October 2017 Director of Income Generation and Marketing Application Pack
2 Director of Income Generation and Marketing Women s Aid
Dear candidate Thank you for your interest in the post of Director of Income Generation and Marketing at Women s Aid. This role presents a wonderful and rare opportunity to help shape the future of this country s leading domestic violence and abuse charity. You ll be heading a talented team, building on their strong fundraising track record and helping them, as well as the rest of us, realise our full income generation potential. Most of all, your drive and ambition will bring fundraising into the heart of our thinking and planning, so that together we reach more survivors and ultimately shape a society where no one faces domestic abuse. I have enjoyed every minute at Women s Aid since I took up the post of Chief Executive in July this year. I have been inspired by the passion and knowledge of our staff, the unswerving commitment of our Board, the determination and expertise of our members and the courage of survivors, whose views and experiences are at the heart of our campaigns. In this role you will report directly to me and be a key member of the executive management team, alongside our Director of Services and Director of Research, Policy & Campaigns. You will possess inspiring and confident leadership skills with the ability to demonstrate experience within a fundraising and marketing environment, including leading a team to achieve ambitious growth targets. You will be innovative, focused on delivering excellent outcomes and have experience of managing a range of income generation streams. You will be able to establish credibility quickly and engage at the highest levels with a wide variety of our key stakeholders, and in particular, you will be responsible for significantly enhancing the charity s earned and voluntary initiatives and income, including from trusts and foundations. In addition to income generation and marketing the current role-holder is also responsible for oversight of communications and operations (finance and human resources). Once you are in post, there will be an opportunity to review the role s remit to ensure the best allocation of responsibilities and for you to be able to give income generation and marketing the focus and attention they require. Women s Aid is a national federation of more than 200 local, specialist domestic abuse organisations focused on working with female survivors and their children. A detailed knowledge of domestic abuse services is not a requirement for the role, but we are looking for a feminist, who understands that gender inequality is a cause and consequence of violence against women. With the federation in mind, your role will include mutual support and collaboration with specialist organisations, to help increase overall resources available across England for their life-saving work. If you feel excited by the opportunity to have a significant impact on our charity, the wider movement and above all survivors of domestic abuse, we look forward to hearing from you. With best wishes Katie Ghose, Chief Executive Director of Income Generation and Marketing Women s Aid 3
About Women s Aid England Women s Aid is the national charity working to end domestic abuse against women and children. We have been at the forefront of shaping and coordinating responses to domestic violence and abuse through practice for over 40 years. We empower survivors by keeping their voices at the heart of our work, working with and for women and children by listening to them and responding to their needs. 4 Director of Income Generation and Marketing Women s Aid
What we believe Everyone has the human right to live in safety and free from violence and abuse. Society has a duty to recognise and defend this right. Women are the overwhelming majority of victims of domestic abuse. Domestic abuse is a violation of women and their children s human rights. It is the result of an abuse of power and control, and is rooted in the historical status and inequality of women in society. Our aims are to: Empower women who have been affected by domestic abuse to live independent lives free from fear and abuse. Keep the voice of the survivor at the heart of everything we do. Meet the needs of women and children affected by domestic abuse. Provide services run by women that are based on listening to survivors and responding to what they define as their needs. Challenge and highlight the disadvantages which result from domestic abuse. Support and reflect diversity and promote equality of opportunity. Promote cohesive inter-agency responses to domestic abuse and develop partnerships to work towards a society in which domestic abuse is no longer tolerated. Since 1974, we have been at the forefront of shaping and coordinating responses to domestic abuse. As a federation of over 220 organisations, we provide more than 300 local lifesaving services to women and children across the country. We provide independent refuge services and a national network, which enable women and children experiencing violence and fear in the home to travel across the country to a place of safety. We also campaign for new laws and policies to protect women and children living with domestic abuse. We provide expert training, qualifications and consultancy to a range of agencies. This includes professionals working with survivors or those commissioning domestic abuse services. We award a National Quality Mark for services which meet our quality standards. Our campaigns achieve change in policy, practice and awareness, encouraging healthy relationships and helping to build a future where domestic abuse is no longer tolerated. The 24 Hour National Domestic Violence Helpline (run in partnership with Refuge) and our range of online services, which include the Survivors Forum and The Hideout, help hundreds of thousands of women and children every year. Our roots are in the women s rights movement, and the organisation is run by women for abused women and their children. We are proud to have been at the forefront of key achievements that have increased legal protection for survivors, and we have also raised public awareness of domestic violence and the sexism in society that means that such abuse is minimised, ignored or misunderstood. Director of Income Generation and Marketing Women s Aid 5
Women s Aid today While we can celebrate many achievements, it is a challenging time for our national network of services. Funding cuts, competitive tendering, and austerity have seen specialist domestic abuse services close in recent years. However, we continue to campaign and work with government to find realistic solutions in tough times. We have come a long way but we know we still have a long way to go until domestic abuse no longer exists in our society and there is consistent understanding of what a healthy relationship is. Our education and public awareness programmes work with schools, local communities and even football clubs, as we believe everyone can play a role in ending domestic abuse. We also create awarenessraising campaigns to challenge the culture that allows domestic abuse to thrive. All of our work is underpinned by a solid evidence base. Throughout the year we conduct research projects, support research in universities and publish data on key issues to ensure that we are leading the way in evidence and data on domestic abuse. Our Services We provide the following services to our members and survivors: 1. We listen to survivors to continually improve our understanding of their needs and the services they receive, through research, surveys and consultation with our Survivor Participation Panel. 2. We provide lifesaving support to more victims of domestic abuse through the provision of our direct services, including: Our Survivors Forum, a safe online community providing peer support, with approx. 50 posts every day. Currently over 1,500 women are supported on the forum. The online directory of domestic violence providers (Routes to Support), developed with our sister federations in Scotland, Northern Ireland and Wales. In 2015/16 we referred 12,211 women to emergency refuge accommodation. 3. We support a national network of 220 local domestic abuse organisations by providing capacity-building support, resources, training and awarding a National Quality Mark for services which meet our quality standards. We also campaign on their behalf for sustainable and effective service commissioning to ensure their sustainability. 4. We raise awareness of domestic abuse to place the issue centre-stage in public opinion and ensure that it is no longer tolerated within communities. 5. We influence government to improve legislation, policy and agency responses for survivors through our national campaigns. For example our ChildFirst campaign seeks to ensure that safe child contact is at the heart of the family courts. 6. We are developing and embedding a new model Change that Lasts. This is a needs-led approach that puts women at the heart of professional and community responses to domestic abuse. By providing opportunities for early disclosure of abuse within safe community settings and targeted training of Trusted Professionals, such as mental health support workers, women can be supported at an earlier stage. This aims to empower women to achieve long term safety and independence. 6 Director of Income Generation and Marketing Women s Aid
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Our campaign successes Through policy and campaigning work we have achieved the following successes for survivors of domestic abuse: Investment of over 33million from the Government to save specialist domestic violence refuges. Relationships and Sex Education becoming a mandatory part of the national curriculum. Coercive and controlling behaviour being made a criminal offence. Change to the evidence requirements for survivors of domestic abuse to access legal aid. Legislation to ban perpetrators of domestic abuse from being able to cross examine their victims in the family courts. Organogram Chief Executive Executive Assistant (0.8 FTE) Director of Services Director of Income Generation & Marketing Member Support Services Direct Services Support Officer Children and Young People s Officer Regional Development Officer South West (0.4fte) Regional Development Officer South Regional Development Officer Central (0.5fte) Regional Development Officer Central (0.5fte) Regional Development Officer in North (0.4fte) Regional Development Officer (0.2fte) & Sustainability Officer BME services in North (0.6fte) Fundraising Fundraising Manager Senior Fundraising Officer Senior Partnerships Officer Trust Fundraising Officer Direct Marketing and Database Officer Fundraising Officer Senior Major Donor & Corporate Fundraising Officer Fundraising Administrator (0.8fte) Research Assistant (0.4fte) National Training Centre Manager Training Officers (3.5fte) Associate Trainer Coordinator Training Administrator Change that Lasts Business Development Lead Project Manager Development Manager Project Coordinator Pilot Coordinators (x3) Trusted Professional Coordinator Project Administrator (0.6fte) Media and Communications Team Media Relations & Communications Manager Events Officer (0.8fte) Media Relations Officer Senior Digital Media & Publications Officer (0.8fte) Senior Online Communities Officer Communications Officer Digital Assistant Dispatch Clerk (0.4fte) Operations Office Manager (0.8fte) Office Administrator (0.6 fte) Direct Services Manager of Direct Services No Woman Turned Away Project Officers (2.8fte) National Domestic Violence Helpline Senior Support Workers x 2 Finance Finance Manager (0.6fte) Finance Officer x 2 NDVHL Team: Helpline Shift Support Workers (7.5fte) and NDVHL Bank Staff Survivors Forum: Moderators 8 Director of Income Generation and Marketing Women s Aid
Changes to the rules around anonymous voter registration to ensure survivors of domestic abuse and women in refuge can vote. Revenge pornography being made a criminal offence with a maximum punishment of two years in prison. Director of Research, Policy and Campaigns Campaigns and Public Affairs Campaigns and Public Affairs Manager Campaigns & Public Affairs Officer Research and Policy Officer (0.5fte) Campaigns and Research Assistant (0.5fte) Research and Evaluation Research and Evaluation Manager Policy & Research Officer (0.7fte) Research, Evaluation and Development Officer Research and Evaluation Officer Researcher and Evaluation Officer (0.8fte) Research and Development Officer (Femicide Census) (0.4fte) Data Analyst National Impact and Evaluation Officer (0.6fte) National Impact and Evaluation Officer Women s Aid Team Updated: October 2017 Headcount: 97 Full Time: 55 Part Time: 24 Bank*: 18 Volunteers: 0 *Helpline 9
Job Description Position in organisation Reports to: Direct reports: Location: Salary: Chief Executive Fundraising Manager, Media Relations & Communications Manager, Office Manager, Finance Manager Bristol or London (with frequent travel between the two offices) Competitive Main purpose of post The Director of Income Generation and Marketing is responsible for the overall development and delivery of Women s Aid s income generation strategy to enable Women s Aid to have the resources required to fulfil its mission. She will consult on and develop a revised fundraising strategy that ensures the charity s sustainable growth. She will oversee delivery of the charity s existing income generation plans and generate new funding opportunities through networking and developing partnerships, with a particular focus on growing unrestricted income from individual donors. She will ensure the Women s Aid brand is developed and nurtured, in close liaison with colleagues from Services and Research, Policy and Campaigns and with attention to the network of local specialist services and survivors of domestic abuse. She is also responsible for oversight and support for communications and operations (primarily human resources and finance), to ensure the charity s work is underpinned by excellent and efficient systems and support. Key Reponsibilities 1. Income Generation To lead development of the income generation strategy and function across the charity, in order to maximise income from voluntary and earned income sources. To pioneer and ensure implementation of best in class tools and methodologies, adapting lessons from other charities successes. To identify, scope and deliver on new business opportunities, holding accountability for the delivery of sustainable growth in close liaison with Director of Services. To work with all relevant individuals, teams and external contacts including Women s Aid Ambassadors and Patrons to maximise income opportunities. 10 Director of Income Generation and Marketing Women s Aid
To research new income streams and develop new fundraising products for Women s Aid across all fundraising disciplines. To work closely with all other parts of the organisation to ensure Women s Aid s cases for support are robust and appealing to funders. To maximise income from mutually beneficial joint fundraising and income generating ventures with members. To strengthen mechanisms to monitor and meet the requirements of funders and grant providers, ensuring Women s Aid is a model of best value, efficiency and effectiveness. To ensure all commissioned and funded projects are financially sustainable. To ensure that grants are administered in line with policy and legislative requirements. To carry out quality assurance checks on fundraising activities. 2. Marketing To lead on the development of a Communications and Brand Strategy, ensuring a positive high profile as well as marketing plans for all Women s Aid publications, resources, services and activities. To oversee audience mapping and communications to reach key target audiences, create positive change for survivors of abuse, increase understanding and decrease tolerance of domestic abuse, and engage the public to support our work. To ensure the development and implementation of effective marketing activities as required in order to maximise income and deliver desired results. To oversee events and relevant budgets and drive income generation through events for the charity. To represent Women s Aid at external and key stakeholder events. 3. Communications and media To ensure production of communications and media plans, clearly linked to the charity s annual plans and delivery of objectives and outputs. To ensure publications, press releases, website and all other digital and print outputs are of a high standard, consistently branded and positively promote Women s Aid. To ensure fundraising initiatives are supported with high impact press and PR activity in order to maximise income whilst remaining faithful to the charity s values. Director of Income Generation and Marketing Women s Aid 11
4. Operations To ensure effective development, coordination and delivery of financial planning, budgets, accounting and audit, human resources and office management, working closely across the Directorates to ensure these functions keep pace with scale of its staffing and operations. To coordinate the annual planning process (activities and budgets) in liaison with other Directors, ensuring clear performance management objectives are set and monitored across all teams. To ensure that financial frameworks and operating procedures for Women s Aid meet with the requirements of the Charity Commission, HMRC, funders and lenders. To identify financial, political and operational risks and manage these through risk management plans and disaster recovery. 5. Organisational leadership and management To lead and manage Women s Aid staff (direct reports listed above) in order to foster a workplace environment based on partnership working and team work. To work with other members of the Executive Management Team (EMT), to provide leadership, effective decision-making on cross-organisational issues, guidance and support to the staff team. To work with departmental leads to establish operational plans for each team that meet their objectives with clear targets, monitoring cycles and performance management. To take part in Board meetings, the AGM, annual conference and other meetings/ events as requested by the Chief Executive. To engage with and report to the Board in particular on income generation and marketing matters. To develop effective partnerships with central and local government, statutory and voluntary organisations and the corporate sector in order to promote Women s Aid at the highest level. To set and monitor the departmental budgets in partnership with the EMT and Finance Manager. To ensure that fundraising and marketing strategies comply with the ethical fundraising policy of Women s Aid and that net income is maximised, while improving the cost-to-revenue ratio. To work collaboratively across the organisation, ensuring on-going liaison across the three Directorates. To carry out any other duties as may reasonably be requested by the Chief Executive. 12 Director of Income Generation and Marketing Women s Aid
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Person Specification Essential Desirable Experience Senior management level experience of working in the not-for-profit sector, including working with (or being a member of) a Board of Trustees Significant (over 500k per year) track record of income generation growth through fundraising at a senior level, including from individuals Experience of raising income from statutory bodies, trusts, corporates Experience of managing media relations, marketing and public relations Experience of managing or working closely with policy, public affairs, campaigns, media or communications teams Experience of managing or working closely with teams or individuals who provide direct services or support others in service provision Experience in developing departmental strategies and business plans, including setting performance measures Experience of staff management and development Experience of creating and managing budgets at a senior level Experience of managing organisational change Experience of working within a diverse community and ability to integrate equalities into all aspects of the role and work of WA Knowledge Professional qualification or equivalent in fundraising or marketing fundraising Knowledge of the issues facing women and children affected by domestic and sexual violence Understanding of the work of Women s Aid and its partners Evidence of Continuous Professional Development Good overview of equality and diversity issues in the UK Experience and knowledge of charities and the wider voluntary and community sector Due to the nature of this role we will be considering female applicants only for this post in accordance with the provisions of the Occupational Requirement (Equality Act 2010, pursuant to Schedule 9 part 1). 14 Director of Income Generation and Marketing Women s Aid
Essential Desirable Skills and Abilities To support the aims of Women s Aid through demonstrating a commitment to the feminist values and ethics of Women s Aid and equality, diversity and inclusivity A clear understanding of the gendered nature of violence against women and girls Ability to work as part of a senior team and be selfmotivated Ability to deliver excellent oral presentations to a range of audiences, including funders Ability to write reports and policies at a senior level to a wide range of audiences Ability to carry out in depth analysis of complex information Ability to make robust decisions in a timely manner Ability to work under pressure and deal with stressful situations appropriately Ability to facilitate change processes Ability to think and work strategically Negotiation and conflict management skills Organisational development skills Good IT skills and ability to be administratively selfserving Director of Income Generation and Marketing Women s Aid 15
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How to apply To apply for this position, please upload a comprehensive CV and a supporting statement of no more than two pages of A4 on our website. Please ensure that your application fully addresses the appointment criteria in the person specification. You should give the names, positions, organisations and telephone contact numbers of two referees, one of whom should be your current/most recent employer. References will only be taken once your express permission has been granted. We ask that you complete the equal opportunities information online when you submit your application via our website. The information collected will be treated as confidential, used for statistical purposes only, and will not be treated as part of your application. We would also be grateful if you could let us know if you will require any special provision as a result of any disability should you be called for interview. Finally please ensure that you have included mobile, work and home telephone numbers, as well as any dates when you will not be available or might have difficulty with the indicative timetable. Applications should be made via the Prospectus website at: http://www.prospect-us.co.uk/executive/job/hq00171013 Applications can also be posted to: Sarah Hill, Prospectus, 20-22 Stukeley Street, London WC2B 5LR Timetable Closing date: Wednesday 25th October Initial interviews with Prospectus: 30th October 9th November Site visit to London offices: Thursday 16th November Panel interviews at Bristol offices: Thursday 23rd November These dates may be subject to change and applicants will be advised in advance should this happen. Recruitment Process Should you decide to make a formal application, you will receive feedback within seven working days of the closing date. Shortlisted candidates may be required to undertake an additional assessment prior to the final interview. The successful appointment is subject to a satisfactory criminal records disclosure and written references. Queries If you have any queries on any aspect of the appointment process, need additional information or would like to have an informal discussion, please contact Anna Gardet or Liesel Quinn on 020 7691 1920 or via email at anna.gardet@prospect-us.co.uk or liesel.quinn@prospect-us.co.uk Director of Income Generation and Marketing Women s Aid 17
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