LEARN THE POWER OF THE HOOP
MY STORY MY NAME IS AMY MCAULEY, AND I M THE FOUNDER OF NZ. l discovered the joy of Powerhooping in the UK in 2012. The craze had already swept across Europe, starting in Norway in 2007. And now it is taking over New Zealand. Throughout my 20s and 30s my weight continually fluctuated, and at my heaviest I was a size 18. I tried every exercise class around, but it wasn t until I first twirled that weighted hoop around my waist that I knew I had finally found something I would stick to. I was hooked after just one class and I quickly signed up to become a qualified instructor. Within a very short time my classes were bursting at the seams with clients of all shapes, sizes, ages and fitness levels and they just couldn t get enough hooping. What s more, I could see huge changes in my own shape very quickly (I m now a size 8-10), and my core became even stronger than it was before having children. I lost inches around my middle and the problems I used to have with lower back pain disappeared. And it wasn t just me. My clients were changing shape before my eyes. I emigrated to New Zealand with my lovely Kiwi husband and three amazing children in October 2012, and by March 2013 I was running classes in the Howick area of East Auckland. I run 10 classes a week, usually with 15-25 clients per class. Some of my clients have been coming twice a week since the beginning, and not a week goes by without a new face joining us. Powerhooping is truly addictive and its popularity is growing like mad in New Zealand. That s why I m looking for more fitness instructors to share my passion for Powerhooping. If you love laughing and seeing real results, want to be part of a hugely popular Powerhooping community, and want to build a strong business, then I d like you to join us. My promise is that I will support and encourage you every step of the way. Amy CONTENTS THE PHENOMENON... 4 THE WORKOUT.... 5 SO, WHAT S DIFFERENT ABOUT?.... 6 WHAT OUR CLIENTS SAY ABOUT... 7 YOU AND... 8 WHAT OUR FITNESS INSTRUCTORS SAY ABOUT CLASSES.... 9 TRAINING, SUPPORT AND MARKETING.... 10-11 12 WEEK BUILD YOUR OWN BUSINESS PROGRAMME.... 11 INVESTING IN YOUR FUTURE... 12 POWERFUL PRODUCTS, PLEASING PROFITS.... 13 SO, ARE YOU READY TO BECOME A INSTRUCTOR?... 14 2 SALES KIT SALES KIT 3
THE PHENOMENON Every week over 2000 Powerhoop classes are run by over 1400 instructors worldwide! Tens of thousands of people in the UK, Europe and New Zealand are Powerhooping for fun and fitness. They re improving their core strength, losing weight, alleviating back pain and flattening tummies. THE STORY The Powerhoop was developed by fitness centre chain Innersvingen in Norway in 2007. Their subsidiary company, Innertrak, expanded the concept into Denmark, where it developed the innovative and effective training program - The Powerhoop Workout. TAKES ON THE WORLD By 2011 Germany, the Netherlands and the UK were running Powerhoop Instructor courses. The demand for Powerhoop Instructors is high. There are over 800 certified instructors in the UK, a further 600 plus worldwide, and many more currently completing training. In New Zealand, 23 trained instructors currently run 32 weekly classes in 10 communities. THE WORKOUT The Powerhoop Workout is a structured, group exercise, based on sound fitness principles. During the class, the patented Powerhoop Deluxe is used as a resistance tool for stretching, strengthening and aerobic training. The Powerhoop Workout incorporates dance, Pilates, yoga, aerobics and stretching exercises based on sound fitness principles. Groups in structured hooping classes use the patented Powerhoop Deluxe as a resistance tool for stretching, strengthening and aerobic training. As you can imagine, this exciting approach has grabbed the imagination and hearts of people looking for fun as well as fitness, and Powerhooping has been adopted by gyms and fitness trainers around the world. 4 SALES KIT SALES KIT 5
SO, WHAT S DIFFERENT ABOUT? WHY PEOPLE LOVE THE WORKOUT The hoop has been around for a long, long time - they were even used by the Ancient Greeks as a form of exercise to tone their abdominal muscles. Hoops were made from metal, bamboo, wood, grass, and sometimes even vines. The plastic tubing hula hoop most of us know was launched in 1958, and a massive 25 million units were sold in the first 4 months. The Powerhoop Deluxe is a huge step ahead, designed to upgrade incrementally as your clients become stronger and fitter. Starting with a basic weight of 1.6kg the Powerhoop comes with stainless steel inserts to take its total weight up to 1.9kg. Additional weights, sold separately, can take the total up to nearly 2.1kg. In a 45-minute class your clients can expect to: Burn 1000 calories Trim their waists Flatten their tummies Strengthen their cores Lose inches around the middle Laugh - a lot! WHAT OUR CLIENTS SAY ABOUT Thank goodness for the power of the Powerhoop! It has literally changed my life. After struggling for years with faddy diets and hating exercise I ve now discovered an awesome fun way to exercise that works. I discovered Powerhoop NZ last August and I will never look back! Jillian From the first class I was hooked and could see the small changes to my body within weeks. I ve lost just over 10 kg and I feel fantastic!! I do know that this is all due to the magic that this multi-coloured Powerhoop can do, thank you Amy and Powerhoop NZ! Lesley 6 SALES KIT SALES KIT 7
WHAT OUR FITNESS INSTRUCTORS SAY ABOUT CLASSES YOU AND Powerhoop is an exercise that our clients are passionate about. For many, it s the first time they ve done an exercise they love, in an environment they find supportive and fun. The physical transformations they experience can be dramatic. As a Powerhoop instructor you ll find yourself reinvigorated and re-energised. You ll rediscover the joy of inspiring others while you run busy, energetic classes, and make a great income to boot. AS AN INSTRUCTOR YOU LL FIND YOURSELF RE-INVIGORATED & RE-ENERGISED, ALL WHILST MAKING MONEY We provide highly supportive mentoring and instruction. We want you to succeed, lead and connect in your community. We want you to have a sense of belonging and feel inspired to keep your clients coming back, class after class. My classes are full and I have waiting lists because everyone wants to come. I ve had members that have lost huge amounts of weight, toned their tummies, strengthened their core muscles and reduced their back pain. Caro There are a number of reasons why I love teaching Powerhoop. The actual workout we get ourselves and the FUN of sharing the Powerhoop programme with our classes. And, most importantly, seeing the difference it makes to the participants after they have been Powerhooping with us, not only the changes in their bodies but also how skilled they become. Powerhooping really is a fun exercise programme. Louise Powerhooping is my new passion. I love being able to bring it to my clients and to design classes which combines Powerhooping with other fitness elements, to offer a truly unique exercise experience. My clients love it too. Armelle 8 SALES KIT SALES KIT 9
AS A BUSINESS NOW IS THE PERFECT TIME TO JOIN OUR FABULOUS GROUP OF COMMITTED INSTRUCTORS. We will train you: You ll receive professional theory and practical training from one of our Master Trainers at a one-day workshop. You ll walk out inspired, and equipped with great choreography ideas, an official Powerhoop manual and an instructor top. We will help fill your classes: Powerhoop NZ works with you to fill your classes (although, the unique and fun nature of this exercise will ensure your classes are packed!). You ll have access to marketing materials so you can promote your classes with Powerhoop s globally recognised branding. Once your classes are up and running, you can link to the Powerhoop NZ website, ensuring all of your potential clients know there are classes in your area. TRAINING, SUPPORT AND MARKETING We support you as you learn, grow and promote your business every step of the way. Powerhoop Workout Two Day Course: Using a Powerhoop to build muscle and improve core stability Basic anatomy and physiology, health and safety Exercises to increase balance, coordination and flexibility Integrating Powerhoop into cardio and strength training classes Innovative and creative movements to motivate and inspire your members Everything you need to teach a Powerhoop class and keep it challenging over time How to promote your classes including running Hoopathons, generating publicity through local media, and more Plus, you ll get details from website including: OUR INSTRUCTORS LOVE THE SUPPORT WE PROVIDE I trained with Amy recently to become a Powerhoop instructor. Her support and mentoring over the past six weeks has been absolutely amazing, above anything I have experienced in the fitness industry. If I have any questions at all Amy is more than happy to guide me in the right direction and always follows up with me. Her support on social media is incredible. She stays connected with me through my journey, comments on my posts and connects with my followers which they absolutely love! I never feel like I am alone or isolated, she connects me with people who are looking for classes in my area that have contacted her, and is truly dedicated to helping me create a thriving Powerhooping community in Orewa. Thank you Amy for being you! Louise We will keep on supporting you: Your licence fee ensures you receive regular choreography, coaching, business support and the chance to be involved in our online Powerhoop NZ Instructor community. We provide alternative income streams: You ll be able to sell official Powerhoop products to your clients. We will help you build and maintain a highly successful business: You have the potential to earn a six-figure income with the tools and support we provide. You will make a difference: You ll attract many loyal customers of all ages, shapes and sizes to your business. The amazing results that you and your clients achieve will keep them coming back, class after class. You ll make a huge difference to the fitness levels and wellbeing of your community, and be a part of a growing tribe of people making a real difference in people s lives. Access to monthly choreography to keep your classes fresh and exciting Your classes featured on the Powerhoop website and Facebook page to help you attract more clients and drive traffic to your classes Membership of private Facebook page so you can interact with other instructors and share inspirational stories about your clients A weekly top tip video to keep you motivated and help you grow your Powerhoop business Access to official Powerhoop Marketing Materials Option to upgrade to one to one business coaching with Founder of Powerhoop NZ Opportunity to upgrade to a Fast Track your Powerhoop Business course The ongoing support you get from Amy and Powerhoop NZ is amazing. Always available to answer any questions you may have. They put my mind at ease every time, and you know you can talk to Amy about any concerns you have. I have been in the fitness Industry over 20 years and would have to say I have never had so much support. Thank you Amy! Caro 10 SALES KIT SALES KIT 11
TURNING INTO A $100,000 ANNUAL INCOME If you are motivated, then developing a $100,000 plus a year Powerhoop business is not only possible, but probable. This is based on my experience in New Zealand over the last 3.5 years running classes. SO, ARE YOU READY TO BECOME A INSTRUCTOR? CONTACT ME! Amy McAuley, Director Powerhoop NZ W: www.powerhoopnz.co.nz E: amy@powerhoop.com P: 021 431 974 14 SALES KIT