FOR IMMEDIATE RELEASE Media Contact: Monique Goffinet Tunney Chief Inspiration Officer, It s Art About You 312.371.0708 monique@artaboutyou.com Meaningful Makeovers Empower Cancer Patients & Survivors To Feel Confident Facing The Mirror Again CHICAGO (June 27, 2011) Lori Ovitz, a makeup artist to top models and celebrities and author of Facing The Mirror With Cancer: A Guide To Using Makeup To Make A Difference has learned firsthand the enormous energy and empowerment that looking good or simply looking like yourself can give to a person. Ovitz s mission is to make a difference in people s lives who are dealing with appearance issues during cancer treatment and beyond by sharing easy- to- follow step- by- step makeup application tips and techniques. Ovitz is passionate about empowering others to look and feel good again, and she touches lives in many different ways, including through her guidebook Facing The Mirror With Cancer and conducting demonstrations at no charge all over the country at places like Johns Hopkins, MD Anderson, Sylvester Well Being Well seminar, Lotus Survival Foundation Mind, Body & Soul seminar, and many more. For the past 10 years, she has been volunteering at the University of Chicago Hospital s Radiation and Cellular Oncology facility, where patients young and old can nurture hopefulness and overcome their feelings of desperation as they deal with this terrible disease. Never forgetting children and teens, she has been volunteering at Comer Children s Hospital at the University of Chicago for the past 12 years, sharing her tips, spending time making children laugh, and overall bringing a feeling of joy and normalcy to these very important patients. Says Ovitz, This is a group often forgotten when it comes to dealing with the appearance issues related to cancer treatments. Teens, especially, face the pressure of fitting in and feeling comfortable going to school and being with their peers. Ovitz s passion and efforts have earned her praise and esteem from not only patients and hospital staff, but also the recognition of Lance Armstrong, a well- known cancer survivor, and Lee Graff, President & Co- Founder of CoverFX Skin Care, Inc. and Camouflage Specialist for CosMedic Clinic at Sunnybrook Hospital. According to Ovitz, The most rewarding part of doing this work has been seeing people s courage grow and their attitudes become more positive as they learn to take control of their appearance. And while I spend as much time as I can with patients and survivors, I know that my book is an easy way to reach out to all those who desperately seek to look and feel good again. Facing The Mirror With Cancer: A Guide To Using Makeup To Make A Difference (Belle Press 2004) is the only up- to- date guidebook focused exclusively on the topic of appearance during cancer treatments for women, men, teens and children. This book was well ahead of its time of publish; as society felt uncomfortable bring this topic to light. The guide book goes through step- by- step techniques and tips illustrated with color photographs of cancer patients and survivors. It can be purchased on the website (facingthemirror.org), through Amazon, or ordered through bookstores. Thousands of books have been donated to cancer patients and cancer centers, and with 50% of
Page 2 of 2 Facing The Mirror With Cancer Ovitz s personal profits from book sales going directly to cancer research and related causes, the website enables Ovitz to eschew traditional distribution channels and forge meaningful partnerships with cancer charities worldwide to see that those who can be helped by the techniques in this book will have them. To take something you do as part of your job, a talent you ve honed over the years, and turn it into something you can do to help people, observes Lori Ovitz, is the most satisfying culmination of any professional career. # # # Facing The Mirror With Cancer: A Guide To Using Makeup To Make A Difference (Belle Press 2004) was written by Lori Ovitz, a sought after makeup artist to top models and celebrities. This book was well ahead of its time of publish; as society felt uncomfortable bring this topic to light. It is a beautifully photographed, 200- page book that illustrates step- by- step tips and techniques for dealing with appearance issues during cancer treatment and beyond. Lori has committed to donate 50% of their personal profits from this book directly to cancer research and related causes. She and her husband, Bruce Ovitz, created Belle Press in 2003 to control the quality of the book and its distribution, in an effort to direct publicity resources to supporting cancer- related charities and foundations through sponsorship of worthwhile events. Lori Ovitz began perfecting the art of makeup for people undergoing chemotherapy, radiation and other cancer- related treatments. For the past 12 years, she has been applying makeup in private sessions without charge for patients at the University of Chicago Hospitals, as well as visiting children and oncology patients weekly, bringing them fun gifts and lots of smiles. Lori currently sits on the board of trustees for The University of Chicago Hospital Cancer Research Foundation, and she is a proud board member of Comer Children's Hospital. Website: facingthemirror.org Facebook: facebook.com/facingthemirrorwithcancer Twitter: twitter.com/facingthemirror Blog: http://facingthemirror.tumblr.com/ You Tube: youtube.com/user/loriovitz