WOMEN S LIFESTYLE EXPO 2013 SPONSORSHIP OPPORTUNITIES CONTENTS Page 1. About the Women s Lifestyle Expo 3 2. 2012: Event overview 4 3. 2012: The Expo Experience 5 4. Inspire Programs 6 5. 2013 Sponsorship Opportunities 9 6. Contact information 12 2
ABOUT THE WOMEN S LIFESTYLE EXPO The Women s Lifestyle Expo began when a group of women had a vision of creating an event that brought together women, businesses and non-profit organizations of the Sunshine Coast. The Women s Lifestyle Expo s mission is to facilitate an environment where women of all ages, cultures, and backgrounds can connect, gain knowledge and become empowered. The Women s Lifestyle Expo is an opportunity for: Showcasing and supporting existing community services on the Sunshine Coast and surrounding areas; Exposure of and growth of small and large businesses; Building relationships and connecting businesses, community services and the people of South-East Queensland; Women to attend free workshops, facilitating empowerment through knowledge and support; Women to be inspired and encouraged in their diverse roles. The first event was held over one day in September 2009 with 40 exhibitors, 12 workshops, and 400 attendees. Since then the Women s Lifestyle Expo has grown to a major 2 day event with over 8000 attendees, 100 trade and non-profit exhibitors, and 20+ workshops presented by acclaimed speakers. In the past 12 months a full website has been developed and ancillary programs (called Inspire) have commenced including a Mentoring Program, a community Family Connect initiative and Community Connect activities. The Women s Lifestyle Expo has become one of the key events for women in South-East Queensland each year. It is a free event for all attendees and offers a wide range of exhibits and workshops, a pamper room, food and drink services, and a warm, friendly and welcoming atmosphere for all who attend. 3
2012 EXPO OVERVIEW 2012 was a year of growth and expansion culminating in an extremely successful and enjoyable event, and the launch of new programs. Approximately 8000 people attended the Women s Lifestyle Expo at the Lake Kawana Community Centre over the 14th and 15th September 2012. The event included: Commercial exhibitors covering a broad range of industries - health, travel, finance, beauty, personal development, jewellery, home products, photography, gifts and many more. Non-profit exhibitors - such as Breast Screen, Red Hats, Integrated Youth and Family Services, QLD Bowel Cancer Screening, Red Cross, and Volunteering Sunshine Coast. Over 20 one-hour workshops covering topic areas such as finance, personal growth and life skills, personal image, health, professional skills, and family and relationships. The workshops were extremely well attended. A Pamper Room - fully booked throughout the two days. Attendees enjoyed massage, manicure, and pedicure treatments. Kitchen/catering, and coffee services in the courtyard added to the experience for attendees by allowing a relaxed, casual environment to enjoy lunch or have a break and a snack. 4
THE EXPO EXPERIENCE The Women s Lifestyle Expo attracts attendees from throughout Queensland. In 2012 groups of women from Bundaberg, Ipswich, Toowoomba and Brisbane organised visits to the Sunshine Coast to be able to attend the Expo. The Women s Lifestyle Expo supports many aspects of the SEQ community. By being a part of the Expo, all who are involved benefit. Our exhibitors find that it is a great opportunity to develop their business and increase exposure throughout the region. Think Money said the following about their Expo experience: I just wanted to write to tell you how beneficial the... Women s Lifestyle Expo has been to our business and thank you for your invitation to be involved in the upcoming event. Last year s expo proved to be of awesome benefit to my business, in fact our testing and measuring has shown it to be one of the most successful marketing activity of the year, with results 150-200% greater than other trade-show ventures we participated in. Not only did the expo generate a large quantity of leads, I was really impressed by the quality of leads The expo is a truly unique event for Women on the Sunshine Coast and has proven to be an anticipated event on the calendar for women from all walks of life. Everyone who participated in last years event, both stall holders & the public seemed genuinely excited and happy to be a part of it. I believe this is what helped to produce such high quality leads for our business, and on a personal note, quality networking relationships with other women operating businesses on the coast. Other businesses have also reported an increase in business in the months following the Expo. For example, Joybells Card & Gift Store exhibited at the Women s Lifestyle Expo in 2011, 2012 and is booked in for 2013. We are a boutique card & gift shop with a store in Caloundra and an online business. As a business we find the greatest advantage of the Women s Lifestyle Expo is the opportunity to market our products, our brand and our business to over 5,000 women. Every year we have bought gift bags worth $40 - $100, we find this is great PR, as we get the time to talk to people and give them something that represents who we are, where we are, (Caloundra & our online shop), what we are about, and the extent of product ranges and services that we offer. Joybells has reported that they have had new customers in their shop for months after the event say they them at the Expo and came to see the shop. 5
THE EXPO EXPERIENCE INSPIRE PROGRAMS In 2012, the Women s Lifestyle Expo launched new ancillary programs under the banner Inspire. The purpose of Inspire is to extend the vision and mission of the Expo beyond a 2 day event. These programs include: 1. MENTORING PROGRAM The Inspire Mentoring Program is for women of all ages, backgrounds, professions and cultures. The aims of the program are to: Encourage and inspire Assist in the development of women s potential Facilitate growth and improvement in women s lives. The program is underway, with some mentor partnerships completed and others in progress. Participants have signed up for the program either through Expo or through our website. Those who have been mentored to date have reported significant benefit. I signed up for three months of mentoring when I was at the Women s Lifestyle Expo. I was assigned the best mentor I could have asked for. Caroline is a very successful business woman and juggles her professional life with a full family life. Together we sifted through a lot of miscellaneous clutter to find my true goals and passion. We clarified the direction I want to take in both my professional life as well as my personal life. I knew I wanted to achieve more but didn t know how to get there. I have made a list of actions and have to be accountable to Caroline who checks to see if I have achieved my tasks when we meet each month. Thank you for this opportunity. Kara 2. COMMUNITY CONNECT As an extension of the Sunshine Coast Women s Lifestyle Expo we aim to network and support women in the community. Community Connect supports various projects in the Community including Wishlist and women s refuges on the Sunshine Coast. In 2012 the Women s Lifestyle Expo provided a team to distribute and collect donation tins for the Give Me 5 For Kids fundraising program. 6
THE EXPO EXPERIENCE INSPIRE PROGRAMS 3. FAMILY CONNECT Family Connect is an initiative to give Sunshine Coast families an opportunity to connect with other families to have fun, make friends, build relationships and support each other. It particularly targets families new to the Sunshine Coast. Family Connect was launched on Sunday 7th October 2012, with a family Picnic in the Park at Brightwater estate. This event was attended by over 300 people, with numerous families who had moved to the Coast in recent weeks or months. Family Connect will include: A bi- monthly casual get-together for families - Picnic in the Park Workshops/seminars for parents,and families Special events Website resources 7
2013: THE EVENT The 2013 Women s Lifestyle Expo will be held on FRIDAY 13th AND SATURDAY 14th SEPTEMBER 2013 at the LAKE KAWANA COMMUNITY CENTRE (Sportsmans Parade, Lake Kawana) The 2013 Women s Lifestyle Expo will be held over 2 days (9:00am to 4:00pm) with free admission and will include: Exhibits: This will incorporate community services/non-profit organisations and over 100 commercial exhibits. Workshops: A selection of highly regarded and well-recognised speakers, covering a range of topics will be presenting informative workshops throughout the two days. The Pamper Room: An area dedicated to pampering attendees through massages, manicures and pedicures. Food and drink services Exhibits, workshops, and Pamper Room is complimentary to all who attend. The Red Team will be providing assistance throughout the entire event, from set-up to pack-down, supporting exhibitors, workshop presenters, sponsors and attendees. ADVERTISING The following advertising strategies will be used to promote the 2013 Women s Lifestyle Expo: Word of mouth Active email campaign to thousands of subscribers Social media Expo website Dedicated Expo magazine - 10 000 copies distributed throughout the Sunshine Coast Printed promotional material - posters, flyers Television, Radio and print media Listings in community guides, calendars and noticeboards 8
2013 SPONSORSHIP OPPORTUNITIES The Women s Lifestyle Expo team is looking forward to building relationships and working closely with sponsors to maintain the excellent standard of the Expo and to facilitate growth of the event. As a sponsor of the 2013 Women s Lifestyle Expo, your business or brand will have exposure to and receive the attention of thousands of people while you have the opportunity to help the Sunshine Coast community at the same time. As a sponsor your business would benefit through: Being involved in an occasion that builds relationships with the broader community; Significant exposure of your brand throughout South-East Queensland; Having the opportunity to foster awareness of your services/ products to the South-East Queensland community; Being associated and having ownership-in-part of a well recognised and highly regarded annual event. The Women s Lifestyle Expo offers a range of sponsorship opportunities for 2013. 9
2013 SPONSORSHIP OPPORTUNITIES EVENT SPONSOR ONE ONLY Your name/brand will be directly associated with the Women s Lifestyle Expo and associated programs/activities. Details: Double site at the Expo in September 2013 Full page advertisement in the Expo magazine Radio advertisements on MixFM and SeaFM - specifically promoting YOUR BUSINESS NAME AND SERVICES, and mention as event sponsor of 2013 Women s Lifestyle Expo Logo placement Women s Lifestyle Expo website On all advertising in print media and promotional material On all email communication with database and electronic campaigns Signage - outside (street frontage) and inside the main entrance of the venue at Expo Gift bag donation - opportunity to contribute product/material to gift bags for all attendees (note: will contain sponsors contributions only) Database access - receive a copy of the full Women s Lifestyle Expo database, consisting of exhibitors and attendees from the last 4 years of Expo, and 2013. Opportunity to exhibit or have a display at other Expo events throughout 2013 - eg Family Connect Picnic in the Park Investment = $10 000 10
2013 SPONSORSHIP OPPORTUNITIES GOLD SPONSOR TWO ONLY Your name/brand will be associated with the Women s Lifestyle Expo Details: Site at the Expo in September 2013 Half page advertisement in the Expo magazine Radio advertisements on MixFM and SeaFM mention as sponsor of 2013 Women s Lifestyle Expo Logo placement on the Women s Lifestyle Expo website Signage - outside (street frontage) and inside the main entrance of the venue at Expo Gift bag donation - opportunity to contribute product/material to gift bags for all attendees (note: will contain sponsors contributions only) Database access - receive a copy of the Women s Lifestyle Expo database of attendees and exhibitors from 2013. Investment = $5 000 SILVER SPONSOR FIVE AVAILABLE Details: Site at the Expo in September 2013 Quarter page advertisement in the Expo magazine Logo placement on the Women s Lifestyle Expo website Signage outside the venue at Expo Gift bag donation - opportunity to contribute product/material to gift bags for all attendees (note: will contain sponsors contributions only) Database access - receive a copy of the Women s Lifestyle Expo database of attendees and exhibitors from 2013. Investment = $3 000 11
2013 SPONSORSHIP OPPORTUNITIES MEDIA PARTNERSHIPS Your name/brand will be associated with the Women s Lifestyle Expo Details: Site at the Expo in September 2013 Logo placement on the Women s Lifestyle Expo website Signage - outside (street frontage) the venue at Expo Gift bag donation - opportunity to contribute product/material to gift bags for all attendees (note: will contain sponsors contributions only) Investment = Services in kind MORE INFORMATION If you would like to discuss these opportunities and find out more about the 2013 Women s Lifestyle Expo, please contact: SUE FROST Producer and Event Manager Mob: 0427 375 727 Email: sue@womenslifestyleexpo.com.au Website: www.womenslifestyleexpo.com.au 12