#every9minutes DOMESTIC ABUSE CAMPAIGN 2017 Campaign Toolkit
INTRODUCTION Welcome to the toolkit for the Every9Minutes Domestic Abuse campaign, which will be rolled out as part of an integrated campaign commencing on 10th December 2017. We would like your support to help spread the campaign messages and as such this toolkit contains information which may assist, namely: Information about the campaign Key messages Planned communications methods Campaign assets you can use Useful contacts
THE CAMPAIGN The campaign will launch on 10th December and will provide opportunities for partnership working and media/social media opportunities. THE AIM This campaign aims to raise awareness about Domestic Abuse, deter perpetrators and prevent offending during a period of heightened risk to victims.
TARGET AUDIENCE #every9minutes * The focus for Police Scotland are perpetrators. The age bracket of 26-30 year old males has the highest number of recorded perpetrators. *Every 9 minutes, we respond to a call of domestic abuse.
KEY MESSAGES Message for the perpetrators: We are coming for you. If you have committed or are committing Domestic Abuse towards your partner, or ex-partner it will not be tolerated and there will be consequences. Time is running out and there is no hiding place. Controlling Behaviours include a range of physical, verbal, sexual, psychological and financial controls used by penetrators to apply pressure to exert control over their victims. Any criminal behaviour will be actively pursued by the police. Message for victims and bystanders: We are here for you. If your partner, or ex-partner, is being abusive towards you (physical, verbal, sexual, psychological and financial) come forward and report it. Police Scotland does not tolerate Domestic Abuse and reported incidents will be investigated thoroughly. Support is available for all victims, please see the partner contacts on page 8. The Disclosure Scheme for Domestic Abuse Scotland (DSDAS) gives those in a relationship, or those concerned for them (e.g. friends, relatives etc), the Right to Ask about an individual whom you suspect may have a history of violent or abusive behaviour towards a previous partner. Make use of it, you may save a life.
PLANNED COMMUNICATIONS For the Domestic Abuse Campaign, we have selected Cinema, Digital and Radio as our paid-for media channels. Campaign Launch 10th December 2017 Cinema Campaign 15th December - 4th January 2018 Radio Campaign 21st December - 3rd January 2018 Social Media Campaign 11th December - 7th January 2018
ASSETS FOR YOUR USE Social Media Messaging around #every9minutes will be posted across our corporate social media channels. We encourage you to watch our channels closely and share our content with your own social media audiences. We ll be using the hashtag #every9minutes and a mixture of digital content, case studies and videos from key partners. Facebook www.facebook.com/policescotland Twitter @policescotland You can also share the messages below on your channels: Twitter #every9minutes @policescotland respond to a call of #domesticabuse. If you are abusing your partner, time is running out. There is no hiding place. www.scotland.police.uk/keep-safe/ domestic-abuse Facebook We re supporting Police Scotland s new domestic abuse campaign. Every 9 minutes police officers respond to a call of domestic abuse. If you are abusing your partner, time is running out. There is no hiding place. Domestic abuse destroys lives. All reports will be fully investigated. www.scotland. police.uk/keep-safe/domestic-abuse You know it s your own fault, don t you? You brought this on yourself. You re gonna get what s coming to you. Ever said these behind closed doors? Every 9 minutes, we respond to a call of domestic abuse. We re coming for you. Anything you say or do to your partner will be used against you. scotland.police.uk #every9minutes The following assets are available for your use across any of your communications channels: 30 second video advert will be provided after 11th December A4 and A3 poster artwork Digital Banners Please email MarketingAndCampaigns@scotland.pnn.police.uk to request high resolution copy of the artwork
USEFUL CONTACTS Police Scotland - Corporate Communications If you have any further queries or would like to get these materials in a specific format or size then feel free to contact us: Email: MarketingAndCampaigns@scotland.pnn.police.uk Phone: 01786 896 010 PARTNERS Scottish Women s Aid Telephone: 0131 226 6606 Website:www.womensaid.scot Abused Men in Scotland (AMIS) Telephone: 0808 800 0024 Website: www.abusedmeninscotland.org Breathing Space Telephone: 0800 83 85 87 Website: www.breathingspacescotland.co.uk ASSIST Telephone: 0141 276 7710 Website: www.saferglasgow.com Samaritans Telephone: 116 123 Website: www.samaritans.org Scottish Association for Mental Health (SAMH) Telephone: 0141 530 1000 Website: www.samh.org.uk Scottish Domestic Abuse and Forced Marriage Helpline Telephone: 0800 027 1234 Website: www.sdafmh.org.uk Shelter Scotland Telephone: 0808 800 4444 Website: www.scotland.shelter.org.uk Childline Telephone: 0800 1111 Website: www.childline.org.uk LGBT Helpline Scotland Telephone: 0300 123 2523 Website: www.lgbthealth.org.uk Shakti Womens Aid Telephone: 0131 475 2399 Website: www.shaktiedinburgh.co.uk Hemat Gryffe Womens Aid Telephone: 0141 353 0859 Website: www.hematgryffe.org.uk Rape Crisis Scotland Telephone: 08088 010302 Website: www.rapecrisisscotland.org.uk