Tobacco control measures in the Dutch National Prevention Agreement and expected tobacco industry responses

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Tobacco control measures in the Dutch National Prevention Agreement and expected industry responses Gera Nagelhout & Barbara van Straaten, January 2019 Background The Dutch government has published a National Prevention Agreement on November 23 rd 2018, announcing several control measures. IVO Research Institute performed a survey among more than 200 control experts from all over the world to ask their expert opinion about the impact and expected industry responses on these measures. 204 experts from 29 countries participated in our survey Participants' professions Researcher 10% 8% 29% Medical professional Other 4% 49% Tobacco control advocate Policy maker Participants had on average 14 years of experience in control Participants were from the following countries: n % 53 26.0 Other European countries 78 38.2 Spain 12 5.9 Belgium 9 4.5 United Kingdom 9 4.4 Georgia 7 3.4 Germany 7 3.4 Finland 6 2.9 Norway 6 2.9 France 5 2.5 Lithuania 3 1.5 Austria 2 1.0 Ireland 2 1.0 Romania 2 1.0 Slovenia 2 1.0 Switzerland 2 1.0 Denmark 1 0.5 Italy 1 0.5 Sweden 1 0.5 Ukraine 1 0.5 Outside Europe 73 35.8 USA 53 26.0 Canada 7 3.4 Australia 6 2.9 China 1 0.5 India 1 0.5 Israel 1 0.5 New Zealand 1 0.5 South Africa 1 0.5 Thailand 1 0.5 Uruguay 1 0.5

Recruitment Our short survey was distributed among control experts from all over the world between November 24 th 2018 and January 2 nd 2019. We mainly used email to distribute the survey and some email newsletters especially for control experts. We asked people to forward the email to other control experts they know. The survey was also distributed through closed Facebook and LinkedIn groups for control experts. We did not distribute the survey openly on social media or websites to prevent responses from the industry. Results Question: How much impact can the following control measures (announced in the Dutch Prevention Agreement) have on smoking prevalence? (n=53) Smokefree addiction 3.0 (0.8) 3.1 (1.0) 3.4 (1.0) * Ban on using e-cigarettes 2.9 (1.1) 3.3 (1.4) 3.9 (1.1) * inside public places Reimbursement of smoking 3.6 (0.9) 3.4 (0.9) 3.4 (1.1) cessation counseling and medications without financial barriers Substantial tax 4.6 (0.6) 4.6 (0.8) 4.8 (0.4) Tobacco display ban in 3.5 (1.0) 3.9 (1.0) 4.1 (0.9) * Tobacco display ban in other 3.3 (1.0) 3.8 (1.0) 4.1 (0.9) * points of sale (except specialized shops, where cigarette packs must not be visible from outside) Plain packaging for factorymade 3.4 (0.9) 3.9 (1.0) 4.1 (1.0) * cigarettes and rolling Plain packaging for cigars 3.0 (0.9) 3.3 (1.3) 4.0 (1.1) * and e-cigarettes Ban on advertising 3.2 (1.0) 3.8 (1.1) 4.0 (1.0) * on the specialized shops Ban on cigarette vending 3.5 (0.9) 3.8 (1.0) 4.1 (1.0) * machines Ban on smoking rooms in 3.4 (0.9) 3.8 (1.1) 4.4 (0.8) * hospitality industry and public buildings Voluntary regulation to 2.7 (1.0) 2.7 (1.3) 2.8 (1.4) remove smoking rooms in other workplaces Reduction in the number of 3.7 (0.8) 3.5 (0.9) 3.9 (0.9) * points of sale for environments (schoolyards, petting zoo, playgrounds, day-care, sports clubs) 3.6 (1.0) 3.5 (1.2) 3.9 (1.0) Answering categories for this question were: no impact (1), a little (2), somewhat (3), quite a lot (4), very much (5). The table shows means and standard deviations. Measures are marked yellow if they received the highest score from the total group of experts or from the Dutch experts. experts, the largest impact on smoking prevalence can be expected from: Substantial tax Ban on smoking rooms in the hospitality industry Reduction in the number of points of sale for

Question: How much effort do you expect from the industry to counteract (stop, delay, or weaken) these control measures? (n=53) Smokefree addiction 1.7 (0.8) 1.8 (1.1) 2.1 (1.2) Ban on using e- 3.3 (1.2) 3.6 (1.2) 3.8 (1.1) cigarettes inside public places Reimbursement of 1.6 (0.8) 2.0 (1.2) 2.0 (1.2) smoking cessation counseling and medications without financial barriers Substantial tax 4.6 (0.8) 4.8 (0.5) 4.8 (0.7) Tobacco display ban in 3.7 (0.8) 4.2 (0.7) 4.3 (0.9) * Tobacco display ban in 3.8 (0.8) 4.2 (0.7) 4.3 (0.9) * other points of sale (except specialized shops, where cigarette packs must not be visible from outside) Plain packaging for 4.4 (0.8) 4.8 (0.5) 4.7 (0.8) * factory-made cigarettes and rolling Plain packaging for 4.1 (0.8) 4.4 (1.0) 4.5 (0.9) * cigars and e-cigarettes Ban on 3.9 (0.9) 4.1 (0.9) 4.3 (0.9) * advertising on the specialized shops Ban on cigarette 3.8 (0.9) 3.9 (1.0) 3.5 (1.1) * vending machines Ban on smoking rooms 3.0 (1.2) 3.6 (1.2) 3.9 (1.1) * in hospitality industry and public buildings Voluntary regulation to 2.4 (1.1) 2.4 (1.3) 2.5 (1.3) remove smoking rooms in other workplaces Reduction in the number 4.3 (0.7) 4.3 (0.9) 4.3 (0.9) of points of sale for environments (schoolyards, petting zoo, playgrounds, daycare, sports clubs) 2.1 (1.1) 2.2 (1.2) 2.3 (1.2) Answering categories for this question were: no response (1), a little (2), somewhat (3), quite a lot (4), very much (5). The table shows means and standard deviations. Measures are marked yellow if they received the highest score from the total group of experts. experts, most counteractions from the industry are expected for: Substantial tax Plain packaging of products generally expect less effort from the industry to counteract control measures than experts from the other countries

Question: How successful do you expect the industry will be when they try to counteract (stop, delay, or weaken) these control measures? (n=52) Smokefree addiction 1.7 (0.9) 1.7 (0.9) 1.7 (1.0) Ban on using e- 2.7 (1.0) 2.7 (1.1) 2.8 (1.2) cigarettes inside public places Reimbursement of 1.5 (0.9) 1.7 (1.0) 1.6 (0.9) smoking cessation counseling and medications without financial barriers Substantial tax 3.5 (1.0) 3.4 (1.0) 3.5 (1.0) Tobacco display ban in 2.6 (1.0) 3.0 (1.1) 3.2 (1.1) * Tobacco display ban in 2.9 (0.9) 3.2 (1.2) 3.3 (1.1) other points of sale (except specialized shops, where cigarette packs must not be visible from outside) Plain packaging for 3.0 (1.0) 3.2 (1.2) 3.4 (1.1) factory-made cigarettes and rolling Plain packaging for 3.0 (1.0) 3.1 (1.2) 3.5 (1.2) * cigars and e-cigarettes Ban on 2.8 (1.0) 3.0 (1.1) 3.4 (1.1) * advertising on the specialized shops Ban on cigarette 2.9 (1.0) 2.8 (1.0) 2.6 (1.2) vending machines Ban on smoking rooms 2.3 (1.2) 2.6 (1.2) 2.8 (1.2) in hospitality industry and public buildings Voluntary regulation to 2.3 (1.2) 2.3 (1.8) 2.3 (1.2) remove smoking rooms in other workplaces Reduction in the number 3.2 (0.9) 3.1 (1.1) 3.1 (1.1) of points of sale for environments (schoolyards, petting zoo, playgrounds, daycare, sports clubs) 1.7 (0.9) 1.8 (1.1) 1.6 (0.9) Answering categories for this question were: not successful (1), a little (2), somewhat (3), quite a lot (4), very much (5). The table shows means and standard deviations. Measures are marked yellow if they received the highest score from the total group of experts or from the Dutch experts. experts, the industry may be successful in counteracting: Substantial tax Plain packaging of products Reduction in the number of points of sale for Expert from the USA (40 years of experience in control research): It depends on how well the health groups are organized and how much resources they are willing to commit to winning. All these policies are possible if the health groups fight hard enough for them.

Conclusions Impact on smoking prevalence control experts that participated in our survey, control measures with the largest impact on smoking prevalence are: (1) substantial tax, (2) a ban on smoking rooms in the hospitality industry and public buildings, and (3) a reduction in the number of points of sale for. There were relatively many country differences for this question. thought that substantial tax and a reduction in the number of points of sale for had the largest impact on smoking prevalence and were less positive about a ban on smoking rooms in the hospitality industry and public buildings. Most measures received high scores on this question about impact on smoking prevalence, meaning that the experts were positive about the measures in the Dutch National Prevention Agreement. Tobacco control measures that received lower scores were: voluntary regulations to remove smoking rooms in workplaces, smoking bans in addiction, and a ban on using e-cigarettes inside public places. Effort from the industry The control experts expected most effort from the industry to counteract: (1) substantial taxes and (2) plain packaging of products. generally expected less effort from the industry to counteract control measures than experts from the other countries. Measures for which few efforts from the industry were expected, were: reimbursement of smoking cessation counseling and medications without financial barriers, smoking bans in addiction, smokefree children s environments, and voluntary regulations to remove smoking rooms in workplaces. Success of the industry When estimating the success of counteractions of the industry, the experts expected that the industry may be successful in counteracting: (1) substantial taxes, (2) plain packaging of products, and (3) a reduction in the number of points of sale for. Most measures received low scores on this question, meaning that the experts did not expect the industry to be particularly successful in counteracting most of the measures. Tobacco control measures that received very low scores were: reimbursement of smoking cessation counseling and medications without financial barriers, smokefree children s environments, and smoking bans in addiction. Conclusions in short Most impact on smoking prevalence and counteractions from the industry can be expected when implementing: Substantial tax Plain packaging of products Reducing the number of points of sale for Two control measures with low expected counteractions from the industry and moderate to high expected impact on smoking prevalence are: Reimbursement of smoking cessation counseling and medications without financial barriers environments such as schoolyards, playgrounds, and sports clubs This study was carried out by Dr. Gera Nagelhout and Dr. Barbara van Straaten of IVO Research Institute in the. Questions can be directed to Dr. Gera Nagelhout: nagelhout@ivo.nl