In every native culture around the globe medicinal

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CHAPTER 2 The Evolution of Echinacea The Evolution of Echinacea In every native culture around the globe medicinal plants have been used and valued, and often one in particular has been held in the highest reverence. Many of these plants are now household names: herbs such as ginseng, kava, saw palmetto and, of course echinacea. In North America the medicinal plant that has garnered the greatest respect among Native Americans is echinacea, the purple coneflower. This perennial plant is native to the North American Midwest, from Saskatchewan to Texas, and has been traditionally used by Native Americans against more illnesses than any 21

T H E I M M U N E F A C T O R other plant. Externally it was used for the healing of wounds, burns, abscesses, and insect bites while internally it was used for infections, toothache and joint pain; and as an antidote for rattlesnake bite! When did Western Medicine Discover Echinacea? Echinacea became quite familiar to settlers during the 18th and 19th centuries. Its popularity soared when a commercial product containing echinacea was introduced to Americans in 1870 by H.C.F. Meyer, a German lay healer, who recommended it as a wonder cure called Meyer s blood purifier. Just like the natives, Meyer recommended it for almost every conceivable malady. There were in fact numerous case reports of echinacea successfully treating snake bite, typhus, diphtheria and other infections. One of the most interesting aspects of the history of echinacea is that modern research helps us understand and validate this herb s historical use as a blood purifier. Although this term is now antiquated, based on recent scientific studies there is ample evidence that echinacea does, in fact, help purify the blood. It stimulates the cells responsible for clearing foreign material from the blood, while it rids the body of viruses, bacteria, cancer cells and other particulate matter. Although many physicians in the late 1800s and early 1900s began to investigate and use echinacea as a serious medicine, in 1909 the Council on Pharmacy and Chemistry of the American Medical Association refused 22

The Evolution of Echinacea to recognize echinacea as an active drug. They stated: In view of the lack of any scientific scrutiny of the claims made for it, echinacea is deemed unworthy of further consideration until more reliable evidence is presented in its favor. Despite this opposition, echinacea was included in the National Formulary of the United States and remained there until 1950. Abandoned then Rediscovered With the development of antibiotics and other modern medicines, the popularity of echinacea in the US waned (except amongst naturopathic physicians) until around 1980. Then echinacea was rediscovered due to increased consumer interest in immune system disorders such as chronic candidiasis, chronic fatigue syndrome, AIDS and cancer. Although interest in echinacea decreased in America between the 1930s and 1980s, European physicians set out to provide the kind of evidence the American Medical Association had called for back in 1909. One of the first European studies was a 1932 study by Gerhard Madaus that demonstrated immune-enhancing effects of a preparation from the fresh juice of the aerial portion of E. purpurea. This study was followed by development of commercial echinacea products and a great deal of scientific study. 23

T H E I M M U N E F A C T O R In fact, the chemistry, pharmacology and clinical applications of echinacea have now been the subject of well over 300 scientific studies. Many Different Echinacea Species Eleven species of echinacea have been identified. They are named with an E for echinacea and then the Latin species identifier. For example E. angustifolia, E. purpurea, and E. pallida which are the most popular species used in herbal medicine. Echinacea derives its name from the Greek echinos, meaning sea urchin, referring to the prickly scales of the flower s dried seed head. All echinacea species have this characteristic scaly cone-shaped head, but they tend to differ in the color or shape of the flowers, the color of the pollen or the overall height of the plant. For example, E. purpurea has wider purple flowers and grows much higher (up to 5.5 feet) than E. angustifolia. There is no clear clinical evidence that any particular species offers advantages over the others although E. purpurea is emerging as the preferred species due to its higher levels of key active ingredients. Specifically, Natural Factors has chosen to use the fresh, aboveground portion of E. purpurea as the source material for Echinamide based not only on its chemical profile, but also preliminary evidence of superior effects on various functions of white blood cells. 24

The Evolution of Echinacea What is Echinamide? In case you missed it in the introduction, Echinamide is the trademarked name of a unique patented, superextracted echinacea product developed and marketed by Natural Factors. The herb is grown under certified organic standards at Factor Farms and Echinamide production is controlled by Natural Factors through all its aspects from planting the organic seedlings, through harvesting and extraction, to its appearance on the shelves of your local health food store. The result is that Natural Factors has developed an echinacea product with the highest levels and broadest range of active compounds available. Echinamide starts with organic seedlings of E. purpurea grown under controlled circumstances by Natural Factors. 25

T H E I M M U N E F A C T O R Phytochemicals that Boost Immunity: Why does Echinamide work? Echinacea s most important phytochemicals, a name for active plant constituents, fall into six categories: 1 polysaccharides 2 cichoric acid and other caffeic acid derivatives 3 alkylamides 4 flavonoids 5 essential oils and 6 glycoproteins. These compounds, and how they affect immune system function, are discussed in the next chapter. Not all echinacea either in the field or in a bottle contains all these components and some powdered products don t contain ANY active ingredients! One of the unique features of Echinamide echinacea is that it contains ALL these components and is especially high in E. purpurea s three key actives: polysaccharides, cichoric acid and alkylamides. In fact, Echinamide has guaranteed high levels of these three compounds, unlike any other echinacea product on the market. This is because of its unique, patented multiple extraction process and the research that has gone into producing Echinamide. Since echinacea contains a wide assortment of chemical constituents with immune enhancing effects, it is important for manufacturers to insure sufficient levels of these active compounds. Unfortunately, most 26

The Evolution of Echinacea echinacea products on the market do not specify the levels of active compounds because they have not been analyzed for them. When manufacturers do state the level of a particular marker compound, most consumers fail to realize that concentrating only one particular active compound of echinacea can result in a loss of other constituents, and all of the herb s synergistic effects. For example, some manufacturers standardize for total phenolic content or the compound echinacoside. However, recent studies have found these preparations may have some antioxidant properties, but have no effect on enhancing immune function in experimental animal studies. 1 What is a Synergistic Effect? One of the most interesting phenomena in nature is synergy. In the case of echinacea, it appears that individual immune enhancing compounds produce significant effects, but when they are combined in meaningful amounts there is an added or multiplied effect much greater than the individual components have separately. The immune enhancing components of echinacea work together in a harmonious fashion to produce the Dr. Richard Barton University of British Columbia phenomena of immune building synergy. In other words, 1 + 1 + 1 = 6. 27

T H E I M M U N E F A C T O R Echinamide is unique in that it not only has standardized levels of active compounds, they are in ratios that have been shown to produce this synergistic effect. It is not enough to be high in any one particular component of echinacea, for maximum benefit it is very important that the product contain all of the active components in their natural and most effective ratios. And, that is exactly what makes Echinamide different from all other echinacea products. Under the direction of Dr. Richard Barton of the University of British Columbia, Natural Factors has developed the necessary scientific methods to properly analyze echinacea as well as to ensure that each batch of Echinamide contains consistent, standardized levels of active components. The German Research Connection In the early part of the 1900s there was considerable research on echinacea in the United States. However the growth of the pharmaceutical industry, coupled with a long-standing bias against herbal medicine by American physicians, led to discontinuation of this research in North America. Large American pharmaceutical firms chose to focus their research on isolated and chemically modified compounds that could be patented. In contrast, Dr. Rudolf Bauer Heinrich-Heine University European policies on herbal medi- 28

The Evolution of Echinacea cines made it economically feasible for companies to research and develop phytopharmaceuticals (plantbased drugs). Plus, in contrast to the United States, herbal medicine is an intrinsic part of the culture and history in Germany so physicians there were less biased against echinacea. Beginning with Madaus work in 1937, German researchers have led the way in our understanding of echinacea (as well as many other plants such as St. John s wort and Ginkgo biloba). While professor Hildebert Wagner of the University of Munich has also played a major role in echinacea research, the real leader in the scientific understanding of echinacea is Dr. Rudolf Bauer of the Heinrich- Heine University in Düsseldorf, Germany. Dr. Bauer has conducted and published more research on echinacea than any other person. His research has been critical not only to the understanding of echinacea but also to its growing acceptance as an immune enhancing agent. Much of the information on echinacea presented in the Dr. Bauer has conducted, reviewed and following chapter originated published dozens of scientific studies with Dr. Bauer. He is, without on E. purpurea and is considered a world authority on the subject. question, the world s leading 29

The Evolution of Echinacea Inconsistent content of Echinacea s key actives in other manufacturers products 2.0 0,5 1.5 0,375 1.0 0,25 0.5 0,125 0.0 0 In research by Dr. R. Bauer, remarkable variances were found between the levels of cichoric acid and alkylamides in different preparations from the same manufacturers, and even from the same batches of E. purpurea expressed juices. (a, b, c, etc. indicate different batches from the same manufacturer) No such variances exist with ECHINAMIDE extract. the echinacea extracts or products used in these studies contained unspecified levels of active ingredients. Therefore, there was no way to be sure that the echinacea product used contained sufficient levels of these key compounds to produce any significant immune enhancing activity. Since the effectiveness of any herbal product (or drug for that matter) depends 31

T H E I M M U N E F A C T O R upon consistently delivering an effective dosage of active compounds, it is likely that an insufficient dosage of active compounds was used in many of the studies. Chemical analysis of commercial echinacea preparations has demonstrated tremendous variation in the levels of key compounds even within the same product from batch to batch. For example, when Dr. Bauer analyzed various commercial echinacea products he found that there was tremendous variation in the level of cichoric acid with most products containing either none or very little. Why are Echinacea Products so Different from One to Another? Most manufacturers do not employ the necessary quality control tests required to ensure that their echinacea is properly planted, harvested at the exact time for maximal levels of all active compounds and processed for maximum protection of key active ingredients. It is imperative that the echinacea be treated properly after harvesting. First of all, it is absolutely essential to use fresh plant material versus the dried plant or roots that most manufacturers use. Studies indicate that a significant amount of the active ingredients are destroyed in the drying process. 2-5 Processing time is also very important. If the fresh plant material is not processed immediately, the content of several key components especially cichoric acid and 32

T H E I M M U N E F A C T O R authority on echinacea and was a key advisor in the research that has produced Echinamide. Dr. Bauer on Echinamide Dr. Rudolf Bauer is the world s foremost authority on echinacea. His involvement in Echinamide research has been extremely valuable. According to Dr. Bauer, Echinamide is unique in that it has certain standardized levels of polysaccharides, cichoric acid and alkylamides. Regarding the research conducted with Echinamide, Dr. Bauer says, This new data, which has produced pharmacological results, cannot be transferred to other products. It is only Echinamide that was used and only Echinamide has been proven to create these results. Past research has been relatively useless because it failed to work with a standardized, consistent echinacea extract. But Echinamide is such an extract. There are more than 300 echinacea products sold in the world, only one with the unique phytochemical profile of Echinamide. Haven t Other Echinacea Products Been Tested? Yes, but there is a serious problem when you look closely at echinacea research the lack of quality control in defining the echinacea product used has led to inconsistent results. While some studies have been positive, others have not. The main reason may be that 30

The Evolution of Echinacea alkylamides will be low (as much as 80 percent of actives will be lost). It is also essential that extraction occur under ideal conditions. Natural Factors is committed to finding the best conditions for extraction of echinacea destined to become Echinamide, so the plants will yield the highest possible levels of active components. The company determines the best portion of the plant to use, as well as the right temperature, length of time for extraction, and right concentrations for alcohol and water. Since the active components have different solubility characteristics (some are more soluble in water, others are more soluble in alcohol), different extractions are conducted to concentrate the active compounds. By blending these concentrated and tested extracts, Natural Factors produces Echinamide. Primary Uses of Echinacea Based upon currently existing clinical research, the clinical applications of echinacea include: Treatment of the common cold and other viral respiratory tract infections. Possible prevention of the common cold and viral respiratory tract infections. Treatment of temporary immune deficiency and increased susceptibility to infections, for example, children in daycare or nurseries, adults 33

T H E I M M U N E F A C T O R experiencing undue stress, or sport-induced immunodeficiency. Supportive therapy to enhance the effectiveness of antibiotics in bacterial infections. Chemotherapy and radiation-induced immune suppression. Herpes simplex infections. 34