ALPHA-ARBUTIN Superior skin lightening enhancer for a perfect even skin tone

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Superior skin lightening enhancer for a perfect even skin tone

The mechanism of skin pigmentation UV light stimulates melanin production by human epidermal melanocytes Melanocyte located at the basal cell layer of the epidermis forms long, finger-like dendrites contains melanosome produces enzymes involved in melanogenesis (e.g. tyrosinase) transfers melanosome to neighboring keratinocyte UV-induced Signalling Melanosome organelle (specialized subunit within a cell) produces melanin migrates upward into the dendrites and are taken up by keratinocytes Melanosome transfer Melanin Melanogenesis Eumelanin (brown black) Pheomelanin (yellow red) Page 3

Tyrosinase, one of the major enzyme involved in the formation of skin tan and age spots Tyrosine Tyrosinase Dopa Tyrosinase Dopaquinone + Cysteine SH compounds Polymerization -CO2 Dopachrome Leucodopachrome TRP2/DCT Tyrosinase DHI DHICA TRP1 Pheomelanin Indole-5,6-quinone Indole-5.6-quinone-2-carboxylic acid Eumelanin Page 7

Page 5

Unique product features ALPHA-ARBUTIN is an α-glucoside compared to the β-form of the related Beta-arbutin High performing enzyme related biotechnology Highly pure biosynthetic active ingredient Scientifically proven effects at low concentrations - Outstanding tyrosinase inhibition activity in vitro - Nine times more effective than Beta-Arbutin in vitro - More effective at 1.0% than Beta-Arbutin in vivo Page 7

Impressive tyrosinase inhibition In vitro tests show that ALPHA-ARBUTIN exhibits impressive tyrosinase inhibition Very low IC 50 values = 1.0 mmol (the concentration that produces a 50% inhibition of human tyrosinase) indicates the power of ALPHA-ARBUTIN. ALPHA-ARBUTIN is nine times more effective than Beta-Arbutin. ALPHA-ARBUTIN: IC 50 = 1.0 mmol Beta-Arbutin: IC 50 = 9.0 mmol Page 8

perfect affinity to the active site of tyrosinase The superior efficacy of ALPHA-ARBUTIN is due to its perfect affinity to the active site of tyrosinase DFT (density functional theory)-optimized structures and ESP (electrostatic potential) calculations on ALPHA-ARBUTIN, Beta-Arbutin, Tyrosine (the substrate of tyrosinase) reveals that the ESP for ALPHA- ARBUTIN is similar to that of Tyrosine. The ESP potential for Beta-Arbutin indicates potential difficulties when binding to tyrosinase, meaning the inhibitory activity of Beta-Arbutin is low. ALPHA-ARBUTIN Beta-Arbutin L-Tyrosine DFT (density functional theory)-optimized structures and calculated ESP s. The yellow dots represent the negative regions and the blue dots represent the positive regions of the electrostatic potential. Page 9 Sugimoto Kazuhisa et al., Ezaki Glico Co., Ltd., Biochem. Res. Lab., JPN

Benefits IN VIVO proven Ensures an even, lighter skin tone Helps to minimize the appearance of liver spots Reduces the degree of skin tanning after UV exposure Page 10

ensures an even, lighter skin tone One-month skin lightening study Four emulsions containing ALPHA-ARBUTIN, Kojic acid, Beta-Arbutin and Hydroquinone at 1% use level were applied twice a day for one month on the forearm of 80 women of Chinese descent. The parameter L which represents the lightness of skin was determined by means of chromameter. Interaction curve for parameter L : treated zone vs control, difference ALPHA-ARBUTIN ensures an even lighter skin tone when compared with Beta-Arbutin, Kojic acid and Hydroquinone at 1% use level Page 11

Reduces the degree of skin tanning after UV exposure Two weeks skin tanning reduction study A double blind study was performed on 23 healthy volunteers. The inside of the upper arm of each volunteer was irradiated with ultraviolet rays (1.4 MED) using a solar simulator, and immediately thereafter test samples with ALPHA-ARBUTIN (1% and 2%) were applied twice a day for two consecutive weeks. Skin color (ΔL value) was evaluated by means of chromameter one and two weeks after the end of UV exposure. ΔL values for ALPHA-ARBUTIN creams one and two weeks after UV exposue 2% ALPHA-ARBUTIN reduces the degree of skin tanning after UV exposure after one and two weeks Page 12

Combination with UV filter lightens the skin very effective Three month study under sun light exposition The formulations (1% ALPHA-ARBUTIN, 6% UV-filter, 1% ALPHA-ARBUTIN + 6% UV filter, placebo) were applied on 20 female Asian volunteers (mean age 35 years) in a dose of 2 mg/cm 2 once a day 60 minutes before sun light exposition. Sun light exposition (< 1 MED) three times each week Skin Colour was assessed according to the L*a*b* system with a chromameter UV-FILTER ALPHA-ARBUTIN ALPHA- ARBUTIN/ UV-FILTER PLACEBO Impression of alterations of skin colour on forearms The figure shows a simulation of the skin colour based on the L*a*b* values. Combination of ALPHA-ARBUTIN with UV filters (UV-A, UV-B) have very effective skin-lightening and tan preventing activities already after 4 weeks Page 13

helps to minimize the appearance of liver spots Three month liver spot study A three-month study was performed on 26 women (aged between 40 and 65) with liver spots. Creams (2% ALPHA- ARBUTIN; 2% Beta-Arbutin) were applied twice daily. After three consecutive months of application, the liver spot reduction efficacy was visually evaluated following five-grade scale: markedly improved, slightly improved, ineffective and aggravated. 53.7% of the panelists reported a markedly improved or improved condition with ALPHA-ARBUTIN against only 30.6% for Beta-Arbutin. Page 14 H. Ziegler et al., The More Effective, Faster and Safer Approach to Skin Lightening and Liver Spot Minimizing, PERSONAL CARE (Jan 2003): 15 18

Cosmetic application Intensive skin lightening products Even skin tone care Age spot treatment BB/CC creams Formulation guidelines Suggested concentration Up to 2% for face and neck preparations Stability Stable in the ph range from 3.5 to 6.5 INCI name Alpha-Arbutin Page 15

Summary Scientifically proven effects at low concentrations: Outstanding tyrosinase inhibition activity Nine times more effective than Beta-Arbutin Perfect affinity to the active site of tyrosinase leads to superior efficacy Ensures an even, lighter skin tone More effective at 1.0% than Beta-Arbutin Combination with UV filter lightens the skin very effective Helps to minimize the appearance of liver spots Reduces the degree of skin tanning after UV exposure Page 16