Improving Lives through Sport The Big Local 15 Feb 2017
Improving Lives through Sport How can Sport: Inspire everyone? Support well-being? Bring communities together?
What we will cover An intro to Sport England and County Sports Partnerships (CSPs) The magic of *Sport The benefits of Sport and PA to your community How active should we be? How active are we? The barriers to getting active. What can you do to get your communities moving? What can CSPs do to help?
Introductions Who are you? Who are you with? (area/org) On a scale of 1-10 How important is sport or physical activity in your life? Max 30 secs to explain!
Government Strategy (2016-21) Sport England s Strategy
Sport England's Vision We re here to increase the number of people doing sport and activity no matter what their background, ability or age Some will be young, fit and talented but most will not. We need a sport sector that welcomes everyone meets their needs, treats them as individuals and values them as customers. Sport England: Towards an Active Nation 2016-21
More people taking part in sport and activity More young people (11-18) having a positive attitude to sport and pa Better use of public facilities by communities Improve children's (5+) confidence and competent More adults using the great outdoors for being active Increase investment in sport (outside public sector) More people volunteering in sport (wider backgrounds)
County Sports Partnerships
CSP - our role Our role - now Future (post Sept 17) The Eyes & Ears for SE A granular understanding of our area - knowing our patch Sharing this understanding - Developing, analysing, communicating insight. Brokering bringing partners together Engaging more non-traditional partners in to help in-actives get active
The Magic of Sport
Group exercise The Magic and Power of Sport. What are the benefits of being involved in sport or physical activity for: Individuals Communities
Group exercise The Magic and Power of Sport. What are the benefits of being involved in sport or physical activity for: Individuals Communities
The social value of sport Physical health Social capacity and cohesion Mental Health Workplace productivity Social value of sport Economic impact Education & lifelong learning Crime and community safety
How much activity should we be doing?
How active should we be? CMO recommended physical activity levels 5 x 30 per week (150 minutes total) YELLOW 1 x 30 per day GREEN 3 x 30 per week (90 minutes total) BLUE What level of intensity is recommend? Gently exercise GREEN Huffing and puffing so you can t talk YELLOW Getting warmer, heart beats faster, breathing harder but still able to chat. BLUE Strength work necessary Adults over the age of 40 should not undertake strength training. YELLOW Adults should undertake physical activity to improve muscle strength on at least two days a week. GREEN The older adults become more at risk of injury if they undertake strength building activities and therefore it is NOT recommended. BLUE
How active are we?? Source Active Lives (Jan 2017)
Why aren t we active enough? The barriers to being active exercise. Why aren t we more active? What stops us being more active? What makes it harder for us?
A Big Active Local What s your cunning plan? What would your Big Active Local Community look like? How could your Big Local help achieve some of this?
What can you do to get your communities moving? What could you do through The Big Local to get your communities moving. Think about: What s really positive/ working well in your communities around sport/pa? Do you know what you have / what exists clubs / programmes / sports / facilities / green spaces / opportunities to get active in your local community? Do you know what sort of clubs you have? Do they cater for the whole community? What s missing? Is there a specific group in their communities that are not particularly catered for Sport/pa.
How can your CSP help? Insight - Help you to know your area / your clubs / your facilities / to understand your community and how active / inactive particular groups may be. Research research about what works for particular target groups. Customer insight help you to understand your audience / what they need / want Access to tool kits and advice to help explore programme / product design Funding support to access match funding Brokerage help to tap into partners / partnership / expertise Promotion and marketing getting the message out
Improving Lives through Sport In your community could sport: Inspire everyone? Support well-being? Bring communities together?
This Girl Can
Thank you Everyone able to improve the quality of their life through involvement insport and physical activity