DIRECTOR OF FUNDRAISING Information for applicants August 2018
CONTENTS 3 WELCOME 4 INTRODUCTION 6 OnSide 21ST CENTURY YOUTH PROVISION 10 ORGANISATIONAL CHART 11 ROLE PROFILE 21 HOW TO APPLY OnSide Director of Fundraising August 2018 2
WELCOME It amazes me how many adults attribute part of their success to youth centres, sports clubs and arts programmes, with positive adults who supported and believed in them which helped them become rounded, engaged and motivated. OnSide Youth Zones believes all young people deserve somewhere safe and inspiring to go in their leisure time, our priority being those young people living in some of our most deprived communities who are most at risk of being excluded, becoming disaffected and getting left behind. Our ambition is to create 100 Youth Zones across the country over the next generation to give hundreds of thousands of young people somewhere safe and inspiring to go, to have fun, forge diverse friendships and get support for the things that matter in their lives. Already we can evidence that the OnSide approach works not only in terms of the impact on the lives and prospects for young people plus the wider societal benefits in the communities we operate, but also the robustness of the funding model with its combination of private philanthropy, public funding, young people and the community. The Director of Fundraising appointment is fundamental to our business strategy going forward and offers what I genuinely believe is an unrivalled opportunity. We are now a truly national organisation that requires a fundraising function that is led by a Director who matches this profile, shares our ambition and our belief that what we do really matters for current and future generations. There has not been anything to touch the scale of our ambition and our achievement in recent decades and I hope that you will want to play your part in the future success. Kathryn Morley Chief Executive OnSide Director of Fundraising August 2018 3
INTRODUCTION OnSide s Youth Zones are designed to give young people aged 8-19 years old (25 for those with a disability) somewhere to go, something to do and someone to talk to in their leisure time; occupying their bodies and minds with fun activities, learning new skills and socialising in a safe, positive way. By working in true partnership, we have identified the challenges that need to be addressed in order to develop effective and sustainable youth services in our most deprived areas where the risk of being excluded, becoming disaffected and of getting left behind is high. Our model works because it is a unique partnership of private philanthropy, local authority, young people and the community that forms a dynamic four-way, inter-connecting relationship, which drives the success of an OnSide Youth Zone. Since 2008 we have achieved unparalleled success and growth, which now enables us to shift our focus for the foreseeable future to London. Our roots in North West of England and this will always be our OnSide Director of Fundraising August 2018 4
spiritual home given the association of our Founder, Bill Holroyd, and the inspiration he found as Chairman of Bolton Lads and Girls Club. We know that by demonstrating that our model can work in the capital it will allow us to achieve our ultimate goal of 100 Zones across the country and with Youth Zones under development in Barnet, Barking and Dagenham and Croydon, we are well on the way to achieving this. Private philanthropy is a cornerstone of our strategy and as a result of our success over the past decade we can now put in place a national fundraising function to drive our ambition forward at pace. As Director of Fundraising you will oversee the development of all income streams paying particular attention to high-value partnerships with individual philanthropists and organisational donors. Key to your success will be the developing our fundraising to model the very best practice in a donor relationship stewardship to deliver long-term alliances. To achieve this, and aside from achieving our capital and revenue needs, you will have to grow a fundraising team that is best in class. OnSide Director of Fundraising August 2018 5
OnSide 21ST CENTURY YOUTH PROVISION Youth Zones are designed to give young people aged 8-19, or up to 25 for those with a disability, somewhere to go, something to do and someone to talk to occupying their bodies and minds with engaging activities, helping them develop new skills and socialise in a safe, positive and accessible environment. More than 38,000 members make around 500,000 visits to OnSide Youth Zone s every year, attracting young people from the most disadvantaged communities. It s a four-way partnership OnSide is a unique partnership of the private sector, local authority, young people and the community that forms a dynamic four-way, inter-connecting relationship, which drives the success of an OnSide Youth Zone. OnSide Director of Fundraising August 2018 6
Working by working in partnership, we have identified the challenges that need to be addressed in order to develop effective and sustainable youth services. How we create a youth zone Each and every Youth Zone presents its own set of unique and intricate funding challenges. A model of local ownership is a key success factor in ensuring financial sustainability of each Youth Zone into the future. This allimportant funding approach is split into two distinct areas of Capital and Revenue: Capital The cost of building and fitting out a Youth Zone is in the order of 6.5million. 3m is provided by the Council, with the site provided by the local authority and the remainder made up of grants, trusts funding and local philanthropic giving. The OnSide Foundation invests in the new Youth Zones by flowing capital grants raised by OnSide to each project. Revenue The cross-sector funding model is unique and sustainable. The annual running costs for a start-up Youth Zone are 1million; OnSide Director of Fundraising August 2018 7
40% met by local authority support, 50% by the local private sector and 10% through membership and entry fees from young people. OnSide works with the local team to raise the first three years of private sector funding ahead of opening. Stakeholder engagement In developing new Youth Zones, OnSide adopts a total management approach, from supporting local stakeholders, identifying the need in each area for a Youth Zone, through to the completed building and its opening. Building design and development This includes the initial building design using experience gained from the six Youth Zones now operating, as well as the construction and internal specifications, ensuring it s all delivered on time and on budget. Alongside the physical building we work with the local Board, offering advice and support to raise the first three years revenue ahead of opening. Fundraising and marketing From overall branding and internal/external communications to supporting fundraising activities and helping the local community understand how they can make the most of the soon-to-be Youth Zone. As every business requires sound financial management, we have approved systems to manage capital, revenue, membership and attendance. Young people s development Throughout all of this we involve young people as much as possible; it s their Youth Zone. Young people s active participation and influence in areas of brand identity, transportation, fundraising and the interior design of the Youth Zone are fundamental to our approach. OnSide Director of Fundraising August 2018 8
See us in action Giving Young People a Way Out youtu.be/ceub4qnvjds Impact video youtu.be/szcmodyeftq Kensington Palace Event youtu.be/axm3glpivmc For more information You can read more about our youth zones and our ambitious plans for the future at www.onsideyouthzones.org Download our latest Annual Report OnSide Director of Fundraising August 2018 9
ORGANISATIONAL CHART CHIEF EXECUTIVE Vacancy Director of Fundraising Head of Major Donor Development Head of Private Sector Development Major Donor Manager B&D Major Donor Manager (Manc) Major Donor Manager Barnet Events Manager Major Donor Manager Croydon Major Donor Manager (Warrington) Major Donor Manager H&F Vacancies Trusts & Grants, Major Donors, Corporate growing fundraising team OnSide Director of Fundraising August 2018 10
ROLE PROFILE Post: Director of Fundraising Salary: Circa 80,000 100,000 for an exceptional candidate Reporting to: Line management: Contract: Benefits: Chief Executive Currently team of 11 with future growth envisaged. Team currently includes colleagues in Major Donor Development, Events and Trusts and Grants 40 hours per week, Permanent 5% matched contribution Pension; 25 days holidays (rising incrementally) & bank holidays; Birthday Leave; retailer & leisure discounts OnSide Director of Fundraising August 2018 11
MAIN PURPOSE A strategic senior level fundraising role to manage, develop and grow the existing fundraising team and to oversee all aspects of income generation for OnSide, in order to steer and support the charity to meet its ambitious goals for young people. Context of the role OnSide was established as a charity in 2008 to create Youth Zones across the UK. It has been growing rapidly ever since and has hugely exciting and ambitious plans to continue and accelerate this growth. Youth Zones are high quality, inspirational and well-run places, claiming only to offer young people somewhere to go, something to do and someone to talk to, but in reality provide so much more than this, changing many thousands of young lives, now on an incredible scale. We currently have a network of ten Youth Zones. Our role is to support both the existing network and create new Youth Zones across the UK. The next three Youth Zones to open are in London, with two following in the North West. Each Youth Zone starts with up to 6.5 million capital project, creating a new local charity, which will open seven days a week, with state-of-the-art facilities, delivering over 20 sporting, artistic, cultural and general recreational activities per session with additional targeted services also provided. Youth Zones are a proven model of youth service provision that is aligned to community needs and supported by cross-sector funding. Youth Zones give 8-19 year olds, and up to 25 for young people with a disability, affordable access to a broad range of sport, arts and OnSide Director of Fundraising August 2018 12
employability services, designed to help them lead active, positive lives and raise their aspirations for themselves and their community. At the heart of the Onside Youth Zones Network is not only a hugely successful partnership between public, private and third sector organisations, the local community and young people themselves, but also by an overwhelmingly passionate and dedicated workforce, who are committed to improving the lives of young people throughout the UK. OnSide is now seeking to strengthen the team with the recruitment of a Director of Fundraising to enable it to meet its rapid growth plans nationally. The role will have responsibility for the management of all income generation, to include major donor development, grants and trusts, corporate partnerships and events all of which will contribute to the capital and revenue funding for new Youth Zones; in addition to setting a framework for the fundraising for open Youth Zones and ensuring OnSide centrally maintains its own core costs from private sector fundraising. OnSide Director of Fundraising August 2018 13
Purpose of the role The Director of Fundraising will work closely alongside the Chief Executive in developing the charity s income generation strategy and will lead a varied and growing senior fundraising team. He/she will work directly with OnSide s senior volunteers, who include a wide range of impressive, high profile, successful and driven entrepreneurs with links to a wider business and philanthropic network, in order to steer and support them to reach out to their contacts to bring others in to the charity. The person in this role will also oversee or personally secure substantial donations from high net worth individuals, building lasting, high quality relationships to enable OnSide to continue to create Youth Zones in London and across the UK for many young people, particularly those most in need, over generations to come. Key areas of responsibility To oversee the fundraising strategy for OnSide as an organisation, ensuring a long term and effective approach is taken to the development and stewardship of the organisation s supporters. Specifically: 1. Reporting to the Chief Executive, manage the overall fundraising function and staff team, ensuring targets are met and staff are motivated and led effectively towards challenging but sustainable goals. 2. Set an overall strategy and framework for OnSide s fundraising nationally, based upon the growing needs of the organisation and an assessment of the opportunities and challenges that will need to be embraced. 3. Securing capital funding for future Youth Zone projects nationally. OnSide Director of Fundraising August 2018 14
4. Developing a base of cost effective income streams to support the whole of the OnSide Youth Zones network. 5. Develop an increased focus on commercial and strategic partnerships. 6. Explore the possibility of a future major endowment to support the growth and sustainability of the network. 7. Drive and support existing Youth Zones to be the best they can be by ensuring effective, targeted funding and by working with relevant stakeholders to ensure ongoing training and development. 8. Ensure effective monitoring of income and expenditure and reporting to key stakeholders as necessary, both internal and external. 9. Ensure strong internal systems are developed and maintained to monitor progress and record all necessary information within the necessary legal and regulatory frameworks. OnSide Director of Fundraising August 2018 15
Person specification Experience Demonstrable track record of setting a strategy and managing multiple income generation streams, ideally to include Major Donors, Corporate and Trusts and Grants Management of a significant sized fundraising or sales team, with demonstrable experience of successfully motivating them to achieve and exceed targets Strong commercial business sense; underpinned by an affinity for the aims of OnSide Proven business management experience whether this be a whole organisation or a significant size team ideally but not necessarily in the charity sector Demonstrable success in negotiating major gifts and partnerships Skills, knowledge and aptitudes Current knowledge of the charity sector and fundraising regulations Strong and persuasive interpersonal and communications skills, building and nurturing productive and long-term relationships Ability to cope with ambiguity; and to thrive on it Ability to understand the needs of High Net Worth Individuals and what motivates them to give Commercially astute with the ability to engage with corporate partners Ability to work flexibly, including some evenings and nights away from home, as required OnSide Director of Fundraising August 2018 16
Personal qualities To be ambitious, for themselves and for their team; must be able to empower and motivate those around them Tenacious, with a high level of determination that delivers exceptional results Motivated and passionate about improving young people s lives for the better Ability to work calmly under pressure and at pace Organised and thorough key to managing a large team The job will be based at the OnSide office in Angel, London but there will be the need to travel nationally and work across both offices to effectively manage the wider team. The strength of the OnSide Network of Youth Zones is the diversity of its people; we place huge value on different people doing things in different ways and we welcome applications from what might be considered non-traditional backgrounds. The one thing we all have in common is our desire to raise the aspirations of young people across the country. OnSide is also committed to the safeguarding of young people. In accordance with our Child Protection and Safeguarding procedures, this position requires a standard DBS check. For information regarding how OnSide Youth Zones processes your data, please click here: www.onsideyouthzones.org/applicant-privacy OnSide Director of Fundraising August 2018 17
OnSide Youth Zones values As a Youth Zone community our values provide us with cohesion as a group. We celebrate our differences; however these values help ensure our actions, behaviour and motivations as colleagues and volunteers reflect our shared vision. 1. Serving young people Focus on serving young people Continuous improvement in the service we offer Building relationships We are dedicated to the development of young people and shall always strive to provide them with an environment and activities that will best inspire and develop them; that can deliver the wow factor and leave a lasting impression. We shall work to high standards and go the extra mile to build strong, positive relationships with young people. We welcome all young people as they are, and support them to make good decisions, ensuring their changing needs remain at the heart of our services. OnSide Director of Fundraising August 2018 18
2. Can-do approach Getting results Motivating others Determination We shall deliver exceptional results through our passion and energy, pushing the bar higher. We will encourage ourselves and others to take on new challenges, whilst offering support and seeking advice at times, with a real pride in what we do. We must be resilient and determined to achieve our goals. We all understand that sometimes we will not get there but often we will achieve spectacular success. 3. Teamwork Openness Supporting others Valuing and respecting others In our network every job and volunteer role is important. We value each person and his or her job as much as we value our own. We recognise the efforts of others, whether seen or unseen. We strive to be a team of high quality coaches; sharing our experience and best practice across the network and in turn benefiting from the experience of others. We should encourage different views to our own, and support colleagues in their decisions irrespective of their outcome. We should be able to challenge colleagues openly, speaking up on controversial issues without fear. Therefore our relationships will develop with each other based on trust, respect and dignity. OnSide Director of Fundraising August 2018 19
4. Doing it right Acting with integrity Constant personal improvement Developing others We are passionate about doing it right and are happy to seek specialist help when needed. We will train and be trained. We encourage learning and development and will achieve everincreasing personal competence resulting in a culture of constant improvement and professionalism. 5. Innovation friendly Innovative environment Individual creativity We want to provide an environment that generates innovative ideas and solutions; we are trailblazers. We wish to encourage employees, volunteers and young people to experiment with process and service provision. We want an environment where innovation and creativity can flourish. We want a network where there is the freedom for individuals to think differently. OnSide Director of Fundraising August 2018 20
HOW TO APPLY For an informal conversation about the role, please contact our recruitment partners, NFP Consulting. Simon Lloyd Director NFP Consulting 07961 988 523 simon.lloyd@nfpconsulting.co.uk Shivani Smith Principal Consultant NFP Consulting 07985 712 387 shivani.smith@nfpconsulting.co.uk Application is by way of CV initially and, after initial discussion, followed by a Supporting Statement, which should concentrate on the experience and knowledge requirements and be around 1,000 words max. Closing date: Monday 3rd September, 10.00 a.m. Selection process and timescales First interviews Wednesday 19th September, London The first round of screening interviews will be conducted by NFP Consulting. Candidates taken forward from the first interview will be required to complete an occupational personality questionnaire, which is completed online. Occupational Personality Questionnaire (OPQ) Personality Questionnaires look at behavioural preferences, that is, how you like to work. They are not concerned with your abilities, but how you see yourself in terms of your personality; for example, OnSide Director of Fundraising August 2018 21
the way you relate to others, and how you deal with feelings and emotions. There are no rights or wrongs in behavioural style, although some behaviours may be more or less appropriate to certain situations SHL Final Interviews Thursday 4th October, Wigan Youth Zone Formal panel interview with a pre-prepared presentation task plus an opportunity to meet members of the development team. Accessibility Please let us know if you have any special requirements which we might need to consider in relation to the selection process, e.g. attending interview, completing the online exercise. Any requests will not be taken into account and do not affect your equal opportunity in the selection process. OnSide Director of Fundraising August 2018 22