Overview of the Distilled Spirits Industry

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2009 TTB Expo Presentation Overview of the Distilled Spirits Industry Presented by Chris Thiemann, Regulations and Rulings Division and Dave Bateman, Trade Analysis and Enforcement Division

Overview TTB and the Distilled Spirits Industry Makeup of the Distilled Spirits Industry Current Industry Trends

TTB and the Distilled Spirits Industry Chris Thiemann Regulations and Rulings Division

TTB and DSPs TTB s role in regulating the distilled spirits industry DSP regulations and rulemaking updates This week s agenda

TTB s Role Qualifying manufacturers of beverage and industrial distilled spirits, producers of alcohol fuel, dealers of specially denatured alcohol, importers and wholesalers Protecting the revenue (26 U.S.C. 5001) Ensuring consumer protection (27 CFR part 5). Ensuring fair trade practices (27CFR part 5) Conducting quality audits and investigations

TTB s Role (Continued) Assisting industry members in understanding Federal laws and regulations as they relate to the industry Assisting industry members in achieving compliance and satisfying tax liability Processing MNBP drawback claims

TTB Organization

DSP Regulations Permits Physical characteristics of DSPs Recordkeeping Standards of identity Labeling Removal from bonded premises

DSP Regulations (Continued) Industrial distilled spirits: Specially Denatured Alcohol (SDA) Completely Denatured Alcohol (CDA) Manufacturers of Nonbeverage Products (MNBP) Alcohol Fuel Plants Users of Tax-Free Alcohol

Rulemaking Updates Part 19 Cachaça Serving Facts www.ttb.gov

The Distilled Spirits Industry Dave Bateman Trade Analysis and Enforcement Division

The Distilled Spirits Industry The beverage alcohol industry in the U.S. contributed almost $448 billion to U.S. economic activity in 2006 29% ($131 billion) was from distilled spirits

All Excise Tax Collections (Domestic and Imported) Fiscal Year ending September 30, 2008 Wine 5% Tobacco 44% Distilled Spirits 27% FAET* 2% Beer 22% * Firearms and Ammunition Excise Tax Tobacco is top tax category; Distilled spirits account for 27% of collections.

Excise Tax Collections for Imported Cased Goods, Taxes Collected by CBP Fiscal Year ending September 30, 2008 Distilled Spirits 54% Wine 11% Tobacco 13% FAET* 0% Beer 22% * Firearms and Ammunition Excise Tax Distilled Spirits is the top revenue producer on importations. For October 2008 January 2009, Distilled Spirits accounted for 57.6% of import collections.

The Distilled Spirits Industry (Continued) Until 2009 the beverage distilled spirits industry had marked a total of 11 years of consecutive gains DISCUS estimates industry-wide volume growth of 2.8% for 2008, down from a nearly 6% increase in 2007 Current tax receipts for the first quarter of FY 2009 show a decline in domestic excise tax collections of 2% and 5.3% imported bottled spirits, with an overall average decline of 3%.

Distilled Spirits Plants Alcohol Usage Calendar Year 2006 Taxable Withdrawals 12% Tax Free 5% Fuel Ethanol Production at DSP's 50% Specially Denatured Alcohol and Rum 12% Bottled for Export 1% Completely Denatured Alcohol 20%

Nonbeverage Alcohol Ethanol consolidation: After capacity under construction is completed, the top three U.S. ethanol producers will account for 35% of future U.S. ethanol production Top Three Producers 65% Rest of Market 35% Source: American Coalition for Ethanol

Ethanol Production (2006) Taxable Withdrawals 4% Tax Free 2% Bottled for Export 0% Completely Denatured Alcohol 7% Alcohol Fuel Plant Production 64% Specially Denatured Alcohol and Rum 5% Fuel Ethanol Production at DSPs 18%

Estimated Ethanol Production (2008) Fuel Ethanol Production at DSPs 9% Specially Denatured Alcohol and Rum 2% AFP Production 82% Completely Denatured Alcohol 4% Bottled for Export 0% Taxable Withdrawals 2% Tax Free 1%

Domestic DSP Activity Production for calendar year 2008: Whiskey -5.0% Brandy -1.3% Alcohol +3.8% Total Production +3.2%

Possible Overproduction of Ethanol Millions of Gallons 18000 16000 14000 12000 10000 8000 6000 4000 2000 0 Comparison of Production to Required Consumption 2006 2007 2008 2009 2010 2011 2012 Production 7200 10300 13500 14500 15000 16000 17000 Renewable Fuel Standard 3800 4600 5400 6000 7400 7400 7500 Source: American Coalition for Ethanol Status Report 07 These figures are the limits solely with the use of corn; new advances in cellulosic ethanol could produce 60 billion gallons of ethanol by 2029.

Seven States Account for 69% of Large AFPs ALL OTHER S 31% IA 19% NE 13% WI 5% IN 5% KS 7% SD 8% MN 12% (2007 data)

Compliance Concerns Alternating proprietors 5010 flavor tax credits: TTB Expo session Friday afternoon Gauging Accuracy Frequency Reporting requirements

Industry Trends

Industry Trends Beverage alcohol and the economy Alcohol fuel plants/ethanol Consolidation of manufacturers Debate on lowering minimum age for alcohol purchases

State and Local Taxes Increasing through much of the country Annual Tax Revenues Commodity Federal State Local Distilled Spirits $4.6 billion $5.7 billion $529 million Beer $3.7 billion $5.4 billion $1.09 billion Wine $877 million $1.6 billion $219 million Source: Distilled Spirits Council of the United States

The Economy Today Alcohol is proving not to be a recession-proof product Consumers are switching to value brands and larger package sizes Bourbon is one of few exceptions

Exports One bright spot for 2008 was growth in exports U.S. exports in 2008 totaled $1.1 billion: Primary exported products are whiskies, including Bourbon and Tennessee Whisky Growth in Australia (+24.3%), Canada (+21.2%), France (+15.9%), Germany (+8.9%) Emerging markets grew as well Source: Distilled Spirits Council of the United States

R&D Developments From 2000 on, 5th still column Molecular sieve column Extractor column Pressure column Efficiencies increased 15% on yields Fermentation process increased alcohol content to 14-16% ranges Heatless distillation process 2 columns: Beer still Molecular sieve/membrane column Hydrolysis/cracking processes Cellulosic ethanol production

Other Trends Ethanol production is operating at capacity due to energy demands Capital investment in ethanol plants is entering a new stage as the number of AFP s under construction is slowing: Farmers are planting capacity crops Corn prices are stabilizing New emerging industry the Craft Distiller

Contact Information Chris Thiemann Regulations and Rulings Division, Distilled Spirits Program Phone: (202) 453-2138 E-mail: Christopher.Thiemann@ttb.gov Dave Bateman Distilled Spirits Industry Analyst Phone: (202) 302-3859 E-mail: Dave.Bateman@ttb.gov Rob Crocker Excise Tax Auditor Phone: (513) 826-0245 E-mail: Robert.Crocker@ttb.gov