Your communications toolkit to help LIGHT UP GLAUCOMA GLAUCOMA AWARENESS APPEAL 1 31 JULY 2018

Transcription

1 Your communications toolkit to help LIGHT UP GLAUCOMA GLAUCOMA AWARENESS APPEAL 1 31 JULY 2018 Found early Found late

2 Your communications toolkit Please use the enclosed communications toolkit to share important sight-saving information with patients, colleagues, family and friends during July Glaucoma Awareness Month. Together, let s get all New Zealanders to pay attention to glaucoma. Lighting up the facts on glaucoma: - 91,000 New Zealanders have glaucoma and only 50% of them know they have it - First degree relatives of a person with glaucoma have an almost 1 in 4 chance of developing glaucoma in their lifetime - There are no symptoms in the early stages - Blindness from glaucoma is preventable if detected early by having a full eye examination General Information on glaucoma Glaucoma is the name given to a group of related diseases where the optic nerve is being damaged. The nerve fibres progressively die, taking away the peripheral or side vision first. Therefore, visual loss goes undetected until it is quite advanced. Glaucoma is the number one cause of preventable blindness in New Zealand, and the second cause of preventable blindness in the world. About Glaucoma Annual Appeal Glaucoma NZ s July Awareness Appeal focuses on encouraging people to have their eyes examined, raises awareness of glaucoma, and generates valuable funds for our ongoing initiatives such as: - Public meetings nationwide - Community awareness meetings nationwide - Free glaucoma resources - Free newsletter to over 8000 members and their families Support Line - Support Groups Contents - Send an - Promote on your website - Share the message on social media - Posters for display - Media release template for local advertising For assistance in supporting Glaucoma New Zealand Awareness Month contact info@glaucoma.org.nz or call Thank you for your support! LIGHT UP GLAUCOMA GLAUCOMA AWARENESS APPEAL 1 31 JULY 2018 Help us shine a light on the problem Found early Found late PGLAUCOMA AWARENESS A 1 31 July 2018 PEAL

3 Send an (Professionals) Use this ready-to-go to send to your patients, colleagues, family and friends. Hyperlink the banner to Subject Line: Shining a light on glaucoma because glaucoma causes blindness Dear (Insert Name) July is Glaucoma Awareness Month. If you haven t had an eye test and glaucoma check in the past two years, I d like to encourage you to book one now! Lighting up the facts on glaucoma: - 91,000 New Zealanders have glaucoma and only 50% of them know they have it - First degree relatives of a person with glaucoma have an almost 1 in 4 chance of developing glaucoma in their lifetime - There are no symptoms in the early stages - Blindness from glaucoma is preventable if detected early by having a full eye examination Please don t lose sight of the world you live in: Have your eyes checked today! Take time out to look after your own health. Call us today to book a full eye examination. To book an eye test call (Insert Practice Name) on (Insert Phone Number). You can find more about glaucoma by visiting or free phoning Glaucoma New Zealand on (Insert sign off details)

4 Promote on your website Please post this key message on your website: Glaucoma Awareness Month 2018 (1-31 July) This July, book an eye test because early detection of glaucoma is vital to saving sight. Lighting up the facts on glaucoma: - 91,000 New Zealanders have glaucoma and only 50% of them know they have it - First degree relatives of a person with Glaucoma have an almost 1 in 4 chance of developing Glaucoma in their lifetime - There are no symptoms in the early stages - Blindness from glaucoma is preventable if detected early by having a full eye examination To book an eye test call us today on (Insert Phone Number). For more information on glaucoma and the awareness month go to or call Hyperlink the banner to

5 Share the message on social media Do you use social media to communicate to your patients? Post this image, or like and share information from Glaucoma New Zealand s Facebook Page with your followers. Visit Posters Order either A4 or A3 posters to display in your practice by contacting Glaucoma New Zealand at info@glaucoma.org.nz or

6 Graphics You can access these graphics online at When using images hyperlink to Social media Mail chimp banner 600pix wide Facebook banner 851 x 315 Facebook tile 472 x 394 Mail chimp Online banners Online banner 1200 x 630 pixels Online banner 457 x 167 Online banner 222 x 167 FB banner FB tile On line banner

7 Print media High resolution graphic for printing and advertising. LIGHT UP GLAUCOMA GLAUCOMA AWARENESS MONTH 1 31 JULY 2018 Help us shine a light on the problem signature Add this web optimised graphic to the bottom of your s. Above: Right: Glaucoma campaign message Glaucoma Appeal logo Bottom: Glaucoma base swish with appeal and brand logo