Skin Vitality in Nature ENGLISH 0
Biellee Functional Cosmetics Brand made from natural ingredients found inside of Bee Pollen s tough exine using advanced nano technology by ISBiotech Launched Oct. 12 th, 2015 = Bee + miellee(nectar collected by honeybees)` [English] [French] 1
Up to the birth of Biellee With the years of effort and research by ISBiotech, Biellee is the first bee pollen-based Natural Cosmetics Brand with quality and safety approved. Jul 22, 2015: Patent : Bee Pollen Compound'(#10-1572067) Sep 25, 2015: First Skin Sensitization Test Sep 25, 2015: Assessment of moisturizing, texture, transparency, melanin, and wrinkle improvement on human skin Oct 12, 2015: Pollen-Whitening Wrinkle Time-Repair Collection Launch Nov 25, 2015: Awarded one of the 2015-2016 Asia s Top 100 Brightest Brands Feb 19, 2016: Pollen Hydra Pure Brightening Collection Launch 2
Bee Pollen Bee Pollen is known as the "complete food" with nutrients for life-support and growth and as a source of rich nutrients with natural power of healing; the all-natural mixture of parotin, saliva, and honey packed by honeybees enhances overall human physiological function from biorhythm to skin repair. 3
Components and Benefits of Bee Pollen Bee Pollen as a source of rich minerals, essential amino acids, and various enzymes, bee pollen is not only effective for skin care but also has various health benefits Key Components of Bee Pollen Key Functions of Bee Pollen Components Composition Proportion Protein - 23~25% Carbohydrates - 25~27% Minerals 17+ Types 2.5~3.0% Amino Acids 18+ Types 10 other types, besides 8 essential amino acids Vitamins 16+ Types containing large volume Others Enzymes, coenzymes, and etc - About 10~11% are essential amino acids - About 4.9% are fibers 20~25% Source: Korea Beekeeping Association 4 Anti-Oxidation Wrinkle Improvement Skin Care Whitening Immunity Asthma Anemia blood circulation Arthritis prostatic disease Health Care
Origin of Bee Pollen Bee Pollen is used as Food of Gods and afterlife ration ; loved by Cleopatra as her beauty secret Greco-Roman Period referred as the life-giving dust known as ambrosia(food of Gods) Ancient Egypt used as health food buried with pharaohs as their afterlife ration Cleopatra ate and applied sunflower pollen as a secret to her skin care 5
Skin Benefits of Bee Pollen Bee Pollen According to the research, bee pollen not only prevents skin-aging and stimulates growth of new skin tissue, but also repairs damaged skin cells and smoothes wrinkles away Dr. Lars-Erik Essen, dermatologist, Sweden - Bee pollen prevents premature aging of the cells and stimulates growth of new skin tissue - It smoothes away wrinkles and stimulates life-giving blood supply to all skin cells Dr. M. Esperrois, French Institute of Chemistry - Honeybee pollen can act to reverse the effects normal aging exerts on skin, correcting darkening, wrinkles and blemishes 6
Revealing the Mystery of Bee Pollen Exine of Bee Pollen using the wet nanotechnology developed by ISBiotech, exine is pulverized, and natural components are extracted. Bee Pollen Protected by Tough Exine Wet Nanotechnology of ISBiotech Counter-rotating dispersion vessel and rotor makes raw materials to collide with beads and pulverized into nano-sized particles Exine can withstand enzymatic degradation, acids, and alkili When exposed to solvents, active components are leaked through germpore by osmosis. However, efficiency is very low in such cases. Especially in cases of external application (e.g. when applied to skin) efficiency is very limited. 7
The Birth of Biellee Using Nano-technology of ISBiotech Natural Functional Cosmetics was created with natural ingredients from the inside of bee pollen's exine Bee Pollen Wet Nano-Technology Maximizing functional effects Such as wrinkle improvement, anti-oxidation & whitening Nano-grained Pollen based Natural Functional Cosmetics ABTS radical scavenging assay shows significant improvement in IC50 from 217μg/ml to 32μg/ml Unprocessed Pollen Substance After Processing 3 hours, 15% 8
Features of Biellee Biellee, containing Mystery of Nature which breathes "beauty" into flowers Nano-grained Pollen-based Natural Functional Cosmetics Natural Ingredients Life Energy of Bee Pollen Nanotechnology Hypo-allergenic Anti-Aging Anti- Oxidation Whitening improved Skin absorption 9
Biellee Product Portfolio Pollen Whitening Wrinkle Time Repair Collection \ 440,000 POLLEN AMPOULE Whitening Wrinkle Time Repair 30ml(10ml x 3) \ 187,000 POLLEN SERUM Whitening Wrinkle Time Repair 40ml \ 110,000 10 POLLEN CREAM Whitening Wrinkle Time Repair 50ml \ 143,000
Biellee Product Portfolio Pollen Hydra Pure Brightening Collection \ 150,000 POLLEN HYDRA PURE BRIGHTENING AMPOULE 20ml \ 85,000 POLLEN HYDRA PURE BRIGHTENING CREAM 50ml \ 65,000 11
Biellee Brand Identity Brand Origin Brand Concept Brand Value THE MISTERY of NATURE, breathing beauty into flowers Skin Vitality in Nature Clear and transparent skin like a spring shine regained through vitality from nature - Natural vitality in Biellee brings dermal spring back - Natural beauty in Biellee brings feminine spring back - Natural miracle in Biellee brings spiritual spring back Women s Beauty and Confidence through youthful skin, living and breathing at it's natural form Biellee's Light Biellee's Nature Biellee's Life Biellee's Harmony Vivid Light of Nature Natural Form of Pristine Beauty Living and Breathing Beauty Beauty Shining into Women's Life 12
We pursue Beauty in Nature for you! 13