meet members of the public. Interactive activities ran throughout the event offering everyone the chance to make a pledge and have their say about how Lincoln s health communities can work better together for a healthier Lincoln (via feedback cards). A presentation was continously played on a large screen welcoming the exhibitors and outlining the format and purpose of the event. Event creative GEM CSU developed a look and feel that communicated the key messages to use across all elements of the event. Materials included the following: A5 flyer A4 poster Web banner Please see appendix 1 for more details. Promotion and delivery of the event Direct marketing Promoted to 140 Viewpoint Panel members Poster and flyer distribution to 37 GP surgeries; 25 dental surgeries; 48 libraries; 5 opticians; 7 nursing homes and 1 hospital. PR Press release distribution to 14 radio, magazine and newspaper outlets. 3

4 New media Web banner on home page of Lincolnshire West CCG website Regular posts on NHS Lincolnshire Facebook page and via LWCCG Twitter posts, using the hashtag healthierlincoln (please see appendix 2 for example tweets) Online links to event web page via exhibitor channels, NetMums Lincolnshire, Primary Times magazine, Lincolnshire Bailgate News and 11 other stakeholders (including University of the Third Age, Lincoln s Women s Institute, Lincolnshire Road Safety Partnership, Lincolnshire Fire and Rescue, Lincolnshire Sport, Lincolnshire & Nottinghamshire Air Ambulance, Lincoln Cathedral). GEM external channels Lincoln Central Library: publicised via internal communications, social media and website CounselMe: Via enewsletter subscribers Development Plus: Via internal stakeholders LCHS: Via members in the Lincoln area and social media LPFT: Via Managed Care Network members Lincolnshire County Council: Via Public Health enewsletter, West Lincs schools, online calendar The Showroom: Poster display and social media Carers Connect: Via carers team LDSSG Treasurer: Via newsletter LPFT: Via communications department Voiceability: Via contacts, s, posters etc. Public Health Programme Co-ordinator (Teenage Pregnancy): Via sexual health team Carers Partnership: Via social media ULH: Via social media and internal staff newsletter Nomad Trust: Via social media and poster display National Rheumatoid Arthritis Society: Via members in Lincolnshire area. GEM internal channels GP Gateway GP Team Net 4

5 See appendix 3 for examples of promotional outlets. Evaluation In general 24 exhibitor stands booked (see appendix 4 for a full list) 80 to 100 people attended. Digital specific: 1,038 hits to CCG website 55 tweets resulted in 37,235 Twitter impressions 5 posts resulted in 128 Facebook impressions A library of support tools, documents and other useful information for PPGs is available for all PPG members at An online PPG forum is now in development and a podcast recorded postevent will be ready by the next PEG meeting on 11 December. Results of Make a Pledge (total response - 14) - Join your local PPG 14% - Become a health care volunteer 14% - Be healthier 29% - Raise awareness about health care 43% - Join the Lincs West CCG online forum 0% - Follow Lincs West CCG on Twitter 0% PPG specific: Many members of PPGs visited the event to learn about how to set up or continue a successful PPG. PPG members made contact with several health communities for future workings. Three PPGs displayed stand materials. Engagement specific: 3 new sign-ups to GEM CSU engagement channels 45 feedback cards filled in - full results can be seen in the attached document titled Feedback Lincoln Health Communities. 5

6 Media: Media coverage in Lincolnshire Echo (readership: 20,630) and free air advertising on Lincoln City Radio (RAJAR - Radio Joint Audience Research figures requested but not known). Siren FM, Lincoln s community radio station also planned to visit the event to conduct an interview. Unfortunately the team pulled out on the morning of the event. LWCCGs Account Manager also found the event very useful from a communications perspective and plans to work with the following community groups: - EPOC plan to link up with them for Cancer awareness campaigns. - Upbeat - Dementia alliance - Shine mental health - LPFT - Kate Holley LCC / pharmacy link - Bluebird Care put them in contact with Lisa Sharpe from CCG in relation to working together - City of Lincoln Council Health Trainer teams 6

7 Campaign creative Appendix 1 A4 poster and A5 flyer 7

8 Website landing page 8

9 Example tweets used to promote the event Appendix 2 Examples of promotion outlets Appendix 3 9

10 Lincolnshire Advice Network website The Showroom Facebook page 10

11 Carers Connect Facebook page Lincolnshire Downs Syndrome Support Group website 11

12 Shine website Article on Lincolnshire Echo website: 12

13 Exhibitors Appendix 4 Community groups 1. St Barnabas Lincolnshire Hospice 2. Lincolnshire Neurological Alliance 3. Lincoln Alzheimer s 4. Shine 5. Carers Connect/ Age UK Lincoln Activity Centre 6. Lincolnshire Carers and Young Carers Partnership Ltd 7. The Showroom 8. YMCA 9. Lincolnshire Advice Network 10. Lincolnshire County Council 11. Upbeat 12. Lincolnshire Community Health Services NHS Trust 13. Voicability 14. Parkinson's UK 15. Macmillan and British Red Cross Support In Home 16. Lincolnshire Home Improvement Agency 17. Development Plus Patient Participation Groups (PPGs) 1. City Medical Practice 2. Woodland Medical Practice/ Birchwood Medical Practice Lincolnshire West CCG 1. Choose Better campaign 2. Lincolnshire West CCG Neighbourhood Teams 3. Digital corner 4. PPG corner GEM CSU 1. Engagement corner 13