KOPPERT CRESS Architecture Aromatique
Let s change the way we look at fresh food and health
Biggest learning point meet the Hunter Collector Genetically the same The human genome changes 0,2% in 1 million years
Years Life Expectancy at birth (UK) Charlton, 2004
WRONG! Mis-interpretation of statistics
LE@ 5yrs Life Expectancy at birth (UK) Charlton, 2004
Cause of Death in England and Wales 1997 Other Causes Infections Lung Diseases Cardio Vascular Diseases Cancers Clayton & Rowbotham JRSM, September 2008
Cause of Death in England and Wales 1880 and 1997 Other Causes Infections Lung Diseases Cardio Vascular Diseases Cancers Clayton & Rowbotham JRSM, September 2008
We need a masterplan to help new generations with healthy ageing
Plants are the closest to our ancient diet Europe has the highest level of know how on seeds, know how on greenhouse and outdoor growing, expertise in vegetables and distribution We have great agricultural and medical universities
How to prove? Not eating of plants is the most dangerous You have to compare 10.000 people not eating broccoli for 10 years with 10.000 people eating broccoli Our food scientists are toxicologists, they only know the dangers of food, not the health benefit
Food Landscape in Europe Corporate HQ or R&D Food Universities Food R&D centre
What s missing?
Fresh food
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)
Obesity in adults from the USA 2010 No Data <10% 10% 14% 15% 19% 20% 24% 25% 29% 30% Behavioral Risk Factor Surveillance System (BRFSS)
List of Approved ThankYouNature products Product Red Onion Broccocress Plumb tomato Cherry tomato Carrots Egg plant Blue berry Green paprika Orange paprika Spinach Raspberry Green cabbage Winter carrots Broccoli Red Berry Sweet paprika quercetine sulforaphane lycopene lycopene ß-carotene folic acid anthocyanes vitamine C vitamine C luteine anthocyanes luteine ß-carotene sulforaphane anthocyanes vitamine C
Do they cause or prevent cancer? Antioxidants under fire Katan about cancer: vegetables don t help
In the European Union, the use of health claims has been restricted to scientifically proven effects. If a fruit seller states that apples contain vitamine C, which contributes to a healthy immune system, he is breaking the law. Medical claims are forbidden altogether on neither label nor packing, any suggestion that a nutrient may cure, treat or prevent a disease is allowed.
We can do it Combine Medical research with Plant research for fresh produce
We have to do it In order to reduce health costs To promote healthy ageing
Improved production
Sustainable production (BIO)
Energy neutral
Creating added value
We need a stimulator Food Ministry of Agriculture Ministry of Fresh Food & Health Human Ministry of Health Fresh Food is not only an economic affair Fresh Food is health!
The food industry Original task to conserve efficiently for the offseason. Through internationalisation cheap bulk exchangeable ingredients as basis. Uniformity of taste. Addition of artificial flavors, replacements Simplification and elimination of unique tastes Convenience You have no time to cook.
Freedom of choice!
The supermarket Enormous offer of similar products from all over the world Main competition is price Not linked to season, country producer Not linked to original food Many foodindustry products next to fresh Very profitable and very influential
Urban Farming
Launcing 1 liter water costs 20.000,- Thanks to ESA
Eat more fruit and vegetables
Everybody knows Nobody does
Fresh Food = Health Inspired by Richard Béliveau, Denis Gingras, Michael Pollan, Carolyn Steel, John Charlton, Paul Clayton, Judith Rowbotham, Paul Talalay, Jaap Seidell, Kris Verburgh, Growers in 90 countries and many others