High-Quality Delivery On Short Time Best Prices
Establishment Establishment - 1975. The leading Toothbrush / Oral Care manufacturing company in Africa and The Middle East since 1980 s. Total workforce - 550. Sales persons - 125 (Global). Factories Total area 12000 m 2 Production Plant 1 - El Ras El Soda - Alexandria Production plant 2 - Abis - Alexandria Founders Dr. Abdel Hakim Heykal Founder Eng. Mostafa Heykal Vice president Mr. Mahmoud Heykal President Dr. Mohamed Heykal Vice president 1
Strategy Mission: - Developing valued and long-lasting relationships with multinational companies. - Producing personal and oral care products. - High quality service. - Innovative solutions. - Cost effective production and distribution. and the future - Continue developing our distribution & manufacturing bases worldwide. - Increase oral care awareness with consumer campaigns. - Maintain and increase our global position in the oral care and personal care market. SESIC arround the world SESIC - UK SESIC - UAE Office Address: 52 Oakleigh Avenue, Whetstone, London, N20 9JJ UK. United Kingdom Office Address: 2nd December Street, UAE Factory planned in (2015-2018) To cover Middle East and Gulf states SESIC - Germany Office Address: 101 Kaiser street, 63065 Offenbach. Germany SESIC - Canada Factory planned in (2015-2018) To cover North and South America. 2
Exports Exports represents about 60% of production. European Countries: Germany, England, France, Croatia, Netherland, Switzerland, Italy, Belguim and Hungary. African Countries: Ghana, RSA, Mauritius, Cameron, Kenya, Cote d Ivoire, Zambia, Madagascar, Eritrea and Congo. Arab Countries: KSA, Libya, Jordan, Yemen, UAE, Algeria, Morocco, Syria, Sudan, Lebanon, Tunisia, Kuwait and Iraq. Asian Countries: Russia, Pakistan. 3
Brands 4
SESIC is the regional supplier for Toothbrushes Toothbrushes Shaving Cream 5
SESIC is the regional supplier for Toothbrushes Toothbrushes & Toothpastes Toothbrushes 6
Contract Manufacturing Europe Interdent TOOTHBRUSH WHITENING Whitening MEDIUM GERMANY PURODENT MEDIUM GERMANY PURODENT 7
SOFT Contract Manufacturing Egypt Tongue SOFT Gum Care Toothbrushes & Shaving Cream 8
Private Labels Europe Germany: Holland: 9
Private Labels Europe Belgium: Italy: England: 10
Private Labels Middle East 11
W HITENING hard +end Rounded Bristles Private Labels Africa Medium 12
Specialized Products Globally Player Attractive Handle for Kids Whitening for Ladies Green Microtextile Bristles Cavity Fighter Bristles contains Sodium Fluoride New Product Fuchs Toothbrushes Soft OZONE Toothbrush Steryl Brush Cleans your brush Helps combat bad breath Rinsing through the back of the OZONE head removes food debris and ecessive toothpaste. 13
Sales Activities SESIC brands 1- Pharmacies 2- Supermarkets 3- Retail centers 4- Dental clinics (Medicated only) Private label: 1- Pharmaceutical & supermarket chains 2- Clubs & national teams 3- Hotels, Airplanes & Hospitals 4- Governmental ministries (through tenders) 5- Schools oral hygine campaign Pharmacies - We sell our products through distribution companies supported by our sales team. Super Markets - We support the supermarkets in Egypt with our merchandisers. Dentists - Our representatives visit all local dental practices promoting product awareness. we paticipate in all dental exhibitions and additionally arrange events with dental colleges. 14
Promotional Activities for Pharmacies Promotional Activities for Sales Representatives 15
Production Production 24 h / 6 days per week Toothbrushes Production Lines. - Capacity 100 million TB / Year Cream Production Lines. - Capacity 700 MT / Year Liquid Production Lines. - Capacity 1728 MT/ Year Products 16
Registration ADA Members Egyptian Ministry of Health. Certificates Egyptian Ministry of Industry. Food and Drug Association (FDA-USA). - ISO 9001/2008 (Since 1998) - GMP ISO 22716/2007 (Obtained in 2012) - ISO 14001 & 1800 (Planned in 2014) Yearly audits by J&J, Carrefour, Unilever, SASO, SGS & BVQ. 17
Exhibitions - The Company is jointly in all specialized exhibitions to be held in Egypt and African countries, in addition to international exhibitions as follows: * We are pleased honoring us in our section in these exhibitions annually. 18
Benefits Benefits of Producing in Egypt: - Small production run quantities and competitive manufacturing. - Sales and marketing teams will be in the center of the Middle East and African markets. Benefits of Arab and African Agreements; as COMESA: - Zero custom duty between Egypt and Arab, African countries, EU and USA. - Low shipment cost and fast delivery to Europe, The Middle East, Africa and the USA. SESIC has the technology and experience to produce for your company... - Products of the highest quality. - Competitively priced. - Delivered on time. - High level customer service. THANK YOU :) Swiss Egyptian Co. for Oral Care Products & Cosmetics (SESIC)