Reaching Consumers by Focusing on the Positives: It s all Yolkay Tia M. Rains, PhD Executive Director, Egg Nutrition Center
Americans are changing their definition of nutrition My approach to health is to keep things in moderation, balance, a good diet with exercise, and I think it s important to have lots of vegetables and cut down on sugar and carbs. Alan, 32 Men think of nutrition in terms of personal health Eating in moderation, daily exercise and avoiding fatty foods were key to men when thinking about healthy living. They focused on building better habits and making better daily eating decisions that conform to general guidelines about nutrition. My approach to health, well it changed when I had kids, because I want the kids to get the nutrition that they need. I m acting like a good example for the kids and eating way healthier than I used to be. As much as possible I m avoiding fat, sodium, sugar. Kathleen, 29 Women think of nutrition holistically and in terms of family health Decisions based on the larger family unit we try to eat well instead of speaking solely about their own dining habits. Women expressed a desire to set a good example for their kids by eating in moderation and focusing on good nutrition. Attitudes and Usage of Healthy Proteins. American Egg Board. 2016 2
Protein is top-of-mind, especially when they think of a healthy balanced diet Kids need protein. Not just kids, but all of us, we need protein in our diet. Kathleen, 29 I try to eat things that are high in protein and fats, maybe low on carbs and sugars. We like chicken, meat in general, just to try to get some protein. Louis, 31 You got to have protein to build muscle. I think if you don t have enough protein in your diet you re going to have a tendency to eat more carbohydrates and get overweight. Ken, 62 When I started eating more protein, I found that I was able to, not lose the weight but actually get more fit and everything. Tara, 51 The men were very focused on protein as the foundation of a healthy diet. A protein rich diet provided energy, and the nutrition needed to build up muscle. They also noted that a protein rich diet helps decrease less nutritious foods from their diet such as those high in carbohydrates When asked about a balanced diet, the female focus group focused on getting real foods into their diet avoiding processed foods and achieving a balanced diet of lean meats, grains, fruits and vegetables to promote good nutrition and digestion Attitudes and Usage of Healthy Proteins. American Egg Board. 2016 3
More Americans are trying to consume several nutrients and components, with protein and fiber topping the list. IFIC 2016 Food & Health Survey
All protein categories are considered healthy by at least 50% of users, but 6 foods have scores of 75% or higher for men and women Q: Given what you know about food, which of the following types of foods do you believe are good for you? Select good for you each on a scale of 1-5 where 1 = not good for you at all and 5 = very good for you Base: 1,250 Perceived healthiness of protein items Top 2 box; good for you & very good for you Nuts Chicken Turkey Seafood Eggs Black beans Greek yogurt Milk Cheese Regular Yogurt Protein shakes and Quinoa Beef Pork Meat Substitutes Male Female 85% 86% 83% 83% 82% 80% 79% 81% 77% 79% 74% 78% 69% 75% 74% 70% 67% 64% 65% 61% 62% 62% 55% 63% 62% 54% 56% 51% 48% 52% Attitudes and Usage of Healthy Proteins. American Egg Board. 2016
Poultry and eggs are the proteins most often consumed; whereas beef is the protein most often limited or avoided. IFIC 2016 Food & Health Survey
Consumers are also trying to limit or avoid more components in 2016, such as added sugars, high fructose corn syrup and preservatives. Most Avoided: ü Sodium ü Sugars ü Preservatives ü HFCS ü Added sugars IFIC 2016 Food & Health Survey
Previous editions of the Dietary Guidelines relied on the evidence of relationships between individual nutrients, foods, and food groups and health outcomes. Although this evidence base continues to be substantial, foods are not consumed in isolation, but rather in various combinations over time an eating pattern. 1985 2015
PREDIMED: Primary Prevention Trial with diet 30% CVD risk 50% T2D risk 9
Cholesterol is not a nutrient of concern -2015 Insufficient evidence to determine whether lowering dietary cholesterol reduces LDL-C - 2013 The Key Recommendation from the 2010 Dietary Guidelines to limit consumption of dietary cholesterol to 300 mg per day is not included in the 2015 edition, but this change does not suggest that dietary cholesterol is no longer important to consider when building healthy eating patterns.
Timeline of Dietary Cholesterol Reco s 1950s 1961 1968 1970 1993 Several large studies linking dietary fat and cholesterol and incidence of coronary events AHA Guidelines: Reduce intake of total fat, saturated fat, and cholesterol AHA Committee on Nutrition sets 300 mg/day cholesterol limit for hypercholesterolemic patients (Debate went between 0 and 600 mg/day) Inter-Society Commission for Heart Disease Resources (contracted by the American Heart Association) extends 300 mg/d to general population FDA establishes Daily Value for cholesterol at 300 mg/day
What Eggs Don t Do: Increase CVD Risk Fig 2 Dose-response analyses of egg consumption and risk of coronary heart disease Rong et al. BMJ. Jan 7;346:e8539. 12
Do Eggs Affect Other Health Endpoints? 13
Kim et al. J Nutr. 2016;146:2199 Kim et al. AJCN. 2015;102:75
Alexander et al. JACN. 2016;35:704
Ylalauri et al. AJCN. 2017;105:476
Protein Snack Boxes with Eggs Fits with current trends: - Protein - Snacking Consistent with healthy eating patterns 17
For More Information: Tia M. Rains, Ph.D. Executive Director P: 224.563.3720 trains@eggnutritioncenter.org Twitter: @RainsTM FIND US: WEBSITES: IncredibleEgg.org EggNutritionCenter.org
Consume less than 300 mg/day of dietary cholesterol 2010 1980 Avoid too much fat, saturated fat, and cholesterol Consume less than 10% of calories from saturated fatty acids and less than 300 mg/day of cholesterol 2005 DIETARY GUIDELINES FOR AMERICANS 1985 Avoid too much fat, saturated fat, and cholesterol 2000 1990 Choose a diet that is low in saturated fat and cholesterol and moderate in total fat 1995 Choose a diet low in fat, saturated fat, and cholesterol Choose a diet low in fat, saturated fat, and cholesterol 19