Making Strides Against Breast Cancer

12 th Annual Making Strides Against Breast Cancer Saturday, October 23, 2010 Lake Eola, Downtown Orlando Mission Statement The American Cancer Society is the nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and service.

Making Strides Against Breast Cancer A Walk to Save Lives Making Strides Against Breast Cancer is the American Cancer Society's premier event to raise awareness and funds to fight breast cancer. But it s more than just the name of a walk it describes the amazing progress we re making together to defeat this disease. Since 1993, nearly 6 million walkers have raised more than $400 million through Making Strides. In 2009 alone, 700,000 walkers across the country collected nearly $60 million to help fight breast cancer. During 2008, the state of Florida had more than 60,000 participants in 28 cities that raised more than $5.6 million. Making Strides is your opportunity to honor breast cancer survivors, educate women about breast cancer prevention and early detection, and raise funds and awareness to help achieve a day when no one will have to hear the words You have breast cancer. Help Us Make Breast Cancer A Thing of the Past! Come Out and Walk With Us Saturday, October 23, 2010 Lake Eola Park (Downtown Orlando) Expected Attendance: 30,000 Participants Number of Teams: 800 Target Market Primary Market Professionals, primarily females Ages 35-55 Household income $60,000+ Seminole, Orange, Osceola, Lake and Sumter Counties

Media Exposure Media package value over $300,000 Media package for 2010 to include the following: Bright House Networks and News 13 will run (800) promotional spots for 4 weeks Bright House Networks Spanish will run $6000 worth of promotional spots for 4 weeks Link to the Making Strides website on www.cfnews13.com from June to October Two week inclusion on Central Florida News 13 s Community Calendar CBS Radio MIX 105.1 aired a minimum of (90) promos/psa s supporting walk, (90) online radio stream promos. Promotion details on MIX events page and on home page mix1051.com Interview on Community Connection Show Distributed walk material at station events Event posting and link on website and in station Inclusion in Social Media (Facebook 4,000 + and Twitter 1,000+) Four week on-air and online campaign 9/27-10/23 including (75) on air promos and (75) online radio promos Inclusion of Walk on home page and interior page of 102jamzorlando.com Inclusion in email blast to over 10,000 members Interview on Community Affairs show Real Talk (30) Bus Stop billboard advertisements throughout Orange and Seminole Counties. Special advertising rates for Making Strides Sponsors. See complete Sponsorship opportunities in insert. Will create an online Sponsor Expo page where participants can go to sign up for coupons from their favorite sponsors and for sponsors to contact them with future offers. Thumbnail images of each sponsor that will be organized based on their level of sponsorship and a link to the sponsors own page. Marketing emails sent to over 5000 paticipants encouraging them to visit the online Sponsorship Expo page. Online video walkout produced for Sponsors at the $10,000 level or above.

Why We Need Your Support The American Cancer Society has a presence in more than 3,400 communities across the country and is the only organization available 24 hours a day, seven days a week to help people touched by cancer. Breast cancer is the number one reason people call the Society. When you support Making Strides, you are helping the Society seek better ways to prevent, detect, and treat breast cancer, as well as provide help and hope to people facing the disease. Breast Cancer Facts and Figures Breast cancer is the most common cancer in American women, except for skin cancers Breast cancer is the second leading cause of cancer death in women This year alone More than 240,000 individuals (both men and women) nationwide will hear the words You have breast cancer ; almost 12,000 live in Florida An estimated 41,000 in the nation will die from breast cancer, more than 2,700 from Florida The progress we have made Death rates from breast cancer have steadily decreased in women since 1990; these decreases are due to a combination of earlier detection and improved treatment There are 2.5 million breast cancer survivors living in the United States 2009 Local Programs & Services Your Dollars Helped Support The money raised through Making Strides Against Breast Cancer helps the American Cancer Society fight breast cancer by Over 347 patients found support through Reach to Recovery program 291 patients from our community received transportation to and from treatment Funding cutting-edge research Offering the nation s only 24-hour cancer hotline (1-800-ACS-2345) Providing free email mammogram reminders Offering a state-of-the-art Web site (www.cancer.org) Providing local resources and support Educating our local community Advocating for public policies

What This Means To You: Team Building Enhancing Your Morale Form teams of your company s employees, vendors, customers and their families to build camaraderie Host a company kickoff for your employee teams Host a Breast Cancer Awareness Day to your employees and customers Promotional Rights Your company recognized day of event Tag your advertising with the American Cancer Society s Making Strides Against Breast Cancer Showcase your logo on printed material regarding the event Public Image Opportunity to be seen as a corporate business leader with a passion for woman s health Having team members wear company branded attire at event Display your commitment to the local community and benefit from the positive image of the American Cancer Society

$100,000 - Presenting HOPE Sponsor Exclusive Sponsorship Become the premier sponsor of Making Strides of Orlando. All event promotional materials will read American Cancer Society s Making Strides Against Breast Cancer Presented by your company name/logo. Your company will receive the following sponsorship amenities: Logo Placement on MSABC Collateral Logo displayed on home page of main event website Event Brochures (15,000 distribution) Posters (8,000 distribution) Prominent logo recognition on event t-shirts for all participants (12,000) Kickoff invitations (8,000) (Logo Deadline July 1, 2010) Save the Date cards (8,000 distribution) Post Event mailers (5,000 distribution) Monthly newsletters (5,000 distribution) Media Exposure Logo included in promotional spots provided by media sponsor TV value of $98,000 Print / Earned media value of $5,000 Internet Marketing Value $79,118 *Includes Video Walkout message to over 5000 participants. Inclusion on the online Sponsorship Expo page (see insert) Radio value of $78,750 Billboard value $20,000 Other amenities Banner displayed at pre-event team kickoff Logo recognition on table signage and in slide show at pre-event team kickoff Opportunity to speak at pre-event team kickoff (2 events) Banner/Signage displayed at Start/Finish Line Company Executives will be invited to sit on the MSABC Executive Planning Committee Picture of CEO in MSABC newsletter Product sampling (approved by ACS) at pre-event team kick off, in survivor goody bags at preevent reception, and at event Verbal recognition at pre-event Survivor Reception Promotional 10 X 10 booth at event; canopy, table & chairs will be provided Opportunity to address 30,000 participants from the stage at the event Verbal mention from stage by event emcee (30-second spot scripted by company) Logo recognition on event thank you signage Logo marker placed on event walking route ACS staff will provide breast health educational materials to your employees Breast Cancer Awareness day at your company Total Value: $288,150

$50,000 Car Care Sponsor Exclusive Sponsorship Become the official Care Sponsor of Making Strides Orlando. Your company logo will be printed and prominently displayed on all event promotional materials. Your company will receive the following sponsorship amenities: Logo Placement on MSABC Collateral Logo displayed on home page of main event website Event Brochures (15,000 distribution) Posters (8,000 distribution) Prominent logo recognition on event t-shirts for all participants (7,000) Logo Placement on Direct Mail Kickoff invitations (8,000) (Logo Deadline July 1, 2010) Save the Date cards (8,000 distribution) Post Event mailers (5,000 distribution) Monthly newsletters (5,000 distribution) Media Exposure Logo included in promotional spots provided by media sponsor TV value $98,000 Print / Earned media value of $5,000 Internet Marketing value $79,118 *Includes Video Walkout message to over 5000 participants Inclusion on the online Sponsorship Expo page (see insert) Radio value $78,750 Billboard value $20,000 Other amenities Banner displayed at pre-event team kickoff Logo recognition on table signage and in slide show at pre-event team kickoff Opportunity to speak at pre-event team kickoff (2 events) Company Executives will be invited to sit on the MSABC Executive Planning Committee Display area with signage at Kick off events (2 events) Product sampling (approved by ACS) at pre-event team kick off, in survivor goody bags at pre-event reception, and at event Verbal recognition at pre-event Survivor Reception Promotional 10 X 10 booth at event; canopy, table & chairs will be provided Opportunity to address 30,000 participants from the stage at the event Verbal mention from stage by event emcee (30-second spot scripted by company) Logo recognition on event thank you signage Logo marker placed on event walking route ACS staff will provide breast health educational materials to your employees Breast Cancer Awareness day at your company Total Value: $185,000

$20,000 Host A Cure Sponsor Two sponsorships available As a Host A Cure Sponsor, you are guaranteed prominent exposure and several of the event s top amenities. Sponsors at this level receive the following: Logo recognition on event t-shirts for all participants of 7,000 Logo recognition on event materials including poster, brochures, invitations and newsletters Logo on Kickoff invitation - 8,000+ invites (Logo Deadline July 1, 2010) Company banner displayed at pre-event team kickoff (provided by company) Recognition on table signage at pre-event kickoff Company Executives will be invited to sit on the MSABC Executive Planning Committee Verbal recognition at kickoff Online Video Walkout message to over 5000 participants Inclusion on the online Sponsorship Expo page (see insert) Verbal recognition at pre-event Survivor Reception Product sample in Survivor Goody Bags at pre-event Reception Logo recognition on event thank you signage Logo marker placed on event walking route Verbal mention from stage by event emcee (30-second spot scripted by company) Display space in Sponsorship Tent (6 or 8 ft table) Product Sampling (Approved by ACS) at Event Opportunity to tag your company advertising with proud sponsor of the American Cancer Society s Making Strides Against Breast Cancer American Cancer Society staff and volunteers will assist you with recruiting teams, hosting an internal company kickoff and providing breast cancer education to your employees Breast Cancer Awareness day at your company Total Value: $88,000

$10,000 Strength Sponsor Five sponsorships available As a Strength Sponsor, you are guaranteed widespread exposure and will receive many great amenities. Sponsors at this level receive the following: Logo recognition on event t-shirts for all participants of 7,000 Logo recognition on event materials including poster, brochures, invitations and newsletters Coupons, materials or company giveaways allowed at pre-event, event day and post event activities Logo marker placed on event walking route Online Video Walkout message to over 5000 participants Inclusion on the online Sponsorship Expo page (see insert) Company banner displayed at pre-event team kickoff and event day (provided by company) Verbal recognition at pre-event kickoff Verbal recognition at pre-event Survivor Reception Product sample in Survivor Goody Bags at pre-event Reception Verbal mention from stage by event emcee Event Thank you signage Display space in Sponsorship Tent (6 or 8 ft table) American Cancer Society staff and volunteers will assist you with recruiting teams, hosting an internal company kickoff and providing breast cancer education to your employees Company Executives will be invited to sit on the MSABC Executive Planning Committee Breast Cancer Awareness Day at your company Total Value : $50,000

$5,000 - Supporting Sponsors Sponsors at this level receive naming rights to one of the event s key areas. Choose from any of the following opportunities, and you will receive the amenities highlighted below: Kickoff Sponsor Your Company will be the exclusive kickoff sponsor for Making Strides Against Breast Cancer. You will receive maximum exposure by having your logo on the kickoff invitation (8,000+ invites), the opportunity to have a promotional table & materials at the kickoff. Additionally, your company banner will be displayed at the kickoff event and a representative from your organization will be able to address the guests from the main stage (5 minutes). Survivor Sponsor Breast cancer survivors are an inspiration to this event! You will receive prominent signage at the survivor area the day of the event. Additionally, your company logo will be printed on all pre-event print materials distributed to breast cancer survivors, including invitations for the reception that will be mailed to more than 300+ local breast cancer survivors. Registration Sponsor Participants will check-in at registration to turn in money and pick up additional materials and information. You will receive prominent signage at the registration area and have the opportunity to have employees from your company serve as registration volunteers, wearing your company shirts & using your company s pens! Sold Breast Cancer Education Sponsor (Exclusive to Medical Organization)- Throughout the year your Breast Cancer Specialists will be given opportunities to speak at several Making Strides Events including Corporate Luncheon, Early Bird and Regular Kickoff Events, Bank Night Event, Survivor Reception and Making Strides Walk to educate attendants on the latest research and treatments for Breast Cancer. In addition you re Specialists will also have the opportunity to do on-air interviews about Breast Cancer with our Media Partners Mix 105.1, Jamz and possibly Bright House Networks and Bright House Networks Spanish. Survivor Bag Sponsor -Your company logo will be prominently displayed on all survivor bags presented to Breast Cancer Survivors during our Survivor Celebration immediately following the walk on October 23 rd, 2010. Additionally, a representative from your company will have the opportunity to speak at closing ceremony and hand out Survivor bags on stage. Each Supporting Sponsor category ($5,000 level) receives the following amenities, as well as the specific amenities highlighted above for each opportunity: Logo recognition (small) on event t-shirts for all participants (12,000) Opportunity to hold raffle to collect names addresses and phone # s of event participants. (Raffle item must be worth a minimum of $100) Recognition in event newsletters to all participants. Company banner displayed at pre-event team kickoff. (Banner provided by company) Verbal mention from stage by event emcee. Recognition on event thank you signage. Opportunity to tag your company advertising with proud sponsor of the American Cancer Society s Making Strides Against Breast Cancer American Cancer Society staff and volunteers will assist you with recruiting teams, hosting an internal company kickoff and providing breast cancer education to your employees Total Value: $28,000

$2,500 Pink Ribbon Sponsor Nine Exclusive Opportunities As a Pink Ribbon Sponsor, you will receive recognition at one of the following event areas. Only nine opportunities are available at this level. Choose from one of the following opportunities: Main Water Station Sponsor The main water station near the start of the walk on Rosalind Street is a hotspot for all participants both before and after the walk. Your company will be recognized on prominent signage at the water station tent. Your company must provide a minimum of 7500 bottles of water. Additionally, you have the opportunity to put your company branding/label (provided by your company) on the water bottles. Volunteer Tent Your company will receive prominent recognition at the event s volunteer checkin tent, which is visible to all participants Stage Sponsor Your company will receive prominent recognition on the day of the event in a targeted area near the stage, as well as the amenities listed below Band Sponsor Your company will receive prominent recognition on the day of the event in the stage area, as well as the amenities listed below Entertainment Sponsor Your company will receive prominent recognition on the day of the event in a targeted area, as well as the amenities listed below SOLD First Aid Tent Sponsor Your company will receive prominent recognition on the day of the event in targeted areas, as well as the amenities listed below SOLD Survivor Reception Sponsor Your company will receive prominent recognition at the survivor dinner, including the day of the event in a targeted area, as well as the amenities listed below As a Pink Ribbon Sponsor, you will receive the following amenities, as well as receive naming rights for one of the event areas named above: Company banner displayed at pre-event team kickoff (provided by company) Recognition in event newsletters to all participants Verbal mention from stage by event emcee Recognition on event thank you signage Opportunity to tag your company advertising with proud sponsor of the American Cancer Society s Making Strides Against Breast Cancer American Cancer Society staff and volunteers will assist you with recruiting teams, hosting an internal company kickoff and providing breast cancer education to your employees Total Value: $17,500

Additional Sponsorship Opportunities SOLD Bank Night Sponsorship- Exclusive Opportunity $2000 You will receive recognition signage and the opportunity to speak during the 2010 MSABC Bank Night event. You will receive exposure to over 500 teams, including those from key companies in Orange, Seminole, Osceola, Lake and Sumter counties. Your company logo will also be on Bank Night invitations sent to over 500 teams. Route Water Station (3) $1000 each You will receive prominent signage at one of the route water stations throughout our Downtown walking route. Additionally, you have the opportunity to put your company branding/label (provided by your company) on the water bottles. Route Water Station Sponsors to provide - Minimum of 5000 bottles of water. Courtesy Golf Carts - Exclusive Opportunity $1000 These golf carts accompany walkers along the event route to provide support to event participants & volunteers. Vehicle signage provides great exposure for your company along the event route and is seen by over 25,000 walkers. Your company logo will also be on signage at designated Courtesy Pick Up locations. Your company must provide a total of (6) Golf Carts for use at the event. Courtesy Golf Cart Sponsor to provide - (3) utility golf carts for MSABC Committee - (3) six passenger golf carts to pick up walkers unable to complete route Finish Line Food and Beverage Sponsors $200 (6 available) Your company will have the opportunity to set up a table in the Food and Beverage tent to provide small snacks to participants as they return from the Walk. Your company will be able to display signage on the tent and their table: your employees can also meet & greet our guests wearing your company s attire. Your volunteers can hand out food & beverages to the walkers after the walk. I addition, your company is welcome to hand out coupons to participants to visit your establishment in the future. Finish Line Sponsor to provide - Must provide a minimum of 5000 small healthy snacks for walkers. Proudly Pink Route Marker $250 each Your company will receive 18x24 sign for placement along event route which will be seen by approximately 20,000 walkers.

We encourage suggestions for additional Sponsorship opportunities.

2010 SPONSORSHIP COMMITMENT FORM My company would like to join the fight against breast cancer and sponsor the American Cancer Society Making Strides Against Breast Cancer at the following level: $100,000 Presenting HOPE Sponsor (Exclusive) $50,000 Care Sponsor (Exclusive) $20,000 Host A Cure Sponsor (2) $10,000 Strength Sponsor (1 Sold 4 Remaining) $ 5,000 Supporting Kickoff Sponsor (1) $ 5,000 Supporting Survivor Sponsor (1) $ 5,000 Supporting Registration Sponsor (1) $ 5,000 Sold Supporting - Breast Cancer Education Sponsor (1) $ 5,000 Supporting Survivor Gift Bag Sponsor (1) $ 2,500 Pink Ribbon Volunteer Tent Sponsor (1) $ 2,500 Pink Ribbon Stage Sponsor (1) $ 2,500 Pink Ribbon Band Sponsor (1) $ 2,500 Sold Pink Ribbon Wellness/First Aid Sponsor (1) $ 2,500 Pink Ribbon Entertainment (1) $ 2,500 Sold Pink Ribbon Survivor Reception Sponsor (1) $ 2,500 Pink Ribbon - Main Water Station Sponsor (1) $ 2,000 Sold Bank Night Sponsor (1) $ 1,000 Route Water Station Sponsors (3) $ 1.000 Courtesy Golf Cart Sponsors (1) $250 Proudly Pink Route Marker $ 200 Finish Line Food and Beverage Sponsor (6) We do not wish to participate as an American Cancer Society Making Strides Against Breast Cancer Sponsor, however, please accept our donation of: To help us achieve our goal of ensuring maximum exposure for your company, we request that you return this form as soon as possible. Upon receipt of the sponsorship commitment form, your American Cancer Society representative will contact you to gather necessary logos and provide you with event information. Company/Organization: Company Representative: E-mail: Address: City, State & Zip Code: Phone:( ) Fax:( ) Amount Enclosed: Please contact me about invoicing and/or payment by credit card Please make check payable to: American Cancer Society Mail to: American Cancer Society / MSABC, 1601 W. Colonial Drive, Orlando FL 32804 For more information or questions contact Lisa Bertin-Queena (407)581-2529 or e-mail lisa.bertin-queena@cancer.org www.makingstrides.acsevents.org/orlandometro

1-800-ACS-2345 www.cancer.org Local American Cancer Society Offices Central Florida Area Orlando Metro Lake/Sumter Serving Orange, Osceola, & Seminole Serving Lake & Sumter 1601 West Colonial Drive 3261 US Hwy 441/27, Ste B2 Orlando, FL 32804 Fruitland Park, FL (407) 843-8680 (352) 326-9599 Makingstrides.acsevents.org/orlandometro Contact: Lisa Bertin-Queena (407) 581-2529 or Lisa.Bertin-Queena@cancer.org A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING 1-800-435-7352 WITHIN THE STATE. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE.